Premier Products

What Premier Products does

Premier Products, Inc. is a US-based specialty vehicle-component manufacturer that designs, fabricates, and assembles custom seating, HVAC systems, window glass, and privacy partitions for the luxury bus, Sprinter/Transit/Promaster van, RV, and limousine industries. The company's product portfolio is organized into two main sub-brands: Premier Seating (captain chairs, jump seats, power sofas, shuttle seating, RV B+ chairs, and office/conference chairs) and Premier Air (HVAC systems including the GREE-sourced ECO-COOL 110V unit, The Beast Rooftop Bus HVAC, and Turbo Air 2 12V/48V systems), with two additional divisions for frameless and OEM-replacement vehicle glass and powered privacy partitions. Manufacturing uses CNC sewing for proprietary stitch patterns, patented lay-flat sofa and power ottoman mechanisms, and chassis-specific fitments (Sprinter 2006-2020, Transit, Promaster, Metris, and commercial bus platforms) that are FMVSS 207/210 and DOT/CCC compliant where applicable. The company operates a state-of-the-art production facility in Elkhart, Indiana (the so-called 'automotive aftermarket capitol') and a corporate office in Marlton, New Jersey, with a 101-250 employee headcount under the leadership of President/CEO Eric Alpert and VP Carl Hazzard. Premier Products generates revenue primarily through one-time direct sales of build-to-order, custom-configured products via a consultative phone sales line (855-881-1800), a direct e-commerce storefront at ecocool.premierproducts.net, and email-led sales inquiries, with non-cancelable deposit-based ordering on RV seating and multi-year warranties (up to 3 years / 100,000 miles) on HVAC systems such as The Beast. The customer base spans van conversion upfitters, RV manufacturers, bus and shuttle operators, limousine builders, and a smaller corporate/office seating segment, with the ECO-COOL 110V HVAC system (launched 2024 under an exclusive RV-industry distribution agreement with GREE) representing the most significant recent product and channel expansion.

Name

Premier Products

Legal name

Premier Products, Inc.

Website

https://premierproducts.net

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier Products, Inc. is a US specialty-vehicle manufacturer producing custom seating, HVAC systems, vehicle glass, and privacy partitions for the luxury bus, Sprinter/Transit/Promaster van, RV, and limousine industries, with manufacturing in Elkhart, Indiana.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Components Manufacturing

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Bus & Coach Interior Systems Manufacturing (Seating/Flooring/Accessibility) (IMACADAJ)

akta.pro secondary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Custom vehicle seating
• HVAC systems
• Van conversion parts
• RV interior products
• Bus seating

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Seating Products: Sale of custom luxury captain chairs, jump seats, sofas, and shuttle/bus seating for vans, Sprinters, RVs, and motorcoaches. All seating is custom made to order with various fabric, color, and configuration options.
2. HVAC Systems: Sale of HVAC systems including ECO-COOL 110V units, The Beast rooftop bus systems, Turbo Air 2 (12V/48V), and complete bus/Sprinter/Promaster/Transit kits with evaporators, condensers, compressors, and accessories.
3. Windows and Glass: Sale of frameless bus windows, egress glass, vented windows, OEM replacement glass, viewing windshields, and RV sliders.
4. Privacy Partitions: Single and dual privacy partitions (glass and solid configurations) with various width options and replacement motors/regulators.
5. Replacement Parts: Sale of replacement parts for HVAC systems including evaporators, condensers, coils, fans, motors, valves, fittings, hose, and vents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Premier Products is a manufacturer that designs and produces custom HVAC systems, side window glass, windshields, privacy partitions, and seating products for the luxury bus, RV, Sprinter van, and transit vehicle industries. The company operates two main product lines — Premier Air (HVAC) and Premier Seating (captain chairs, sofas, jump seats, shuttle seats) — supplemented by Windows and Privacy Partitions divisions. All products are manufactured to order at the company's Elkhart, Indiana production facility.

Product overview

Premier Products is a manufacturer of custom seating, HVAC systems, windows, and privacy partitions for the luxury bus, RV, Sprinter van, and transit vehicle industries. The company operates two main product lines: Premier Air (HVAC systems) and Premier Seating (seating products), complemented by Privacy Partitions and Windows divisions. Premier Air includes the ECO-COOL 110V HVAC system, The Beast rooftop bus HVAC, Turbo Air 2 12V/48V systems, and complete bus/Sprinter HVAC kits. Premier Seating encompasses RV captain chairs (Wraith, Maybach, Benz, Vanquish, Aventador, Enzo, Huracan, Diablo, Azure, Modena, GT models), B+ chairs, power lay-flat sofas, power ottomans, jump seats, shuttle seating (Panamera, Aston, Spyder, Bentley, Cayenne, Gallardo, Turismo, Modena, Carrera, Royale), and office/conference seating. The product portfolio also includes single and dual privacy partitions with replacement motors, and complete window solutions including frameless bus glass, OEM replacement glass, vented glass, egress glass, and RV sliders. All products are manufactured in the company's Elkhart, Indiana facility.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Seating: Product line for bus, van, shuttle, RV seating and captain chairs
• Premier Air

Products and services

• Premier Air HVAC Systems Complete line of HVAC systems for buses, Sprinters, RVs, and vans including rooftop units, in-vehicle systems, and replacement parts.
• ECO-COOL 110V HVAC System 15K BTU AC system with heat pump for RVs, featuring 30% power savings, 350 CFM airflow, wireless remote and smart device app control, available in black and white.
• The Beast Rooftop Bus HVAC System Self-contained rooftop HVAC system for buses with AC 96,000 BTU, Heat 78,000 BTU, 1576 CFM, dual Spal 14" fans, available as single or dual system configuration.
• Turbo Air 2 HVAC Systems 12V and 48V HVAC systems for vans with 22,000 BTU cooling, 285 CFM, dual Spal 12" puller fans, lightweight aluminum construction.
• Bus HVAC Kits Complete HVAC kit systems for Ford 450, 550, 650, Freightliner, and International buses including evaporators, condensers, compressors, and digital controllers.
• Sprinter, Promaster, Transit HVAC Kits Complete HVAC kit systems for Mercedes Sprinters, Chrysler Promasters, and Ford Transits including evaporators, condensers, compressors, and installation hardware.
• Premier Seating Wide range of custom seating products for vans, buses, RVs, and office applications including captain chairs, jump seats, sofas, and shuttle seating.
• RV Captain Chairs Luxurious custom captain chairs for RVs and Sprinters available in multiple models with various power options and material choices.
• RV B+ Chairs Ultra-stylish B+ chairs for RVs featuring power recline, power footrest, integrated USB charging port, fold-down support for Murphy Bed.
• Power Lay-Flat Sofas Patented lay-flat sofas for RVs with power operation, available as stand-alone or mated with Power Ottomans, solving gaps and uneven surface issues when deployed.
• Power Ottomans Patented side-facing power ottomans that mate with each other and sofas for a flat, spacious sleeping surface with push-button operation.
• Jump Seats Luxurious jump seats for conversion vans, shuttles, and Sprinters with custom hydraulic system for smooth silent motion, recline capability, and optional power flip operation.
• Sofa Seating Custom sofas for Sprinters, Promasters, and Transits available in stationary, power bi-fold, power tri-fold, and power hidden cushion configurations.
• Bus & Van Shuttle Seating Premium shuttle seating for vans and buses available in multiple models meeting FMVSS 207/210 testing standards.
• Office & Conference Seating Custom office and conference room chairs made in Elkhart, Indiana facility with soft touch vinyl, high-quality foam, recline mechanisms, and custom branding options.
• OEM Seat Recovers Replacement OEM seat covers for Mercedes Sprinter, Mercedes Metris, Ford Transit, and RAM ProMaster driver and passenger front seats, plus factory bench recovers.
• Privacy Partitions Single and dual privacy partitions for limousines and vans in glass and solid configurations, powered by OEM regulator assemblies.
• Vehicle Windows Complete line of vehicle windows including frameless bus glass, viewing windshields, Sprinter OEM replacement glass, vented glass, egress glass, and RV sliders.
• Frameless Bus Windows Frameless bus glass with interchangeable egress/non-egress design, DOT/CCC approved, FMVSS217 compliant, anti-vibration design.
• Viewing Windshields Custom laminated windshields manufactured to specifications with capability to produce any shape, size, and radius.
• Sprinter OEM Replacement Glass Exact-match OEM replacement glass for Mercedes Sprinters model years 2006-2020 for both 144" and 170" wheelbase models.
• RV Sliders Universal slider windows for RVs with slide window and removable screen.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• GREEcoreTechnology or IntegrationPremier Products serves as exclusive distributor for GREE ECO-COOL 110V HVAC systems in the RV industry. GREE is described as the largest Air Conditioning manufacturer in the world with over 90,000 employees and 22,000 patents. The ECO-COOL system represents Premier's new standard in RV HVAC with 15K BTU capacity, heat pump, and smart device connectivity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thor Industries: Largest U.S. RV OEM with brands including Airstream, Jayco, Tiffin, and Thor Motor Coach. Large customer for Premier's RV seating and could expand HVAC specification.
• Lippert Components: Elkhart, Indiana-based global supplier of RV, marine, and specialty vehicle components, including seating, chassis, furniture, and windows. Operates at vastly greater scale in the same RV interior adjacency Premier addresses.
• Dometic Group: Global manufacturer of HVAC, refrigeration, awnings, and sanitation systems for RVs, marine, and commercial vehicles. Direct overlap with Premier Air's HVAC systems for RVs and Sprinter/Promaster/Transit van platforms.
• Airxcel: Wichita-based manufacturer of RV HVAC, cooking, and water heating products under brands including Coleman-Mach, Maxxair, and Suburban. Competes head-to-head with Premier Air in rooftop and ducted RV air conditioning.
• ASA Electronics: Elkhart-based supplier of audio, video, and appliance products for the RV, marine, and specialty vehicle markets, with growing seating/interior adjacencies. Competes in adjacent RV interior categories.
• REV Group: Milwaukee-based manufacturer of specialty vehicles including RVs (American Coach, Fleetwood, Holiday Rambler) and buses/shuttles (Champion, Collins, ElDorado). Major customer and adjacent competitor in bus and RV interior content.
• Winnebago Industries: Major U.S. RV OEM (Winnebago, Grand Design, Newmar) and recently acquired bus business. Direct customer for Premier's RV captain chairs, lay-flat sofas, and HVAC systems.
• Carefree of Colorado: Broomfield, Colorado-based manufacturer of RV awnings, patio products, and interior accessories. Operates in adjacent RV interior categories from the same Elkhart-area supplier ecosystem.

Direct peers

• Freedman Seating Company: Chicago-based manufacturer of bus and van seating, including proprietary seat models for shuttle, paratransit, and commercial applications. Closest direct comparable to Premier's shuttle/bus seating business and overlap on van seating for Sprinter/Transit.

Regional players

• Utilimaster (The Shyft Group): Upfitter of walk-in vans, delivery vehicles, and specialty commercial vehicles including the Utilimaster brand. Direct customer for Premier's van HVAC kits and shuttle seating on Ford Transit / Sprinter platforms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/premier-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Products