What HRC Behavioral Health and Psychiatry does

HRC Behavioral Health and Psychiatry, PA is a private, clinician-owned multi-disciplinary mental health group practice operating from two North Carolina offices — 100 Europa Drive, Suite 260 in Chapel Hill and 4201 Lake Boone Trail, Suite 201 in Raleigh — supplemented by statewide telehealth delivery. The practice describes itself as one of the oldest continuously operating clinical practice groups in the Southeast and, per firmographics, dates its founding to 1965; it reports 11–50 employees and is led by Executive Director Richard Hicks, PhD and Board Chair Samina Aziz, MBBS, DFAPA. Its service portfolio spans individual, couples, family, and group therapy; psychiatric evaluation and medication management for adults, children, and adolescents; comprehensive psychological assessment (ADHD, learning disorders, autism, personality, and immigration/legal evaluations); dialectical behavior therapy (DBT) skills classes; career development and assessment services; and Employee Assistance Programs (EAP), most notably the long-running administration of BarCARES and BarCAREPlus for the N.C. Bar Association since 2000.

The practice runs on a fee-for-service revenue model that blends in-network commercial insurance billing, out-of-pocket self-pay (including DBT Skills Classes at $60/session, the Emotions Education 101 course at $600 self-pay, and psychological assessments), and select enterprise EAP contracts. Per the website, all HRC providers participate with Blue Cross Blue Shield, Aetna, and the Aetna State Health Plan; the practice is explicitly out-of-network for Medicaid. Patient-facing technology consists of athenahealth's cloud-based EHR and patient portal for scheduling, secure messaging, billing, and records access, with Zoom handling telehealth and SendInc.com handling secure document exchange. HRC has no patents, no proprietary software, no AI/ML capabilities, and no external funding or parent company — it is an independent professional association whose growth is driven by clinician recruitment, in-network panel status, organic referrals, and word-of-mouth rather than technology differentiation or capital deployment.

Customer acquisition is sales-led and organic: insurance directory listings, referrals from primary care physicians, pediatricians, schools, and other healthcare providers, the practice website, and a LinkedIn company page drive top-of-funnel demand; the BarCARES contract and ad-hoc organizational EAP engagements provide enterprise-side volume. New clinicians build their own patient panels with administrative support from a small back-office team, and HRC is currently recruiting both licensed clinicians (Psychologist, LMFT, LCSW, LCMHC) and full-time administrative assistants at $22/hour in both offices, signaling that demand is currently outrunning clinician capacity.

Name

HRC Behavioral Health and Psychiatry

Legal name

HRC Behavioral Health & Psychiatry, PA

Website

https://hrc-pa.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

HRC Behavioral Health & Psychiatry, PA is a multi-disciplinary mental health group practice based in Chapel Hill and Raleigh, North Carolina, providing therapy, psychiatric medication management, psychological assessment, and EAP services to individuals, families, and organizations statewide via telehealth.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Behavioral health services
• Psychiatric medication management
• Individual psychotherapy
• Psychological assessment
• Employee assistance programs

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy and Psychiatric Services: Fee-for-service model for individual therapy, couples therapy, family therapy, and psychiatric medication management sessions. Services are billed to insurance or paid out-of-pocket by patients. Session fees vary by provider and service type.
2. Insurance Billing: In-network provider services billed directly to Blue Cross Blue Shield and Aetna commercial plans. Out-of-network filing available with patient self-submission.
3. Employee Assistance Programs (EAP): HRC administers BarCARES and BarCAREPlus programs for the N.C. Bar Association since 2000, providing confidential counseling services to attorneys and law students as a separate employer benefit.
4. Psychoeducational Groups and Classes: DBT Skills Classes ($60/session), Emotions Education 101 course ($600 self-pay), and other psychoeducational programs offered on a fee-for-service basis. Note: no groups can be filed to insurance.
5. Psychological Assessment Services: Comprehensive psychological evaluations for ADHD, ASD, learning disorders, and personality/diagnostic clarification. Immigration evaluations offered as self-pay only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HRC Behavioral Health & Psychiatry, PA is a multidisciplinary mental health group practice delivering outpatient psychotherapy (individual, couples, family, group), psychiatric evaluation and medication management, psychological assessment/testing, and Employee Assistance Program (EAP) services. Services are delivered by psychologists, psychiatrists, LCSWs, and marriage/family therapists across two North Carolina offices (Chapel Hill and Raleigh) and via telehealth, with in-network billing to Blue Cross Blue Shield and Aetna.

Product overview

HRC Behavioral Health and Psychiatry is a multidisciplinary mental health group practice offering a comprehensive suite of services through two North Carolina locations (Raleigh and Chapel Hill) plus telehealth. The core offering consists of Clinical Services including individual therapy, couples/marriage therapy, and family counseling provided by psychologists, psychiatrists, social workers, and marriage and family therapists. Psychiatric Services provide medication management and psychopharmacologic treatment. Psychological Assessment Services offer testing for ADHD, learning disorders, autism, and legal/immigration purposes. The practice also provides specialized Group Therapy including DBT Skills Classes (via Zoom) and the LAUNCHING Program for Emerging Adults. Supporting services include Employee Assistance Programs (EAP) with the BarCARES program for attorneys, Career Development Services, and organizational consulting. Telehealth Services enable remote delivery across the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• N.C. Bar Association (BarCARES and BarCAREPlus)coreChannel Partner/ Reseller/ Distributor · 1 January 2000HRC Behavioral Health & Psychiatry PA has been the administrator of BarCARES and BarCAREPlus programs of the N.C. Bar Association since their inception in 2000. These programs provide confidential employee assistance services to North Carolina attorneys, law students, and law groups who may call 800-640-0735 to reach the HRC BarCARES Program Administrator.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Talkiatry: Tech-enabled telepsychiatry platform staffed by board-certified psychiatrists contracting with major commercial insurers including BCBS. Comparable to HRC's psychiatry/medication management service line and overlap on payer relationships.
• Cerebral: Online mental health platform offering therapy and medication management nationally with insurance billing. Comparable to HRC's core therapy + psychiatry stack but competes via direct-to-consumer virtual delivery and payer contracting at scale.
• Charlie Health: Virtual and hybrid intensive outpatient mental health provider focused on teens, young adults, and families. Comparable to HRC's therapy + group programming model, particularly DBT-style work, but operates at higher acuity/intensity.
• Headway: Tech-enabled network that helps therapists accept in-network insurance (including BCBS and Aetna) and grow their practices. Comparable to HRC as an enabling channel for licensed clinicians in NC seeking to access the same payer ecosystem.

Direct peers

• LifeStance Health: One of the largest outpatient mental health platforms in the U.S., operating therapist- and psychiatrist-staffed clinics across 30+ states. Closely comparable to HRC in core offering (therapy, psychiatry, multi-disciplinary teams) but operates at vastly greater scale via PE sponsorship.
• Octave: Outpatient mental health practice group offering therapy and psychiatry across multiple U.S. markets, with hybrid in-person and virtual delivery. Comparable to HRC's combined therapy + medication management service model and Athena/Zoom-style operating stack.
• Thriveworks: National outpatient mental health group practice offering therapy and psychiatry across multiple U.S. states, including North Carolina. Highly comparable to HRC in service mix (individual therapy, couples/family, medication management) and in-network insurance model.
• Two Chairs: Therapy-focused outpatient mental health practice group operating in selected metros with hybrid in-person and telehealth delivery. Comparable to HRC's individual therapy focus, group programming ethos, and clinical referral-driven patient acquisition.
• Ellie Mental Health: Outpatient mental health franchise network offering therapy and counseling across multiple U.S. states. Comparable to HRC in multi-clinician group practice structure serving individuals, couples, and families.
• Mindpath Health: Outpatient mental health group practice (formerly Community Psychiatry) providing therapy, psychiatry, and TMS across multiple states. Comparable to HRC in multi-disciplinary care delivery and insurance-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hrc-behavioral-health-psychiatry-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRC Behavioral Health and Psychiatry