What Konversion Kraft does

konversionsKRAFT AG is a German full-service consulting firm founded in 1996 that specializes in conversion rate optimization (CRO), personalization, and customer experience for mid-market and enterprise clients in the DACH region. Headquartered in Hamburg (firmographic record indicates Bad Homburg), the firm employs 51–100 people across practices in Behavioral Sciences, Data Sciences, UX, and AI, led by André Morys (Vorstandsvorsitzender) and Gabriel Beck (Vorstand). Its core intellectual property is a portfolio of proprietary methodologies — including the G.R.O.W. Model for experimentation maturity, the Behavior Pattern Model with 71 documented psychological patterns, the Behavioral Design Framework, the Agile Growth Process, MotivationMap, PreVision, the 4-Stufen-Modell for personalization, and Smart & Rapid Optimization — which it applies across analytics, hypothesis development, A/B testing, and personalization delivery rather than as licensable software products. The firm explicitly positions its differentiation on consumer psychology (Konsumpsychologie) and customer centricity as a system, backed by 15+ years of experimentation data and claims of managing more than 3 billion EUR in client online revenue.

The business operates four revenue streams: (1) consulting and advisory engagements delivered through a consultative 'Partner auf Augenhöhe' motion with measurable outcome accountability, (2) the Academy — e-courses, Certified Conversion Manager in-house training, webinars, and workshops, (3) physical and digital products such as the Behavior Pattern Card Set and Poster, and (4) event revenue from the annual growthmindedsuperheroes conference at Alte Oper Frankfurt. Customer segments are organized by vertical — E-Commerce (primary), Banking & Finance, Telecommunications, B2B, Travel & Tourism, and NGOs — with named clients including Deutsche Telekom, BMW, Daimler, Allianz, AXA, ING, Postbank, DKB, mobile.de, C&A, Hornbach, ALDI Süd, Swisscom, Vodafone, Telefónica/O2, freenet, computeruniverse, Eurowings, TUI Cruises, HRS, AIDA, Bosch, Scout24, UNICEF, and Aktion Mensch. Distribution is exclusively direct, with a stated 48-hour response guarantee on inquiries; pricing is not publicly disclosed. The firm has built a parallel ecosystem around the Growth Ambassador Community and a deep technology partner network (Adobe, Optimizely, Dynamic Yield, Kameleoon, AB Tasty, ContentSquare, Monetate, VWO, Tealium) to deliver vendor-agnostic engagements across the experimentation stack.

Name

Konversion Kraft

Legal name

konversionsKRAFT AG

Website

https://konversionskraft.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

konversionsKRAFT is a German consultancy founded in 1996 that delivers conversion rate optimization, personalization, and customer experience services using proprietary behavioral science frameworks (Behavior Pattern Model, G.R.O.W. Model, Agile Growth Process) to enterprise clients across e-commerce, telecom, banking, B2B, travel, and NGO verticals in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Growth Consulting (Conversion Optimization & Personalization)

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Consultative Selling & Discovery (EDABABAC)

Keywords

• Conversion rate optimization
• Personalization consulting
• Customer experience strategy
• A/B testing services
• Behavioral sciences consulting

Headquarters

HQ city

Bad Homburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting & Advisory Services: Full-service consulting engagements covering conversion optimization, personalization strategy, customer experience, behavioral sciences, AI strategy, and B2B optimization. Engagements include strategy consulting, ongoing project support, and embedded team augmentation (Talent Leasing). Delivered through partner-on-equal-level advisory relationships with measurable outcome accountability.
2. Training, Workshops & E-Learning: The Academy offers e-courses (E-Kurse), in-house training programs (e.g., Certified Conversion Manager, Product Discovery), webinars, and workshops. These are structured educational offerings priced per participant or as packages for enterprise teams.
3. Products (Behavior Pattern Card Set & Poster): Sale of physical and digital products including the Behavior Pattern Card Set (71 cards) and Behavior Pattern Model Poster. These are one-time purchases available through the company's product pages.
4. Event Revenue (growthmindedsuperheroes Conference): The annual Europe's #1 Growth Conference 'growth minded SUPERHEROES' held at Alte Oper Frankfurt generates ticket revenue. The next edition is scheduled for June 15, 2027.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

KonversionsKRAFT AG delivers full-service consulting on conversion rate optimization, personalization, and customer experience, combining consumer psychology, behavioral sciences, and data-driven experimentation (A/B and multivariate testing). Engagements cover analysis, hypothesis development, test planning, design and implementation, and rollout, using proprietary frameworks such as the Behavior Pattern Model, Agile Growth Process, G.R.O.W. Model, and 4-Stufen-Modell. The firm also sells physical Behavior Pattern products, runs the Academy training and certification programs, and hosts the annual growth minded SUPERHEROES conference.

Product overview

Konversion Kraft operates as a full-service consultancy for data-driven digital growth, combining consumer psychology, behavioral sciences, and AI-powered optimization methods. The core offering consists of consulting services centered on Conversion Rate Optimization (CRO), Personalization, and Customer Experience, delivered through proprietary frameworks including the Behavior Pattern Model, Agile Growth Process, and G.R.O.W. Model for experimentation maturity. Key proprietary products include the Behavior Pattern Card Set (71 behavioral patterns for CX/UX), the Behavior Pattern Model Poster, and Smart & Rapid Optimization (SRO) — an AI-powered service enabling mid-sized companies to achieve rapid results with limited traffic. The company offers professional training through its Academy (certification programs, webinars, in-house training), hosts the annual growth minded SUPERHEROES conference, and maintains the Growth Ambassador Community. The Behavior Pattern Model framework organizes psychological triggers into eight segments (Relevance, Trust, Orientation, Stimulation, Security, Comfort, Evaluation, Relationship), while the Behavioral Design Framework provides a five-step methodology for translating psychological insights into business outcomes. Additional resources include free tools like MotivationMap and downloadable e-books covering personalization and AI in CRO.

Differentiator

Problem solved

Functional benefit

Brands

• G.R.O.W. Model: Maturity model for Experimentation developed by konversionsKRAFT
• Smart & Rapid Optimization (SRO)
• Behavior Pattern Model
• Behavioral Design Framework
• Agile Growth Process
• MotivationMap
• PreVision

Products and services

• Smart & Rapid Optimization (SRO) AI-powered, rapid conversion optimization service for mid-sized companies (Mittelstand) that combines AI-supported methods, automated processes, and a database of 15+ years of experimentation insights to deliver valid optimization results even with limited traffic and resources.
• Conversion Rate Optimization (CRO) Service Comprehensive conversion optimization service for enterprise and mid-market clients combining behavioral psychology, data analytics, and A/B testing to sustainably increase conversion rates across analysis, hypothesis development, test planning, design, implementation, and rollout.
• Personalization Service Data-driven personalization consulting service structured around a four-stage maturity model (Quick Wins, Rule-based, Model-based, Self-learning) progressing from digital-only to omnichannel, including real-time customer scoring, dynamic content delivery, and cross-channel orchestration.
• Academy Training & Certification Educational offering including e-courses, webinars, in-house corporate training, and certification programs such as Certified Conversion Manager and Product Discovery, covering A/B testing methodology, statistical analysis, and practical application of CRO and behavioral sciences.
• Design Sprint Four-day innovation service that takes client teams from problem statement to user-validated solution through alignment workshop, solution workshop, prototyping, and user lab phases, applied to website redesigns, app development, and digital product innovation.
• Behavior Pattern Card Set (71 Cards) A physical/digital card deck of 71 behavioral patterns for CX, UX, and conversion optimization. Each card explains a psychological pattern with use-case examples and prompts concrete ideas, designed for workshops, ideation sprints, and daily team inspiration.
• Behavior Pattern Model Poster A downloadable poster providing a quick visual overview of the psychological effectiveness mechanisms in the customer journey, intended for ideation sprints, UX retrospectives, and daily team inspiration.
• growth minded SUPERHEROES Conference Annual flagship conference, billed as Europe's #1 Growth Conference, held at Alte Oper Frankfurt bringing together growth professionals for thought leadership, knowledge sharing, and networking.

Quantifiable outcome

• 40% revenue increase for companies successfully using personalization
• +11 more outcomes

Named customers35 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationAdobe is listed as an Experimentation & Personalization partner. KonversionsKRAFT likely leverages Adobe Target and Adobe Analytics as testing and personalization platforms within client engagements.
• AB TastycoreTechnology or IntegrationAB Tasty is listed as an Experimentation & Personalization partner, providing A/B testing and personalization technology capabilities used in KonversionsKRAFT client projects.
• ContentSquarecoreTechnology or IntegrationContentSquare is listed as an Experimentation & Personalization partner, providing digital experience analytics and optimization capabilities.
• Dynamic Yield (by Mastercard)coreTechnology or IntegrationDynamic Yield is listed as an Experimentation & Personalization partner, providing AI-powered personalization and experimentation capabilities.
• KameleooncoreTechnology or IntegrationKameleoon is listed as an Experimentation & Personalization partner, providing enterprise-grade A/B testing and feature flagging solutions.
• MonetatecoreTechnology or IntegrationMonetate is listed as an Experimentation & Personalization partner, providing real-time personalization and testing capabilities.
• VWO (Wingify)coreTechnology or IntegrationVWO (Visual Website Optimizer) is listed as an Experimentation & Personalization partner, providing conversion optimization and A/B testing technology.
• OptimizelycoreTechnology or IntegrationOptimizely is referenced in a testimonial context as a testing platform partner, with Werner Decker-Hibbel (Senior Partnerships Manager Optimizely) providing a positive testimonial about KonversionsKRAFT's statistics and methods training.
• DouglasminorStrategic or Co-development PartnerDouglas collaborated with KonversionsKRAFT on a webinar titled 'Personalisierung in Aktion' (Personalization in Action), showcasing joint methodology and best practices for personalization with real-world examples.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AB Tasty: European-origin experimentation and personalization platform serving enterprise marketing teams. A listed KonversionsKRAFT partner and broad incumbent in the same category, with growing AI-driven personalization features.
• Adobe (Adobe Target / Adobe Analytics): Major enterprise platform offering Adobe Target for A/B testing and personalization plus Adobe Analytics. Adjacent to KonversionsKRAFT as both a technology partner and a broad incumbent whose embedded AI tooling could compress the consulting layer.
• Optimizely: Enterprise experimentation and personalization platform with feature experimentation, A/B testing, and content/cMS capabilities. A listed KonversionsKRAFT partner and a broad incumbent competing for the same enterprise testing budget.

Direct peers

• Invesp: Conversion rate optimization agency offering CRO consulting, A/B testing, and UX services. Comparable service mix to KonversionsKRAFT with similar enterprise/mid-market customer base.
• CXL: Conversion optimization agency and training platform combining consulting, agency services, and a renowned online education library. Closely comparable to KonversionsKRAFT's hybrid consulting + Academy model.
• Baymard Institute: UX and e-commerce research institute publishing benchmark guidelines and offering CRO/UX research services. Comparable as a research-driven optimization specialist influencing enterprise e-commerce CX decisions.
• Speero: CRO and experimentation agency providing A/B testing, personalization, and analytics services. Comparable in offering a methodology-driven, senior-led CRO consulting model to enterprise and growth-stage clients.
• Widerfunnel: Conversion rate optimization agency combining strategy, experimentation, and personalization. Comparable as a methodology-led CRO consultancy serving mid-market and enterprise clients with quantified outcome claims.
• The Good: Digital experience optimization consultancy offering CRO, experimentation, and personalization services. Comparable as an established European digital optimization consultancy with enterprise clients.
• Conversion.com: European (Dutch) conversion optimization agency offering CRO consulting, experimentation, and personalization services to enterprise clients. Closely comparable in service mix, methodology-led positioning, and enterprise mid-market targeting to KonversionsKRAFT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/konversionskraft
• Xx.com/konversionsk
• Facebookfacebook.com/konversionskraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konversion Kraft