EAC
Estate Agents Co-operative Ltd (EAC) is an Australian member-owned cooperative that provides NSW real estate agencies with subscription-based compliance forms, a 50-year property data platform with AVM/CMA tools, portal/CRM marketing uploads, and member benefits including a free legal helpline and CPD training discounts.
- Company typePrivate
- Founded1970
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EAC does
EAC (Estate Agents Co-operative Ltd) is an Australian member-owned cooperative headquartered in NSW that provides end-to-end support services to real estate agencies and licensees operating in New South Wales. The company bundles three core platform products: (1) an Online Real Estate Forms (eForms) system covering residential, commercial and rural transactions — over 1.7M forms and agreements have been created on the platform to date; (2) a Property Data Platform offering mapping, AVM, branded CMA reports and access to 13.6M property records, 250K sale/lease listings, 107M property images and 4B data points built on 50+ years of accumulated NSW property data; and (3) Property Marketing Services that push listings to third-party portals and CRMs. Supplementary services include NSW Land Titles / ASIC / Sydney Water / Hunter Water searches, a free General Legal Helpline delivered with legal partner McLachlan Thorpe Partners, discounted CPD training via the Australian College of Professionals, and quarterly member webinars.
The business operates a tiered subscription model. Non-members can purchase forms on a pay-per-form basis at A$189/year. Members subscribe to one of three tiers — Realtor Basic (A$28/month, A$336/year minimum), Realtor Advanced (A$65/month, A$780/year minimum, unlimited forms) or Realtor Pro (A$124/month, A$1,488/year minimum, unlimited forms plus an included Property Data Platform user). All subscriptions carry a 12-month minimum term billed monthly. Members also receive negotiated discounts on Professional Indemnity Insurance (via EBM Insurance, up to A$165 saved), website/marketing services (up to A$1,212 saved) and CPD training (10% off).
Customer segments are NSW real estate agencies and agents — both independent and franchise (including single-office independents like Elders Alstonville and national franchises such as LJ Hooker) — plus Licensees-in-Charge and agency directors responsible for supervision and CPD compliance under the Property and Stock Agents Act 2002. EAC's GTM is community-led: it acquires members through industry representation at NSW Fair Trading, the NSW Real Estate Reference Group and NCAT forums, plus content marketing, social channels, and partnerships. The company is privately held as a cooperative with 51–100 employees, no disclosed external funding and no M&A history.
EAC firmographics
Firmographics- Name
- EAC
- Legal name
- Estate Agents Co-operative Ltd
- Website
- https://eac.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Estate Agents Co-operative Ltd (EAC) is an Australian member-owned cooperative that provides NSW real estate agencies with subscription-based compliance forms, a 50-year property data platform with AVM/CMA tools, portal/CRM marketing uploads, and member benefits including a free legal helpline and CPD training discounts.
- Ownership category
- akta.pro rank
Where EAC is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
EAC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Membership Subscriptions: Tiered annual membership subscriptions (Realtor Basic, Realtor Advanced, Realtor Pro) providing access to forms, property data discounts, legal helpline, and other member benefits. Minimum 12-month terms billed monthly.
- Pay-Per-Form (Non-Members): Non-members can purchase forms on a pay-per-form basis at $189/year for basic access.
- Property Data Platform: Property data platform subscriptions with user-based pricing tiers and member discounts on data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Non-Member (Pay Per Form) - $189/Year |
| Subscription | Monthly | Realtor Basic (Pay Per Form) - $28/Mth, min $336/year |
| Subscription | Monthly | Realtor Advanced (Unlimited Forms) - $65/Mth, min $780/year |
| Subscription | Monthly | Realtor Pro (Best Value) - $124/Mth, min $1,488/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EAC product offering
Product offeringCore offering
EAC provides NSW real estate agents and agencies with industry-compliant digital forms (eForms), a property data platform with mapping, CMA, and AVM reports, and listing management/portal upload tools under a tiered membership subscription model. The cooperative also bundles in member benefits such as a free legal helpline, quarterly training webinars, and discounted CPD, PI insurance, and marketing services.
Product overview
EAC operates as a platform-plus-subscriptions model offering a suite of real estate support services. The core platform consists of the Property Data Platform (providing property records, AVM/CMA reports, mapping, and analytics) and Online Real Estate Forms (eForms) for generating industry-compliant agreements across sales, leasing, and tenancy. These are supplemented by Property Marketing Services for portal and CRM uploads, Land Titles and ASIC searches, a free Legal Helpline, and Quarterly Webinars. EAC offers four membership tiers — Non-Member (pay-per-form), Realtor Basic, Realtor Advanced, and Realtor Pro — where higher tiers provide unlimited form creation, included data platform users, and greater discounts on property data services.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Data Platform Subscription-based property data and analytics platform for NSW real estate professionals providing mapping, AVM (Automated Valuation Model) valuations, and branded CMA reports for sales and rental market analysis.
- Online Real Estate Forms (eForms) Digital library of NSW-industry-compliant electronic forms and agreements covering residential and commercial sales, leasing, management, and tenancy transactions for real estate agents and property managers.
- Property Marketing Services (Portal and CRM Uploads) Automated listing feed uploads that distribute member property listings to leading real estate portals and CRM platforms, integrating with PropTech tools to streamline marketing.
- Land Titles, Property Information & ASIC Searches Add-on search services for NSW property conveyancing workflows including Land Titles searches, ASIC company searches, and Sydney Water/Hunter Water information look-ups.
- Free General Legal Helpline Free member-only legal advisory service staffed by partner law firm McLachlan Thorpe Partners, providing expert guidance on NSW Fair Trading compliance, supervision guidelines, and property-related legal matters.
- Quarterly Training Webinars Quarterly member-only webinar series delivering continuing professional development on regulatory changes, supervision guidelines, and industry best practices for NSW real estate professionals.
Quantifiable outcome
- 1.7M+ property forms created
- +3 more outcomes
Companies that use EAC
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
EAC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EAC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- McLachlan Thorpe PartnerscoreLegal partner providing expert property guidance through EAC's FREE General Legal Helpline for members. McLachlan Thorpe Partners advises on NSW Fair Trading compliance, supervision guidelines, and property-related legal matters.
- Australian College of Professionals (ACoP)coreTraining partner providing professional development courses with EAC members receiving 10% discount on all courses and offerings. Covers CPD requirements, supervision guidelines templates, and property industry training.
- EBM InsuranceminorInsurance partner offering Professional Indemnity Insurance with EAC members saving up to $165 on coverage.
- National Property GroupcoreStrategic partnership providing membership infrastructure including the membership platform and form pricing systems. Hosts the join/sign-up portal for EAC membership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EAC competitors and assessment
Company assessmentBroad incumbents
- Domain Holdings: Australian property portal and adjacent services business (formerly part of Fairfax). Comparable to EAC in serving agents with marketing, data and CRM-adjacent tools, but as a national portal-driven incumbent rather than a state-focused cooperative.
- REA Group: Operator of realestate.com.au and a broader portfolio of property data, advertising and financial services. Overlaps with EAC's property marketing and listing distribution services, but at vastly larger scale and serving a national audience.
- Cotality (formerly CoreLogic Australia): Large property data and analytics provider in Australia and globally, offering AVM, CMA, property records and market insights. Highly comparable to EAC's Property Data Platform product, but operating at much greater scale across multiple geographies and customer segments.
Emerging players
- PropertyMe: Cloud-based property management software for Australian real estate agencies. Comparable as an Australia-focused SaaS provider to the same agent customer base EAC serves, though focused on property management workflows rather than forms and data.
- InspectRE: Australian PropTech providing digital inspection management and reporting tools for real estate agencies. Comparable as a niche SaaS/PropTech serving the same NSW and broader Australian agent market that EAC targets.
- PriceFinder (by PropTrack): Australian property data and analytics platform providing AVM, CMA and suburb reports to agents. Directly comparable to EAC's Property Data Platform offering, with broader geographic coverage.
Direct peers
- Real Estate Institute of Australia (REIA): National federation of state-level real estate institutes representing agents across Australia. Comparable to EAC as a membership and advocacy organization for real estate professionals, though operating at national rather than NSW-only scope.
- Real Estate Institute of New South Wales (REINSW): The peak industry body representing NSW real estate professionals, providing member services including training, advocacy and compliance support. Most directly comparable to EAC as another membership-driven organization serving the same NSW agent base with overlapping compliance and CPD offerings.
- PropTech Group: ASX-listed PropTech aggregator building a portfolio of software and services for Australian real estate agencies. Directly comparable as both an EAC technology integration partner and a competing provider of agency-facing digital tools across forms, data and marketing.
Others
- McLachlan Thorpe Partners: NSW law firm specializing in property and real estate law and EAC's legal helpline partner. Relevant as a partner rather than competitor, but operates in the same NSW real estate professional ecosystem and could theoretically offer competing member-facing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EAC social profiles
Digital presenceEAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
EAC leadership team
Management profileNumber of profiles
Profiles2 records
EAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EAC
What does EAC do?
EAC provides NSW real estate agents and agencies with industry-compliant digital forms (eForms), a property data platform with mapping, CMA, and AVM reports, and listing management/portal upload tools under a tiered membership subscription model. The cooperative also bundles in member benefits such as a free legal helpline, quarterly training webinars, and discounted CPD, PI insurance, and marketing services.
Is EAC a public or private company?
EAC is a private company. It is classified as management employee owned and is currently operating.
When was EAC founded?
EAC was founded in 1970. It employs 51 to 100 people.
Where is EAC based?
EAC is headquartered in Sydney, Australia, in the Oceania region.
How does EAC make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are pay-Per-Form (Non-Members) and property Data Platform.
Who are EAC's main competitors?
Broad incumbents on record are Domain Holdings, REA Group and Cotality (formerly CoreLogic Australia). Emerging players are PropertyMe, InspectRE and PriceFinder (by PropTrack). Direct peers are Real Estate Institute of Australia (REIA), Real Estate Institute of New South Wales (REINSW) and PropTech Group. McLachlan Thorpe Partners is listed as an others.
Does EAC have an API?
No public API is recorded for EAC.