Fowler Interiors

What Fowler Interiors does

Fowler Interiors is a second-generation, family-owned interior design firm headquartered at 14 Dunbar Street in Greenville, South Carolina. Founded over four decades ago by Tracy and James Fowler and now led by brothers Dustin and Nate Fowler as Senior Managing Partners, the firm provides full-service residential interior design for luxury homeowners across the Southeast U.S., including Greenville, Lake Keowee, Kiawah, Charleston (SC), and Highlands and Cashiers (NC). Its core offering spans space planning, material and finish selection, custom furnishings, sourcing, purchasing, and installation, delivered through a project-based engagement model that begins with an initial consultation and questionnaire and concludes with a fully installed interior.

The firm operates two distinct channels. The primary channel is direct-to-consumer full-service design for affluent homeowners undertaking custom home builds, full-home renovations, or room-by-room updates; revenue is generated through professional design fees and procurement of furnishings and materials on a project-by-project basis with custom proposals. The secondary channel is the Trade Program, which provides fellow designers, architects, and builders with access to over 100 top brands (including Kravet, Schumacher, Scalamandre, Baker Furniture, and Century), a physical design library with fabric swatches and wallpaper samples, and warehouse services for receiving, storage, inspection, and assembly. The firm has no proprietary technology platforms, APIs, or software products; its competitive differentiation rests on design talent, vendor relationships, and 40+ years of regional brand reputation.

The team comprises approximately 10 people including four interior designers, two logistics staff, a trade program coordinator, an accounting lead, and the two managing partners. The firm maintains strategic partnerships with regional architects (Stanley Dixon Architecture) and builders (Peery Homes, Berry Group) and has earned press features in Luxe Interiors + Design and atHome Magazine. Pricing is not publicly disclosed; the firm uses quote-based custom proposals tailored to each project's scope. Fowler Interiors is privately held with no external investors, no funding history, and no public financial disclosures.

Name

Fowler Interiors

Legal name

Fowler Interiors

Website

https://fowlerinteriors.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Fowler Interiors is a second-generation, family-owned interior design firm in Greenville, SC providing full-service residential design (space planning, furnishings, sourcing, installation) for luxury homeowners across the Southeast U.S., supplemented by a trade program for design professionals.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Residential interior design
• Luxury home design
• Space planning services
• Custom furnishings sourcing
• Trade design services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Full-service interior design fees covering space planning, material and finish selection, custom furnishings, sourcing, purchasing, and installation. Revenue is generated through professional service fees and procurement of furnishings and materials for residential projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fowler Interiors is a full-service residential interior design firm that manages interior architecture and design from initial concept through final installation for luxury homes. Engagements begin with an initial consultation and questionnaire, followed by custom proposal development, design presentation, vendor coordination, and installation, covering space planning, material and finish selection, custom furnishings, sourcing, purchasing, and installation. The firm also operates a Trade Program that provides designers, architects, and builders across the Southeast access to 100+ curated vendor brands, a design library, and warehouse services.

Product overview

Fowler Interiors is a second-generation, family-owned interior design firm offering full-service residential design. The company provides comprehensive interior architecture and design services, including space planning, material and finish selection, custom furnishings, purchasing, and installation. Projects range from architectural collaborations and custom home builds to full-home renovations and room-by-room updates. The firm operates a Trade Program offering fellow designers, architects, and builders access to curated vendor resources, an extensive design library with fabric swatches and wallpaper samples, and warehouse services for receiving, storage, inspection, and assembly. The company maintains a portfolio of 14 featured project categories (Mountain Air, Two Doors Down, Keowee Classic, Das Home, Gentlemen's Digs, Full Circle, Three Little Birds, Lakeside Retreat, Layered Luxury, Architectural Approach, Curated Dwelling, Natural Light, Plush Palette, Timeless Shore, and Vivid Vista) spanning luxury residences across Greenville SC, Lake Keowee SC, Highlands and Cashiers NC, and surrounding Southeast markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Comprehensive interior design service spanning from initial concept through final installation, including space planning, material and finish selection, custom furnishings, sourcing, purchasing, and installation. Engagements begin with an initial consultation and questionnaire, followed by custom proposal development, design presentation, vendor coordination, and installation. Targets affluent homeowners for luxury residential projects including custom home builds, full-home renovations, and room-by-room updates.
• Trade Program Exclusive trade access program offering designers, architects, and builders across the Southeast access to curated vendor resources, 100+ top furniture brands (including Kravet, Schumacher, Scalamandre, Baker Furniture, and Century), a design library with fabric swatches, wallpaper books, finish samples, and catalogs, plus warehouse services for receiving, storage, inspection, and assembly.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Stanley Dixon ArchitecturecoreStrategic or Co-development PartnerArchitectural collaboration partner for luxury residential projects. Worked together on Keowee Classic (legacy home on Lake Keowee) and Three Little Birds (family estate in Greer, SC). Deep collaborative relationship in design and construction process.
• Peery HomescoreStrategic or Co-development PartnerBuilder collaboration partner with extensive portfolio in Highlands and Cashiers, NC. Worked together on Das Home (Lake Keowee renovation) and Cliffs Valley Home project. Partnership for construction and design integration.
• Berry GroupcoreStrategic or Co-development PartnerTrusted builder with extensive portfolio in Highlands and Cashiers, NC. Collaborated on Das Home full renovation at The Reserve at Lake Keowee. Partnership for renovation project execution.
• Trade Program Vendor Partners (100+ brands)majorChannel Partner/ Reseller/ DistributorExclusive trade program providing access to over 100 top brands in furniture, rugs, lighting, accessories, fabrics, wallpapers, and more. Includes vendors like Kravet, Schumacher, Scalamandre, Baker Furniture, Century, and many others. The program offers purchasing access, design library resources, and warehouse services.
• Design Library PartnersminorOthersDesign library partnerships providing access to fabric swatches, wallpaper books, finish samples, and catalogs from vendor partners. Streamlines selections and client presentations for trade program members.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MB Jess Interiors: Atlanta-based luxury interior design firm serving affluent homeowners across the Southeast US — directly comparable in regional focus, full-service offering, and luxury residential target market.
• Sherry Hayslip Interiors: Houston-based luxury residential interior design firm offering full-service design for high-net-worth homeowners — comparable boutique service model, affluent clientele, and reliance on press features for brand building.
• Suzanne Kasler Interiors: Atlanta-based luxury residential interior designer with national brand recognition and product collaborations — comparable high-end residential focus, press-driven brand, and Southeastern US client base.
• Tish Mills Interiors: Luxury residential interior design firm also based in the Greenville, SC market, offering full-service design for high-end homeowners — the most direct head-to-head competitor given overlapping geography and target clientele.
• Bria Hammel Interiors: Boutique full-service residential interior design firm with national project reach and a strong digital/press presence — comparable service model, target customer segment, and reliance on published portfolio for inbound demand.
• House of Jade Interiors: Full-service luxury residential interior design firm serving projects nationally — comparable service scope, target customer (luxury homeowners), and team-based delivery model.
• Cortney Bishop Design: Atlanta-based luxury residential interior design firm with a Southeastern US footprint — directly comparable in regional market, full-service offering, and affluent residential clientele.
• Laura U Design Collective: Houston-based full-service interior design firm with a Southeastern US presence, serving luxury residential clients — comparable boutique model, project scope, and brand-driven growth strategy.

Broad incumbents

• Studio McGee: Full-service luxury interior design firm with a national brand, product line, and media presence; comparable in target customer (affluent residential) and bespoke design approach, but materially larger in scale and reach.

Emerging players

• Havenly: Online interior design platform offering technology-enabled design services to a broader, more aspirational customer base — competes with Fowler at the lower edge of the luxury market and represents the structural threat of tech-enabled scale to traditional boutique firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fowlerinteriors
• Instagraminstagram.com/fowlerinteriors
• Xx.com/fowlerinteriors
• LinkedInlinkedin.com/company/fowler-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fowler Interiors