Salt Style & Events
Salt Style & Events is a Memphis-based, founder-owned event planning firm founded in 2012 by Betsy McKay, offering tiered full-service wedding and social event coordination packages to couples and event hosts in the Mid South region.
- Company typePrivate
- Founded2012
- HeadquartersMemphis, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Salt Style & Events does
Salt Style & Events is a privately-held, founder-owned event planning company founded in 2012 by Betsy McKay and headquartered in Memphis, Tennessee. The firm specializes in full-service wedding and social event coordination, serving individual couples, event hosts, and small organizations in the Memphis and broader Mid South region, with stated capacity for destination events. Its service offering is structured around clearly tiered packages: three wedding tiers (The Black Tie Package at 12+ months and 65+ hours; The Bouquet & Boutonniere Package at 6 months and 45+ hours; The Hustle Bustle Package at 3 months and 25+ hours), an optional Rehearsal Dinner Planning add-on, and a parallel general event planning line (Full Service, Custom Designed, and Trio packages). The founder personally leads most projects as Owner & Lead Planner, supported by a small bench of Event Managers.
The company has no proprietary technology, software product, or AI capability; it is a labor-intensive professional services business whose primary "technology" is operational know-how, vendor relationships, and a coastal-inspired design aesthetic. Distribution is entirely direct-to-consumer via a professional website portfolio, phone (901-299-5945), email ([email protected]), and personal consultations ("coffee meetings"), with marketing concentrated on local SEO for "Event Planning in Tennessee" and word-of-mouth referrals surfaced through published client testimonials. There are no resellers, marketplaces, or third-party distribution channels.
The revenue model is professional services, quote-based, and not publicly disclosed. Packages are priced on scope (minimum hours) and duration, with billing structured as multi-year contracts aligned to event timelines. Salt Style & Events intentionally caps annual project intake to preserve personalization, and is bootstrapped with no institutional funding, parent company, or public-market presence. A long-running operational relationship with The Cadre Building venue in downtown Memphis (since 2014) provides an embedded venue channel and operational credibility, but also concentrates execution risk on the founder.
Salt Style & Events firmographics
Firmographics- Name
- Salt Style & Events
- Legal name
- Salt Style & Events
- Website
- https://saltstyleandevents.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Salt Style & Events is a Memphis-based, founder-owned event planning firm founded in 2012 by Betsy McKay, offering tiered full-service wedding and social event coordination packages to couples and event hosts in the Mid South region.
- Ownership category
- akta.pro rank
Salt Style & Events industry classification
Industry- Product category
- Wedding & Event Planning Services
- NAICS
- All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Partial Wedding Planning (HSACABAB), Day-Of / Month-Of Wedding Coordination (HSACABAC)
Keywords
Where Salt Style & Events is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt Style & Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wedding Planning Services: Full-service wedding planning packages offered at three tiers: The Black Tie Package (12+ months, minimum 65 hours), The Bouquet & Boutonniere Package (6 months, minimum 45 hours), and The Hustle Bustle Package (3 months, minimum 25 hours). A Rehearsal Dinner Planning Package can be added to any package for an additional fee. Revenue is generated through service fees based on package tier and planning duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | The Black Tie Package - Full-service wedding planning for clients wanting assistance every step of the way with 12+ months planning and minimum 65 hours. |
| Other | Multi-year contract | The Bouquet & Boutonniere Package - Partial planning service for clients with established details seeking assistance to tie everything together. |
| Other | Multi-year contract | The Hustle Bustle Package - Three-month wedding planning assistance for final preparations. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Salt Style & Events product offering
Product offeringCore offering
Salt Style & Events is a full-service event coordination company that creates custom events including weddings, rehearsal dinners, corporate functions, and social occasions. For weddings, the company sells three tiered packages ranging from 12+ months of full-service planning (The Black Tie Package, minimum 65 hours) to 3 months of assistance (The Hustle Bustle Package, minimum 25 hours), plus an optional Rehearsal Dinner Planning Package add-on. For general events, it offers Full Service, Custom Designed, and Trio packages, all delivered through direct consultations led by owner and lead planner Betsy McKay.
Product overview
Salt Style & Events is a full-service event coordination company that specializes in creating custom events and memorable experiences. The company offers two distinct service lines: wedding planning services and general event planning services. For weddings, they provide three tiered packages (The Black Tie Package, The Bouquet & Boutonniere Package, and The Hustle Bustle Package) with varying levels of service from 12+ months of planning (65+ hours) down to 3 months of planning (25 hours). For general events, they offer Full Service, Custom Designed, and Trio packages. A Rehearsal Dinner Planning Package add-on is available for both wedding and event services. The company is led by owner and lead planner Betsy McKay, who founded the company in 2012.
Differentiator
Problem solved
Functional benefit
Companies that use Salt Style & Events
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Salt Style & Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salt Style & Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Cadre BuildingcoreBetsy McKay has managed The Cadre Building, a downtown Memphis venue, since 2014. This long-term venue management relationship provides direct access to event space for clients and operational experience in event logistics, vendor coordination, and venue operations.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Salt Style & Events competitors and assessment
Company assessmentDirect peers
- Birch Event Design: Boutique wedding and event planning firm offering tiered coordination packages with a design-led aesthetic. Comparable because both are founder-led, design-focused boutiques selling hour-based planning packages to couples.
- Engaging Events by Ali: Regional boutique wedding and event planner offering full-service and day-of coordination with personal-consultation sales motion. Comparable business model, tier structure, and target customer as Salt Style & Events.
- Ivory & Sage Event Co. Boutique wedding planner offering full-service and partial planning packages with a curated intake approach. Directly comparable tiered service menu and selective client model.
- White Door Events: Memphis-area wedding and event planning firm offering full-service coordination and design. Comparable as a same-market boutique competitor in the Mid South region.
- Amore Events by Olivia: Boutique wedding and event planner providing coordination packages with a consultation-led sales motion. Comparable target customer (couples) and tier-based service offering.
- Soi Events: Memphis-based full-service wedding and event planner with portfolio of Mid South weddings. Directly comparable regional competitor with similar boutique positioning.
- JLK Events: Wedding planning firm offering multiple package tiers and day-of coordination. Comparable tiered service structure and direct-to-consumer consultation sales model.
Broad incumbents
- The Knot Worldwide: National wedding marketplace and planning platform offering vendor directories, planning tools, and registry services. Broadly comparable category, but at vastly larger scale and platform-based rather than boutique service.
- Zola: Wedding planning platform providing vendor marketplace, registry, website, and checklist tools to couples. Comparable end-customer (engaged couples) but operates as a tech-enabled platform rather than a service provider.
Others
- Aisle Planner: Software platform providing planning, CRM, and design tools to wedding and event professionals. Adjacent — used by planners rather than competing directly — but representative of the broader professional services ecosystem around boutique planners like Salt.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Salt Style & Events social profiles
Digital presenceSalt Style & Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Style & Events leadership team
Management profileNumber of profiles
Profiles1 record
Salt Style & Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Style & Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Style & Events
What does Salt Style & Events do?
Salt Style & Events is a full-service event coordination company that creates custom events including weddings, rehearsal dinners, corporate functions, and social occasions. For weddings, the company sells three tiered packages ranging from 12+ months of full-service planning (The Black Tie Package, minimum 65 hours) to 3 months of assistance (The Hustle Bustle Package, minimum 25 hours), plus an optional Rehearsal Dinner Planning Package add-on. For general events, it offers Full Service, Custom Designed, and Trio packages, all delivered through direct consultations led by owner and lead planner Betsy McKay.
Is Salt Style & Events a public or private company?
Salt Style & Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Style & Events founded?
Salt Style & Events was founded in 2012.
Where is Salt Style & Events based?
Salt Style & Events is headquartered in Memphis, United States, in the North America region.
How does Salt Style & Events make money?
One revenue line is on record: wedding Planning Services.
Who are Salt Style & Events's main competitors?
Direct peers on record are Birch Event Design, Engaging Events by Ali, Ivory & Sage Event Co., White Door Events, Amore Events by Olivia, Soi Events and JLK Events. Broad incumbents are The Knot Worldwide and Zola. Aisle Planner is listed as an others.
Does Salt Style & Events have an API?
No public API is recorded for Salt Style & Events.
What industry is Salt Style & Events in?
Salt Style & Events's product category is Wedding & Event Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAB, Partial Wedding Planning. Its NAICS code is 713990 and its SIC code is 7990.