What Alienornet does

Aquitem & Ali\u00e9nor.net is a French IT services and SaaS group operating primarily in the retail customer relationship management (CRM) and loyalty sector. Founded in 1987 (Aquitem) with Ali\u00e9nor.net added in 1999, the group has been a subsidiary of FIDUCIAL Informatique since 2022 and employs approximately 135 people across Bordeaux (Le Bouscat headquarters) and a registered office in Courbevoie. Its core platform, Zefid', is a SaaS-based loyalty and CRM solution used by more than 60 major retail chains, 40 pharmacy groups covering 4,000+ pharmacies, and 9 hair salon chains covering 2,000+ salons, managing 15 million customer accounts through a proprietary R\u00e9f\u00e9rentiel Client Unique (RCU) customer data platform. The group also operates MyIA (an AI module for purchase prediction and targeting), MyDataviz' (a business intelligence and data visualization studio connecting to ERP, CRM, POS, and pharmacy management software), and a suite of vertical-specific store management solutions (Pastel for perfumeries, Proshop for fashion, Pointex for restaurants, My Hair by FIDUCIAL for salons), alongside Ali\u00e9nor.net's managed hosting services in French datacenters and web/digital agency services.

Revenue is generated through a mix of recurring SaaS subscriptions (Zefid', MaCarteFid', and vertical solutions), managed hosting and cloud services (Ali\u00e9nor.net), and project-based professional services covering website creation, SEO, digital strategy, and platform implementation. The go-to-market is sales-led and segmented by vertical, with direct enterprise field sales for large retail chains and pharmacy groups, supplemented by FIDUCIAL's distribution network for SMB reach and inside sales via the company website. Customers include long-tenured enterprise accounts (Air France, Mer & Golf, Franck Provost, Aprium, Gamm Vert, Bordeaux M\u00e9tropole) alongside a fragmented long tail of independent merchants using MaCarteFid' and Proshop. Pricing is quote-based and not publicly disclosed. The group holds the Lucie Progress ESG certification (ISO 26000) since November 2023 and positions 'Made in France' data sovereignty as a differentiator in hosting and platform offerings.

Name

Alienornet

Legal name

SARL ALIENOR.NET

Website

https://groupe-aquitem.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquitem & Ali\u00e9nor.net is a French SaaS and IT services group providing loyalty/CRM (Zefid'), data visualization (MyDataviz'), AI targeting (MyIA), managed hosting, and vertical retail software to 90+ retail brands across France, including pharmacies, hair salons, perfumeries, and specialty retail.

Ownership category

akta.pro rank

Product category

Customer Loyalty and CRM Software

NAICS

Direct Mail Advertising (54186), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Customer loyalty software
• Retail CRM platform
• Data visualization tools
• Managed web hosting
• Store management software

Headquarters

HQ city

Le Bouscat

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Zefid' SaaS Platform Subscriptions: Recurring SaaS subscription revenue from the Zefid' loyalty and CRM platform, including customer accounts managed, campaign modules, and data analytics features. Clients pay based on program scale and feature access.
2. MaCarteFid' Web Loyalty Subscriptions: Subscription revenue from 100% web-based loyalty solution for independent merchants, providing digital loyalty cards and marketing tools on a recurring basis.
3. Vertical Store Management Solutions (Pastel, Proshop, Pointex, My Hair by Fiducial): Revenue from vertical-specific store management and POS software solutions for perfumeries, fashion boutiques, restaurants, and hair salons. Includes software licensing and/or subscription fees.
4. Professional Services – Web Creation & Digital Strategy: One-time and project-based revenue from web design, website creation, digital strategy consulting, SEO, email marketing, SMS marketing, and social media services.
5. Setup & Implementation Services: Onboarding and implementation services (Accompagnement / Set Up) for loyalty programs, CDP integration, and platform deployment.
6. Managed Hosting Services: Recurring revenue from managed hosting, cloud, and datacenter services, including infrastructure management, containerization, backup solutions, and related managed services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Alienornet (operating as Aquitem & Aliénor.net) sells a SaaS-based customer loyalty and CRM platform (ZeFid'), a 100% web-based loyalty solution for independent merchants (MaCarteFid'), a data visualization studio (MyDataviz'), an AI engine for purchase prediction (MyIA), and vertical-specific store management software (Pastel for perfumeries, Proshop for fashion boutiques, Pointex for restaurants, My Hair by FIDUCIAL for hair salons). It also provides secure web hosting in French datacenters, website creation, and digital marketing services. The offerings are sold to enterprise retail chains, pharmacy groups, hair salon franchises, and independent merchants, primarily in France.

Product overview

Aquitem & Aliénor.net operates as a unified technology group offering a platform-plus-modules product architecture centered on customer loyalty and relationship marketing (ZeFid'), data visualization (MyDataviz'), and AI-powered customer intelligence (MyIA). The core ZeFid' SaaS CRM platform manages loyalty programs for major retail brands and independent merchants, supported by MaCarteFid' for web-based loyalty solutions. MyDataviz' serves as the data visualization and business intelligence layer, connecting to ERP, CRM, POS, and business databases. MyIA provides predictive analytics and intelligent targeting integrated with ZeFid'. Industry-specific solutions include Pastel for perfumeries, Proshop for fashion boutiques, Pointex for restaurants, My Hair for salons, and specialized ZeFid' variants for pharmacies, garden centers, and beauty. Complementary services encompass French-based web hosting (Aliénor.net), website creation, and digital marketing services (SEO, email, SMS, social media).

Differentiator

Problem solved

Functional benefit

Brands

• Zefid': SaaS CRM solution enabling retailers to manage loyalty programs and customer relationship marketing
• MaCarteFid'
• MyDataviz'
• MyIA
• Pastel
• Proshop
• Pointex
• My HAIR by FIDUCIAL

Products and services

• ZeFid' SaaS CRM and Loyalty Platform SaaS CRM platform enabling retail brands to design, manage, and animate loyalty programs and customer relationship marketing via omnichannel campaigns (email, SMS, print, in-store), a Customer Data Platform (RCU), real-time targeting criteria, performance indicators, and feedback surveys (Zefid' Survey). Targeted at large retail chains, pharmacy groups, and hair salon franchises in France.
• MaCarteFid' Web Loyalty Solution 100% web-based customer loyalty solution for independent merchants, offering digital loyalty cards, client management, and marketing tools without requiring complex integration. Targeted at independent merchants and SMB retailers in France.
• MyDataviz' Data Visualization Studio Data visualization studio that transforms raw data into interactive graphs, dashboards, tables, and visual indicators. Connects to ERP, CRM, POS, Excel, and business databases to automate KPI reporting for data-driven decision-making. Targeted at retailers and professional organizations.
• MyIA Predictive AI Engine Artificial intelligence solution for purchase prediction and intelligent customer targeting, integrated with the ZeFid' platform to increase campaign performance through predictive analytics and personalized recommendations. Targeted at major retail brands and e-commerce sites.
• Pastel Perfumery Management Solution Specialized store management solution for perfumeries, handling boutique operations, point-of-sale, inventory management, and customer relationship features. Targeted at perfumery retailers and Parfumerie de l'Opéra (a 15-year customer).
• Proshop Retail Management Solution Store management solution for independent fashion retailers covering point of sale, inventory management, online reservation, and customer management. Targeted at independent fashion boutiques and SMB retailers.
• Pointex Restaurant Management Solution Point-of-sale and management solution for restaurants handling order taking, billing, and restaurant operations. Targeted at independent restaurants and hospitality operators.
• My Hair by FIDUCIAL Hair Salon Solution Store management solution for hair salons providing appointment scheduling, sales tracking, and loyalty management for salon franchises. Targeted at hair salon chains and independent salons.
• Aliénor.net Web Hosting and Managed Datacenter Services Secure web hosting and managed infrastructure services delivered from French datacenters, covering shared hosting, dedicated hosting, private cloud, hybrid cloud, containerization (Docker/Kubernetes), distributed storage (CEPH), virtualization (DataCore), backup (Veeam), and managed services. Targeted at retailers, professional organizations, and public-sector clients needing French data sovereignty (e.g., Bordeaux Métropole, Air France).
• Website Creation and Digital Strategy Services Professional services for website design, website creation, SEO, email marketing, SMS marketing, social media management, and digital strategy consulting. Targeted at retail, hospitality, tourism, and SMB clients (e.g., Mer & Golf, Semitour Lascaux).
• Fiducial Hôtel-Restaurant Management Solution Management solution for hotel and restaurant businesses providing operations, reservation, and service management tools. Targeted at hotel and restaurant operators within the FIDUCIAL customer base.
• Automotive Customer Loyalty Solution Customer loyalty solution tailored for the automotive retail sector, leveraging the ZeFid' CRM platform for dealer network loyalty programs. Targeted at automotive retailers and dealer networks.

Quantifiable outcome

• 15 million customer accounts managed across loyalty platforms
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature10 records

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Actito: Belgian/French omnichannel marketing activation platform for CRM, email, SMS, and loyalty programs targeting mid-market retail and B2C brands. Closely comparable to Zefid' on customer base, geography, and core loyalty/CRM functionality.
• Yotpo: Global e-commerce loyalty, reviews, and SMS marketing platform serving mid-market and enterprise retail/DTC brands. Comparable to Zefid' on loyalty mechanics, omnichannel marketing, and SaaS delivery model, though at much larger international scale.
• Selligent (Marigold Engage): French-origin omnichannel marketing platform (now part of Marigold) offering email, SMS, mobile, and loyalty campaign management for retail and B2C clients. Similar in customer profile, loyalty/CRM focus, and European retail footprint.
• Ysance: French Customer Data Platform (CDP) provider focused on retail and consumer brands, enabling unified customer views and personalized marketing. Comparable to the Zefid' CDP/RCU and MyDataviz' capabilities.
• Splio: Paris-based CRM and omnichannel marketing platform combining CDP, loyalty, and campaign management for retail and restaurant chains across Europe. Directly comparable on French footprint, retail focus, and SaaS loyalty positioning.

Broad incumbents

• Salesforce Marketing Cloud: Global enterprise CRM and marketing cloud platform with native loyalty (Salesforce Loyalty Management) and CDP capabilities. Competes with Zefid' for large retail accounts but operates as a broad suite rather than vertical specialist.
• Adobe Experience Cloud: Enterprise marketing and customer experience suite including Real-Time CDP, Campaign, and personalization tools. Adjacent/competing layer to Zefid' for large retail brands investing in end-to-end CX platforms.
• Publicis Groupe: Global French-headquartered advertising, marketing, and digital transformation group with Epsilon-powered data, loyalty, and CRM capabilities. Competes for the same enterprise retail marketing budgets as Aquitem but at vastly greater scale.
• HighCo: French marketing services and digital activation group offering couponing, loyalty, and data-driven marketing solutions for retail and consumer brands. Comparable on French market presence, retail client base, and loyalty/CRM services.

Emerging players

• Bazaarvoice: Global ratings/reviews, UGC, and shopper engagement platform with retail-focused loyalty and personalization capabilities. Comparable in serving retail brands on customer engagement and first-party data activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GroupeAquitem
• Facebookfacebook.com/alienornet.agence
• LinkedInfr.linkedin.com/company/alienor-net
• Xx.com/alienornet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alienornet