Camp Smile

What Camp Smile does

Camp Smile is a privately-held pediatric dentistry and orthodontics practice founded in 1999 and headquartered in Minneapolis, Minnesota. The company operates four clinical offices across the western Minneapolis metro area (Chaska, Excelsior, Maple Grove, and Plymouth) and employs a clinical team of seven board-certified pediatric dentists and two orthodontists who have completed two to three years of additional residency training beyond general dentistry. The practice serves patients from infancy through adulthood, with primary segments including children and adolescents requiring preventive and restorative dental care, orthodontic patients seeking braces or clear aligner treatment, and infants referred for lip- and tongue-tie (frenectomy) procedures.

Service offerings span preventive care (exams, cleanings, fluoride, sealants), restorative dentistry, general anesthesia cases for complex procedures, traditional braces, Invisalign clear aligners, custom orthodontic appliances, and laser-based frenectomy procedures. A central technology differentiator is the Solea All-Tissue Laser, which enables most fillings to be completed without numbing injections and supports virtually painless frenulum and tongue-tie releases. The practice environment is branded around a distinctive camp theme designed to reduce pediatric dental anxiety, and it offers a complimentary preventive visit for children 24 months and under.

Camp Smile operates a fee-for-service revenue model reimbursed primarily through dental insurance, with in-network status across United Healthcare Dental, Health Partners, and Delta Dental and out-of-network claims processing for all employer-sponsored and self-funded plans. Patient financing is supported via CareCredit. The practice is owned by Dr. Bobbi L. Augustyn and has been organically grown without disclosed venture capital or private equity backing, distributing across the Minneapolis metro through community-driven marketing (educational blog content, Doc Talk videos, social media, and community events) supplemented by a professional referral channel from other dentists and healthcare providers.

Name

Camp Smile

Legal name

Camp Smile

Website

https://campsmile.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp Smile is a privately-held, Minneapolis-metro pediatric dentistry and orthodontics practice operating four offices with seven board-certified pediatric dentists and two orthodontists. The practice serves children from infancy through adulthood, offering preventive, restorative, orthodontic, and Solea laser-based frenectomy services.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC)

Keywords

• Pediatric dental services
• Orthodontic treatment
• Frenectomy procedures
• Laser dentistry
• Preventive dental care

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including preventive exams, cleanings, restorative procedures, fluoride treatments, dental sealants, and general anesthesia procedures for children from infancy through adolescence.
2. Orthodontic Services: Orthodontic treatments including traditional braces, clear aligners (Invisalign), and orthodontic appliances for children, teens, and adults.
3. Insurance Reimbursement: Revenue from accepted insurance plans including United Healthcare Dental, Health Partners, and Delta Dental. The practice accepts all employer-sponsored and self-funded insurance plans and submits claims on behalf of patients as a courtesy.
4. Financing Services: Partnership with Care Credit for patient financing of dental care costs, allowing families to pay for services over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Camp Smile is a multi-location pediatric dentistry and orthodontics practice that delivers preventive, restorative, and orthodontic dental care to infants, children, teens, and adults across four offices in the Minneapolis metro area. Its clinical services include exams, cleanings, fluoride, sealants, fillings (often without numbing via Solea laser), frenectomy, general anesthesia procedures, traditional braces, clear aligners (Invisalign), and custom orthodontic appliances. The practice is owned by Dr. Bobbi Augustyn and staffed by board-certified pediatric dentists and orthodontists.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry (Preventive, Restorative, and General Anesthesia) Routine and restorative dental care delivered to infants, children, teens, and special-needs patients, including exams, cleanings, fluoride treatments, dental sealants, fillings, and procedures performed under general anesthesia.
• Orthodontics (Traditional Braces, Clear Aligners, Invisalign, Appliances) Orthodontic treatment for teens and adults using conventional braces, clear aligner systems including Invisalign, expanders, and other custom dental appliances for alignment and bite correction.
• Lip and Tongue Tie Releases (Frenectomy) Frenectomy procedures using Solea laser technology to release tight lip (labial) or tongue (lingual) ties in infants, children, and adults, often to address feeding or oral development issues.
• Solea Laser Dentistry All-tissue dental laser treatment allowing most fillings and select hard/soft tissue procedures to be performed without numbing, used to reduce dental anxiety and enable virtually painless pediatric procedures.
• Orthodontic Emergencies Urgent care for orthodontic patients with broken brackets, protruding wires, and other acute appliance issues requiring immediate clinical attention.
• Infant Oral Health Exams Comprehensive oral exams for infants under 18 months of age, in line with AAPD recommendations for a first dental visit by age one; includes a complimentary preventive care visit for children 24 months and under (new patients only).
• Dental Sealants and Silver Diamine Fluoride Preventive treatments including protective dental sealants applied to molars and silver diamine fluoride applications for cavity management and decay prevention in children.
• CareCredit Financing (Patient Payment Option) Third-party healthcare financing offered through CareCredit that allows families to pay for dental care costs over time rather than in a single payment at the time of service.

Quantifiable outcome

• 4.9 star rating from 3,000+ patient reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• United Healthcare DentalcoreOthersIn-network insurance provider partnership allowing Camp Smile to serve United Healthcare Dental members as a participating provider.
• Health PartnerscoreOthersIn-network insurance provider partnership allowing Camp Smile to serve Health Partners members as a participating provider.
• Delta DentalcoreOthersIn-network insurance provider partnership allowing Camp Smile to serve Delta Dental members as a participating provider.
• Care CreditsupportingOthersHealthcare financing partner offering payment plans for families to finance dental care costs over time.
• Fox 9 (KSTP-TV)supportingGTM or Marketing PartnerMinneapolis-St. Paul television station that featured Camp Smile's laser dentistry technology in a news segment, providing earned media exposure.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Smile Doctors: Largest ortho-focused DSO in the US with hundreds of locations. Comparable to Camp Smile's orthodontic arm in offering traditional braces, clear aligners, and Phase I/II treatment to children, teens, and adults, though Smile Doctors is orthodontic-only and operates nationally rather than focusing on pediatric dentistry.
• Heartland Dental: Largest US dental support organization supporting general and specialty practices. While primarily adult/general, Heartland's scale and DSO model illustrate the consolidation pathway Camp Smile could either emulate or compete against in suburban Minnesota.
• MB2 Dental: Dental partnership organization affiliated with hundreds of practices across the US, including pediatric and orthodontic offices. Relevant comparator for what a private-equity-style group practice roll-up looks like versus Camp Smile's independent ownership.
• Pacific Dental Services: Large dental support organization supporting general and specialty practices including pediatric and orthodontic offices. Provides scale benchmark for staffing, marketing, and insurance contracting that Camp Smile runs independently.
• Sage Dental: Multi-location dental group offering general, pediatric, orthodontic, and specialty services across Florida and other states. Comparable multi-site, multi-specialty model, though broader in scope than Camp Smile.

Direct peers

• Children's Dental FunZone: Multi-location pediatric dental group practice in California with kid-friendly branding and combined preventive, restorative, orthodontic, and laser services. Closest direct analog to Camp Smile's pediatric dentistry plus orthodontics model.
• Kids Dental Brands: DSO-backed pediatric and orthodontic dental group with multiple offices focused exclusively on children. Comparable target patient demographic, multi-site operating model, and pediatric-only positioning.
• The Super Dentists: Multi-location pediatric dental and orthodontic group practice with strong themed branding and family-focused experience. Directly comparable in mission, kid-friendly positioning, and combined pediatric/ortho service line.
• Pediatric Dental Group (PDG): Pediatric dental group practice serving children across multiple offices with similar preventive, restorative, and orthodontic services. Comparable multi-location pediatric-only positioning.

Others

• Convergent Dental (Solea): Manufacturer of the Solea All-Tissue Laser used by Camp Smile. Not a competitor but a technology supplier and ecosystem partner; relevant for understanding the Solea laser market positioning and adoption curve among pediatric practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/campsmilepedo
• Facebookfacebook.com/CampSmilePediatricDentistry
• Instagraminstagram.com/campsmilepediatricdentistry
• LinkedInlinkedin.com/company/camp-smile-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Smile