What Sturm Heating & Air Conditioning does

Sturm Heating & Air Conditioning is a privately held, full-service HVAC and plumbing contractor headquartered in Spokane, Washington, with a secondary commercial office in Spokane Valley. Founded in 1945, the company has operated continuously for over 80 years, serving residential homeowners and commercial property owners across the Spokane metropolitan area and more than 20 surrounding communities in Eastern Washington and North Idaho. The company employs 11-50 people and operates without external funding, acquisitions, or known PE backing.

The company delivers a comprehensive service portfolio organized into heating (furnaces, heat pumps, boilers, commercial HVAC, custom sheet metal fabrication), air conditioning (central AC, ductless mini-splits, thermostats, commercial cooling), indoor air quality (duct cleaning/repair, air purifiers, humidifiers, dehumidifiers, dryer vent cleaning), and plumbing (water heaters, tankless water heaters, leak repair, garbage disposals, commercial plumbing). Technicians are licensed, insured, and certified through NADCA, IGSHPA, and Associated Builders and Contractors, with top-tier dealer designations from Trane, Lennox, and Mitsubishi. The company operates an in-house sheet metal fabrication shop for custom ductwork.

Revenue is generated through three primary streams: pay-as-you-go service and repair calls (flat-rate, upfront pricing), one-time equipment installation (with GreenSky financing available), and recurring maintenance agreements for residential and commercial customers. Go-to-market is sales-led, anchored by 24/7 phone availability, online booking, a content-driven blog supporting SEO, customer reviews/testimonials, demographic-specific discount programs (military, first responders, educators, seniors), and community engagement through the Teen & Kid Closet Partnership. The company is BBB A+ accredited and maintains active operations with blog content extending through 2026.

Name

Sturm Heating & Air Conditioning

Legal name

Sturm Heating & Air Conditioning

Website

https://sturmheating.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Sturm Heating & Air Conditioning is a privately held HVAC and plumbing contractor founded in 1945 in Spokane, WA, serving residential and commercial customers across 20+ communities in Eastern Washington and North Idaho with heating, cooling, plumbing, indoor air quality, and custom sheet metal fabrication services.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Boiler & Hydronic Heating Repair & Service (HSAOAHAG)

akta.pro secondary industries

Boiler & Hydronic Heating System Installation (HSAOAGAF), Thermostat Repair, Calibration & Controls Service (HSAOAHAI)

Keywords

• HVAC services
• Heating cooling
• Plumbing services
• Indoor air quality
• Commercial HVAC

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Service and Repair Calls: Flat-rate, upfront pricing for service and repair calls covering heating, cooling, plumbing, and indoor air quality. Customers receive the exact price before work begins with no hidden costs.
2. Equipment Installation: Installation of HVAC systems (furnaces, heat pumps, boilers, mini-splits, central AC), plumbing fixtures (water heaters, tankless water heaters), and indoor air quality equipment. Revenue is one-time per installation with financing options available through GreenSky.
3. Maintenance Agreements: Residential and commercial HVAC maintenance agreements that provide regular inspections, priority service, and discounts on repairs. These agreements generate recurring subscription-like revenue and foster long-term customer retention.
4. Discount Programs: Discount programs targeting specific demographics (military, first responders, educators, seniors) offering 10% off service/repair calls and 2% off equipment add-on or replacement purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sturm Heating & Air Conditioning provides residential and commercial HVAC installation, repair, and maintenance, plumbing services, indoor air quality solutions, and custom sheet metal fabrication out of its Spokane, Washington and Spokane Valley locations. The company has continuously served customers in the greater Spokane region since 1945.

Product overview

Sturm Heating & Air Conditioning is a residential and commercial HVAC and plumbing service company serving Spokane, WA since 1945. The company offers a comprehensive portfolio of services organized into three core categories: Heating (furnaces, heat pumps, boilers, commercial HVAC, sheet metal fabrication), Air Conditioning (installation, repair, maintenance, mini-splits, thermostat services), and Plumbing (water heaters including tankless systems, leak repair, garbage disposals, remodels). Indoor air quality services include duct cleaning/repair, air purifiers, humidifiers, dehumidifiers, and dryer vent cleaning. The company operates as both a Trane Comfort Specialist and Lennox Premier Dealer, offering maintenance agreements (VIP programs for residential and commercial) and financing options through GreenSky. Services are available 24/7 for emergencies, with upfront flat-rate pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential HVAC Services
• Commercial HVAC Services
• Plumbing Services
• Indoor Air Quality Services
• Custom Sheet Metal Fabrication

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and supporting.

• National Air Duct Cleaning Association (NADCA)coreOthersSturm is a member of NADCA, adhering to strict industry standards for air duct cleaning. This membership ensures the company follows best practices for duct cleaning services and maintains credibility in the indoor air quality segment.
• International Ground Source Heat Pump Association (IGSHPA)coreOthersSturm is a member of IGSHPA, demonstrating expertise in ground source heat pump installation and service. This association provides training and certification that supports heat pump service delivery.
• Associated Builders and ContractorscoreOthersSturm is a member of Associated Builders and Contractors (ABC), a trade association for the construction industry. ABC membership provides training resources, safety standards, and industry advocacy.
• Spokane Home Builders AssociationminorOthersLocal trade association membership connecting Sturm with the regional home building and remodeling community, supporting lead generation and professional networking in the Spokane area.
• Better Business Bureau (BBB)coreOthersSturm is BBB-accredited with an A+ rating, providing third-party verification of trustworthy business practices and customer satisfaction standards.
• TranecoreChannel Partner/ Reseller/ DistributorSturm operates as a Trane Comfort Specialist dealer, selling and installing Trane HVAC equipment including furnaces, air conditioners, and heat pumps. This designation involves factory training and certification.
• LennoxcoreChannel Partner/ Reseller/ DistributorSturm operates as a Lennox Premier Dealer, authorized to sell and install Lennox heating and cooling products. This partnership requires meeting quality and training standards set by Lennox.
• MitsubishicoreChannel Partner/ Reseller/ DistributorSturm holds Mitsubishi Diamond Contractor status, indicating advanced certification for installing and servicing Mitsubishi heat pumps and mini-split systems.
• GreenSky (Financing)supportingGTM or Marketing PartnerSturm offers financing options through GreenSky for approved credit on equipment installations, enabling customers to pay for HVAC and plumbing upgrades over time. This partnership lowers the barrier to purchase for higher-ticket equipment replacements.
• Teen & Kid ClosetminorOthersCommunity partnership with Teen & Kid Closet, a Spokane-area nonprofit. This partnership demonstrates corporate social responsibility and community engagement beyond core commercial HVAC and plumbing services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bob's Heating & Air Conditioning: Long-established Pacific Northwest residential and commercial HVAC contractor based in the Seattle metro, with a comparable mix of heating, cooling, and indoor air quality services and a similar small-to-mid regional operating profile to Sturm.
• Brennan Heating & Cooling: Multi-generation Pacific Northwest HVAC and plumbing contractor serving the Seattle and surrounding markets, with a comparable product breadth (furnaces, heat pumps, AC, plumbing) and dealer relationships to premium OEMs.
• NW Mechanical: Spokane-based HVAC and plumbing service contractor operating in the same primary market as Sturm, with a similar residential/commercial service mix and competing for the same local customer base.
• R & H Mechanical: Spokane-area mechanical contractor offering heating, cooling, and plumbing services to residential and commercial customers, directly competing with Sturm in the local Spokane market.
• Lighthouse Heating & Air: Pacific Northwest residential HVAC contractor offering furnace, heat pump, and AC installation and service across a regional footprint, with a similar small-team operating model to Sturm.

Broad incumbents

• Trane: Major global HVAC equipment manufacturer whose Trane Comfort Specialist dealer program Sturm participates in; relevant as the upstream OEM whose products, pricing, and dealer economics shape Sturm's installation revenue.
• Lennox International: Major HVAC equipment manufacturer whose Lennox Premier Dealer program Sturm holds; relevant as an upstream OEM whose dealer network strategy and equipment roadmap directly influence Sturm's positioning.
• Mitsubishi Electric Trane HVAC US: Joint venture between Mitsubishi Electric and Trane providing ductless and VRF heating and cooling systems; Sturm holds Diamond Contractor status, making this OEM a direct peer through its dealer and product ecosystem in the Pacific Northwest.
• One Hour Heating & Air Conditioning: National franchised residential HVAC service brand operating across many U.S. metros; relevant as a scaled, marketing-funded competitor that may enter the Spokane market and compete for the same homeowners Sturm serves.

Others

• ServiceTitan: Software platform purpose-built for residential HVAC, plumbing, and electrical contractors; relevant as an enabling technology peer whose adoption could materially improve Sturm's dispatch efficiency, maintenance-agreement renewal rates, and customer communication.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sturmheating
• LinkedInlinkedin.com/company/sturm-heating-air-conditioning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturm Heating & Air Conditioning