That Guy Services

What That Guy Services does

That Guy Services is a privately held pest management company founded in 2011 and headquartered in Corona, California, that operates recurring pest control programs primarily for multifamily housing operators and secondarily for commercial and residential customers. The company delivers service through trained field technicians stationed across Southern California and via licensed subcontractors that extend coverage to 25+ U.S. states. Its core technical approach is Integrated Pest Management (IPM), a five-step Inspect-Prescribe-Treat-Communicate-Follow-up methodology executed by certified entomologists and biologists to emphasize least-toxic, environmentally responsible interventions.

The product portfolio spans targeted pest services (bed bug, termite, rodent, bird, and stinging insect control), residential and commercial pest programs, and due diligence inspections (including WDO/WDI reports) for real estate transactions. Service delivery is structured into three subscription tiers — CORE for essential coverage, Leaps for student and senior housing, and Platinum for comprehensive all-in-one protection — sold primarily on multi-year contracts. Customer acquisition is split between B2B field sales into multifamily property managers (supported by membership in CAA, NAA, BOMA, CAI, and IREM) and direct-to-consumer inbound via phone (844-484-2848) and an online service request form.

The company holds five sector-specific certifications (Bed Bug Certified, GreenPro, EcoWise, QualityPro, QualityPro Green) and claims exclusive Bed Bug Certified status among California and Nevada operators. Its GTM emphasizes a 2-4 hour on-site response SLA, automated SMS/email service notifications, and conversion through verified Google reviews. The company is privately held under That Guy Services Inc. and That Guy LLC, with no disclosed external funding, M&A activity, or parent organization.

Name

That Guy Services

Legal name

That Guy Services Inc.

Website

https://usethatguy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

That Guy Services is a privately held pest control company founded in 2011 that delivers Integrated Pest Management programs — bed bug, termite, rodent, bird, and stinging insect control — to multifamily, commercial, and residential customers across Southern California and 25+ states via subscription service tiers.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Property Management & Multifamily Complex Pest Control (HSAMAKAJ)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Residential Pest Control (IMAIAHAC), Commercial Ant/Roach/Stinging Insect Programs (Restaurants, Multi-Unit) (HSAMAFAL)

Keywords

• Pest control services
• Multifamily housing services
• Termite treatment
• Bed bug extermination
• Integrated pest management

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ongoing Pest Control Services: Recurring service contracts for residential, multifamily, and commercial properties. Service programs include CORE (essential coverage), Leaps (for student/senior populations), and Platinum (comprehensive all-in-one protection). Services delivered by trained technicians on scheduled basis.
2. Due Diligence Inspections: One-time pest inspection services for real estate transactions, refinancing, and property evaluations. Includes comprehensive pest assessments, WDO/WDI reports, and detailed inspection reports within 48-72 hours.
3. Termite Treatment and Prevention: Termite inspection, targeted treatments, and long-term prevention solutions. Includes annual inspections, preventative treatments, ongoing monitoring, and warranty-backed protection plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

That Guy Services provides professional pest control and facility management services primarily for multifamily, commercial, and residential properties across Southern California and 25+ U.S. states. The company delivers targeted pest treatments (bed bugs, rodents, termites, birds, stinging insects), scheduled residential and commercial protection programs, and due diligence pest inspections for real estate transactions using an Integrated Pest Management (IPM) approach executed by trained, on-staff entomologists and licensed technicians.

Product overview

That Guy Services offers a comprehensive suite of pest control solutions designed primarily for multifamily properties across Southern California and select states. The core service portfolio includes targeted pest control offerings (Bed Bug Control, Nuisance Bird Control, Rodent Control, Termite Control, Bee & Stinging Insect Control), delivered through Residential and Commercial/Multifamily channels. Service delivery is structured around three program tiers: CORE (essential coverage), Leaps (student and senior populations), and Platinum (comprehensive all-in-one protection). Additional offerings include Due Diligence Pest Inspections for real estate transactions and an Integrated Pest Management (IPM) methodology framework that follows an Inspect-Prescribe-Treat-Communicate-Follow-up process.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Bug Control Professional bed bug control solutions for residential and commercial properties using thorough inspections and proven treatment methods to eliminate infestations at the source. Service is delivered by trained technicians and inspectors who are Bed Bug Certified.
• Nuisance Bird Control Comprehensive bird management solutions including netting, bird spikes, non-harming shock solutions, trapping, and baiting to keep pest birds away from properties.
• Rodent Control Expert rodent extermination and prevention services for homes, apartments, offices, and commercial properties, including comprehensive rodent removal and exclusion.
• Termite Control Professional termite inspections, targeted treatments, and long-term prevention solutions for residential and commercial properties, including annual inspections, preventative treatments, and warranty-backed protection plans.
• Bee & Stinging Insect Control Safe and effective solutions for bees and stinging insects, including humane bee relocation when possible and reliable control for wasps, hornets, and yellowjackets.
• Residential Pest Control Pest control services for homes protecting against ants, spiders, fleas, and other common household pests with precision application of environmentally responsible products.
• Commercial/Multifamily Pest Control Professional pest management for multifamily properties and commercial businesses, customizing solutions for each property with active prevention and elimination of infestations.
• Due Diligence Pest Inspections Comprehensive pest inspections and reporting for multifamily housing, commercial properties, and real estate transactions, including WDO/WDI reports and regulatory compliance documentation.

Quantifiable outcome

• 14 consecutive years of 13% or higher growth
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• California Apartment Association (CAA)coreOthersActive membership and participation in California Apartment Association. Company holds themselves to higher standards through affiliation with this association. Leadership has served in committees and testified before California state representatives.
• National Apartment Association (NAA)coreOthersActive membership in National Apartment Association. Allows company to maintain high standards and connect with multifamily housing industry professionals nationwide.
• Pest Control Operator of CaliforniacoreOthersActive membership in Pest Control Operator of California. Industry-specific organization providing regulatory guidance and industry standards for pest management companies.
• IREM (Institute of Real Estate Management)minorOthersProud industry partner providing pest management services to real estate management professionals.
• BOMA (Building Owners and Managers Association)minorOthersProud industry partner providing pest management services to commercial building owners and managers.
• CAI (Community Associations Institute)minorOthersProud industry partner providing pest management services to community association professionals.
• San Diego County Apartment Association (SDCAA)minorOthersRegional association partnership serving apartment industry in San Diego County.
• Apartment Association of Orange County (AAOC)minorOthersRegional association partnership serving apartment industry in Orange County, California.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Orkin (Rollins): Orkin, owned by Rollins, is the largest pest control company in North America, offering residential, commercial, and termite services nationwide. It is a broad incumbent competitor with substantially greater scale and brand recognition than That Guy Services.
• Rentokil Terminix: Rentokil (merged with Terminix) is a global pest control leader with extensive U.S. residential and commercial operations. It competes with That Guy in residential, multifamily, and commercial pest control but operates at vastly greater scale and geographic breadth.
• Ehrlich Pest Control: Ehrlich Pest Control, part of Rentokil, serves residential and commercial customers with recurring pest management programs across the U.S. It competes with That Guy Services particularly in the commercial and multifamily segments.

Direct peers

• Bulwark Exterminating: Bulwark Exterminating is a regional pest control company serving residential and commercial customers across multiple U.S. states with recurring service programs, directly comparable to That Guy Services' subscription-based residential and commercial offerings.
• Fox Pest Control: Fox Pest Control is a fast-growing pest control company offering residential and commercial services across multiple states with recurring treatment plans. Its service model, target customer base, and geographic expansion approach closely mirror That Guy Services.
• Massey Services: Massey Services is a privately held pest control and termite specialist serving residential and commercial customers, with a strong recurring service model and termite warranty programs comparable to That Guy's CORE/Platinum tiers and termite offerings.
• Arrow Exterminators: Arrow Exterminators is a family-owned pest control company providing residential and commercial services across the southern U.S. with subscription-based recurring plans, similar in business model and customer base to That Guy Services.
• Truly Nolen of America: Truly Nolen is a family-owned pest control company offering residential, commercial, and termite services with recurring treatment plans. Its business model and broad service portfolio closely align with That Guy Services' offering mix.

Emerging players

• Aptive Environmental: Aptive Environmental is a fast-growing residential pest control company with subscription-based service programs and aggressive direct-to-consumer digital marketing. It represents an emerging player targeting a similar residential customer base with a more tech-forward model.

Regional players

• Western Exterminator (Rentokil): Western Exterminator, now part of Rentokil, has historical strength in the western U.S. residential and commercial pest control market, overlapping directly with That Guy Services' core Southern California service area.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usethatguy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about That Guy Services