SavvyRevenue

What SavvyRevenue does

SavvyRevenue is a Copenhagen-headquartered Google Ads agency founded in May 2017 by Andrew Lolk, who previously exited White Shark Media. The firm operates exclusively in the eCommerce and direct-to-consumer (DTC) verticals, delivering Google Ads management across 10 countries (predominantly Nordics plus Germany, UK, France, Netherlands, Poland, and the US). Its core offering comprises three productized services: a one-time Google Ads Audit (10-20 page review at $2,500), ongoing Google Ads Management for eCommerce stores (with seven named strategies covering P-Max/Shopping, feed optimization, feed-based search, seasonality, inventory, Smart Bidding, and POAS), and Google Ads Management for DTC brands (ten strategies spanning search, landing pages, DemandGen, and YouTube Ads). The firm is supported by the SavvyTactics newsletter (8,000+ subscribers) and the Andrew Talks PPC YouTube channel.

The underlying operating model is the proprietary Marathon framework, a structured 3-phase methodology (foundation, testing/scaling, maximization) with quarterly reviews tailored to each client. Technical differentiators include feed-based search campaigns built dynamically for large-SKU inventories (e.g., 500,000+ products at ARK.no), Smart Bidding optimization using max bid limits to prevent CPC creep, and POAS measurement for varying-margin advertisers. Partnerships include certified Google Partner status with direct access to Google's Large Client Team, Channable for feed management, Klaviyo for email/audience integration, and Priceshape for competitive pricing.

The business model is asset-light, service-based, and revenue is generated through three fee structures: percentage of ad spend, percentage of profit, and flat-rate monthly subscriptions, with fees ranging from $2,450/month (smallest flat-rate) to $13,300/month (large percentage-of-spend engagements). Pricing is contingent on achieving ROAS targets in performance-based arrangements. Go-to-market is sales-led with founder-led enterprise field sales and inside-sales consultations; clients typically exceed $5M annual revenue. SavvyRevenue is privately held and founder-controlled, with no disclosed institutional funding.

Name

SavvyRevenue

Legal name

SavvyRevenue

Website

https://savvyrevenue.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SavvyRevenue is a Copenhagen-based Google Ads agency founded in 2017 that exclusively serves eCommerce stores and DTC brands across 10 countries. The firm delivers audits, ongoing management, and a proprietary Marathon growth framework through a small elite team of senior specialists.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAA

Search Engine Marketing (SEM) / Paid Search (PPC)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYMPAAACAM

Performance Marketing Automation & Bid Management Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Google Ads management
• PPC agency services
• ECommerce advertising
• DTC brand marketing
• Paid search management

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Google Ads Management - Percentage of Ad Spend: Percentage-based fees on ad spend, only charged upon achieving ROAS targets. Creates aligned incentives between agency and client.
2. Google Ads Management - Percentage of Profit: Percentage of profit generated by Google Ads. Creates win-win situation where agency benefits only when client grows profitably.
3. Google Ads Management - Flat Rate: Fixed monthly fee with agreed resources. Reassessed once or twice a year. Lower cost than percentage-based due to no performance risk for agency.
4. Google Ads Audit Services: One-time audit service delivering 10-20 page comprehensive review with actionable recommendations. Satisfaction guarantee - full refund if not satisfied.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SavvyRevenue is a specialized Google Ads management agency that works exclusively with eCommerce stores and DTC brands, providing paid search campaign management, feed optimization, Smart Bidding strategies, and POAS-based optimization. The agency offers ongoing management engagements alongside one-time audit services, with each senior specialist handling only 2-5 clients to deliver tailored, in-depth attention.

Product overview

SavvyRevenue is a specialized Google Ads agency focused exclusively on eCommerce stores and DTC brands. The company offers three core service offerings: a Google Ads Audit Service for account evaluation, Google Ads Management for eCommerce stores, and Google Ads Management for DTC Brands. The Audit Service provides a 10-20 page comprehensive analysis with actionable recommendations. The eCommerce service focuses on large-inventory stores with strategies like P-Max/Shopping campaigns, feed optimization, and feed-based search. The DTC service targets direct-to-consumer brands with ten specialized strategies including search growth, landing page building, and DemandGen expansion. As an add-on, SavvyTactics delivers weekly Google Ads tactics via email newsletter to over 8,000 subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Audit Service
• Google Ads Management for eCommerce
• Google Ads Management for DTC Brands

Quantifiable outcome

• Up to 100% year-over-year revenue growth for eCommerce clients with large inventories (500,000+ products)
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner agency with direct relationship with Google's Large Client Team. Collaborates on testing and experiments including A/B testing for Performance Max vs Standard Shopping campaigns. Founder invited to Google Marketing Live 2025 as one of 15 PPC thought leaders.
• ChannablecoreTechnology or IntegrationFeed management and optimization platform used for dynamic search feed creation and automated campaign expansion across markets. Enables dynamic campaign expansion with minimal manual effort.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Channel Key: Amazon advertising agency and multi-channel marketplace agency offering PPC management across Amazon, Walmart, and Google. Adjacent overlap in eCommerce paid search and feed-based campaign management.
• Brainlabs: Global digital media agency with deep Google Ads, programmatic, and SEO capabilities using data-science-driven campaign optimization. Comparable in technical PPC depth and outcome-based delivery model for performance clients.
• KlientBoost: Performance marketing agency offering PPC, paid social, and CRO services to SaaS and eCommerce clients. Directly comparable in mid-market digital advertising positioning, pay-for-performance pricing, and emphasis on transparent ROI.
• Directive Consulting: US-based agency specializing in performance marketing for B2B and eCommerce brands, with deep Google Ads, paid social, and SEO capabilities. Comparable to SavvyRevenue in its focus on measurable ROAS outcomes and mid-market to enterprise clients.
• OuterBox: Digital marketing agency specifically serving eCommerce brands across SEO, paid media, and web design. Comparable in vertical specialization (eCommerce-only) and enterprise client focus.
• Disruptive Advertising: PPC-focused digital agency specializing in Google Ads, paid social, and lifecycle marketing for eCommerce and SaaS brands. Similar in offering performance-aligned engagements and outcome-driven fee structures.
• AdVenture Media Group: Google Ads-focused agency offering PPC management, training, and consulting. Comparable in Google Ads specialization, educational content marketing, and outcome-driven client engagements.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content marketing. Overlaps with SavvyRevenue on Google Ads management but serves a much broader client base and verticals.
• Tinuiti: Large independent performance marketing agency covering paid search, paid social, retail media, and email. Comparable in performance media expertise but with significantly broader channel and vertical coverage than SavvyRevenue.

Others

• Channable: Feed management and PPC automation platform that SavvyRevenue integrates with for dynamic search feed expansion. Functionally adjacent as a technology enabler in SavvyRevenue's campaign workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AndrewLolkTalksPPC
• LinkedInlinkedin.com/company/savvyrevenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SavvyRevenue