Moceri Produce

What Moceri Produce does

Moceri Produce is a fourth-generation, family-owned wholesale food distributor headquartered in San Diego, California, serving foodservice operators across Southern California since 1946. Its core offering is a broad foodservice portfolio anchored by fresh produce (fruits, vegetables, fresh cut, herbs, micro greens, local and organic) and extended through cheese and dairy, specialty bases and spices, dried fruits and nuts, canned/frozen grocery items, beans/grains/rice, and non-food items, supported by relationships with 350+ premium vendors and a Locally-Grown Program sourcing from local sustainable farmers.

Operations are built around a HACCP-certified food safety program, tens of thousands of square feet of refrigerated warehouse capacity, and a logistics footprint of 20+ daily delivery routes operating seven days a week, with next-day fulfillment on orders placed by 4:00pm. The company runs an omnichannel order capture stack: a ProducePro-powered web ordering portal, iOS and Android mobile apps, and phone/fax intake backed by a team of eight named sales representatives (plus a Chef Consultant) who deliver consultative, account-based selling into restaurants, hotels, country clubs, resorts, and senior care/living facilities. Pricing is quote-based, billed monthly on wholesale accounts, with a 3% surcharge on credit card payments and free ACH.

The company makes money primarily through transaction-based wholesale distribution of fresh produce and complementary grocery/dairy lines, monetizing order volume rather than subscription fees. There is no disclosed external funding; ownership has remained entirely within the Moceri family across four generations, with the current operating generation (Sal, Dominic II, and John) overseeing the business alongside a hired sales and operations leadership team.

Name

Moceri Produce

Legal name

Moceri Produce

Website

https://moceriproduce.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Moceri Produce is a family-owned wholesale food distributor in San Diego distributing fresh produce, dairy, dry goods, and specialty items to restaurants, hotels, country clubs, resorts, and senior care facilities across Southern California via next-day delivery.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB)

akta.pro secondary industries

Foodservice / HORECA Produce Wholesale (AFAIACAI), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Wholesale produce distribution
• Foodservice supply
• Fresh produce distribution
• Dairy and grocery supply
• Specialty cheese distribution

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Wholesale distribution of fresh produce to foodservice customers including restaurants, hotels, country clubs, resorts, and senior care facilities. Products include full line of fruits and vegetables, fresh cut produce, fresh herbs, micro greens, local and organic produce.
2. Dry Goods and Grocery Distribution: Sale of cheese and dairy products, bases and spices (R.L. Schreiber Specialty Bases, Baron Spices), dried fruits, vegetables and nuts, beans/grains/rice, canned and frozen goods, oils, vinegars, bakery products, condiments, and non-food items.
3. Specialty Products: Specialty cheese (imported and domestic), specialty items, and custom blending services for specific customer requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moceri Produce is a family-owned wholesale food distributor that supplies fresh fruits and vegetables, dairy, specialty cheeses, bases and spices, dried fruits/vegetables/nuts, beans/grains/rice, and grocery items to foodservice operators such as restaurants, hotels, country clubs, resorts, and senior care facilities across Southern California. Orders are accepted online, by phone, or by fax, and are delivered the next day via the company's own refrigerated trucking fleet.

Product overview

Moceri Produce is a family-owned food distribution company offering a comprehensive portfolio of foodservice products through its main categories: Fresh Fruits & Vegetables (including local and organic produce, fresh cut items, herbs, and micro greens), Cheese & Dairy (standard and specialty cheeses, conventional and organic milk, alternative milks, butter, eggs, and fresh juices), Bases and Spices (R.L. Schreiber Specialty Bases and Baron Spices), Dried Fruits, Vegetables and Nuts, Grocery Items (canned, frozen, bakery, condiments, and non-food items), and Beans, Grains and Rice. The company operates an online ordering platform for customers to place orders and access invoices. Additional services include weekly market reports covering produce availability, pricing, and industry trends. The product portfolio positions Moceri Produce as a one-stop-shop for foodservice operators across Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits & Vegetables Full wholesale line of fresh fruits and vegetables including fresh-cut produce, fresh herbs, micro-greens, local produce, and organic options, supplied to foodservice customers across Southern California.
• Cheese & Dairy Wholesale distribution of standard and specialty cheeses (imported and domestic), conventional and organic milk and cream, alternative milks, butter, eggs, and fresh juices, including custom blending services.
• Bases and Spices Wholesale distribution of R.L. Schreiber Specialty Bases and Baron Spices product lines for foodservice operators.
• Dried Fruits, Vegetables and Nuts Wholesale assortment of dried fruits (apricots, blueberries, cherries and others), dried vegetables and chiles, nuts, seeds, peanuts, snack items, and trail mixes, with custom blending available.
• Grocery Items Wholesale grocery offering covering canned and frozen fruits and vegetables, oils and vinegars, Asian ingredients, bakery products, condiments, bread and tortillas, and non-food items.
• Beans, Grains and Rice Wholesale assortment of standard and specialty beans and rice, whole grains, baking ingredients, and standard and specialty flours.

Quantifiable outcome

• Next-day delivery on orders placed by 4:00pm
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• 350+ Premium VendorscoreOthersPartnership with over 350 premium vendors for product sourcing, enabling wide variety of produce and grocery items.
• Local Farmers (Locally-Grown Program)coreOthersLocal sustainable farmers and organic vendors supplying the Locally-Grown Program, providing customers with locally-sourced produce options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FreshPoint: Sysco's specialty produce subsidiary operating regional distribution centers across the U.S. Competitor in fresh produce distribution to restaurants and foodservice, but with national scale, broader assortment, and parent-company purchasing leverage that Moceri lacks.
• Shamrock Foods: Family-owned broadline foodservice distributor with dairy, produce, and grocery offerings across the Western U.S. Comparable family-owned heritage and foodservice focus, but with broader assortment, multi-state reach, and integrated dairy manufacturing.
• Baldor Specialty Foods: Northeast-based specialty distributor of produce, dairy, meats, and specialty foods to restaurants and foodservice customers. Comparable in product breadth (produce plus grocery/specialty) and foodservice target market, but with broader geographic reach and significantly larger scale.
• Performance Food Group: One of the largest U.S. broadline foodservice distributors with significant produce capabilities. Competes for foodservice accounts across multiple categories including fresh produce, with substantially greater scale, technology investment, and capital resources.
• Ben E. Keith Foods: Regional broadline foodservice distributor serving the Southwest and Mid-South. Competes for the same restaurant, hotel, and institutional accounts and offers a comparable produce-plus-grocery assortment, but at significantly larger scale.

Direct peers

• Chef's Warehouse: Public specialty distributor of proteins, produce, and specialty foods to independent restaurants and country clubs. Highly comparable product mix and customer base (chef-driven foodservice), though larger and multi-regional in scope.
• Specialty Produce: San Diego-based fresh produce distributor serving foodservice operators and retailers. Directly comparable in geography, customer base (chefs, restaurants, hotels), and produce-led assortment, making it the closest head-to-head competitor in Moceri's home market.

Regional players

• Hardie's Fresh Foods: Texas-based regional fresh produce distributor serving foodservice customers across the Southwest. Comparable foodservice target market and produce-led model, though operating in a different geographic region than Moceri.
• Coosemans LA: Los Angeles-based specialty produce distributor serving Southern California restaurants and chefs. Direct overlap in geography (Southern California foodservice) and product category (specialty fresh produce), making it a regional competitor in Moceri's backyard.

Others

• Produce Pro Software: Technology vendor whose e-commerce and ERP platform powers Moceri's online ordering system. Included as an adjacent ecosystem enabler, since its tooling shapes the digital capabilities and limitations of Moceri and many of its peer distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moceriproduce
• Xx.com/moceriproducesd
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/moceri-produce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moceri Produce