What pharmeo.de does

pharmeo.de is a German online pharmacy (Versandapotheke) headquartered in Berlin that sells prescription and over-the-counter medications, dietary supplements, cosmetics, medical supplies (Sanitätshaus), diabetes products, mother-and-child products, pet supplies, and wellness products directly to German consumers through its e-commerce platform. The company is legally organized as a sole proprietorship (Konstantin Primbas e.K.), with 11-50 employees, and was founded in 2005. It operates under German pharmaceutical regulation, holding a Versandapotheke license with registration at DIMDI (German Institute for Medical Documentation and Information) for veterinary mail-order medicines, and oversight by BVL (Federal Office of Consumer Protection and Food Safety). Customers order prescription medications by mailing the original prescription via a free prepaid return envelope, with free shipping on prescription orders and on non-prescription orders above €59.99.

The platform is built around a broad, hierarchically organized product catalog covering approximately a dozen major categories (Arzneimittel, Nahrungsergänzung, Körperpflege & Kosmetik, Mutter & Kind, Natur & Homöopathie, Sanitätshaus, Diabetes, Liebe & Erotik, Sport & Fitness, Wellness, Tierbedarf) with deep subcategory structures supporting long-tail SEO discoverability. Notable technical components include an automated drug interaction checking system that screens all orders for safety risks before dispatch, multiple payment options (invoice, PayPal, credit cards, Klarna), and direct integration with price comparison platforms Idealo and Medizinfuchs. The site has no mobile app, no public API, and no disclosed AI capabilities.

The business model is direct-to-consumer e-commerce for a regulated category: revenue is generated through one-time product sales of prescription medications (processed via mail), OTC medications, supplements, cosmetics, medical devices, and other health goods to individual consumers. Pricing follows a standard retail model displaying UVP (manufacturer's recommended retail price) alongside discounted prices, with periodic brand coupons (10-20% off Eucerin, Hansaplast, Voltaren, Biolectra) and a free shipping threshold at €59.99. Marketing relies on SEO, an email newsletter, price comparison listings, and brand coupon promotions. The company has no disclosed external funding, no parent company, and no institutional ownership.

Name

pharmeo.de

Legal name

Konstantin Primbas e.K.

Website

https://pharmeo.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

pharmeo.de is a Berlin-based German online pharmacy (Versandapotheke) selling prescription and OTC medications, supplements, cosmetics, medical supplies, and pet health products directly to German consumers via its e-commerce platform, operated as a sole proprietorship under Konstantin Primbas.

Ownership category

akta.pro rank

Product category

Online Pharmacy / Mail-Order Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Mail-Order & Home Delivery Pharmacies (HLAFALAD)

akta.pro secondary industries

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy
• Mail-order pharmacy
• Pharmaceutical e-commerce
• Prescription dispensing
• Medical supplies retail

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pharmaceutical Product Sales: Revenue generated from selling both prescription and non-prescription medications, dietary supplements, and health products to consumers through the online pharmacy platform.
2. Prescription Medication Processing: Revenue from processing prescription medications sent via free return envelopes, with free shipping for prescription orders.
3. Medical Supplies and Medical Device Sales: Sales of medical supplies including wound care products, syringes, incontinence products, and other medical devices through the Sanitätshaus (medical supply) section.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pharmeo.de is a German online mail-order pharmacy (Versandapotheke) that sells prescription and over-the-counter medications, dietary supplements, cosmetics, medical supplies, diabetes products, homeopathic remedies, mother-and-child products, pet supplies, and wellness items directly to German consumers through its e-commerce platform. Customers order online and submit original prescriptions via a free prepaid return envelope for mail-in dispensing. The platform runs automated drug-interaction checks on every order before dispatch.

Product overview

Pharmeo.de is a German online pharmacy (Versandapotheke) based in Berlin offering a comprehensive e-commerce platform for health and wellness products. The business operates as a single unified e-commerce platform providing medications (both prescription and over-the-counter), dietary supplements, cosmetics, medical supplies, diabetes products, natural remedies, mother & child products, pet supplies, and wellness items. The core product is the online pharmacy service where customers can order freiverkäufliche (OTC) and rezeptpflichtige (prescription) medications. Additional product categories include the Sanitätshaus (medical supplies) section offering wound care supplies, syringes, needles, plasters, and home care products, as well as specialized categories for dietary supplements, natural & homeopathic products, body care & cosmetics, and wellness products. Prescription medications are ordered by sending the original prescription via free return envelope. The platform also features prescription drug safety checks for interactions and provides various payment options including invoice, PayPal, credit cards, and Klarna.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medication Dispensing (Rezept einlösen) Mail-in dispensing service for prescription medications: customers send their original prescription to pharmeo.de in a free prepaid return envelope, and the order is dispensed, screened with an automated drug-interaction check, and shipped free of charge to addresses in Germany.
• Arzneimittel (Medications - OTC & Rx catalog) Online catalog of over-the-counter (freiverkäufliche) and prescription (rezeptpflichtige) pharmaceutical products for German consumers, with condition-keyed subcategories and home delivery.
• Nahrungsergänzungsmittel (Dietary Supplements) Retail assortment of nutritional supplements covering immunity, heart and circulation, brain and nerves, skin/hair/nails, weight management, men's, women's, children's, and sport nutrition needs.
• Körperpflege & Kosmetik (Body Care & Cosmetics) Retail assortment of body care, facial care, makeup, haircare, natural cosmetics, sun protection, men's grooming, and oral care products from pharmacy brands.
• Sanitätshaus (Medical Supplies) Retail assortment of medical devices and supplies including bandages, dressings, gauze, syringes, needles, plasters, incontinence supplies, compression stockings, and first aid kits for home medical use.
• Diabetes-Produkte (Diabetes Products) Retail assortment of blood glucose meters, insulin pens, lancets, lancing devices, test strips, control solutions, urinary test strips, and diabetes-specific nutrition and skincare.
• Natur & Homöopathie (Natural & Homeopathy) Retail assortment of homeopathic remedies (single remedies, globules, complex remedies, Schüssler salts, Bach flowers), aromatherapy, anthroposophic remedies, spagyric tinctures, vital mushrooms, and other natural health products.
• Mutter & Kind (Mother & Child) Retail assortment of baby food, baby care, pregnancy products, breastfeeding accessories, diapers, pacifiers and bottles, and pelvic floor training products.
• Tierbedarf (Pet Supplies) Retail assortment of medications, supplements, and health care products for pets including dogs, cats, horses, birds, and rodents.
• Wellness Retail assortment of aromatherapy, sauna accessories, exclusive cosmetics, natural cosmetics, and relaxation products.
• Liebe & Erotik (Love & Intimate Wellness) Retail assortment of lubricants, condoms, natural contraception, intimate care products, and adult wellness items.
• Sport & Fitness Retail assortment of weight-loss products, sports nutrition, fitness equipment, support bandages, and pulse monitors.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Trusted ShopscoreGTM or Marketing PartnerTrusted Shops provides the certification and trust badge displayed on pharmeo.de, signaling to consumers that the online pharmacy meets Trusted Shops quality standards for security, customer service, and buyer protection.
• IdealominorGTM or Marketing PartnerIdealo is a price comparison platform partnership where pharmeo.de appears as a listed retailer, enabling consumers to compare prices across multiple pharmacies and driving traffic to pharmeo.de.
• MedizinfuchsminorGTM or Marketing PartnerMedizinfuchs is a medication price comparison platform partnership, listing pharmeo.de products alongside competitor pricing for consumer price comparison.
• DIMDI/BVL (German regulatory bodies)coreOthersPharmeo is registered with DIMDI (German Institute of Medical Documentation and Information) in the Versandhandelsregister für Tierarzneimittel (mail-order register for veterinary medicines) and operates under BVL (Federal Office of Consumer Protection and Food Safety) oversight.
• DHLcoreOthersDHL is the primary logistics partner for shipping packages to customers within Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• DocMorris: Major European online pharmacy with strong German market presence; offers Rx mail-order, OTC, and health products through an analogous regulated mail-order pharmacy model. Directly competes for German online prescription and OTC demand.
• Redcare Pharmacy (Shop Apotheke): Leading German mail-order pharmacy operating the same Versandapotheke model with Rx and OTC medications, supplements, and beauty products. Closest direct competitor in the German e-pharmacy category, though materially larger and publicly listed.
• Apotal: German online pharmacy offering Rx mail-order, OTC medications, and health products. Directly comparable Versandapotheke competing for the same German consumer segment.
• Apo-Discounter: German discount online pharmacy emphasizing low pricing on Rx and OTC products; competes with Pharmeo on price-sensitive German online pharmacy demand via the same regulated mail-order channel.
• Sanicare: German mail-order pharmacy providing prescription and OTC medications plus care and medical supply products. Operates the same regulated Versandapotheke business model as Pharmeo.
• Medpex: German Versandapotheke offering Rx, OTC, supplements, and beauty products through a similar D2C e-commerce model. Direct competitor for German consumer online pharmacy demand.
• Aponeo: Berlin-based German online pharmacy selling prescription and OTC medications, supplements, and medical supplies. Closely comparable as a smaller German mail-order pharmacy operating from the same city as Pharmeo.
• Juvalis: German mail-order pharmacy focused on prescription medications, OTC, and health products. Operates the same regulated German online pharmacy model as Pharmeo.
• Apo-Rot: German pharmacy chain with a strong online mail-order pharmacy offering Rx, OTC, and health products. Combines physical pharmacy presence with the same Versandapotheke e-commerce model.

Emerging players

• VersandApo.de: Smaller German online pharmacy selling OTC medications, supplements, and medical supplies. Operates a comparable e-commerce mail-order model but at a smaller scale and assortment depth than Pharmeo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pharmeo
• Xx.com/pharmeo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pharmeo.de