What Sweet Cures does

Sweet Cures Limited, trading as SC Nutra, is a UK-based direct-to-consumer manufacturer and retailer of specialist health supplements and home testing solutions, founded in 2002 and headquartered in York, North Yorkshire. The company's commercial focus is narrow and defensible: bladder health and urinary wellbeing, anchored by its flagship Waterfall D-Mannose range (sold as tablets, powder, caplets, sachets, and dedicated children and pet variants). Adjacent product lines include the UniBac probiotic family (Original 9, Advanced 17, Feminine Balance, Infant Drops), Soil Association organic-certified Wild Oregano Oil C80, Xylotene xylitol-based oral health and sweetener products, D-Ribose and L-Arabinose rare-sugar supplements, and Quickly Test UTI5V home urinalysis strips for adults, children, and pets.

The business runs on a standard Shopify e-commerce stack with no proprietary technology platform. Products are formulated in-house (proprietary blends such as the C80 oregano with minimum 83% carvacrol / low thymol) and manufactured by third parties, then distributed through three owned storefronts (scnutra.co.uk for the UK, scnutra.eu for the EU, scnutra.com for international), Amazon and eBay marketplaces, UK physical retail stockists, and an affiliate program. Revenue is generated through one-off e-commerce sales, third-party marketplace sales, and a Subscribe & Save recurring-order program, supplemented by volume discounts (8% off £50+, 15% off £100+) and 3-for-2 bundle pricing. Marketing combines content (Health Hub, corporate blog), email, organic social across six platforms, affiliate referrals, and a complementary/alternative-medicine practitioner channel.

The company is privately held, founder-owned, and bootstrapped, with 11-50 employees, no disclosed external funding, and no parent company. In 2025 it won both the Regional Service Excellence Award and the National Customer Award at the FSB Small Business Growth Awards, supporting a brand reputation built on 12,000+ independent 5-star reviews and a 4.9/5 Yotpo rating maintained for seven years. Customer concentration is low (fragmented DTC long tail), geographic reach spans the UK, EU, and international markets, and the customer base is segmented across bladder-health consumers, families with children, pet owners, and general wellness buyers.

Name

Sweet Cures

Legal name

Sweet Cures Limited

Website

https://sweetcures.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweet Cures Limited (trading as SC Nutra) is a UK-based, bootstrapped DTC manufacturer founded in 2002, specialising in bladder-health supplements — primarily its Waterfall D-Mannose range — alongside probiotics, organic oregano oil, and home urinalysis test strips, sold to fragmented consumer, family, and pet-owner segments via owned UK/EU/international storefronts, marketplaces, and subscription.

Ownership category

akta.pro rank

Product category

Natural Health Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Bladder health supplements
• D-Mannose supplements
• Probiotic supplements
• Organic oregano oil
• Urinalysis test strips

Headquarters

HQ city

Yorkshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through owned storefronts (scnutra.co.uk for UK, scnutra.eu for EU, scnutra.com for international). Customers purchase directly with self-serve checkout, phone orders supported.
2. Marketplace Sales: Products sold through third-party marketplaces including Amazon and eBay, reaching customers who prefer established marketplace platforms.
3. Subscription & Recurring Revenue: Subscribe & Save program offering discounted recurring orders, generating predictable recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sweet Cures manufactures and retails its own brand of natural health supplements directly to consumers, with flagship bladder and urinary tract support products led by Waterfall D-Mannose. The range also includes the UniBac probiotic line, Organic Wild Oregano Oil C80, Urinox urine testing strips, vitamin formulations, and the Sweet-Pet pet supplement range, sold via its own e-commerce site, online marketplaces, and UK health retailers.

Product overview

SC Nutra is the trading name of Sweet Cures Limited, a direct-to-consumer e-commerce company specializing in specialist health supplements and home testing solutions for bladder health, urinary wellbeing, and everyday nutritional support since 2002. The product portfolio is organized around three core sub-brands: Waterfall D-Mannose (flagship bladder health line available in tablets, powder, caplets, sachets, children's formulations, and pet products), Organic Wild Oregano Oil C80 (Soil Association approved oils and softgels), and UniBac Friendly Bacteria (probiotic blends including Original 9, Advanced 17, Feminine Balance, and Infant Drops). Complementary products include urinalysis test strips, vitamins and rare sugars (D-Ribose, L-Arabinose), oral health products (Xylotene), and pet supplements. The company offers bundled multi-packs with 3-for-2 pricing and targets wellness interests including bladder health, children's health, energy, gut health, immunity, oral health, and pet health through dedicated product collections.

Differentiator

Problem solved

Functional benefit

Brands

• Waterfall D-Mannose: Award-winning D-Mannose supplement range for bladder health, available in various forms including tablets, powder, caplets, sachets, and children's formulations.
• UniBac
• Organic Wild Oregano Oil C80
• Xylotene
• Quickly Test UTI5V

Products and services

• Waterfall D-Mannose D-Mannose-based bladder and urinary tract support supplement for adults seeking natural alternatives to antibiotics for urinary health.
• UniBac Probiotics Multi-strain probiotic supplement blends designed to support gut and urinary microbiome health for adult and child consumers.
• Organic Wild Oregano Oil C80 Organic wild oregano oil supplement standardised to 80% carvacrol, marketed for immune and microbial balance support in adult consumers.
• Urinox Urine Test Strips At-home urinalysis test strips that allow consumers to self-monitor key markers of urinary tract health between supplement purchases.
• Sweet-Pet Natural Supplements Natural pet supplement range for cats and dogs, including urinary tract and general wellbeing support formulations for pet owners seeking human-grade quality.
• Sweet-Cures Vitamin K2+D3 Combined Vitamin K2 and D3 supplement formulated to support bone and cardiovascular health in adult consumers.
• Sweet-Cures Calcium and Rare Sugar Supplements Calcium and rare sugar nutritional supplements formulated for general family wellness support.
• Children's Probiotics and Kids' Health Bundles Probiotic and health supplement bundles designed for school-age children, offered through family wellness and bundle pricing promotions.

Quantifiable outcome

• Over 12,000 independent 5-star reviews across platforms
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Bladder Health UKcoreOthersCharitable organization supported by Sweet Cures. The company works with medical professionals and supports bladder health charities as part of their commitment to the bladder health community.
• University of YorkminorOthersUniversity internship bureau partnership providing work experience and internship opportunities for students.
• York St John UniversityminorOthersStudent internship program partnership providing career placement and work experience opportunities.
• Soil AssociationcoreOthersOrganic certification body. SC Nutra's Oregano Oil products hold Soil Association organic approval, meeting strict organic standards.
• Career ReadyminorOthersUK charity providing internship and career development opportunities for young people. Partnership supports youth employment and skills development.
• Healthcare & Financial Medicines Association (HFMA)minorOthersIndustry association membership demonstrating commitment to industry standards and best practices in the health supplements sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Solgar: Long-established premium supplement brand with probiotics, vitamins, and specialty lines sold in health retail and DTC. Comparable ingredient set (probiotics, specialty supplements) with a more global, mature brand presence.
• Life Extension: US-based supplement company with a deep specialty catalog including urinary tract and bladder health products. Overlaps directly with Sweet Cures' bladder-health positioning, with a much larger scientific-marketing footprint.
• NOW Foods: Large global supplement manufacturer and brand with extensive probiotics, oregano, and specialty supplement lines. Competes in the same ingredient categories (D-Mannose, probiotics, oregano) at much greater scale.
• Holland & Barrett: UK's largest health and wellness retailer, carrying D-Mannose, probiotics, oregano oil, and specialty supplements. Competes on shelf and online in the same categories Sweet Cures serves, with far broader assortment and marketing power.

Direct peers

• Optibac Probiotics: UK probiotics specialist selling through DTC e-commerce and health stockists. Comparable in product category (probiotics), customer base (UK wellness consumers), and channels (own storefront plus stockists).
• Higher Nature: UK supplement brand focused on natural and ethical supplements including probiotics, vitamins, and women's health. Similar positioning around natural formulations and UK specialty retail.
• Bio-Kult: UK-based probiotic supplement brand sold through similar health retail and DTC channels. Direct overlap with Sweet Cures' UniBac probiotic line and shared UK specialty supplement positioning.
• Natures Aid: UK-based supplement manufacturer and brand selling vitamins, minerals, probiotics, and specialty supplements through DTC and stockists. Comparable in product breadth, UK origin, and multi-channel distribution.
• Healthspan: UK DTC supplement brand offering vitamins, minerals, and specialty supplements to consumers. Similar DTC e-commerce motion, UK base, and broad supplement catalog including specialty and women's health lines.

Regional players

• Wassen (by Bayer): UK/Europe-focused urinary and bladder health supplement brand historically associated with cranberry-based formulas. Direct overlap with Sweet Cures' bladder health positioning, though Wassen primarily serves UK and European retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sweetcures
• YouTubeyoutube.com/@scnutra
• Facebookfacebook.com/sweetcuresyork
• LinkedInlinkedin.com/company/sweet-cures
• Instagraminstagram.com/scnutra
• Pinterestuk.pinterest.com/scnutra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Cures