Desert Princess Country Club

What Desert Princess Country Club does

Desert Princess Country Club is a private, single-site resort and country club community located at 28555 Landau Blvd, Cathedral City, California, founded in 1984 as a vacation/resort ownership destination co-developed by Watt Industries and Princess Cruises. The property centers on a meticulously maintained 27-hole championship golf course designed by David Rainville, featuring Tifdwarf Bermuda grass greens, four sets of tees (championship tees up to 6,781 yards, forward tees at 5,217 yards), wide fairways, and views of the San Jacinto mountain range, set within a residential community of more than 1,000 homes.

The club operates a diversified hospitality offering anchored by the golf course and supported by two dining venues (Mountain View Grille and Lagos Cafe), the P.S. Golf School (private instruction, performance schools, junior development, custom club fitting), a fitness center, tennis and pickleball courts, the third-party Selah Spa & Wellness Center, a golf shop, and event spaces for weddings and tournaments. Tournament management runs on Golf Genius, restaurant reservations on OpenTable, and tee-time booking is powered by GolfNow. The advertising-supported Royal Page newsletter provides a community-facing media channel.

Revenue is generated across membership dues, daily-fee and tournament golf, restaurant and catering sales, golf instruction, retail, event hosting, and newsletter advertising, serving three primary customer segments: the in-community homeowners and residents, regional resort/vacation guests, and corporate/group event bookers. Operational headcount is small (11-50 employees), and the business is privately held with no parent company or public listing disclosed.

Name

Desert Princess Country Club

Legal name

Desert Princess Country Club

Website

https://desertprincesscc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Desert Princess Country Club is a private, single-site resort and country club in Cathedral City, California, operating a 27-hole David Rainville-designed golf course within a 1,000+ home community and serving members, resort guests, and corporate event bookers through golf, dining, instruction, fitness, spa, and event offerings.

Ownership category

akta.pro rank

Product category

Country Club & Golf Resort

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Desert Luxury Resorts (THAGACAC), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Country club management
• Golf course operations
• Resort community amenities
• Golf instruction services
• Event venue hosting

Headquarters

HQ city

Sun City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Operations: Revenue from golf green fees, tee time bookings, tournament fees, and non-member group outings
2. Dining Services: Revenue from Mountain View Grille and Lagos Cafe restaurant operations including daily specials, brunch, and catering
3. Golf Instruction: P.S. Golf School providing private instruction, performance golf schools, and custom club fitting services
4. Membership Dues: Country club membership programs for homeowners and residents
5. Event Hosting: Weddings, special events, and private event bookings at the club facilities
6. Advertising: The Royal Page newsletter advertising opportunities targeting Desert Princess residents, renters, and guests

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Desert Princess Country Club operates a single-site golf resort community in Cathedral City, California, anchored by a 27-hole championship golf course designed by David Rainville. The club sells green fees, memberships, golf instruction (P.S. Golf School), dining services (Mountain View Grille and Lagos Cafe), fitness/racquet amenities, spa access, and event hosting for weddings and tournaments to homeowners, members, resort guests, and group outing bookers.

Product overview

Desert Princess Country Club is a premier golf resort community and country club located in Cathedral City, California. The club operates a single-site resort facility featuring a 27-hole championship golf course as its core offering, supplemented by multiple dining venues (Mountain View Grille and Lagos Cafe), golf instruction (P.S. Golf School), fitness and racquet sports facilities, Selah Spa & Wellness Center, a golf shop, and event spaces for weddings and tournaments. The property, developed by Watt Industries and Princess Cruises, also includes over 1,000 residential homes. The integrated nature of these offerings allows members and resort guests to access golf, dining, wellness, and social activities within a single destination.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Course 27-hole championship golf course designed by David Rainville, featuring Tifdwarf Bermuda grass greens, four sets of tees (championship tees up to 6,781 yards, forward tees at 5,217 yards), wide fairways, large lakes and water features, and panoramic San Jacinto mountain views. Available for tee times, group outings, and tournaments for members, resort guests, and non-member visitors.
• Mountain View Grille On-site restaurant offering breakfast, lunch, dinner, brunch, and cocktails with panoramic mountain and golf course views. Features daily specials including Monday Waffle Club, Taco Tuesday, Wine Wednesday, and Friday Chef Specials, plus weekend bottomless mimosas during brunch service. Open to members, residents, and the public via OpenTable and phone reservations.
• Lagos Cafe

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered founding and minor.

• Watt IndustriesfoundingStrategic or Co-development Partner · 1 January 1984Original developer and co-founder of Desert Princess Palm Springs. Watt Industries conceived and built the vacation/resort ownership destination along with Princess Cruises in 1984.
• Princess CruisesfoundingStrategic or Co-development Partner · 1 January 1984Co-developed the Desert Princess Palm Springs vacation/resort ownership destination with Watt Industries in 1984.
• DoubleTree by HiltonminorChannel Partner/ Reseller/ DistributorDelivery service for Lagos Cafe available to DoubleTree by Hilton guests starting at 11am for Desert Princess Residents and hotel guests (with $20 minimum order + $5 delivery fee & 18% gratuity).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PGA West: La Quinta-based private/resort golf community with multiple courses, clubhouses, dining and residential villas. Operates the same desert golf-resort-community model as Desert Princess in the Coachella Valley.
• Indian Wells Country Club: Long-established private country club in Indian Wells with golf, dining, fitness and events inside a residential community. Mirrors Desert Princess's member-based club and bundled amenity structure.
• Bermuda Dunes Country Club: Private desert country club offering championship golf, dining and member events within an enclosed residential community. Closely comparable in scale, geography and member experience to Desert Princess.
• Mission Hills Country Club: Rancho Mirage country club with championship golf, racquet sports, dining and event hosting. Competes for the same Coachella Valley membership and tournament spend as Desert Princess.
• Toscana Country Club: Indian Wells luxury private golf community with multiple courses, spa, fitness and dining. Comparable high-end desert country club/resort model with bundled residential membership.
• The Vintage Club: Ultra-luxury private club in Indian Wells with golf, dining and social amenities for residents. Direct competitor for premium memberships in the same Coachella Valley corridor.
• The Madison Club: La Quinta ultra-luxury private club offering championship golf, spa, dining and racquet sports within an exclusive residential enclave. Sets the upper-tier competitive benchmark for Desert Princess.
• Classic Club: Palm Desert daily-fee/semi-private resort course with clubhouse dining and tournament hosting. Competes for non-member and group golf outings in the same valley.
• Tahquitz Creek Golf Resort: Palm Springs-area golf resort with two courses, clubhouse dining and golf instruction. Closely comparable mid-tier desert golf-resort offering targeting visitors and locals.

Broad incumbents

• La Quinta Resort & Club (Waldorf Astoria): Large branded resort with multiple golf courses, extensive lodging, dining, spa and event space in La Quinta. Wider portfolio than Desert Princess but overlaps heavily on golf resort, dining and event demand in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DesertPrincessCC
• Instagraminstagram.com/golfdesertprincess
• Xx.com/desertprincessc
• LinkedInlinkedin.com/company/desert-princess

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert Princess Country Club