Peery Homes

What Peery Homes does

Peery Homes is a privately held, family-owned custom home builder and renovation contractor headquartered in Greenville, South Carolina. Founded by Jon Peery in 1986 (with the firm operating in custom construction since 1984), the company designs and builds one-off custom homes and executes renovation projects for affluent residential clients across the Upstate of South Carolina and Western North Carolina. It operates as an approved builder in at least eight upscale Greenville planned communities, including Bella Grove, Crossmor, Hartness Living, The Cliffs, Hollingsworth Park, and several Verdae developments.

The company's core offerings are custom new home construction and renovations (whole-home remodels, additions, historic restoration, and condominium remodeling). Projects are delivered using traditional building methods and craftsmanship, with no proprietary technology platforms; the firm relies on a small internal team of project managers, estimators, superintendents, and craftsmen rather than software-driven production. Two online portfolio galleries (Homes I and Homes II) organize work by community and project type, serving primarily as marketing showcases rather than transactional interfaces.

Peery Homes generates revenue through project-based, custom-quoted contracts — there are no standard price tiers or rate cards, and pricing is negotiated per client. Its go-to-market is direct-to-consumer with over 90% of new business coming from client referrals, supplemented by an organic Instagram presence and a Squarespace-hosted website. The firm has approximately 12-15 employees (leadership includes President & Founder Jon Peery, Vice President Russell Peery, VP of Operations Michael Willcox, CFO Matt Garrison, plus senior project managers, estimators, superintendents, and an office manager) and is entirely family-owned with no disclosed external institutional capital.

Name

Peery Homes

Legal name

Peery Homes

Website

https://peeryhomes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Peery Homes is a privately held, family-owned custom home builder and renovation contractor in Greenville, SC, serving affluent residential clients in the Upstate of South Carolina and Western North Carolina through project-based contracts driven primarily by client referrals.

Ownership category

akta.pro rank

Product category

Custom Home Building Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Home Office / Studio Additions (HSAPADAI), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Custom home building
• Home renovation services
• Residential construction
• Custom home design
• Luxury home builders

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: One-time custom home building projects where Peery Homes designs and constructs distinctive homes tailored to individual client needs, preferences, and lifestyles. Revenue is generated through project-based fees for complete home construction.
2. Home Renovations: Renovation and remodeling services for existing homes, including room additions, whole-home renovations, and condominium updates. Project-based revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peery Homes designs and builds distinctive custom new homes tailored to individual family needs and lifestyles, and provides home renovation services including room additions, kitchen and bathroom remodeling, whole-home renovations, historic property restoration, and condominium updates. Projects are delivered through personalized one-on-one consultations serving the Upstate of South Carolina and Western North Carolina markets.

Product overview

Peery Homes is a custom home builder and renovation contractor offering a unified service portfolio centered on distinctive custom new homes and renovation services. The core offering consists of custom home construction tailored to individual client needs, complemented by renovation services for existing properties. The company maintains two portfolio galleries (Gallery I and Gallery II) to showcase completed projects across various community developments and renovation types. Referrals from satisfied clients constitute over 90% of their business, reflecting the company's emphasis on personalized service and quality craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom New Homes

Quantifiable outcome

• Over 90% of business comes from referrals from satisfied clients

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Bella Grove (Verdae)minorOthersPeery Homes is a member of the Bella Grove building team at Verdae in Greenville, SC. This community partnership allows Peery to offer homes within this specific upscale neighborhood development.
• Crossmor (Verdae)minorOthersPeery Homes builds as a member of the Crossmor community at Verdae in Greenville, SC.
• Hartness LivingminorOthersPeery Homes is part of the Hartness Living development community, building custom homes in this upscale Greenville neighborhood.
• MontebellominorOthersPeery Homes builds in the Montebello community located in the upstate of South Carolina.
• The Cliffs CommunitiesminorOthersPeery Homes is an approved builder in The Cliffs Communities, an exclusive luxury residential community in the upstate of South Carolina.
• Hollingsworth Park (Verdae)minorOthersPeery Homes builds in the Hollingsworth Park community at Verdae, a planned community in Greenville emphasizing traditional neighborhood design.
• Augusta WalkminorOthersPeery Homes builds in the Augusta Walk community in the upstate of South Carolina.
• Manor at VerdaeminorOthersPeery Homes is a builder member in the Manor at Verdae community development in Greenville, SC.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dillard-Jones Builders: Upstate South Carolina-based custom home builder with similar luxury positioning, community partnerships (including some shared developments), and a comparable client-experience-driven model.
• Delaney Custom Homes: Greenville, SC custom home builder serving similar affluent clients in the Upstate region with comparable custom new construction and renovation services.
• Arthur Rutenberg Homes: Luxury custom home franchise serving affluent buyers with similar design-build custom home offerings; relevant comparable for premium-positioned custom builders like Peery.
• Gramling Brothers Custom Homes: Upstate South Carolina custom home builder focused on luxury single-family homes in the Greenville/Spartanburg area. Directly comparable size, geography, and client profile.
• Cothran Properties: Greenville, SC-based custom home builder serving the same Upstate SC market with similar luxury custom homes and renovations. Closest direct geographic and segment competitor to Peery Homes.

Broad incumbents

• Toll Brothers: National luxury homebuilder with active communities in the Carolinas (including near Greenville). Larger scale and broader portfolio, but overlaps with Peery at the luxury end of the market.
• David Weekley Homes: Large national homebuilder with a presence in the Carolinas. Competes for the same upper-end move-up and luxury buyer in select Greenville-area communities.

Regional players

• Saussy Burbank: Carolinas-based homebuilder focused on thoughtfully designed single-family homes. Comparable design-driven, quality-positioned model but primarily serving the Charlotte market rather than Greenville directly.
• Winchester Homebuilders: Carolinas custom and semi-custom homebuilder with similar craftsmanship-led positioning; relevant peer on product type though operates in different sub-markets of the Carolinas.

Others

• Verdae Development (master developer): Greenville-based master-planned community developer whose Bella Grove, Crossmor, Hollingsworth Park, and Manor at Verdae neighborhoods are part of Peery's approved-builder network. Ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peery-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peery Homes