Real Art

What Real Art does

Real Art is an independently owned creative agency founded in 1985 and headquartered at 520 East First Street in Dayton, Ohio. The firm specializes in branding, content production, and experiential campaigns for enterprise clients, and notably performs writing, video production, programming, and fabrication entirely in-house — a vertically integrated model the company emphasizes as preserving creative integrity from concept through execution. The agency's core offering is the design and delivery of never-before-seen brand experiences, including interactive installations, VR activations, large-scale physical builds, digital microsites, and content campaigns, with a client roster spanning Chipotle, Lowe's, Verizon, Activision, Cincinnati Reds, Royal Enfield, Penfolds, the Grammy Museum, the Ohio Department of Health, Audi, Visa, Dell, ESPN, the United States Air Force, and Whirlpool.

The agency's technical capability set includes custom game development (e.g., Krush VR), interactive digital experiences with built-in reward mechanics (e.g., Chipotle IQ trivia microsite), museum-grade interactive installations (Cincinnati Reds Hall of Fame, Grammy Museum Donor Wall), proprietary content management systems for multi-monitor retail environments (Verizon flagship), and large-scale fabrication work including the Guinness-certified world's largest claw game for Verizon's Super Bowl XLVII activation. Award-winning work — including a 2020 Emmy and National Gold Addy for the Ohio Department of Health COVID-19 'Mousetrap' campaign that exceeded one billion views globally, and Best of CES from Exhibitor Magazine — anchors the agency's credibility.

Real Art generates revenue through professional services delivered on a project-by-project basis to enterprise clients, with ongoing relationships producing repeat engagements. Pricing is custom and quote-based. The company employs between 11 and 50 people, sells exclusively through direct enterprise engagement, and maintains a presence at industry events including CES, SXSW, and GDC. It is privately held with no disclosed funding rounds, parent company, or institutional investors, and operates as a going concern with active hiring.

Name

Real Art

Legal name

Real Art

Website

https://realart.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Art is an independently owned creative agency founded in 1985 in Dayton, Ohio, providing branding, content production, experiential campaigns, programming, and fabrication services to enterprise clients including Chipotle, Lowe's, Verizon, and Activision.

Ownership category

akta.pro rank

Product category

Creative & Advertising Agency Services

NAICS

Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Creative agency services
• Experiential marketing
• Branding campaigns
• Content production
• Video production

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue from branding, content creation, experiential campaigns, video production, digital experiences, and fabrication services for enterprise clients. Work is delivered project-by-project with ongoing client relationships leading to recurring engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Real Art is a full-service creative agency that delivers branding, content, and experiential campaigns for enterprise clients. Because writing, video production, programming, and fabrication are all performed in-house, the agency preserves the original creative spark of its ideas from concept through execution. Deliverables span brand identity development, large-scale video content, immersive interactive installations, VR experiences, custom microsites, and physical fabrication for events and museums.

Product overview

Real Art is a full-service creative agency offering an integrated portfolio of services that includes branding, content production, experiential campaigns, programming and digital experiences, and fabrication—all delivered in-house. Their core offering is experiential campaign development, combining physical builds with digital technology. Key named products include Chipotle IQ (a trivia microsite), custom CMS platforms for retail installations, and interactive museum exhibit systems. The agency also provides event management for global product launches and interactive VR experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Campaigns Immersive brand experiences that engage audiences through interactive installations, VR simulations, and physical activations at events like CES and SXSW, delivered for enterprise clients.
• Branding Services Brand identity development including naming, logo design, messaging architecture, and strategic brand frameworks for startups and established companies.
• Content Production Video production, writing, and creative content development for brand campaigns, including the COVID-19 mousetrap social distancing video that received over 1 billion views.
• Programming and Digital Experiences Custom software development, interactive digital installations, microsites, and content management systems for flagship retail and museum environments.
• Fabrication Physical build and construction capabilities including custom props, large-scale installations, and experiential exhibits built in-house by fabricators.
• Event Management and Production End-to-end event production including venue transformation, custom swag creation, live broadcasts, and coordination for global product launches such as Royal Enfield's 650 Twin reveal.
• Chipotle IQ Trivia Microsite A trivia microsite that tests fans' knowledge of Chipotle's 53 real ingredients, food prep, sustainability, and farming, with winners receiving BOGO promotions (500,000 BOGOs distributed).
• Interactive Museum Exhibits Custom interactive installations for museum spaces including 360-degree theaters, broadcast booths, and digital archives for the Cincinnati Reds Hall of Fame and Grammy Museum donor wall.
• Custom CMS Platforms Proprietary content management systems that distribute content across multiple monitors and digital displays for retail and exhibit environments.

Quantifiable outcome

• 1 billion+ views for COVID-19 mousetrap campaign
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AKQAminorStrategic or Co-development PartnerPartnership with AKQA for the Verizon flagship store DIY DJ booth experience. Real Art handled booth fabrication and microcontroller programming while collaborating on the overall activation design.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyperquake: Dayton, Ohio-based independent creative and experience design agency combining strategy, design, and technology for brands. Closely comparable to Real Art given shared geography, similar size, and like-for-like mix of branding and immersive/experiential work.
• Sparks: Global experiential marketing agency (part of Omnicom) specializing in brand experiences, events, and interactive installations for Fortune 500 clients. Directly comparable as a specialist experiential peer serving similar enterprise buyers with similar 'build plus digital' capabilities.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) building immersive experiences, events, and exhibits for enterprise clients. Highly comparable in the experiential activation space where Real Art competes, with similar museum/flagship store/sports venue case studies.
• George P. Johnson Experience Marketing: Large independent-brand-experience agency producing events, exhibits, and immersive brand experiences for enterprise clients including Samsung, Google, and Toyota. Comparable end-to-end 'strategy-to-build' experiential model and shared focus on physical/digital integration.
• MKG: Independent experiential marketing agency creating brand experiences, pop-ups, and immersive activations. Comparable specialist experiential focus, similarly independent ownership, and shared emphasis on creative differentiation over scale.
• Mekanism: Independent creative agency producing brand campaigns, content, and experiential work for enterprise clients. Direct peer with similar mix of campaign creative, content production, and audience engagement mechanics for comparable brand categories.
• 72andSunny: Independent creative agency with deep expertise in brand campaigns, activations, and cultural-impact work for major brands. Comparable independent ownership structure and shared focus on breakthrough, award-winning creative for enterprise clients.
• Pentagram: Independent design consultancy producing branding, identity, and creative for major institutions and enterprises. Closely comparable on the branding/identity/design arm of Real Art's offering and shares its independent, partner-led ownership structure.

Broad incumbents

• Mother: Globally recognized independent creative agency network producing campaigns across advertising, content, and experiential. A broader incumbent that competes for the same enterprise creative briefs as Real Art but with international scale and a wider service portfolio.
• Droga5: Award-winning creative agency (now part of Accenture Song) producing high-profile campaigns, content, and brand activations for Fortune 500 clients. Overlaps with Real Art on breakthrough creative and enterprise clients, though at materially larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/realart
• YouTubevimeo.com/realart
• LinkedInlinkedin.com/company/real-art
• Instagraminstagram.com/realart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Art