Truck Italia

What Truck Italia does

Truck Italia S.p.A. is a privately held Italian multi-brand commercial vehicle, industrial truck, and earth-moving equipment dealer headquartered in Montelupo Fiorentino (Florence metropolitan area). Founded in 2008, the company operates 9 locations across three Italian regions — Tuscany, Emilia Romagna, and Liguria — with combined functions that include sales showrooms, certified service workshops, parts warehouses, a Centro Revisioni inspection center, and dedicated used-vehicle centers (Pisa, Bologna). It is an authorized dealer for Mercedes-Benz Trucks, Mercedes-Benz Vans, Fuso, Maxus, Piaggio Commercial, Bobcat (exclusive importer for Tuscany), Foton, SWM, KGM, and XPENG, and is group-certified to ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018.

The company's product surface spans industrial vehicles (Mercedes-Benz Actros, Arocs, Atego, Econic, Fuso Canter), commercial vans and MPVs (Citan, Vito, Sprinter, Classe V, Classe T, EQT, EQV and electric variants), Maxus and Foton light commercial / electric vehicles, Piaggio Porter NP6 light commercial vehicles, and Bobcat earth-moving equipment. A growing share of the lineup is electric, including the Mercedes-Benz eActros 600 (winner of the Sustainable Truck of the Year 2026 award in the e-truck category), eSprinter, eVito, eCitan, FUSO eCanter, and the Maxus eDeliver family. Truck Italia also operates the Tirrenabus division for passenger transport vehicles, including minibuses distributed through a partnership with Tremonia Mobility.

Revenue is generated across four streams: (1) one-time sales of new, used, and KM-zero vehicles across all represented brands; (2) recurring after-sales service, certified maintenance, inspections, and genuine spare parts supply (with Mercedes Mobilo 24h roadside assistance); (3) recurring financial and insurance intermediation under RUI registration E000290185, in partnership with Mercedes-Benz Financial Services Italia and Opteven Italia; and (4) rental intermediation through partners Nolcar (auto/van/truck) and Noledil (earth-moving equipment). Go-to-market is field-led via a direct enterprise/B2B sales force across the physical dealership network, supported by a single toll-free number (800 462040), a B2B dealer portal for resellers, website SEO, and participation in industry events such as Transpotec Logitec, SAIE Bologna, and Truck Service Day.

Name

Truck Italia

Legal name

Truck Italia S.p.a.

Website

https://truckitalia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Truck Italia S.p.A. is an Italian multi-brand commercial vehicle, industrial truck, and earth-moving equipment dealer serving SMBs, fleet operators, construction firms, and public-sector buyers across Tuscany, Emilia Romagna, and Liguria through 9 dealership, service, and used-vehicle locations.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Manufacturing (3361), Heavy Duty Truck Manufacturing (336120), Truck Trailer Manufacturing (336212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Commercial vehicle dealership
• Industrial truck sales
• Earth-moving equipment
• Vehicle after-sales service
• Automotive financing

Headquarters

HQ city

Montelupo Fiorentino

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales (New, Used, KM Zero): Sale of new, used, and zero-kilometer commercial vehicles, industrial trucks, passenger vehicles, and earth-moving equipment across multiple brands including Mercedes-Benz, Fuso, Maxus, Piaggio Commercial, Bobcat, Foton, SWM, KGM, XPENG. Vehicles are sold directly through dealership showrooms with financing options available.
2. After-Sales Service and Parts: Certified maintenance, repairs, inspections (revisioni), and spare parts supply for all brands supported. Services include roadside assistance (Mercedes Mobilo, 24h service), tire service, and accessories. The company operates dedicated workshops and parts warehouses at multiple locations.
3. Financial and Insurance Services: As a RUI-registered insurance intermediary (registration E000290185), Truck Italia offers financing solutions and insurance products in partnership with Mercedes-Benz Financial Services Italia and Opteven Italia. Services include leasing, credit, and vehicle insurance.
4. Rental Services: Short and long-term rental of vehicles and earth-moving equipment through partners Nolcar (Auto Van Truck) and Noledil (earth-moving). Truck Italia connects customers to these rental services, extending the revenue model beyond pure sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Truck Italia is an official multi-brand commercial vehicle dealer selling new, used, and KM Zero industrial trucks, commercial vans, passenger vehicles, and earth-moving equipment from brands including Mercedes-Benz, Fuso, Maxus, Piaggio Commercial, Bobcat, Foton, SWM, KGM, and XPENG. The company operates 9 locations across Tuscany, Emilia Romagna, and Liguria, providing authorized after-sales service, genuine spare parts, certified inspections, vehicle financing, insurance intermediation, and short- and long-term rental through partners. Truck Italia is also the exclusive Bobcat importer for Tuscany.

Product overview

Truck Italia is an official dealer for commercial vehicles, industrial trucks, and earth-moving equipment operating across Tuscany, Emilia Romagna, and Liguria with 8 locations. The product portfolio centers on Mercedes-Benz and Fuso brand commercial vans (Citan, Vito, Sprinter, Classe V, Classe T) and industrial trucks (Actros, Arocs, Atego, Canter, Econic), complemented by Maxus electric vans, Foton vehicles, and Piaggio Porter light commercial vehicles. The company offers a dedicated electric vehicle range including eActros 600/300, eCanter, eCitan, eVito, eSprinter, EQT, EQV, and Maxus eDeliver models. Additional offerings include Bobcat earth-moving equipment (exclusive importer for Tuscany), Tirrenabus for passenger transport, rental services through Nolcar and Noledil, and an Auto division featuring SWM, KGM, and XPENG brands. The service network provides authorized maintenance, certified used vehicles, and financial services, all backed by ISO quality certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Industrial Trucks (Actros, Arocs, Atego, Econic) Mercedes-Benz heavy-duty and medium-duty industrial trucks (Actros for long-haul with ProCabin aerodynamic design and advanced driver assistance; Arocs for construction sites; Atego for regional distribution; Econic for municipal applications with low-entry cab) sold to fleet operators, transport companies, and construction firms across Italy.
• Mercedes-Benz Electric Trucks (eActros 600, eActros 300) Full electric heavy-duty trucks for long-distance and regional distribution, featuring e-Axle technology with dual electric motors and 600+ kWh battery capacity (eActros 600). Sold to fleet operators seeking zero-emission long-haul transport.
• Mercedes-Benz Commercial Vans (Citan, Vito, Sprinter, Classe V, Classe T) Mercedes-Benz van lineup covering urban delivery (Citan), mid-size work (Vito), large-capacity versatile vans (Sprinter), premium people-movers (Classe V), and compact MPV vans (Classe T). Sold to SMBs, fleet operators, and passenger transport companies.
• Mercedes-Benz Electric Vans (eCitan, eVito, eSprinter, EQT, EQV) Electric commercial van lineup for sustainable urban logistics and passenger transport, providing zero local emissions and low operating costs. Sold to fleet operators, municipalities, and passenger transport companies.
• FUSO Canter and eCanter Light Trucks FUSO Canter light diesel and electric trucks designed for city driving with configurable variants for different work applications. Sold to urban delivery operators and small fleet owners across Italy.
• Maxus Commercial Vehicles (eDeliver 3/5/7/9, Deliver 9, Mifa 9, T90) Maxus-brand commercial vans (electric and combustion), passenger vans, and pickup trucks offered to SMBs and fleet operators for last-mile delivery, urban logistics, and shuttle operations.
• Foton eAumark Electric Light Truck Electric light truck from the Foton brand, sold for sustainable urban logistics and distribution to fleet operators and SMBs.
• Piaggio Porter NP6 Light Commercial Vehicles Compact light commercial vehicles (Porter NP6 and tipper variant Ribaltabile) for urban delivery, last-mile logistics, construction, and material handling. Sold to SMBs and tradespeople.
• Bobcat Earth-Moving Equipment Bobcat-branded compact loaders, mini-excavators, and telehandlers sold by Truck Italia as exclusive Bobcat importer for Tuscany. Includes authorized workshop service and parts.
• Passenger Cars (SWM, KGM, XPENG) Passenger vehicles from SWM and KGM brands and electric passenger vehicles from XPENG, sold through Truck Italia's Auto division.
• Tirrenabus Passenger Transport Division Bus division of Truck Italia focused on passenger transport vehicles and minibuses, distributing Tremonia Mobility minibuses and Renault electric minibuses in Italy.
• Truck Italia After-Sales Service and Parts Authorized after-sales service, certified maintenance, repairs, vehicle inspections (revisioni), genuine spare parts, 24h roadside assistance (Mercedes Mobilo), tire service, and accessories. Operated across dedicated workshops and parts warehouses at multiple Truck Italia locations.
• Vehicle Financing and Insurance Services Professional credit consulting, vehicle financing, leasing, and insurance products offered at point of sale as an RUI-registered insurance intermediary. Financing delivered in partnership with Mercedes-Benz Financial Services Italia and warranty/assistance insurance via Opteven Italia.
• Nolcar and Noledil Vehicle and Equipment Rental Short- and long-term rental of cars, vans, and trucks through partner Nolcar (Auto Van Truck) and rental of earth-moving equipment through partner Noledil. Truck Italia connects customers to these rental services.
• Mercedes-Benz Certified Used Vehicles Program Certified pre-owned Mercedes-Benz commercial and industrial vehicles with quality inspection and warranty. Also available through a dedicated dealer portal (commercianti.truckitalia.com) for vehicle resellers.

Quantifiable outcome

• 272 vehicles in stock across cars, vans, trucks, and Bobcat categories
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Tremonia Mobility GmbHcoreChannel Partner/ Reseller/ Distributor · 28 May 2026Truck Italia and Tirrena Bus signed a strategic agreement with Tremonia Mobility GmbH for the distribution of minibuses in Italy. Tremonia Mobility is a European reference player in the development and production of high-quality minibuses. This partnership expands the passenger transport offering, combining Tremonia's product range with Truck Italia's distribution and service network in Italy.
• Tirrena BuscoreStrategic or Co-development Partner · 20 May 2026Truck Italia and Tirrena Bus operate together in the professional mobility and passenger transport sector. Their joint activities include the distribution of minibuses (Tremonia Mobility) and electric minibuses (Renault Master Citybus & Shuttle E-Tech) in Italy, leveraging Truck Italia's dealership network and after-sales capabilities.
• SSATI – Scuola Superiore per le Tecnologie Industriali di FirenzeminorStrategic or Co-development Partner · 30 April 2026Truck Italia entered a collaboration with SSATI (a Florence-based advanced industrial technology school) to create a concrete link between education and industry. The initiative involves students in developing a real business case dedicated to the electric mobility offering. The goal is to train future mobility professionals.
• Nolcar (Noleggio Auto Van Truck)minorChannel Partner/ Reseller/ DistributorNolcar is Truck Italia's partner for short and long-term rental of cars, vans, and trucks. Truck Italia directs customers needing flexible vehicle access to Nolcar's rental fleet.
• Noledil (Noleggio Movimento Terra)minorChannel Partner/ Reseller/ DistributorNoledil is Truck Italia's partner for earth-moving equipment rental. Truck Italia directs customers needing Bobcat or other earth-moving equipment on a rental basis to Noledil.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Velocity Vehicle Group: Daimler Truck dealership group in North America operating Western Star, Freightliner and other commercial vehicle brands with parts, service and financing. Closely comparable to Truck Italia in its Daimler brand alignment and full-service commercial vehicle dealer model.
• Rush Enterprises: The largest commercial vehicle dealer network in North America, operating multi-brand truck dealerships (Peterbilt, International, Ford, Isuzu) with full-service parts, service and financing. Directly comparable to Truck Italia as a multi-brand commercial truck and van retailer with after-sales and financing at scale.
• Premier Truck Group: Multi-brand commercial truck dealer group in the United States selling Freightliner, Western Star and other brands with comprehensive service operations. Comparable to Truck Italia as a regional multi-brand commercial vehicle dealer with full after-sales support.
• TEC Equipment: Volvo and Mack heavy-duty truck dealer group on the US West Coast with full-service commercial vehicle sales, leasing, parts and maintenance. Directly comparable to Truck Italia's multi-brand commercial truck and full-service dealer model.
• SelecTrucks: Daimler Truck's network of certified used commercial vehicle dealers across North America. Comparable to Truck Italia's Mercedes-Benz Certified Trucks used vehicle business and its growing Centro Usato (used vehicle center) operations in Bologna and Pisa.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer representing premium and commercial vehicle brands across more than 40 markets. Comparable to Truck Italia as a multi-brand automotive retailer/distributor, though at far larger scale and broader geographic scope.
• Emil Frey Group: One of Europe's largest automotive retail groups, distributing multiple brands across Switzerland, Germany and other European markets. Comparable to Truck Italia as a multi-brand automotive retail and after-sales group, but at substantially larger scale and broader geography.
• Daimler Truck AG: Global manufacturer of Mercedes-Benz Trucks, Fuso, Western Star and Freightliner commercial vehicles. Comparable to Truck Italia as the principal OEM whose products (Actros, Arocs, Atego, Canter/eCanter, Econic) anchor Truck Italia's offering, though it operates as the upstream brand owner rather than a dealer.
• Penske Automotive Group: Global automotive and commercial vehicle retailer operating premium-brand dealerships and Penske Truck Leasing across the US, UK, EU and Asia-Pacific. Comparable as a much larger multi-brand commercial vehicle and truck retail/leasing platform that competes broadly in Truck Italia's space.

Others

• Bobcat Company: Global manufacturer of compact earth-moving and agricultural equipment (skid-steer loaders, mini-excavators, telehandlers). Comparable to Truck Italia as the principal supplier whose equipment Truck Italia distributes as exclusive importer for Tuscany, including through the dedicated bobcat.truckitalia.com portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TruckItalia.InnamoratiDellaStrada

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truck Italia