Advanced Security Group
Advanced Security Group is a New Zealand-owned electronic security integrator providing access control, CCTV, intruder detection, and unified monitoring solutions to corporate, government, healthcare, education, and infrastructure clients across 20+ offices nationwide.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Advanced Security Group does
Advanced Security Group is a New Zealand-owned electronic security integrator and wholly-owned subsidiary of TPT Group, a diversified New Zealand conglomerate. The company has operated for over 20 years (founded 2002 per firmographic data, 2004 per company history) and provides integrated electronic security solutions including access control systems, CCTV surveillance, intruder detection, physical perimeter security, intercoms, identification cards, entrance control solutions, and a unified control and monitoring platform. It employs 101-250 staff across 20+ offices covering every major New Zealand market from Whangarei to Invercargill, giving it a uniquely comprehensive national footprint for a domestic-only operator.
The company's technology stack is built on certified integrations with leading global security vendors — Milestone (video management), Gallagher (integrated security platform), Axis Communications (network cameras), Avigilon, and Genetec (unified video/access) — augmented by proprietary assets including the SAAS Secure Host cloud-hosted management platform and a Unified Control & Monitoring System that consolidates multiple subsystems. Beyond the core security division, the broader Advanced Group operates four additional operating divisions: Advanced Innovation (AI/ML, IoT, drones, cloud, electronics, software), Advanced Digital (IT, cybersecurity, backups, modern workplace), Advanced Communications (data cabling, wireless, AV, EV/solar), and Advanced Command (24/7 alarm monitoring and emergency response with iOS/Android mobile app).
Revenue is generated through three streams: one-time enterprise sales and installation of security systems, recurring maintenance and monitoring subscriptions via Advanced Command, and technology leasing as a financing option. The go-to-market is direct enterprise field sales with no public e-commerce, targeting corporate, government, healthcare, education, airport, utility, and critical infrastructure clients. Pricing is quote-based under multi-year contracts. Growth has been executed primarily through a programmatic acquisition roll-up, with five disclosed acquisitions between 2014 and 2025 (Struthers Electronic & Security 2014, Concord Security 2016, Nelbay Solutions 2018, VIP Security 2020, and Access Security & Control 2025).
Advanced Security Group firmographics
Firmographics- Name
- Advanced Security Group
- Legal name
- Advanced Security Group
- Website
- https://asgl.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Advanced Security Group is a New Zealand-owned electronic security integrator providing access control, CCTV, intruder detection, and unified monitoring solutions to corporate, government, healthcare, education, and infrastructure clients across 20+ offices nationwide.
- Ownership category
- akta.pro rank
Advanced Security Group industry classification
Industry- Product category
- Electronic Security Integration
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud-Managed & Managed Security Systems Services (Remote Monitoring, Maintenance) (BPAKAGAJ)
- akta.pro secondary industries
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH), Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF), Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG), Cybersecurity Architecture & Security Integration (BPAEAAAL)
Keywords
Where Advanced Security Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices17 records
Markets served
Advanced Security Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Security System Sales and Installation: One-time sale and installation of electronic security systems including access control, CCTV, intruder detection, and perimeter security solutions for enterprise and government clients
- Maintenance and Monitoring Services: Ongoing maintenance, support, and monitoring services for installed security systems
- Technology Leasing: Financing options for security technology allowing customers to lease equipment rather than purchase outright
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise security solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Advanced Security Group product offering
Product offeringCore offering
Advanced Security Group is a New Zealand-based electronic security integrator that designs, installs, and maintains integrated security systems for corporate, government, and institutional clients. Core deliverables include access control, CCTV/video surveillance, intruder detection, perimeter security, intercoms, ID card systems, entrance control, and the proprietary SAAS Secure Host cloud-hosted security management platform. The company provides the full project lifecycle from design and installation through to ongoing maintenance and 24/7 monitoring.
Product overview
Advanced Security Group is a New Zealand-owned electronic security integrator operating across five divisions: Advanced Security (core electronic security), Advanced Innovation (emerging technology), Advanced Digital (IT services), Advanced Communications (infrastructure), and Advanced Command (monitoring services). Under Advanced Security, the core product portfolio includes Access Control Systems, CCTV Systems, Intruder Detection Systems, Physical Perimeter Security Solutions, SAAS Secure Host, Intercoms, Identification Cards, Unified Control & Monitoring System, and Entrance Control Solutions. The company integrates with technology partners including Milestone, Gallagher, Avigilon, Genetec, Axis Communications, FLIR, Panasonic, and Microsoft. Advanced Command provides 24/7 monitoring with a companion mobile app available on iOS and Android. Technology Leasing is offered as a financing option across all divisions.
Differentiator
Problem solved
Functional benefit
Brands
- Advanced Security: Electronic security solutions including access control, CCTV, intruder detection, physical perimeter security, intercoms, identification cards, unified control and monitoring systems, and entrance control solutions.
Products and services
- Access Control Systems
Companies that use Advanced Security Group
Customer profileNamed customers3 records
Segments15 records
Ideal customer profiles5 records
Advanced Security Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Advanced Security Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Access Security & ControlcoreAcquisition target - TPT Group subsidiary Advanced Security Group acquired Access Security & Control to expand market presence and capabilities
- MilestonecoreTechnology partner providing video management software (VMS) for CCTV and surveillance systems
- GallaghercoreSecurity technology partner providing integrated security management platform for access control and security management
- Axis CommunicationscoreTechnology partner providing network cameras and video surveillance equipment
- AvigiloncoreVideo analytics and surveillance technology partner providing advanced video management solutions
- GeneteccoreSecurity technology partner providing unified security management and video surveillance solutions
- MicrosoftsupportingTechnology platform partner for cloud infrastructure and enterprise software integration
- PanasonicsupportingTechnology partner providing security cameras and video surveillance hardware
- FLIRsupportingTechnology partner providing thermal imaging and security detection equipment
- ICTsupportingSecurity technology partner for access control and security management solutions
- IntegritisupportingSecurity technology partner providing integrated security management platform
- KeywatchersupportingSecurity technology partner for key management and access control solutions
- ASG TechsupportingTechnology partner providing security hardware and solutions
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Advanced Security Group competitors and assessment
Company assessmentDirect peers
- Vector Security: US-based electronic security integrator offering access control, video surveillance, intrusion detection, and 24/7 monitoring to enterprise customers — directly comparable in product scope and recurring-services business model.
Broad incumbents
- Convergint Technologies: Large global systems integrator specializing in electronic security, fire/life safety, and building automation — competes for the same enterprise and government accounts from a much larger scale.
- Securitas NZ: Subsidiary of global security giant Securitas AB, providing electronic security and guarding services across New Zealand — direct local competitor with broader international backing.
- Chubb Security (New Zealand): Established NZ provider of electronic security, fire, and monitoring solutions to commercial and government customers — overlapping customer base and product portfolio.
- ADT Commercial (NZ): Commercial security arm of ADT operating in New Zealand, offering access control, CCTV, intrusion, and monitoring — overlapping solutions across the same enterprise customer segments.
- Johnson Controls: Global building technology major offering integrated electronic security, access control, and video surveillance for commercial and institutional customers — competes for large-scale enterprise and government contracts in NZ.
- Honeywell Building Technologies: Honeywell's building technologies division delivers enterprise-grade access control, video, and integrated security management — overlapping with ASG's unified monitoring and enterprise security offerings.
Emerging players
- Gallagher Security: New Zealand-headquartered security management platform provider (Gallagher Command Centre) — a current technology partner to ASG that also competes as a vendor-led alternative for integrated security deployments.
- Genetec: Unified security, access control, and video management platform vendor — a current ASG technology partner whose direct enterprise sales motion increasingly competes with traditional integrators.
Regional players
- Nuvola Distribution / Nuvola Group (AU): Australian electronic security distributor and integrated services provider — comparable business model across the trans-Tasman security market and potential regional consolidator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advanced Security Group social profiles
Digital presenceAdvanced Security Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanced Security Group leadership team
Management profileNumber of profiles
Advanced Security Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Advanced Security Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanced Security Group M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanced Security Group
What does Advanced Security Group do?
Advanced Security Group is a New Zealand-based electronic security integrator that designs, installs, and maintains integrated security systems for corporate, government, and institutional clients. Core deliverables include access control, CCTV/video surveillance, intruder detection, perimeter security, intercoms, ID card systems, entrance control, and the proprietary SAAS Secure Host cloud-hosted security management platform. The company provides the full project lifecycle from design and installation through to ongoing maintenance and 24/7 monitoring.
Is Advanced Security Group a public or private company?
Advanced Security Group is a private company. It is classified as corporate owned and is currently operating.
When was Advanced Security Group founded?
Advanced Security Group was founded in 2004. It employs 101 to 250 people.
Where is Advanced Security Group based?
Advanced Security Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does Advanced Security Group make money?
Three revenue lines are on record. Security System Sales and Installation is the primary driver. The others are maintenance and Monitoring Services and technology Leasing.
Who are Advanced Security Group's main competitors?
Vector Security is listed as a direct peer. Broad incumbents are Convergint Technologies, Securitas NZ, Chubb Security (New Zealand), ADT Commercial (NZ), Johnson Controls and Honeywell Building Technologies. Emerging players are Gallagher Security and Genetec. Nuvola Distribution / Nuvola Group (AU) is listed as a regional player.
Does Advanced Security Group have an API?
No public API is recorded for Advanced Security Group.
What industry is Advanced Security Group in?
Advanced Security Group's product category is Electronic Security Integration. Its primary akta.pro industry code is BPAKAGAJ, Cloud-Managed & Managed Security Systems Services (Remote Monitoring, Maintenance), with a secondary code of BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control). Its NAICS code is 561621 and its SIC code is 7373.