Pageworks (formerly Custom Printers)
Pageworks is a Grand Rapids, Michigan-based integrated marketing solutions provider offering commercial printing, web development, custom software, and direct mail services to mid-market and enterprise clients primarily across Michigan.
- Company typePrivate
- Founded1946
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pageworks (formerly Custom Printers) does
Pageworks is an integrated marketing solutions provider headquartered at 2801 Oak Industrial Dr. NE, Grand Rapids, Michigan. Originally founded as Custom Printers with 60+ years of commercial printing history, the firm has repositioned itself as a multi-channel communications partner offering commercial printing (offset and digital), web development, direct mail, custom software development, and a promotional products e-commerce storefront. It serves primarily mid-market and enterprise clients across Michigan, with a portfolio spanning manufacturing (Manitou Pontoon Boats, Jasper Chair, Irwin Seating, Knape & Vogt), gaming (Firekeepers Casino), education (Grand Valley State University), nonprofit (Mental Health Foundation of West Michigan), and SMB (Martha's Catering, 45NRTH) end markets. Distribution is hybrid: consultative direct sales with a 'Request a Quote' workflow for custom services and self-serve online ordering for standardized promotional merchandise.
The company's technology stack is anchored on Craft CMS, a PHP-based content management system developed by Pixel & Tonic, on which Pageworks reports 10+ years of development experience and 20+ completed projects. Notable proprietary technical assets include the open-source Craft Many-to-Many plugin (published on GitHub) for bidirectional content relationships and Pageflow, a web-to-print platform that gives clients portal-based, on-demand access to print ordering. Print operations leverage professional large-format equipment (HP Indigo 7500 and Heidelberg XL 105) supporting sheets up to 5'x10' and rolls 8' wide by 23' diameter, handling materials from paper-thin up to 2.5 inches thick. The software.page.works subdomain extends the firm into custom application development and AI integration services.
The business model combines professional-services revenue streams (custom software development, commercial printing, web development, and direct mail, all quote-based) with a transaction-based promotional products e-commerce storefront at store.page.works where individual item pricing ranges from approximately $0.63 to $174.97+. Pageworks is privately held, independently operated, and bootstrapped with no disclosed funding rounds, parent company, or external institutional investment. Headcount is reported at 11-50 employees, and ownership structure is not publicly evidenced in the available data.
Pageworks (formerly Custom Printers) firmographics
Firmographics- Name
- Pageworks (formerly Custom Printers)
- Legal name
- Custom Printers
- Website
- https://page.works
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pageworks is a Grand Rapids, Michigan-based integrated marketing solutions provider offering commercial printing, web development, custom software, and direct mail services to mid-market and enterprise clients primarily across Michigan.
- Ownership category
- akta.pro rank
Pageworks (formerly Custom Printers) industry classification
Industry- Product category
- Integrated Marketing and Print Services
- NAICS
- Document Preparation Services (561410), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)
- akta.pro secondary industries
- Content Operations & Workflow Management (BPAFAIAI), Document Services (Copy/Print/Scan, Records Handling) (BPABAEAG)
Keywords
Where Pageworks (formerly Custom Printers) is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pageworks (formerly Custom Printers) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Custom Software Development: Custom software development services including web applications, mobile applications, and AI integrations. The company operates a dedicated subdomain (software.page.works) for these services.
- Commercial Printing Services: Full-service commercial printing including offset and digital printing, with over 60 years of experience. Services include large format printing, catalogs, business cards, brand identity materials, and invitations.
- Web Development Services: Website development and design services including content management system implementation (particularly Craft CMS), responsive design, eCommerce development, and custom web applications.
- Direct Mail Services: Mailing services including design, printing, and distribution of direct mail campaigns.
- Promotional Products E-commerce: Online storefront (store.page.works) selling promotional merchandise including apparel, automotive items, awards, bags, calendars, drinkware, technology accessories, and more. Pricing ranges from under $2 to over $100 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Promotional products with per-unit pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pageworks (formerly Custom Printers) product offering
Product offeringCore offering
Pageworks is an integrated marketing solutions provider delivering commercial printing (offset and digital), custom website and web application development, direct mail campaigns, and bespoke software development including AI integrations. Headquartered in Grand Rapids, MI with 60+ years of print heritage and a dedicated software division (software.page.works), the firm serves businesses end-to-end across physical and digital communications.
Product overview
Pageworks (formerly Custom Printers) is an integrated marketing solutions provider offering a comprehensive suite of services centered around print and digital communications. The core portfolio consists of Commercial Printing (offset and digital), Web Development, Direct Mail, Custom Software Development with AI Integrations, and a branded web-to-print product called Pageflow. Additional offerings include Large Format Printing and Promotional Products through an online merchandise store. The company has developed specialized expertise in Craft CMS, including a proprietary Many-to-Many plugin for managing content relationships. Services are delivered from Grand Rapids, MI with a focus on custom solutions rather than template-based approaches.
Differentiator
Problem solved
Functional benefit
Brands
- Pageflow: Web-to-print partnership tool that helps clients access customized print solutions on-demand through a user-friendly platform
- software.page.works
Products and services
- Commercial Printing Commercial printing services offering offset and digital printing for projects ranging from large to small, with finishing capabilities including metallic paper, die-cutting, folding, and mailing; targets businesses needing branded print communications.
- Web Development Custom website design and development including content management system implementation, eCommerce builds, responsive design, and custom web applications for businesses.
- Direct Mail Mailing services including design, printing, and distribution of direct mail campaigns, integrated with in-house print operations for end-to-end campaign delivery.
- Custom Software Development Custom software development including web applications, mobile applications, and AI integrations delivered through Pageworks' dedicated software division.
- Pageflow Web-to-Print Platform Proprietary web-to-print eStore platform that enables clients to access and order print materials through a customized portal with customer site-management capabilities.
- Large Format Printing Oversized printing for point-of-purchase displays, banners, signs, and trade show graphics using HP Indigo 7500 and Heidelberg XL 105 presses, supporting rigid or flexible materials up to 5' x 10' sheets and 8' wide rolls.
- Promotional Products Online ordering of branded promotional merchandise including apparel, automotive items, awards, bags, calendars, drinkware, technology accessories, and executive gifts, sold through the store.page.works e-commerce storefront.
- Craft CMS Development Specialized Craft CMS development including custom plugins, Commerce implementations, and complex content relationship management for business websites and applications.
- Craft Many-to-Many Plugin Custom Craft CMS plugin enabling bidirectional relationship management between content entries, addressing the native Craft CMS limitation of one-sided relationship editing.
Quantifiable outcome
- Voted best caterer from 2014-2017 by Grand Rapids Magazine (Martha's Catering)
Companies that use Pageworks (formerly Custom Printers)
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Pageworks (formerly Custom Printers) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pageworks (formerly Custom Printers) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pixel & Tonic (Craft CMS)corePixel & Tonic is the developer of Craft CMS, the content management system that Pageworks has been developing on for over 10 years with 20+ completed projects. Pageworks has developed custom plugins for Craft including the Many-to-Many plugin shared on GitHub.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pageworks (formerly Custom Printers) competitors and assessment
Company assessmentDirect peers
- AlphaGraphics: AlphaGraphics is a franchised network of print and marketing solutions providers offering commercial printing, direct mail, signage, and web/digital services to SMB and mid-market clients. The integrated print-plus-marketing model closely mirrors Pageworks' positioning.
- MOO: MOO is an online commercial printing company known for business cards, marketing collateral, and branded print products targeted at SMBs and creatives. It overlaps with Pageworks' commercial printing and promotional products offerings, especially for design-conscious buyers.
- PsPrint: PsPrint is an online commercial printing provider offering business cards, brochures, banners, and direct mail for SMBs. It competes head-to-head with Pageworks on small-to-mid-sized commercial print jobs ordered online.
- SpeedPro Imaging: SpeedPro Imaging is a national network specializing in large-format printing, signage, and graphics for businesses. It directly competes with Pageworks' large format printing capability powered by the HP Indigo 7500 and Heidelberg XL 105.
- 4over: 4over is an online trade printing marketplace offering commercial printing, large format, and direct mail services to businesses and resellers. It is a direct peer of Pageworks' commercial printing and large format lines, competing on price, range, and online ordering convenience.
- Smartpress: Smartpress is an online commercial printing company offering premium offset and digital printing, direct mail, and marketing services to agencies and brands. It is a direct online peer to Pageworks' commercial printing and direct mail services.
Broad incumbents
- Cimpress (Vistaprint): Cimpress owns Vistaprint and several web-to-print brands, offering online commercial printing, marketing materials, and promotional products at massive scale. It is comparable to Pageworks as a printing-and-marketing-services provider but operates globally and with substantially more scale and technology investment.
- HubSpot: HubSpot provides a broad marketing, CRM, and content management software platform used by mid-market businesses to run integrated marketing campaigns. It competes indirectly with Pageworks on the digital marketing and web/CRM side, especially for the AI-integration and inbound marketing services Pageworks offers.
Emerging players
- Canva: Canva is an online design and visual content platform used by SMBs and marketers to create branded marketing materials, including print-ready designs, presentations, and social graphics. It represents a digital-first alternative for some of the design and print-adjacent work Pageworks performs for small business clients.
Others
- Pixel & Tonic: Pixel & Tonic is the developer of Craft CMS, the platform Pageworks has built its web development specialization around for 10+ years. It is a strategic technology partner rather than a competitor, but it is highly relevant as the ecosystem that drives Pageworks' Craft CMS practice and the open-source Many-to-Many plugin.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pageworks (formerly Custom Printers) social profiles
Digital presencePageworks (formerly Custom Printers) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pageworks (formerly Custom Printers) leadership team
Management profileNumber of profiles
Pageworks (formerly Custom Printers) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pageworks (formerly Custom Printers) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pageworks (formerly Custom Printers)
What does Pageworks (formerly Custom Printers) do?
Pageworks is an integrated marketing solutions provider delivering commercial printing (offset and digital), custom website and web application development, direct mail campaigns, and bespoke software development including AI integrations. Headquartered in Grand Rapids, MI with 60+ years of print heritage and a dedicated software division (software.page.works), the firm serves businesses end-to-end across physical and digital communications.
Is Pageworks (formerly Custom Printers) a public or private company?
Pageworks (formerly Custom Printers) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pageworks (formerly Custom Printers) founded?
Pageworks (formerly Custom Printers) was founded in 1946. It employs 51 to 100 people.
Where is Pageworks (formerly Custom Printers) based?
Pageworks (formerly Custom Printers) is headquartered in Grand Rapids, United States, in the North America region.
How does Pageworks (formerly Custom Printers) make money?
Five revenue lines are on record. Custom Software Development is the primary driver. The others are commercial Printing Services, web Development Services, direct Mail Services and promotional Products E-commerce.
Who are Pageworks (formerly Custom Printers)'s main competitors?
Direct peers on record are AlphaGraphics, MOO, PsPrint, SpeedPro Imaging, 4over and Smartpress. Broad incumbents are Cimpress (Vistaprint) and HubSpot. Canva is listed as an emerging player. Pixel & Tonic is listed as an others.
Does Pageworks (formerly Custom Printers) have an API?
No public API is recorded for Pageworks (formerly Custom Printers).
What industry is Pageworks (formerly Custom Printers) in?
Pageworks (formerly Custom Printers)'s product category is Integrated Marketing and Print Services. Its primary akta.pro industry code is BPAAAKAL, Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing), with a secondary code of BPAFAIAI, Content Operations & Workflow Management. Its NAICS code is 561410 and its SIC code is 7330.