McLaughlin Mortgage

What McLaughlin Mortgage does

McLaughlin Mortgage is a private mortgage brokerage firm headquartered in Tallahassee, Florida, founded in 2022 and operating as McLaughlin Mortgage LLC (NMLS ID 2429347). The company functions as an intermediary rather than a direct lender, matching borrowers with loan products from a nationwide network of 100+ partner lenders across conventional, government-backed, and specialized investor categories. Its product menu spans FHA, VA, fixed-rate, jumbo, renovation, construction, bridge, HELOC, cash-out refinance, and specialized investor offerings including DSCR, bank statement, and fix-and-flip loan programs. Supporting services include a digital application platform (1003app), mortgage and affordability calculators, a free home valuation tool, a Learning Center, pre-qualification, real estate agent referral matchmaking, and a "Second Look" review service.

The firm operates a sales-led, education-focused go-to-market motion. Marketing channels include content marketing (27+ educational articles authored by founder John McLaughlin), SEO, social media on Facebook/Instagram/X/LinkedIn, and real estate agent referral partnerships. Customer segments target first-time home buyers, real estate investors (including self-employed borrowers via bank statement and DSCR programs), and veterans/active military seeking VA loan products. Geographic operations are concentrated in the Southeast U.S. with active state licensing in Florida, Georgia, and Alabama.

Revenue is generated through origination fees and lender-paid commissions on closed mortgage loans placed through the lender network (transaction-fee model). The firm employs 1-10 staff, has no disclosed external funding, and reports no public revenue figures. Proprietary technology is limited to standard broker tooling and a third-party AVM-powered home valuation widget; no AI, proprietary models, or patented technology are evidenced in the source material.

Name

McLaughlin Mortgage

Legal name

McLaughlin Mortgage LLC

Website

https://mortgagemenu.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

McLaughlin Mortgage is a private Tallahassee-based mortgage brokerage that matches consumer borrowers with loan products from a nationwide network of 100+ partner lenders, earning origination fees on closed loans.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Real Estate Credit (522292)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

• Mortgage brokerage
• Home loan solutions
• Real estate financing
• Investment property loans
• First-time homebuyer loans

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Origination Fees and Commission: McLaughlin Mortgage earns revenue through origination fees and commissions from their network of 100+ lenders when borrowers close on mortgage loans. As a mortgage broker, they match borrowers with suitable loan products from their lender network and receive compensation from those lenders for placing the loan.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

McLaughlin Mortgage is a mortgage brokerage that matches individual borrowers with loan products from a network of 100+ lenders nationwide. The company offers diverse mortgage loan products including conventional (Fixed Rate, Jumbo), government-backed (FHA, VA, USDA), and specialized investor products (DSCR, Bank Statement, Fix & Flip), supported by an online application platform, educational content, and personalized consultations.

Product overview

McLaughlin Mortgage is a mortgage broker offering a unified service model centered on a network of 100+ lender partners. The core offering consists of diverse mortgage loan products including conventional loans (Fixed Rate, Jumbo), government-backed loans (FHA, VA, USDA), and specialized investor products (DSCR, Bank Statement Program, Fix & Flip). Supporting services include an online application platform (1003app), educational Learning Center, Real Estate Agent Recommendation service, and various calculation/valuation tools. The company positions itself as providing 'Smarter Mortgage Solutions' through transparent service and expert guidance rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fairway Independent Mortgage Corporation: Large multi-channel mortgage lender with a substantial retail and broker branch network across the U.S. Operates a comparable broker-style model matching borrowers to loan products and competes for the same customer base as McLaughlin Mortgage.
• Rocket Mortgage: The largest U.S. direct-to-consumer mortgage lender and dominant online brand. Competes for the same first-time home buyer, refinance, and investment-property customers that McLaughlin targets, and is a major disintermediation threat to brokers.
• LoanDepot: National retail and wholesale mortgage lender with strong direct-to-consumer marketing. Overlaps with McLaughlin's purchase and refinance focus and operates a wholesale channel that many of McLaughlin's 100+ lender partners compete within.
• Guaranteed Rate: Large retail mortgage originator with a digital platform and broker relationships. Targets the same first-time buyers, move-up buyers, and refinancers as McLaughlin Mortgage across multiple states.
• CrossCountry Mortgage: National retail mortgage lender with broad product menus and an emerging branch footprint in the Southeast. Directly comparable on loan-product breadth and customer-relationship orientation.
• Guild Mortgage Company: Retail and broker mortgage lender active across most U.S. states, with a comparable mix of FHA, VA, conventional, and specialty products serving first-time buyers and investors.
• NewRez LLC: National mortgage lender operating retail, wholesale, and correspondent channels. Competes with McLaughlin both at the broker channel (as a lender partner) and at the consumer level (as a retail originator).
• Caliber Home Loans: Multi-channel mortgage lender and servicer with a comparable product set spanning conventional, government, and non-QM loans, targeting many of the same home-purchase and refinance segments as McLaughlin Mortgage.

Emerging players

• Better.com: Digital-first mortgage lender competing aggressively for refinance and purchase borrowers. Represents the same digital, education-led, rate-shopping consumer experience that McLaughlin tries to deliver via its 100+ lender network.

Others

• United Wholesale Mortgage: The largest U.S. wholesale mortgage lender, supplying loan products to independent mortgage brokers including many of the 100+ lender partners McLaughlin works with; sits upstream in the same broker value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jmclaughlin305
• Facebookfacebook.com/mclaughlinmortgagemenu
• LinkedInlinkedin.com/company/mclaughlin-mortgage
• Instagraminstagram.com/mclaughlinmortgagebroker

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLaughlin Mortgage