What Maxis Business does

Maxis Business is the enterprise and SME division of Maxis Bhd, operating in Malaysia under the legal entity Maxis Broadband Sdn Bhd. The unit was founded in 1992 as part of the Maxis group and is headquartered in Kuala Lumpur. It serves Malaysian small and medium enterprises, large corporates, and public-sector customers across verticals including Retail, Manufacturing, Logistics, F&B, Financial Services, and Government, distributing its services through more than 50 Maxis Centre retail stores nationwide and the Maxis Business Hub online platform.

Its product portfolio spans mobile postpaid plans (RM80–RM200/month), fibre broadband (RM119–RM299/month), AirFibre 5G-based fixed wireless access, and Share Lines team plans, alongside enterprise solutions in IoT, cybersecurity, Voice SIP, and AI. Recent additions include Maxis AI Cloud, which provides GPU compute for enterprise AI workloads, and Smart Vision AI, an AI-driven CCTV and video analytics service. International roaming is offered across 150+ destinations, supporting Malaysian-headquartered multinationals and traveling staff.

The business model is primarily subscription-based recurring revenue across connectivity and managed services, with monthly contract pricing on consumer-style plans and longer (multi-year) enterprise contracts for fibre, IoT, and cloud deployments. Distribution combines direct enterprise sales, retail outlets, and self-service digital channels. The division leverages the parent group's spectrum, tower, and backhaul infrastructure, which materially lowers unit cost and supports competitive pricing against smaller B2B-only challengers.

Name

Maxis Business

Legal name

Maxis Broadband Sdn Bhd

Website

https://business.maxis.com.my

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxis Business is the B2B division of Malaysian telco Maxis Bhd, providing mobile, fibre, 5G AirFibre, IoT, cybersecurity, AI Cloud, and Smart Vision AI solutions to SMEs, corporates, and public-sector customers across Malaysia.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

akta.pro secondary industry

Voice Calling (VoIP) Apps (BPAMACAC)

Keywords

• Business mobile plans
• Fibre broadband services
• Enterprise telecommunications
• IoT connectivity solutions
• Cloud and cybersecurity services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices41 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Postpaid Plans: Recurring monthly subscription revenue from Maxis Business Postpaid plans (RM80-RM200/month) offering mobile data, calls, SMS, and international roaming. Includes share lines for team management.
2. Business Fibre Broadband: Monthly subscription for fibre broadband services ranging from 100Mbps to 1Gbps (RM119-RM299/month) with 24-month contracts. Includes unlimited voice calls and desk phone.
3. AirFibre (Wireless Broadband): 5G-based wireless broadband solution at RM99/month providing fibre-like speeds with plug-and-play setup for businesses without fibre coverage.
4. International Roaming Passes: Usage-based roaming passes (RM38-RM129) for international data coverage including ASEAN, APAC, and multi-country options. Monthly auto-renewal option at RM99.
5. Device Sales and Subsidy: Revenue from device contracts including Maxis Zerolution, BYOD contracts, and combined device subsidies for multiple lines. Devices include smartphones from Apple, Samsung, Vivo, Oppo, Xiaomi.
6. Business Solutions (IoT, Security, Cloud, Voice): Additional managed services including cybersecurity, IoT solutions, cloud services, and voice solutions (SIP) for businesses.
7. Satellite Solutions (VSAT): Satellite connectivity solutions for businesses requiring connectivity beyond terrestrial coverage areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Maxis Business provides mobile postpaid connectivity (4G/5G), fibre broadband (100Mbps to 1Gbps), wireless AirFibre, and international roaming services to Malaysian businesses. Beyond connectivity, it offers integrated business solutions including IoT fleet management, AI-powered CCTV analytics, Maxis AI Cloud compute, enterprise Voice SIP, and cybersecurity. The portfolio is targeted at SMEs and large enterprises and is centralized through the Maxis Business Hub self-service platform.

Product overview

Maxis Business is a telecommunications provider offering a comprehensive portfolio of business solutions under the Maxis Business brand. The core offerings include Maxis Business Postpaid mobile plans (RM80-RM200/month with unlimited data on higher tiers), Maxis Business Fibre broadband (100Mbps-1Gbps), and Maxis Business AirFibre (5G wireless alternative). These are complemented by international roaming passes, Share Lines for team expansion, and add-on services including cybersecurity, IoT fleet management, AI Cloud infrastructure, Voice SIP for enterprise PBX, Smart Vision AI analytics for CCTV, and Maxperts technical support. Account management is centralized through the Maxis Business Hub self-service platform. The company also offers device bundles with major smartphone brands and premium 5G Pro tiers with Priority Pass.

Differentiator

Problem solved

Functional benefit

Products and services

• Maxis Business Postpaid Mobile postpaid plans designed for registered businesses, offering unlimited data, calls, and SMS with built-in international roaming and share lines for teams. Plans range from RM80 to RM200 per month.
• Maxis Business Fibre High-speed fibre broadband service for businesses offering unlimited data and speeds from 100Mbps to 1Gbps on 24-month contracts. Includes unlimited voice service and a basic desk phone for 100Mbps plans and above.
• Maxis Business AirFibre Unlimited 5G wireless broadband with fibre-like speed and plug-and-play setup for businesses without fibre coverage, starting from RM99/month.
• Maxis Business Roaming Passes International data roaming passes for business travelers including 1-Day Data (RM38), 3-Day ASEAN (RM39), 7-Day ASEAN (RM49), 7-Day APAC (RM69), 15-Day Multi-Country (RM99), 30-Day Multi-Country (RM129), and Monthly Business World Unlimited (RM99).
• Smart Fleet Management Powered by IoT IoT-connected vehicle tracking and monitoring solution providing real-time fleet visibility and lower operating costs for businesses.
• Cybersecurity with Maxis Business Security solutions protecting digital operations across enterprise connectivity and data protection for an always-on business environment.
• Maxis AI Cloud High-performance GPU compute with full data control and scalable AI infrastructure delivered locally in Malaysia without upfront costs or complexity.
• Maxis Voice SIP High-performance Voice over IP solution built to power enterprise PBX phone systems and modern call centres.
• Smart Vision AI Analytics (Smart CCTV) AI analytics transforming CCTV surveillance cameras into business intelligence engines providing real-time actionable insights from video feeds.
• Maxis Business Hub Single secure platform for managing business accounts with account insights, online bill payment, order creation, service management, and multi-administrator access.
• Maxis Maxperts Technical Support Technical support service providing certified experts for end-to-end resolution, basic setup and configuration, password resets, product navigation, and remote troubleshooting for selected Maxis solutions.
• Maxis Business Device Bundles Business device bundles including Samsung Galaxy S26 Series, iPhone 17, VIVO, OPPO, Xiaomi, and other 5G smartphones offered with subsidized pricing under 36-month contracts.
• VSAT Satellite Solutions Satellite connectivity solution for businesses requiring network access in areas without terrestrial coverage.

Quantifiable outcome

• 5G speeds up to 10% faster than standard with Priority Pass
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Global Roaming PartnerscoreTechnology or IntegrationMaxis has established partnerships with telecommunications operators worldwide to provide international roaming services across 150+ countries, enabling business travelers to maintain connectivity abroad through 5G and 4G/LTE networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• U Mobile: U Mobile is a Malaysian mobile network operator with a dedicated U Mobile Business portfolio targeting SMEs and corporates with postpaid plans, mobile broadband, and business solutions. Competes with Maxis Business for SME and enterprise mobile market share in Malaysia.
• CelcomDigi: CelcomDigi is Malaysia's largest mobile operator formed by the merger of Celcom Axiata and Digi, offering CelcomDigi Business postpaid plans, business fibre, and IoT solutions. It is the closest direct competitor to Maxis Business across mobile, fibre, and enterprise connectivity in Malaysia.
• YTL Communications (Yes): YTL Communications operates the Yes 5G brand, offering mobile, fibre, and 5G services including business plans in Malaysia. An emerging challenger competing with Maxis Business on 5G connectivity and converged SME offerings.
• TIME dotCom: TIME dotCom is a Malaysian fixed-line and fibre operator with strong enterprise and wholesale business serving corporates and data centres. Competes with Maxis Business Fibre and enterprise connectivity segments in Malaysia.
• Telekom Malaysia (TM): TM is Malaysia's incumbent telco operating the Unifi consumer brand and TM One / Unifi Business for enterprises, providing fibre, mobile, cloud, and managed services. Directly competes with Maxis Business in Malaysian B2B fixed and mobile connectivity.

Regional players

• Globe Telecom: Globe Telecom operates Globe Business in the Philippines, offering mobile postpaid, fibre, cloud, and managed ICT services to SMEs and enterprises. Comparable in product mix and customer segment focus to Maxis Business, but serving a different geography.
• AIS (Advanced Info Service): AIS is Thailand's largest mobile operator with AIS Business serving SMEs and enterprises across mobile, fixed broadband, cloud, and IoT. Comparable B2B telecom profile to Maxis Business in a similar Southeast Asian market, but operating primarily in Thailand.
• Singtel: Singtel is the incumbent Singapore telco with a regional B2B business (Singtel Optus, NCS, AIS associate) operating across Southeast Asia. Comparable business model to Maxis Business at a regional scale, including enterprise mobile, IoT, cloud, and cybersecurity, but anchored in Singapore rather than Malaysia.

Broad incumbents

• Verizon Business: Verizon Business is the enterprise arm of Verizon, providing wireless, fibre, IoT, security, and managed network services to large enterprises. Comparable in product portfolio and B2B orientation to Maxis Business, but operating globally with vastly larger scale.
• Vodafone Business: Vodafone Business is the enterprise division of Vodafone Group, offering mobile, fixed, IoT, cloud, and managed services globally. Comparable business model and product breadth to Maxis Business, but operates at a far larger global scale as an incumbent multinational.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MaxisListens
• YouTubeyoutube.com/user/Maxis/connect
• Facebookfacebook.com/maxis
• LinkedInlinkedin.com/company/maxisbusiness
• Instagraminstagram.com/maxis/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxis Business