MyEasySoft
MyEasySoft, part of France's Groupe REFLEX, develops MyEasyOptic, a cloud-based management SaaS for independent optical retailers. Serving 3,000+ stores via a freemium, token, and subscription model with HDS-certified health data hosting and SESAM-Vitale integration.
- Company typePrivate
- Founded1992
- HeadquartersSainte-savine, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyEasySoft does
MyEasySoft is a French software company that develops and commercializes MyEasyOptic, a cloud-based management software for independent optical retail stores. Founded in 2010 and operating as part of Groupe REFLEX (established 1992), MyEasySoft serves over 3,000 optical stores across France with a freemium SaaS model. The company is headquartered in Sainte-Savine (Grand Troyes) and operates alongside sibling brands Cristallin (Irris software) and Winoptics under the Groupe REFLEX umbrella, which collectively consolidates approximately 4.15 million EUR in annual revenue with about 50 employees.
The MyEasyOptic platform is delivered as a fully web-based application hosted on HDS-certified (Hébergement de Données de Santé) infrastructure, providing point-of-sale, inventory management, customer relationship management, multi-store coordination, and business analytics. Core technical differentiators include native integration with the French national health insurance teletransmission system (SESAM-Vitale), SCOR prescription scanning, NF525-certified cash register compliance, and equipment interfaces with NIDEK and ZEISS optical measurement devices. The platform also integrates with major complementary health insurance tariff grids (Carte Blanche, Actil, Terciane, Santéclair, Itelis, Kalivia) and supports EDI-based supplier ordering.
MyEasySoft monetizes through a tiered model: a free basic version for core store management, pay-per-use token purchases (1 token = 1.20 EUR) for individual premium features, and all-inclusive monthly subscriptions. Additional revenue comes from usage-based storage overages and an adjacent web agency service for optician websites. The go-to-market combines product-led self-service registration, a direct sales team for in-store demonstrations, and annual presence at the SILMO optical industry trade show. The company has also extended into the hearing care vertical via the MyEasyAudio product brand.
MyEasySoft firmographics
Firmographics- Name
- MyEasySoft
- Legal name
- MyEasySoft
- Website
- https://myeasyoptic.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyEasySoft, part of France's Groupe REFLEX, develops MyEasyOptic, a cloud-based management SaaS for independent optical retailers. Serving 3,000+ stores via a freemium, token, and subscription model with HDS-certified health data hosting and SESAM-Vitale integration.
- Ownership category
- akta.pro rank
MyEasySoft industry classification
Industry- Product category
- Optical Retail Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)
- akta.pro secondary industry
- Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)
Keywords
Where MyEasySoft is headquartered
LocationHeadquarters
- HQ city
- Sainte-savine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MyEasySoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Base Version: Basic software features are provided free of charge, allowing opticians to manage their store with core functionalities at no cost
- Token-Based Options: Pay-per-use model where additional features and capabilities are purchased using tokens at a rate of 1 token = 1.20 euros
- Monthly All-Inclusive Subscriptions: All-inclusive monthly subscription plans providing access to all features without token-based usage limits
- Storage Overage Fees: Additional disk space beyond standard allocation is billed according to published rates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic version with core features |
| Usage-based | Pay-as-you-go | Token-based usage for premium features |
| Subscription | Monthly | All-inclusive monthly subscription |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
MyEasySoft product offering
Product offeringCore offering
MyEasySoft develops and distributes MyEasyOptic, a cloud-hosted (web-based) management software for opticians covering point of sale, inventory and stock management, customer relationship management, French health insurance teletransmission (SESAM-Vitale), EDI ordering, business analytics, multi-store management, and certified cash register functions. The basic version is offered free of charge, with premium capabilities and modules monetized via token-based usage (1 token = €1.20) or all-inclusive monthly subscriptions.
Product overview
MyEasySoft (part of Groupe REFLEX) offers a portfolio of optical retail management software solutions. The primary product is MyEasyOptic, a cloud-based (hosted) software launched in 2010 that provides free basic functions with optional paid modules. Related products include MyEasyAudio (for hearing aid specialists), Winoptics (download-based), and Irris (comprehensive multi-configuration software). The MyEasyOptic ecosystem includes integrated modules for SESAM-Vitale teletransmission, SCOR prescription scanning, multi-store management, central stock management, EDI ordering, equipment interfaces (ZEISS EasyPlug, NIDEK), insurance tariff grids (Carte Blanche, Actil, Terciane, Santéclair, Itelis, Kalivia), workshop planning, and certified cash management. The company also operates an online store (Boutique Reflex) for consumables, peripherals, and software.
Differentiator
Problem solved
Functional benefit
Brands
- MyEasyOptic: Cloud-based management software for opticians with basic free features and optional paid modules.
Products and services
- MyEasyOptic Cloud-based optical retail management software for opticians, offering point-of-sale, inventory management, lens ordering, French health insurance teletransmission (SESAM-Vitale), and customer relationship management. Basic features are free; premium features are available via subscription or token-based payment. Used by more than 3,000 optical stores in France.
- MyEasyAudio Hosted management software for hearing-aid specialists (audioprothésistes), providing retail management capabilities adapted to the hearing care industry. Builds on the same hosted SaaS architecture and freemium pricing approach as MyEasyOptic.
Quantifiable outcome
- 3000+ optical stores using the software
- +1 more outcomes
Companies that use MyEasySoft
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
MyEasySoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature9 records
MyEasySoft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Groupe REFLEXcoreParent holding company that owns MyEasySoft along with Cristallin (Irris software) and Winoptics. Groupe REFLEX consolidates annual revenue of 4.15 million euros and provides shared resources including 50 employees, technical infrastructure, and unified customer service across all three software brands serving the optical industry.
- OVHcoreOVH provides cloud hosting infrastructure for MyEasyOptic's web platform. Data is hosted on OVH servers located in France (Roubaix) ensuring compliance with French data regulations.
- SESAM-VitalecoreIntegration with the French national health insurance teletransmission system enabling electronic submission of health insurance claims and coverage verifications directly from the MyEasyOptic software.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
MyEasySoft competitors and assessment
Company assessmentDirect peers
- Cosium: Cosium is a French software company specializing in management solutions for optical retailers. It is a direct competitor to MyEasyOptic in the French optician SMB market, offering comparable point-of-sale, inventory, and third-party health insurance integration features tailored to the same regulatory environment.
- Visual 2000: Visual 2000 is an international provider of optical retail management and ERP software used by optical chains and independent retailers globally. It is comparable to MyEasyOptic as a vertical-SaaS for opticians, though it serves a broader geographic footprint and tends to target mid-market and chain customers rather than French SMBs specifically.
- Winoptics: Winoptics is a sister company within Groupe REFLEX offering a downloadable (non-hosted) optical retail management software in French, English, and Spanish. It is directly comparable to MyEasyOptic because both target the same French optician customer base with overlapping point-of-sale, inventory, and insurance teletransmission features, differing primarily in deployment model (downloadable vs. cloud-hosted).
- Cristallin (Irris software): Cristallin commercializes the Irris optical retail management software, a third sibling within Groupe REFLEX serving French opticians since 2001 with multi-workstation and multi-store configurations. It is directly comparable to MyEasyOptic as a same-vertical, same-geography management suite, differing in deployment style and feature depth across single-store to chain operations.
Broad incumbents
- Sage: Sage is a global accounting, ERP, and payroll software provider with a strong presence among French SMBs and vertical retail/healthcare solutions. It is comparable to MyEasySoft as a broad incumbent whose SMB accounting and retail-management suites address overlapping customer needs in French small businesses, though Sage does not focus on the optician-specific regulatory stack.
- Cegedim: Cegedim is a large French healthcare technology company offering practice management, EHR, and insurance teletransmission solutions to healthcare professionals including opticians. It is comparable to MyEasySoft as a broader incumbent in French health-IT that overlaps with SESAM-Vitale teletransmission and managed software services for healthcare-adjacent retail, though its portfolio extends well beyond optical.
- Softway Medical: Softway Medical is a French healthcare IT vendor providing practice management, EHR, and teletransmission solutions to clinics and health professionals. It is comparable to MyEasySoft as a broader French health-IT incumbent whose regulatory and SESAM-Vitale integration capabilities overlap with the compliance backbone of MyEasyOptic, though it does not specialize in optical retail.
- Crossway: Crossway is a French healthcare software and services company offering practice management, billing, and teletransmission solutions to healthcare providers. It is comparable to MyEasySoft as a French health-IT player with overlapping regulatory-compliance and insurance-claim processing capabilities, though it is broader in healthcare and less specialized in optical retail.
- Cegid: Cegid is a major French ERP, retail, and HR software vendor serving SMBs and mid-market companies with cloud-based vertical solutions including retail point-of-sale. It is comparable to MyEasySoft as a broader French software incumbent whose SMB retail solutions overlap with MyEasyOptic's customer profile of independent retailers, though Cegid's optical vertical specialization is far lighter.
Others
- Docapost: Docapost is the La Poste Group's digital health and trust-services subsidiary, providing certified health data hosting, electronic signature, and B2B exchange infrastructure in France. It is comparable to MyEasySoft as a HDS-certified infrastructure and data-exchange provider that underpins French health-data workflows, though it serves as an ecosystem/enabler rather than a direct retail-software competitor.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MyEasySoft social profiles
Digital presenceMyEasySoft compliance and trust
Trust signalCompliance3 records
MyEasySoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyEasySoft leadership team
Management profileNumber of profiles
Profiles2 records
MyEasySoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyEasySoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyEasySoft
What does MyEasySoft do?
MyEasySoft develops and distributes MyEasyOptic, a cloud-hosted (web-based) management software for opticians covering point of sale, inventory and stock management, customer relationship management, French health insurance teletransmission (SESAM-Vitale), EDI ordering, business analytics, multi-store management, and certified cash register functions. The basic version is offered free of charge, with premium capabilities and modules monetized via token-based usage (1 token = €1.20) or all-inclusive monthly subscriptions.
Is MyEasySoft a public or private company?
MyEasySoft is a private company. It is classified as corporate owned and is currently operating.
When was MyEasySoft founded?
MyEasySoft was founded in 1992. It employs 1 to 10 people.
Where is MyEasySoft based?
MyEasySoft is headquartered in Sainte-savine, France, in the Europe region.
How does MyEasySoft make money?
Four revenue lines are on record. Freemium Base Version is the primary driver. The others are token-Based Options, monthly All-Inclusive Subscriptions and storage Overage Fees.
Who are MyEasySoft's main competitors?
Direct peers on record are Cosium, Visual 2000, Winoptics and Cristallin (Irris software). Broad incumbents are Sage, Cegedim, Softway Medical, Crossway and Cegid. Docapost is listed as an others.
Does MyEasySoft have an API?
No public API is recorded for MyEasySoft.
What industry is MyEasySoft in?
MyEasySoft's product category is Optical Retail Management Software. Its primary akta.pro industry code is HDAEACAG, Managed File Transfer (MFT) & B2B/EDI Integration, with a secondary code of HDAEAIAE, Managed File Transfer (MFT) & B2B Integration (EDI). Its NAICS code is 5132 and its SIC code is 7372.