Dr. Fischer
Dr. Fischer is a privately held Israeli consumer health and personal care company manufacturing multi-category products including eye care, sun care, cosmetics, baby care, and pharma under sub-brands like Genesis and Ultrasol, distributed via DTC, Amazon, and Walmart across the US, Japan, and Israel.
- Company typePrivate
- Founded1965
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Fischer does
Dr. Fischer (Fischer Pharmaceuticals Ltd.) is a privately held consumer health and personal care company founded in 1965 by Dr. Eli Fischer and headquartered in Tel Aviv, Israel. The company manufactures and distributes a multi-category portfolio spanning eye care, baby and kids products, professional hair care, body wipes, sun care (Ultrasol), cosmetics (Genesis), body and bath, and pharmaceutical products, marketed under a family of sub-brands including Genesis, Ultrasol, Kamil, Neo Naturals, and Dr. Fischer Professional. The organization employs between 501 and 1,000 people and operates dedicated offices in the United States (New York) and Japan alongside its Israeli headquarters, serving consumer markets in the US, Japan, and Israel.
The company's business model operates on two parallel revenue tracks. The first is direct branded sales through a multi-channel distribution network that includes dedicated direct-to-consumer e-commerce, Amazon, and Walmart in the US mass-market channel. The second is a private label and licensing model that monetizes the company's manufacturing capacity, formulations, and brand assets through B2B arrangements with third-party brand owners. This dual structure allows the same underlying R&D and production assets to generate both proprietary brand economics and contract-based revenue.
Operationally, the company is structured as a diversified consumer goods manufacturer with category breadth across OTC-adjacent health, personal care, and beauty verticals. The 60-year operating history, combined with active sub-brand portfolio management and ongoing geographic and channel expansion (US office, Japan market entry, retail and DTC channel buildout), positions Dr. Fischer as a multi-vertical mid-market CPG operator rather than a single-category specialist. No external funding rounds or revenue figures have been disclosed, consistent with its status as a privately held, founder-influenced enterprise.
Dr. Fischer firmographics
Firmographics- Name
- Dr. Fischer
- Legal name
- Fischer Pharmaceuticals Ltd.
- Website
- https://dr-fischer.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dr. Fischer is a privately held Israeli consumer health and personal care company manufacturing multi-category products including eye care, sun care, cosmetics, baby care, and pharma under sub-brands like Genesis and Ultrasol, distributed via DTC, Amazon, and Walmart across the US, Japan, and Israel.
- Ownership category
- akta.pro rank
Dr. Fischer industry classification
Industry- Product category
- Personal Care Products
- NAICS
- Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Natural/Organic & Clean Skincare (CRABAAAH), Baby Bath & Cleansing (CRABAJAA), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Dr. Fischer is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dr. Fischer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of Dr. Fischer branded personal care and pharmaceutical products through company website and major retail marketplaces (Amazon, Walmart)
- Private Label Services: Offering Dr. Fischer brand products for resale, establishing customer private brands, or extending existing product lines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eye Care products priced $15.90-$17.95 |
| Unit Pricing | Pay-as-you-go | Hair Care products priced $18.90-$33.91 |
| Unit Pricing | Pay-as-you-go | Baby Care products priced $9.00-$12.50 |
| Unit Pricing | Pay-as-you-go | Food Grade Baby Wipes priced $12.03 |
| Unit Pricing | Pay-as-you-go | Cosmetic products priced $32.50 |
| Unit Pricing | Pay-as-you-go | Body Care products priced $22.90 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Dr. Fischer product offering
Product offeringCore offering
Dr. Fischer manufactures and sells branded personal care and pharmaceutical products including eyelid and eye care cleansers, baby and kids bath and skincare, professional hair care (color protection, curly hair treatments), broad-spectrum sun care (Ultrasol and SPORT MAX lines), no-rinse body wipes, soapless body and bath products, and OTC/prescription ophthalmic drops and supplements under the Genesis cosmetics line. Products are sold direct-to-consumer via dr-fischer.com and through Amazon and Walmart, with a private label service for businesses that want to resell Dr. Fischer formulations or build their own brand.
Product overview
Dr. Fischer is a consumer health and personal care company that offers a diversified portfolio of products across seven main categories: Eye Care (cleansing wipes, foams, and treatments for eyelids and lashes), Baby & Kids Care (bath products, diapers, wipes, and skincare), Professional Hair Care (color protection, styling, and treatment products), Sun Care (Ultrasol and SPORT MAX sunscreen lines with various SPF levels and formulations), Body Wipes (hygienic cleansing wipes for adults and intimate care), Body & Bath (soapless soaps, deodorants, and hair care including Neo Naturals line), and Pharma (prescription and OTC eye drops, U-Lactin treatments, vitamin supplements, and hand sanitizers). The company also offers private label manufacturing services. Products are sold through the company's own e-commerce platform as well as through major retail channels including Amazon and Walmart. The company is headquartered in Tel Aviv, Israel with U.S. operations based in New York.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis: Anti-aging and age control cosmetics line including Age Control, Lycopene, WHITE, Tri-Moist, Minerals, Young, Sun, Men, Cleansing, and Digital Age sub-categories
- Ultrasol
- Kamil
- Neo Naturals
- Dr. Fischer Professional
Products and services
- Eye Care Cleansing Wipes Hypoallergenic eyelid and lash cleansing wipes for daily eye care routines, removing makeup and debris. Priced at $15.90.
- Eye Care Dry Cleansing Wipes Cleansing wipes for dry, red, and allergy-affected eyes with hypoallergenic makeup remover properties. Priced at $17.95.
- Eye Care Tea Tree Line Eye care product line infused with tea tree oil for addressing Demodex and related eye conditions.
- Eye Care Foam Foaming eye cleanser for eyelid and lash care with moisturizing properties.
- KIDS Super Vitamin Bath & Shower Wash Multi-vitamin enriched bath and shower wash for children with bubble gum fragrance.
- Sensitive Baby Bath Wash Tearless, soap-free moisturizing bath wash for sensitive baby skin with Chamomile extract and Pro-Vitamin B5. Priced at $12.00.
- Olivene Diaper Rash Ointment Skin protectant with 40% Zinc Oxide and Olive Oil that soothes and protects against diaper rash.
- Food Grade Pacifier Wipes (Messy Mouth) Food grade wipes with Orange Blossom Water and Aloe Vera for cleaning pacifiers, bottles, and toys. Priced at $12.03.
- Shabbat Sensitive Kosher Wipes 100% polyester wipes that are Kosher certified for Shabbat observance. Priced at $9.00.
- Platinum Gray Purple Shampoo Color protection shampoo that neutralizes yellow tones and enhances radiance of white, gray, and highlighted hair. Priced at $19.95.
- Platinum Gray Purple Hair Mask Hair mask treatment that reduces brassiness and enhances shine for blonde, silver, gray, and color-treated hair. Priced at $18.90.
- Complete Hygienic Cleansing Body Wipes No-rinse disposable bathing wipes enriched with Sage, Avocado Oil, Aloe Vera, and Vitamin E. Neutralizes odors and moisturizes skin. Priced at $22.90 per 6-pack.
- Easy Wash Hygienic Wash Gloves Pre-moistened cleansing mitts for hygienic top-to-toe cleansing, alcohol-free and latex-free.
- Easy Wash Hygienic Shampoo Cap Pre-moistened shampoo cap that shampoos, moisturizes, and conditions hair in one action without rinsing.
- Ultrasol Kids Face Cream SPF 50 High broad-spectrum UVA & UVB sunscreen face cream for children's delicate skin. Hypoallergenic, water-resistant, and paraben-free.
- Ultrasol SPECTRUM Face Cream SPF 50+ Face cream with Broad Spectrum Tech protecting against UVA, UVB, IR, and HEV visible light rays with 24-hour moisture.
- Ultrasol SPECTRUM Continuous Spray Lotion SPF 50+ Continuous spray lotion with broad spectrum protection covering UVA, UVB, IR, and HEV light.
- SPORT MAX Continuous Clear Spray SPF 50 Continuous transparent spray with PURE SPRAY technology for outdoor sports. Sweat and water resistant.
- Genesis Minerals Facial Night Cream Night cream enriched with minerals for skin nourishment and anti-aging. Priced at $32.50.
- Repair & Restore Day Cream SPF 30 Day cream for mature skin with Renovage to fight 10 signs of aging, providing SPF 30 sun protection.
- LYTEERS Eye Drops Lubricating eye drops for dry eyes with Hydroxyethylcellulose 0.19% for use when natural tear production is insufficient.
- DEXEFRIN Eye Drops Sterile ophthalmic drops with Dexamethasone Sodium Phosphate 0.1%, Neomycin Sulfate 0.5%, and Phenylephrine HCI 0.12%. Requires doctor's prescription.
- Private Label Manufacturing Service B2B service allowing businesses to resell Dr. Fischer branded products, establish their own brand using Dr. Fischer formulations, or extend existing product lines via contract manufacturing.
Quantifiable outcome
- Products tested and approved for sensitive skin - hypoallergenic formulations
- +2 more outcomes
Companies that use Dr. Fischer
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Dr. Fischer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dr. Fischer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreDr. Fischer maintains an Amazon Storefront (Amazon.com/stores/DrFischer) for product sales, enabling broad e-commerce distribution through Amazon's marketplace platform
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Dr. Fischer competitors and assessment
Company assessmentBroad incumbents
- Beiersdorf: Global personal care giant behind NIVEA and Eucerin. Directly comparable to Dr. Fischer because it sells mass-market skin, baby, and sun care products across overlapping channels and consumer segments, though at vastly larger scale.
- La Roche-Posay: L'Oréal-owned dermocosmetics brand carried in pharmacies and DTC. Comparable to Dr. Fischer because of its sensitive-skin, medical-grade skincare positioning and overlap in sun care and baby/children's products, though it operates at significantly larger scale and budget.
- Aveeno (Johnson & Johnson): J&J skincare brand built around oat and natural-ingredient science. Comparable to Dr. Fischer's chamomile/calendula-based sensitive-skin positioning and similar OTC/retail distribution.
Direct peers
- Mustela (Laboratoire Expanscience): Specialist baby and maternity care brand with dermatologist-tested, natural-ingredient positioning. Closely comparable to Dr. Fischer's Kamil and Sensitive Baby lines in formulation philosophy, target customer, and channel mix.
- Bioderma (NAOS): Dermocosmetics brand distributed via pharmacies, focused on sensitive skin and tolerance. Highly comparable to Dr. Fischer's dermatologist-tested, hypoallergenic skin and eye care portfolio, with a similar sensitive-skin and dermatology channel strategy.
- Cetaphil (Galderma): Dermatologist-recommended sensitive skin brand owned by Galderma. Highly comparable to Dr. Fischer's pH-balanced, soap-free cleansers and baby/body skincare lines, with similar physician endorsement and pharmacy/DTC go-to-market.
- Seventh Generation: Natural-ingredient personal care and household brand sold through mass and natural channels. Comparable to Dr. Fischer's Neo Naturals, Kamil, and chamomile/calendula-based product positioning across body and baby care.
Regional players
- Pigeon Corporation: Japanese personal care company with a strong baby care portfolio (Pigeon brand). Comparable to Dr. Fischer's Kamil and baby care lines given Japan's focus on sensitive-skin baby hygiene, and relevant given Dr. Fischer's Japanese-market presence.
- Hada Labo (Rohto Pharmaceutical): Japanese skincare brand with dermatologist-grade, hypoallergenic positioning. Comparable to Dr. Fischer's hypoallergenic cleansers and eye care SKUs, and especially relevant because Dr. Fischer maintains a dedicated Japan market presence.
Emerging players
- Babo Botanicals: Independent natural baby and family skincare brand sold DTC and through specialty retail. Comparable to Dr. Fischer's sensitive baby and family skincare lines in formulation philosophy (natural, hypoallergenic), though operating at a smaller, more focused scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Fischer social profiles
Digital presenceDr. Fischer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Fischer leadership team
Management profileNumber of profiles
Profiles1 record
Dr. Fischer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Fischer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Fischer
What does Dr. Fischer do?
Dr. Fischer manufactures and sells branded personal care and pharmaceutical products including eyelid and eye care cleansers, baby and kids bath and skincare, professional hair care (color protection, curly hair treatments), broad-spectrum sun care (Ultrasol and SPORT MAX lines), no-rinse body wipes, soapless body and bath products, and OTC/prescription ophthalmic drops and supplements under the Genesis cosmetics line. Products are sold direct-to-consumer via dr-fischer.com and through Amazon and Walmart, with a private label service for businesses that want to resell Dr. Fischer formulations or build their own brand.
Is Dr. Fischer a public or private company?
Dr. Fischer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr. Fischer founded?
Dr. Fischer was founded in 1965. It employs 501 to 1,000 people.
Where is Dr. Fischer based?
Dr. Fischer is headquartered in New York, United States, in the North America region.
How does Dr. Fischer make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are private Label Services.
Who are Dr. Fischer's main competitors?
Broad incumbents on record are Beiersdorf, La Roche-Posay and Aveeno (Johnson & Johnson). Direct peers are Mustela (Laboratoire Expanscience), Bioderma (NAOS), Cetaphil (Galderma) and Seventh Generation. Regional players are Pigeon Corporation and Hada Labo (Rohto Pharmaceutical). Babo Botanicals is listed as an emerging player.
Does Dr. Fischer have an API?
No public API is recorded for Dr. Fischer.
What industry is Dr. Fischer in?
Dr. Fischer's product category is Personal Care Products. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456 and its SIC code is 2844.