Folio

What Folio does

Folio (legally Folio.Insure Limited) is a New Zealand-based vertical SaaS company that provides an insurance broker platform combining CRM, document management, and workflow automation into a single system purpose-built for insurance advisers. The platform is built on and around the Microsoft 365 ecosystem — users authenticate via Office 365, an Outlook plug-in auto-files sent emails into client records, and document storage is backed by SharePoint — with a native integration to the INSIGHT policy ledger to keep broker workflow data aligned with policy data. AI is applied to document extraction from policy schedules, pre-renewal email drafting, automated fact-find summaries, and Outlook-to-client email matching with confidence scoring, and the upcoming Folio 3.0 release redesigns the workflow engine around the 6-step advice process. Folio monetizes via quote-based enterprise subscriptions to the Folio Platform (with the Automated Email Filer sold as a separately trialled add-on), distributes through direct enterprise sales backed by physical offices in Wellington, Melbourne, Sydney, and Suva, and targets insurance brokerages of all sizes across Australia, New Zealand, and the Pacific.

Folio was founded in 2020 in Wellington by Roneel Kumar (CEO) and Alistair Monk, and is privately held with no disclosed external funding. The company's growth posture is anchored on cross-Tasman and Pacific expansion, deeper workflow automation, and a planned Folio Broker Mobile App, while holding a New Zealand Financial Advice Provider (FAP) license that positions compliance as a built-in feature rather than an add-on. The currently visible customer base is small — roughly seven named mid-market NZ brokerages (IPG, Gerrards, Kumeu Insurance, TIME, Marble, YGG, and CIX) — and quantitative revenue, headcount, or pricing data are not publicly disclosed, which materially limits financial triangulation.

Name

Folio

Legal name

Folio.Insure Limited

Website

https://folio.insure

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Folio is a New Zealand-based vertical SaaS platform that combines CRM, document management, and AI-powered workflow automation for insurance brokers across Australia, New Zealand, and the Pacific.

Ownership category

akta.pro rank

Product category

Insurance Broker Software

NAICS

Finance and Insurance (52), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industries

Billing, Payments & Premium Finance Platforms (FSAGAGAI), Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Insurance broker software
• Broker workflow automation
• Insurance CRM platform
• Policy management software
• Insurtech solutions

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS subscription model for access to the Folio Broker Platform. Pricing appears to be project/monthly retainer based rather than pure per-seat, with Standard tier at $3,450/project and Pro tier at $6,850/month. The subscription includes CRM, document management, workflow automation, AI features, and integrations.
2. Email Filer Add-on: Additional product for automated email filing connected to Microsoft 365, available with a 3-month free trial. Likely bundled or add-on pricing to core platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Folio provides an all-in-one insurance broker platform that combines CRM, document management, and workflow automation with AI-powered features. The platform streamlines New Business, Endorsements, Renewals, and Claims workflows for insurance brokerages, integrating natively with Microsoft 365/Outlook, SharePoint, and the INSIGHT policy ledger system. It also offers an add-on Automated Email Filer product and an upcoming mobile broker application.

Product overview

Folio is a modern insurance broker platform that operates as an all-in-one unified system combining CRM, document management, and workflow automation. The core product is the Folio Platform (also called Folio CRM), which serves as the central hub. The platform integrates with Microsoft 365 and INSIGHT policy ledger systems. Key modules include the Folio Broker Portal (web interface), Folio AI (intelligent assistant for email drafting and document generation), the Automated Email Filer (Microsoft 365 email management), Digital Proposals, and White-labelled Mobile Apps. Folio 3.0 is the upcoming major version update. The platform is designed specifically for insurance brokers, particularly in Australia, New Zealand, and the Pacific region.

Differentiator

Problem solved

Functional benefit

Brands

• Folio CRM: A hyper-focused insurance CRM built specifically for brokers, integrating with policy ledger systems like INSIGHT, document management, and webform technology.
• Folio Broker Portal
• Automated Email Filer

Products and services

• Folio Platform An all-in-one insurance broker platform combining CRM, document management, and workflow automation in a single purpose-built system. It streamlines New Business, Endorsements, Renewals, and Claims workflows, helping brokerages save time and reduce administrative friction.
• Folio Broker Portal Web-based interface for the Folio platform providing access to broker workflows, client management, document handling, and workflow automation for insurance brokerages.
• Folio AI AI-powered assistant that helps brokers draft emails, generate documents, and highlight actionable next steps. Automatically generates fact-find summaries, pre-renewal email drafts, Statements of Advice, Schedules, and Invoices using generative AI and natural language processing of policy documents.
• Automated Email Filer Email filing solution that connects to Microsoft 365, matches each message to the right client workspace, and files into SharePoint with AI-driven confidence scoring and human review. Thread-aware filing where replies inherit context.
• Folio Broker Mobile App Mobile application for brokers that brings Folio's Digital Broker Platform to smartphones, enabling management of leads, tracking of renewals, viewing of policy details, and sending of quotes from mobile devices.
• Folio 3.0 Major version release of the Folio Broker Platform featuring a smarter, client-centric workflow engine that streamlines New Business, Endorsements, Renewals, and Claims, built around the 6-step advice process to help brokers stay compliant.

Quantifiable outcome

• 200% more clients handled with the same team
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft 365/OutlookcoreTechnology or IntegrationDeep integration with Microsoft 365 ecosystem. Users log in with Office 365 credentials, emails sent from own email address, Outlook plug-in automatically stores sent emails into correct client files. Data protected by Microsoft's enterprise-grade cloud security platform including encryption, MFA, and continuous monitoring.
• SharePointcoreTechnology or IntegrationEmail filing and document storage integrated with SharePoint. Automated emails filed into appropriate client folders within SharePoint infrastructure.
• INSIGHT (Policy Ledger)coreTechnology or IntegrationNative integration with INSIGHT policy ledger system. Documents and policies stay aligned from day one. Trial can begin without worrying about duplicate records or data becoming out of sync with policy systems.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Applied Systems: Largest North American insurance agency management system (Applied Epic, Applied Indio) combining CRM, workflow, client portals and carrier integrations for brokers. Directly comparable in purpose-built broker platform ambition, though operating at very different scale and geography.
• Vertafore: Major US-based insurance agency management platform suite (AMS360, Sagitta, Producer Central) with CRM, document, workflow and carrier connectivity. Closest legacy analogue to Folio's combination of CRM + document automation for brokers, though US-centric and much broader in scope.
• EZLynx: Agency management and comparative rater for personal-lines brokers with deep carrier connectivity. Comparable to Folio's automation of prospect-to-quote workflow and INSIGHT-style ledger integration, focused on US personal lines.
• NowCerts: Modern cloud agency management system for independent insurance agents combining CRM, ACORD forms, carrier downloads and workflow automation. A near-analogue to Folio's cloud, workflow-first broker platform, albeit in the US SMB agent segment.
• Tarmika: Commercial-lines automation and rater for independent agents, integrating with multiple agency management systems. Compares to Folio's automation of prospect data extraction from complex schedules and pre-renewal workflow.
• Insly: European insurtech platform offering broker/agent management software with policy admin, claims, CRM and billing on a single cloud stack. Closest international peer by combining broker-facing CRM, workflow, billing/payments and policy admin — matching Folio's all-in-one positioning.
• ITC (Insurance Technologies Corporation): Provides agency management platforms (TAM, Applied Epic-adjacent) with comparative rating, client portals and carrier downloads for US insurance agents. Another legacy peer illustrating the broker-platform category Folio competes in.

Broad incumbents

• Salesforce Financial Services Cloud: General-purpose CRM with a financial-services vertical edition used by some insurance brokerages. Represents the broad incumbent alternative that brokers might consider instead of a niche platform like Folio.
• Microsoft Dynamics 365: Enterprise CRM/ERP platform already embedded in many ANZ brokerages' Microsoft stack. Direct competitive threat given Folio's deep Microsoft 365/Outlook/SharePoint integration story, and the most plausible first-party alternative Microsoft could push into broker workflow.
• HubSpot: Generic SMB CRM/marketing/operations suite used by some brokerages before they adopt a purpose-built tool like Folio. Represents the 'good enough' substitute that Folio must clearly outperform on broker-specific workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/folioinsure
• Instagraminstagram.com/folio.insure
• Facebookfacebook.com/folio.insure

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folio