Real Estate Staging Association

What Real Estate Staging Association does

The Real Estate Staging Association (RESA) is a 501(c)(6) nonprofit trade association founded in 2007 and headquartered in the United States, serving professional home stagers and adjacent real estate professionals across North America. Its core offering is tiered membership (Associate, Standard, RESA-PRO, and Accredited Staging Business at $247-$307 annually) bundled with continuing education, business tools, insurance access, and community programs. RESA also operates the RESA Approved Instructor network, which delivers a CE-approved 'Staging to Sell, What Every Agent Should Know' course to real estate agents across 20+ states and has educated 11,000+ agents as of July 2025. The technology platform includes a national searchable member directory (Find a Home Stager), the Stats Collector (a quarterly staging performance data tool built in partnership with Staging Studio), a Home Staging Pricing Estimator, and a private Conversation Hub, supported by an event-driven annual convention (RESACON, Las Vegas), a podcast (The Staging Insider), and 12 regional chapters across the US and Canada.

Revenue is generated primarily through annual membership dues, Approved Instructor application and renewal fees ($629 application, $204/yr renewal), RESACON convention ticket sales, industry publications and reports ($79-$129), and partnership-driven transaction fees such as Titus pay-at-close processing at 3.99%. Additional monetization streams include the RESA Buying Group wholesale vendor program, RESASURE business insurance through Villanova Insurance Partners, and group health insurance through Woodforest Insurance Partners. The organization operates with a lean team of 1-10 employees, distributed leadership across 12 regional chapters, and no external funding rounds, relying on member-driven governance and program revenue to fund operations.

Name

Real Estate Staging Association

Legal name

Real Estate Staging Association

Website

https://realestatestagingassociation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Real Estate Staging Association (RESA) is a 501(c)(6) nonprofit trade association founded in 2007 that serves professional home stagers and real estate agents across North America through tiered membership, accreditation programs, CE-approved training, and an annual convention.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees across four tiers: Associate ($247), Standard ($247), RESA-PRO ($283), and RESA® Accredited Staging Business ($307). Additional employees can be added to business accreditation for $102 each.
2. RESA® Approved Instructor Training: Train-the-trainer program for instructors to teach the 'Staging to Sell, What Every Agent Should Know' CE course. Application fee of $629 includes training and materials, with $204 annual renewal.
3. RESACON Convention: Annual flagship convention in Las Vegas offering tickets at member and non-member pricing. Non-member tickets include complimentary one-year RESA® membership.
4. Publications and Reports: Sale of industry reports including the 2023 State of the Home Staging Industry Report (members $79, non-members $129) and the 2025 Vacant Staging Edition report.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

RESA is a nonprofit trade association that delivers tiered annual memberships (Associate, Standard, RESA-PRO, and Accredited Staging Business), the annual RESACON convention in Las Vegas, a national Find a Home Stager directory, business accreditation, and a suite of member tools including a pricing calculator, stats tracker, insurance program, and CE-approved training for real estate agents. It connects vetted home staging professionals with real estate agents, brokers, and consumers across North America through 12 regional chapters, while publishing quarterly industry performance benchmarks.

Product overview

RESA (Real Estate Staging Association) operates as a 501(c)(6) nonprofit trade association offering a platform-plus-membership model. The core offering centers on tiered membership tiers (Associate, Standard, RESA-PRO, and RESA Accredited Staging Business) providing training, community, business tools, and industry credentials. Key programs include the RESA Approved Instructor network for CE courses, RESACON annual convention, RESA Buying Group wholesale program, RESACON On-Demand education library, RESA Jobs Board, and RESA Chapters for local networking. The RESA Accredited Staging Business Program provides business accreditation for companies meeting ethical and legal standards. Additional offerings include The Staging Insider Podcast, Home Staging Industry Awards, RESA Publications (Consumer's Guide, State of Industry Reports), mentoring programs, insurance partnerships (RESASURE, group health), and the Titus Pay-at-Close payment solution. The Find a Home Stager Directory and RESA Classifieds marketplace serve member and consumer needs.

Differentiator

Problem solved

Functional benefit

Brands

• The Staging Insider Podcast: RESA-backed podcast featuring conversations with home stagers and industry leaders
• RESACON
• RESA-CSA
• RESA Accredited Staging Business
• RESASure

Products and services

• RESA Membership (Associate, Standard, RESA-PRO) Tiered annual membership providing training, tools, community, and programs for home staging professionals and associates. Includes access to webinars, contracts, pricing calculator, marketing deck, buying group, RESACON member pricing, and industry awards participation, with tier-specific voting rights and instructor eligibility.
• RESA Accredited Staging Business Program Business accreditation program recognizing staging companies that meet high standards for ethics, legal compliance, and professionalism. Requires proof of insurance, business structure, contracts, and ethical practices. $307 annual fee includes membership dues with additional team members at $102 each.
• RESACON Annual Convention Annual three-day home staging convention held in Las Vegas offering education, networking, keynote speakers, breakout sessions on pricing, AI-driven marketing, and business growth, plus an awards ceremony and optional Las Vegas Market tour. Non-member tickets include a complimentary one-year Standard RESA membership for first-time attendees.
• RESACON On-Demand Education Recorded sessions from RESACON 2020-2025 available for streaming through the RESA Education online store. Members receive discounts and access to select earlier sessions free of charge.
• RESA Approved Instructor Program Train-the-trainer certification enabling members to teach the 3-hour 'Staging to Sell, What Every Agent Should Know' CE course to real estate agents. $629 application fee includes self-paced online training, PowerPoint decks, instructor guide, and marketing templates; $204 annual renewal. Approved for CE credits in 20+ U.S. states.
• Find a Home Stager Directory National searchable directory of vetted home stagers accessible to consumers and real estate agents. Users can search by city, ZIP code, service type, accolades, and chapter membership, with interactive mapping and filtering capabilities.
• RESA Jobs Board Exclusive members-only job board for posting and browsing home staging industry positions, including staging assistants, lead stagers, warehouse staff, and design roles.
• RESA Classifieds (Stagers Classifieds) Member-to-member marketplace where RESA members can buy and sell inventory, equipment, furniture, artwork, storage solutions, and business services within the staging community.
• RESA Buying Group Wholesale purchasing program providing members exclusive discounts from vendors including Moe's Home Collection, Olliix, Paragon, Renwil, Sagebrook Home, and Unique Loom for furniture, artwork, rugs, and accessories at below-retail pricing.
• Mentoring & Coaching Programs Business coaching and mentorship programs providing guidance on pricing, systems, operations, marketing, and scaling staging businesses for members.
• Titus Pay-at-Close Payment Solution Pay-at-close payment option through Titus partnership allowing homeowners and agents to defer staging costs until closing. Stagers receive instant payment with a 3.99% processing fee and up to $300 in member bonuses for first job setup.
• RESASURE Insurance Program Business insurance program for home stagers offering general liability, property and inventory coverage, in-transit and on-site coverage, easy Certificates of Insurance, and a Business Owner's Policy tailored for staging businesses.
• Home Staging Industry Awards Peer-voted awards program recognizing excellence in home staging and interior styling across multiple categories including vacant staging, occupied staging, luxury staging, and leadership. Winners are announced annually at RESACON.
• RESA Publications & Industry Reports Industry publications including the Consumer's Guide to Real Estate Staging, Guide to Hiring a Home Staging Company, and State of the Home Staging Industry Reports. The 2023 State of the Home Staging Industry Report sells for $79 to members and $129 to non-members; the 2025 Vacant Staging Edition report delivers benchmarks on pricing, profitability, inventory investment, labor structure, renewals, sourcing, and operational decision-making.
• The Staging Insider Podcast RESA-backed podcast featuring conversations with home stagers and industry leaders on strategy, business growth, and momentum. Available on Spotify and YouTube.
• Showhomes Franchise Opportunity Franchise opportunity through a partnership with Showhomes for launching a staging business with a proven system. Showhomes operates 22 locations in 13 states and has helped improve and sell over 21,000 homes valued at over $15B, with services including home staging, updating, property prep, interior design, and home manager staging.
• Attorney-Drafted Contracts Suite Suite of five attorney-drafted contracts provided free with membership, including Sub-Contractor Agreement, Staging and Accessory Rental Agreement, Occupied Staging Services Agreement, Vacant Staging Services Agreement, and Interior Styling Agreement. Valued at $2,000, developed with Villanova Insurance Partners.
• Group Health Benefits (Woodforest Insurance Partners) Group health insurance access for stagers through a partnership with Woodforest Insurance Partners, offering better rates and comprehensive coverage to help staging businesses attract and retain employees.

Quantifiable outcome

• Staged homes average 109% sale-to-list ratio (~9% over asking) based on Q3 2025 data from 129 homes
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TituscoreGTM or Marketing PartnerRESA® partnered with Titus to offer pay-at-close payment solutions for home staging businesses. Stagers receive immediate payment while clients defer costs until closing. RESA members receive $200 bonus for first job plus $100 additional for using Titus invoicing. Fee is 3.99% payment processing.
• Villanova Insurance PartnerscoreStrategic or Co-development PartnerRESA® partnered with Villanova Insurance Partners to offer members five attorney-drafted contracts (valued at $2,000) and a Business Owner's Policy (BOP) tailored for home stagers. Contracts include Sub-Contractor Agreement, Staging and Accessory Rental Agreement, Occupied and Vacant Staging Services Agreements, and Interior Styling Agreement.
• Woodforest Insurance PartnerscoreStrategic or Co-development PartnerRESA® partnered with Woodforest Insurance Partners to offer members access to affordable Group Health Insurance plans. Helps stagers compete for talent by offering health benefits to employees.
• ShowhomesminorStrategic or Co-development PartnerFranchise partnership offering RESA members opportunity to launch staging business with proven system. Showhomes operates 22 locations in 13 states and has helped improve and sell 21,000+ homes valued at over $15B. Services include staging, updating, property prep, interior design, and home manager staging.
• RESA Buying Group Vendor PartnerscoreChannel Partner/ Reseller/ DistributorWholesale-style savings through vendors including Moe's Home Collection, Olliix, Paragon, Renwil, Sagebrook Home, and Unique Loom. Gives stagers ability to source furniture, artwork, rugs, and accessories at below-retail pricing.
• CityScoopminorGTM or Marketing PartnerTurnkey local marketing solution helping home staging companies rank higher on Google and generate qualified leads without managing content, backlinks, or technical SEO. RESA members and RESACON attendees receive exclusive pricing.
• RESA® Accredited Education ProviderscoreChannel Partner/ Reseller/ DistributorVetted education providers including Staging Studio, Staged4More, HSR, and The Decorating and Staging Academy (DSA) offering CORE home staging business education and continuing education that meets RESA® accreditation guidelines.
• Staging StudiocoreStrategic or Co-development PartnerRESA® partnered with Staging Studio for the Stats Collector tool used in quarterly staging performance data collection. Part of enhanced data collection process launched May 2024.
• Las Vegas MarketminorStrategic or Co-development PartnerAnnual Las Vegas Market tour offered as part of RESACON convention for professional stagers to source inventory, furnishings, and décor.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staging Studio: Staging Studio is RESA's Stats Collector partner and also runs its own staging business courses and tools for home stagers. The partnership positions it as both an ally in data collection and a parallel offering in training.
• Accredited Staging Professionals (ASP): ASP is a competing home staging training and certification brand offering its own course and designations (ASP, ASPM). It competes with RESA's Accredited Education Provider network for new entrants to the staging profession.
• Showhomes: Showhomes is a home-staging franchise operator with 22 locations across 13 US states, and is a franchise partner of RESA. It competes in the same end market (occupied/vacant home staging) while also channeling franchisees into the RESA ecosystem.
• The Decorating & Staging Academy (DSA): DSA is a home staging education provider and a RESA Accredited Education Provider offering CORE training and continuing education for stagers, directly overlapping RESA's training accreditation value chain.
• Staged4More: Staged4More is a RESA-accredited education provider and training brand that delivers home staging business courses and continuing education. It is listed among RESA's Accredited Education Providers and functions as both a partner and an alternative in the stager training market.
• International Association of Home Staging Professionals (IAHSP): IAHSP is the principal competing trade association for home stagers globally, offering membership, designations (ASP, HSE), and staging education. It directly competes with RESA for the same member-stager and agent audiences in North America.

Emerging players

• Barb Schwarz / StagedHomes.com: StagedHomes is the original home staging brand associated with Barb Schwarz, offering training, designations, and tools for stagers. It is a niche, founder-led competitor with a long history but a smaller current footprint than RESA or IAHSP.

Others

• Real Estate Educators Association (REEA): REEA is a trade association for real estate educators and instructors, parallel to RESA's role as a trade body but for a different professional segment. It offers a useful comparator on association structure, conference, and educator accreditation design.

Broad incumbents

• The CE Shop: The CE Shop is one of the largest online real estate continuing education providers in the US, serving real estate agents across multiple states. Its broad CE catalog overlaps with RESA's Approved Instructor CE course for real estate agents.
• National Association of REALTORS (NAR): NAR is the dominant US real estate trade association with over 1.5 million members and broad authority on real estate education, designations, and CE. It is a broad incumbent that overlaps with RESA's agent-facing CE and staging advocacy, even though it is not a staging specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thestaginginsider
• Facebookfacebook.com/RealEstateStagingAssociation
• LinkedInlinkedin.com/company/real-estate-staging-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Staging Association