Global Tracks

What Global Tracks does

Global Tracks is a privately held, family-owned boutique travel management company founded in 2001 and headquartered in Pueblo, Colorado. It designs, coordinates, and implements custom travel programs for discerning groups and individual travelers, with four primary service lines: custom group programs, cruises and land tours, leisure travel, and accredited educational travel programs for medical and dental professionals. The company operates through two wholly-owned subsidiaries — Professional Education Society (PES), which has delivered accredited CME/CE cruise and travel seminars to healthcare professionals since 1980, and Sunrise Travel, a fully accredited storefront agency serving Southern Colorado.

The business is a traditional, human-advisor service model with no proprietary technology platform. It runs a sales-led, concierge-style go-to-market in which dedicated travel advisors handle requests via phone, email, and website forms, supported by Signature Travel Network affiliation and direct partnerships with all major ocean and river cruise lines, tour operators, and global travel suppliers. Industry accreditations (ARC, ASTA, IATAN, AAFP, ADA CERP, California BRN) provide regulatory legitimacy, particularly for PES's accredited continuing-education programs.

Global Tracks generates revenue through standard travel agency commissions on bookings, a $100 per-person air ticketing fee, and revenue-sharing or fundraising mechanics on hosted group programs. Marketing channels include the company website, Facebook, LinkedIn, email newsletters, and partnerships with My Travel Magazines and Roam Travel Experience. The company is a Woman-Owned Small Business and has no disclosed outside institutional investment, with operations spanning 25 years and more than 250 executed group travel programs worldwide.

Name

Global Tracks

Legal name

Global Tracks, Inc.

Website

https://globaltracks.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Tracks is a family-owned boutique travel management company founded in 2001 that designs custom group programs, luxury leisure travel, and accredited CME/CE travel for healthcare professionals through its PES and Sunrise Travel subsidiaries.

Ownership category

akta.pro rank

Product category

Travel Management Services

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHACAMAK

Global Program Expansion, Localization & Regionalization

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Strategy & Consulting

SECONDARYHSACAKAM

Destination Research & Custom Recommendations

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

• Travel management services
• Group travel programs
• Luxury leisure travel
• Educational travel seminars
• Cruise booking services

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Standard travel agency commissions from booking cruises, land tours, hotels, and travel packages through affiliated cruise lines, tour operators, and travel partners worldwide.
2. Air Ticketing Fees: $100 per person ticketing fee for booking air arrangements for customers.
3. Group Travel Services: Revenue through group travel program planning including fundraising and revenue-sharing opportunities for hosted groups. Earn revenue with every ship cabin or land package reservation sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Global Tracks is a full-service boutique travel management company that designs, coordinates, and books custom luxury travel programs for groups and individual travelers worldwide. Its core offerings span custom group travel, cruises and land tours, bespoke leisure/family travel, and accredited CME/CE educational travel, delivered through its in-house advisors and its Professional Education Society (PES) and Sunrise Travel divisions.

Product overview

Global Tracks is a full-service boutique travel management company offering a unified platform of travel services rather than a modular software product. The core offerings include Custom Group Programs, Cruises & Land Tours, Leisure Travel, and Educational Travel Programs. The company operates through two primary divisions: Professional Education Society (PES), which focuses on accredited CME/CE seminars for healthcare professionals, and Sunrise Travel, a storefront agency in Pueblo, CO. Leisure travel services span categories including Active Adventure, Celebrations, Culinary Travel, Family Vacations, Groups, Hotels & Resorts, Luxury Travel, and River Cruising.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Group Programs End-to-end custom group travel design and management for organizations, including air, hotel, ground transportation, activities, and on-trip support. Targets corporate groups, alumni associations, fraternal/social organizations, and other organizational clients.
• Cruises and Land Tours Curated cruise and land-tour itineraries booked through Global Tracks' supplier network for both individual travelers and groups.
• Leisure Travel (Luxury, Family, Celebration, Honeymoon, Safaris, Solo) Bespoke leisure vacation planning for individual and family travelers, covering luxury trips, family vacations, celebrations/honeymoons, safaris, and solo travel, delivered via a dedicated travel advisor.
• Educational Travel Programs (CME/CE) Group travel itineraries bundled with accredited continuing-education seminars for healthcare professionals, delivered through the Professional Education Society (PES) subsidiary.
• Professional Education Society (PES) Division/sub-brand of Global Tracks that produces and delivers accredited continuing-education (CME/CE) seminars and travel programs for healthcare professionals.
• Sunrise Travel Retail travel-agency subsidiary of Global Tracks providing consumer-facing travel booking and advisory services.
• Air Ticketing (Transaction Fee-Based) Standalone air-ticket booking service charged on a per-transaction fee basis, available to both leisure and group clients.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Signature Travel Network (STN)coreChannel Partner/ Reseller/ DistributorGlobal Tracks is affiliated with Signature Travel Network, a consortia of travel agencies providing additional buying power, supplier relationships, and industry recognition.
• ARC (Accredited Travel Agency)coreStrategic or Co-development PartnerARC accreditation provides verification of agency legitimacy and ability to process airline tickets.
• ASTA (American Society of Travel Agents)coreStrategic or Co-development PartnerASTA membership provides industry advocacy, professional development, and credibility recognition.
• IATAN (International Airlines Travel Agent Network)coreStrategic or Co-development PartnerIATAN accreditation enables international airline ticket issuance and provides industry credibility.
• AAFP (American Academy of Family Physicians)coreStrategic or Co-development PartnerPES (Professional Education Society) division is a Prescribed Credit Recognized Provider for AAFP, enabling family physicians to earn CME credits through travel programs.
• ADA (American Dental Association)coreStrategic or Co-development PartnerPES is an ADA CERP Recognized Provider, allowing dental professionals to earn continuing education credits through cruise and travel seminars.
• BRN (California Board of Registered Nursing)minorStrategic or Co-development PartnerPES is approved by the California Board of Registered Nursing as a continuing education provider for nursing professionals.
• Global Cruise Lines and Tour OperatorscoreChannel Partner/ Reseller/ DistributorPartnership with all ocean and river cruise lines and tour operators worldwide, providing access to premium accommodations, transportation, and special access to cultural events.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Protravel International: Protravel International is a boutique luxury travel agency with dedicated advisors serving high-end leisure and corporate clients. Both firms operate as full-service boutique agencies with personalized concierge-style service, supplier relationships across cruise lines and tour operators, and similar target customer profiles of discerning travelers seeking bespoke itineraries.
• Tzell Travel Group: Tzell is a luxury travel agency network specializing in custom leisure and corporate travel with high-touch advisor service. Comparable to Global Tracks in serving affluent individuals and groups, supplier affiliations, and emphasis on concierge planning rather than self-service booking technology.
• Avoya Travel: Avoya Travel is a host agency model with independently affiliated travel advisors selling cruises, tours, and vacation packages through shared supplier relationships. Comparable business model to Global Tracks in booking cruises and land tours with commission-based advisor economics, though Avoya's structure is more agent-network focused.
• Andavo Travel: Andavo Travel is a luxury travel agency collective serving individuals, groups, and corporate clients through dedicated advisors. Like Global Tracks, it emphasizes personalized service, custom itineraries, and affiliations with luxury cruise and tour operators for premium clientele.
• EF Go Ahead Tours: EF Go Ahead Tours designs guided group travel experiences for affinity groups including alumni associations and special interest organizations. Comparable to Global Tracks' Custom Group Programs and Cruises & Land Tours offerings in targeting organized groups and alumni clients with curated itineraries.

Broad incumbents

• Internova Travel Group: Internova is the parent company of multiple boutique and corporate travel agencies including Tzell, Protravel, and Travel Leaders. It represents the consolidated, scaled competitor that Global Tracks effectively competes against through its Signature Travel Network affiliation, offering broader resources and corporate travel capabilities.
• Travel Leaders Network: Travel Leaders is a large franchised travel agency network offering leisure, corporate, and group travel services across the U.S. Comparable in service breadth but operates at significantly larger scale, with both retail storefronts and home-based advisors competing for similar group and leisure clients.
• AAA Travel: AAA Travel is a broad U.S. travel agency operation tied to the AAA membership organization, offering leisure, cruises, tours, and group travel through retail storefronts. Like Global Tracks' Sunrise Travel storefront, AAA sells through physical locations, but AAA operates at vastly greater scale with a national footprint.
• American Express Travel: American Express Travel is a large-scale travel agency operation offering luxury leisure, cruises, and corporate travel services to cardmembers. Represents a scaled, brand-driven competitor targeting the same affluent travelers and group clients Global Tracks serves, but with significantly greater resources and brand recognition.

Others

• Signature Travel Network: Signature Travel Network is the consortia to which Global Tracks belongs, providing member agencies with collective buying power, supplier relationships, and marketing infrastructure. Listed as a peer because it is both a partner and effectively the broader organization within which Global Tracks competes alongside other member agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlobalTracksInc
• LinkedInlinkedin.com/company/global-tracks-inc.
• Xx.com/global_tracks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Tracks