Hogarth Group

Name

Hogarth Group

Legal name

The Hogarth Group Ltd

Website

https://thehogarth.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Health Club and Wellness

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Health club memberships
• Wellness services
• Personal training
• Reformer pilates
• Spa facilities

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees with no tie-in contract. Three tiers available: Full Membership (unrestricted access), Airedale Membership (restricted weekday evenings and weekend afternoons/evenings), and Night Owl Membership (evening access). All include personal training sessions.
2. Personal Training Add-ons: PTXtra sessions available for purchase beyond the complimentary monthly sessions included in membership.
3. Reformer Pilates Packages: Prepaid class packages for Reformer Pilates studio with volume discounts (single £20, 4-pack, 5-pack, 10-pack, 20-pack). Sessions expire after 1 year.
4. Food & Beverage: The Hogarth Bar & Kitchen generates revenue from restaurant and bar sales. Open to members, guests, and users of related facilities. Kitchen serves breakfast, brunch, and lunch until 3pm daily.
5. Venue Hire: Private event hire of indoor and outdoor spaces for celebrations, corporate events, and parties. Revenue from food, beverage minimums or room hire fees, plus optional services like DJ, decorations, and entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Hogarth Group operates a premium adults-only health club in Chiswick, West London, selling tiered monthly memberships (Full, Airedale, Night Owl) that grant access to a 30-machine Technogym gym, an 18m heated indoor swimming pool, spa, sauna, steam room, two outdoor tennis courts, an indoor squash court, three dedicated studios, and 100+ weekly group classes. Members receive personal training sessions and can purchase add-on services such as Reformer Pilates, MediSpa treatments, physiotherapy, acupuncture, osteopathy, chiropractic, sports therapy, and bar & kitchen dining. The venue is also hired out for private events.

Product overview

The Hogarth Group operates The Hogarth Health Club, a premium family-owned adults-only health club spanning two acres in Chiswick, West London. The club offers a comprehensive wellness platform combining fitness facilities, group exercise programming, health treatments, and hospitality services. The core offering centers on full gym membership with access to Technogym equipment, an 18m heated swimming pool with UV purification, spa facilities (sauna and steam room), outdoor tennis courts, and an indoor squash court. The group exercise program features over 100 weekly classes across three dedicated studios (Conditioning, Holistic, and HIIT), with offerings including BodyPump, Zumba, Group Cycle, Yoga, Pilates, Tai Chi, and Reformer Pilates. Additional services include personal training, a MediSpa, The Door W4 medical clinic, acupuncture, physiotherapy, osteopathy, sports therapy, and a bar and kitchen operated by The Pantry. The club offers tiered memberships (Full, Airedale, and Night Owl) with no tie-in contracts, plus venue hire services for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Gym Membership Premium adults-only health club membership granting unrestricted access to gym facilities, swimming pool, spa, sauna, steam room, tennis courts, squash court, and all group exercise classes, with personal training included.
• Airedale Membership Mid-tier membership providing access during restricted weekday early evenings and weekend afternoons/evenings at a reduced price point.
• Night Owl Membership Membership tier for those who prefer evening access, allowing use of all club facilities during later hours of the day.
• Studio Classes Group exercise classes including BodyPump, Zumba, Group Cycle, Body Conditioning, Yoga, Pilates, Tai Chi, Stretch & Tone, and HIIT programming across three dedicated studios.
• Personal Training Personal training services included in all memberships with additional PTXtra sessions available for purchase beyond the complimentary monthly sessions.
• Reformer Pilates (Solstice Studio) Small group Reformer Pilates classes on six Allegro 2 reformer beds, available via single sessions or discounted class packs (4, 5, 10, or 20 classes with 20% discount on bulk purchases).
• Swimming Pool & Spa Heated 18m indoor swimming pool with SpectraLight Ultraviolet (UV) Pool System that reduces chemicals, plus a spa pool, sauna, and steam room for relaxation.
• Tennis & Squash Two outdoor tennis courts and one indoor squash court with regular social events, drill timetables, and Friday squash nights.
• The Hogarth MediSpa Beauty clinic offering treatments including CoolSculpting, laser hair removal, massage treatments, facials, and results-driven aesthetic procedures, with member-exclusive discount vouchers.
• The Door W4 Clinic Private medical health and aesthetics clinic offering Private GP, dentistry, menopausal health, bio-identical hormones, face and body aesthetics, advanced clinical facials, life coaching, and non-surgical face lifts and skin tightening.
• Harley Street Physiotherapy Group at The Hogarth Physiotherapy clinic located within The Hogarth Health Club offering treatment for sports injuries, back and neck pain, joint conditions, women's pelvic health, and post-surgical rehabilitation.
• London Acupuncture Clinic at The Hogarth Acupuncture clinic offering Traditional Chinese Medicine, Five Element acupuncture, cupping, moxibustion, and acupressure treatments by registered practitioners.
• Chiswick Osteopathic Clinic at The Hogarth Osteopathy clinic offering gentle treatment suitable for all ages from newborns upwards, with special interest in biomechanics, pain physiology, and lymphatic drainage.
• London Sports Therapy at The Hogarth Sports injury and running clinic offering expert advice, therapeutic treatments, and rehabilitation services for athletes and individuals seeking pain relief and performance optimisation.
• Chiropractic Services (Laurie Launay) Chiropractic treatment services offering non-invasive spinal and cranial adjustments and holistic health care.
• Studio 17 Pilates Bespoke Reformer Pilates studio offering one-to-one Mat and Reformer Pilates, ante/postnatal services, and rehabilitation programming, priced at £65 per hour for one-to-one and £40 per person per hour for shared sessions.
• The Hogarth Bar & Kitchen Bar and restaurant facility offering breakfast, brunch, and lunch menus with indoor and outdoor seating, operated in partnership with The Pantry.
• Venue Hire Private event hire of indoor and outdoor spaces for celebrations, corporate events, and parties, with revenue from food, beverage minimums, or room hire fees plus optional services like DJ, decorations, and entertainment.

Quantifiable outcome

• Members have achieved significant health improvements including diabetes management reducing medication needs
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• London Acupuncture CliniccoreStrategic or Co-development PartnerEstablished partner clinic joined in 2011, offering traditional acupuncture and Chinese herbal medicine services at The Hogarth Clinic. Practitioners include Laura Brinton, Anna Dennis, Katie Scampton, Karolina Kafadar, and Daniel Elliott, serving members and non-members with fertility, pain management, and general health treatments.
• Harley Street Physiotherapy GroupcoreStrategic or Co-development PartnerExpert physiotherapy clinic located within The Hogarth Health Club since 1998 (formerly Louise Jewers Physiotherapy). Team includes Louise Jewers, Caroline Wright, Clare Ryan, and Ajay Sherchan, specializing in sports injuries, spinal problems, women's health, and rehabilitation.
• Chiswick Osteopathic CliniccoreStrategic or Co-development PartnerOsteopathy clinic operated by Carlo Constandinou and Katie Hunter, offering gentle treatment suitable for all ages from newborns upwards. Specializes in family-oriented practice, biomechanics, pain physiology, and lymphatic drainage.
• London Sports TherapycoreStrategic or Co-development PartnerSports injury and running clinic founded by Josie Mitchell in 1999. Practitioners include Josie Mitchell, Richard Stennett, and Fin Medd. Specializes in peak performance and active lifestyle clients, working with athletes and those recovering from injury.
• Studio 17 PilatescoreStrategic or Co-development PartnerHusband and wife team Graeme and Lysta Reardon operating a bespoke Reformer Pilates studio within The Hogarth Health Club. Offers one-to-one Mat and Reformer Pilates, ante/postnatal services, and rehabilitation programming.
• Laurie Launay (Chiropractor)minorStrategic or Co-development PartnerIndependent chiropractic practitioner registered with General Chiropractic Council and British Chiropractic Association. Treats broad cross-section of community with non-invasive spinal and cranial treatment.
• The Door W4coreStrategic or Co-development PartnerPrivate Medical Health & Aesthetics Clinic located adjacent to The Hogarth Club at the end of the car park. Services include Private GP, Dentistry, Menopausal Health, Bio-identical Hormones, Face & Body Aesthetics, Advanced Clinical Facials, Life Coaching, Non-Surgical Face Lifts & Skin Tightening.
• The Hogarth MediSpacoreStrategic or Co-development PartnerSeparate entity operating the ultimate beauty clinic in West London offering massages, facials, CoolSculpting, and laser treatments. Hogarth Club members receive exclusive discount vouchers in welcome packs.
• The PantrycoreStrategic or Co-development PartnerIndependent hospitality partner managing The Hogarth Bar & Kitchen food offering. Team with deep hospitality experience from top-rated restaurants to events for mayors, MPs and prime ministers. Created bespoke menu reflecting the club's wellness character.
• The Hogarth Clinic (In-house Practitioners)coreStrategic or Co-development PartnerFull holistic therapy clinic based upstairs at The Hogarth Club offering Acupuncture, Chiropractic Therapy, Osteopathy, Physiotherapy, Sports Therapy & Running Clinic, and Nutritional Therapy. Services available for members and non-members.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Soho House: Global private members' club with UK locations offering gym, spa, pool and F&B; comparable as an aspirational lifestyle membership concept rather than as a direct fitness competitor.

Emerging players

• Heartcore: Premium boutique Pilates, barre and HIIT studio brand in London; competes in the small-group studio segment that The Hogarth's Reformer Pilates and HIIT studios also address.
• Bodyism: Premium boutique fitness and wellness brand with London studios emphasising PT, nutrition and holistic outcomes; overlaps with The Hogarth's premium, outcome-led positioning at smaller boutique scale.

Broad incumbents

• Equinox UK: Global ultra-premium fitness brand with London clubs offering fitness, spa and lifestyle services; competes for the same affluent member demographic but at significantly larger scale and brand spend.
• Nuffield Health: UK-wide network of health clubs often co-located with hospitals, physiotherapy and clinical services; overlaps with The Hogarth's integrated fitness-plus-clinical model at much larger scale.
• David Lloyd Clubs: UK-wide premium family leisure club chain with gym, swim, tennis, squash, spa and classes; competes in the broader premium tier but with multi-site scale The Hogarth lacks.
• Virgin Active UK: Premium UK health club chain offering gym, swim, classes and spa across multiple London and UK sites; competes for premium club members but with chain positioning rather than independent community feel.

Direct peers

• KX Private Members' Club: Ultra-premium London private members' club combining gym, spa, restaurant and holistic wellness services; structurally the closest high-end single-location concept to The Hogarth's destination model.
• Third Space: Premium London members' health club chain offering gym, studios, spa, pool and classes to affluent professionals; the closest scaled analogue to The Hogarth's premium, all-inclusive Chiswick proposition.
• The Chelsea Club: Single-site premium London health club with gym, studios, pool, tennis and spa catering to an affluent West London-adjacent membership; directly comparable in positioning and integrated wellness scope.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thehogarthclub
• Facebookfacebook.com/pages/The-Hogarth-Health-Club/8738188343
• Instagraminstagram.com/thehogarthclub
• LinkedInlinkedin.com/company/the-hogarth-health-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogarth Group