What Geblix does

Geblix is an Argentina-based, privately held SaaS company founded in 2019 and headquartered in Vicente López (Buenos Aires metropolitan area) that sells a cloud-based clinic management platform to independent healthcare professionals and small-to-mid-sized clinics across Latin America. The platform is sold as a unified monthly subscription bundling eight interconnected modules: digital Agenda (scheduling), Recordatorios (automated multi-channel reminders), Chatbot (24/7 AI-driven patient engagement), Historia Clínica (electronic medical records), Operaciones (clinical workflow automation), Videoconsultas (telemedicine), Negocios (financial and operational reporting), and Marketing (digital patient acquisition). The browser-based platform is accessible from any device and operates in six LATAM countries: Argentina, Uruguay, Chile, Peru, Ecuador, and Brazil.

The core technology stack is multi-tenant SaaS delivered via browser, with native WhatsApp integration as the primary patient channel, bidirectional Google Calendar sync, and a managed marketing module that runs Google Ads and Meta Ads campaigns with closed-loop lead-to-appointment conversion. Disclosed scale metrics include over 7 million appointments managed, an average ~40% reduction in patient no-shows, and up to 20% increase in consultations per clinic. The platform is offered under self-attested HIPAA-aligned data protection standards and Google API Limited Use compliance, and serves what the company describes as thousands of healthcare professionals.

Geblix monetizes through monthly recurring subscriptions priced per user and scaled to clinic size, with no installation fee, no minimum commitment, and no termination penalty, supplemented by optional paid training/consulting and managed performance marketing services for clients. Pricing is quote-based and not publicly disclosed. Go-to-market is inside sales driven by WhatsApp-based advisor conversations and free demos, supported by paid Google and Meta acquisition and SEO/content. No funding rounds, ownership details beyond co-founders Diego Borel (CEO) and Fernando Fornales (CTO), or revenue figures are publicly disclosed.

Name

Geblix

Legal name

Geblix

Website

https://geblix.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Geblix is a Latin American cloud-based SaaS platform that sells an integrated, subscription-priced clinic management suite — combining scheduling, electronic medical records, AI chatbot, reminders, telemedicine, operations, and marketing — to independent healthcare professionals and small-to-mid-sized clinics in six LATAM countries.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Clinic management software
• Healthcare SaaS platform
• Patient scheduling software
• Electronic medical records
• Telemedicine solutions

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Monthly Subscription: Recurring monthly fixed subscription ("abono fijo mensual") tailored to clinic size and selected features. No installation cost, no minimum permanence, no early termination penalty. Billing is monthly.
2. Training and Consulting Add-ons: Optional paid training or consulting services purchased at an additional price on top of the monthly subscription.
3. Performance Marketing Services for Clients: Digital marketing campaigns in Google Ads and Meta Ads operated on behalf of healthcare clients to attract patients, integrated with the chatbot and agenda; supplements the core subscription with managed marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Geblix sells a cloud-based, integrated SaaS platform that lets medical clinics and independent healthcare professionals manage appointments, electronic medical records, automated patient reminders, AI-driven patient communication, telemedicine, clinical operations, financial reporting and digital patient-acquisition marketing in one subscription. It is sold as a flexible monthly fixed subscription scaled to clinic size and selected features, targeted at solo practitioners, mid-sized clinics and healthcare institutions across Latin America.

Product overview

Geblix is a single, unified cloud-based platform (marketed as "solución integral") for digitizing medical clinics and health centers, sold as one monthly subscription that bundles eight interconnected modules: Agenda (digital scheduling), Recordatorios (automated patient reminders), Chatbot (24/7 AI-driven patient engagement), Historia Clínica (electronic medical records), Videoconsultas (telemedicine), Operaciones (clinical workflow automation), Negocios (finance, billing and business reporting), and Marketing (digital patient acquisition). The modules share data — for example, the Chatbot and Marketing feed directly into the Agenda, Recordatorios trigger from Agenda events, and Videoconsultas is linked to Historia Clínica — so the platform is best understood as one core product with add-on modules rather than separate products.

Differentiator

Problem solved

Functional benefit

Products and services

• Agenda (digital scheduling) Digital appointment scheduling module for clinics and independent professionals, providing daily, weekly and monthly calendar views, configurable professional hours, vacations/holidays, multi-user permissions and online patient booking. Accessible from mobile, tablet and PC via a browser.
• Recordatorios (automated patient reminders) Automated appointment reminder and confirmation module that sends customizable notifications via WhatsApp, SMS and email, with patient confirmation and rebooking flows and response reporting, integrated with the agenda.
• Chatbot (AI multichannel patient engagement) AI-powered omnichannel chatbot for clinics that answers patient queries 24/7, confirms and books appointments directly into the agenda across WhatsApp, web and social media, with configurable flows and optional live human intervention.
• Historia Clínica (electronic medical record) Cloud-based electronic medical record module providing patient evolution history, support for attached files (images, PDFs, lab analyses), multi-user access with permissions, and integration with the agenda and chatbot.
• Negocios (business and financial reporting) Business and finance module that consolidates revenue, expenses and billing, with downloadable financial reports, key business metrics and integration with the agenda and operaciones modules.
• Operaciones (clinical operations) Clinical operations module that digitizes clinical flows, automates repetitive administrative tasks, optimizes reception and waiting rooms, and provides process reports for high-volume clinics.
• Videoconsultas (telemedicine) Telemedicine module integrated with the agenda and electronic medical record that enables fully online consultations via unique secure per-patient links, with automatic notifications, direct access to clinical history and online consultation billing.
• Marketing (digital patient acquisition) Digital marketing module specialized in healthcare that runs Google Ads and Meta Ads campaigns (Search, Display, Video, Social), with segmentation by specialty and location, conversion-oriented landing pages, A/B testing, and lead-to-agenda integration via the WhatsApp chatbot.

Quantifiable outcome

• Up to 20% increase in consultations per clinic
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Google (Google Calendar / Google APIs)coreTechnology or IntegrationTwo-way integration between Geblix and Google Calendar: event date and time are imported from Google Calendar into Geblix, and event name is exported from Geblix into Google Calendar. Geblix additionally commits to using and transferring any data received from Google APIs in accordance with the Google API Services User Data Policy, including Limited Use requirements.
• Google AdscoreTechnology or IntegrationGeblix's marketing module runs Google Ads campaigns on behalf of clients (Search, Display, Video) with segmentation by specialty, location and patient profile, landing pages oriented to conversion, and continuous A/B testing and dashboards for CPL and channel performance.
• Meta (Meta Ads — Facebook & Instagram)coreTechnology or IntegrationGeblix's marketing module also runs Meta Ads (Social and Video) campaigns for clients, integrated end-to-end with the WhatsApp chatbot and the agenda so a lead flows from ad → lead → booked appointment.
• WhatsAppflagshipTechnology or IntegrationWhatsApp is Geblix's primary messaging channel: chatbot conversations, automated reminders and confirmations, notifications, and sales-advisor handoff all run over WhatsApp. The chatbot integrates with WhatsApp, web and social media and supports live manual intervention.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doctoralia (Docplanner): Doctoralia, part of Docplanner, is the leading online booking and clinic-management platform in LATAM and Europe. It directly overlaps with Geblix on appointment booking, patient reminders, and clinic SaaS for SMB practices, but operates at much larger scale and with deeper funding.
• Cliniko: Cliniko is a cloud clinic-management platform for allied health and medical practices, offering scheduling, clinical notes, billing and teleconsultations. It targets the same SMB-clinic customer as Geblix with a comparable all-in-one SaaS model.
• Tuotempo: Tuotempo is a LATAM-focused clinic and patient-management SaaS that provides digital agendas, EHR, telemedicine and patient engagement. It is one of the closest direct competitors to Geblix in Spanish-speaking markets, serving similar solo practitioners and mid-sized clinics.

Broad incumbents

• SimplePractice: SimplePractice is a US-based practice-management SaaS for private practitioners (therapists, psychologists, allied health) covering scheduling, EHR, billing and telehealth. It is a comparable product for the independent-professional segment, though it is English-only and US-centric.
• Nextech: Nextech provides specialty EHR and practice-management software (including for medical aesthetics and ambulatory practices). It is a broader, more enterprise-focused incumbent whose product scope overlaps with Geblix's EHR, scheduling and operations modules.
• Doctolib: Doctolib is Europe's dominant doctor booking and practice-management SaaS. While geographically focused on Europe, its product suite (booking, teleconsultation, EHR, patient messaging) is highly comparable to Geblix and represents the type of well-funded incumbent that could expand into LATAM.

Emerging players

• Calendly: Calendly is a widely adopted scheduling tool that handles appointment booking and reminders but lacks EHR, telemedicine and clinic-operations depth. It represents partial overlap on the scheduling layer that Geblix's Agenda module competes with at the low end.
• ClinicGO: ClinicGO is an emerging LATAM clinic-management platform offering agenda, EHR and telemedicine for SMB practices. It competes for the same independent-doctor and small-clinic segment as Geblix but with a smaller feature surface.

Others

• Aline: Aline offers HIPAA-aligned patient engagement (messaging, scheduling, intake) for healthcare providers in the Americas. It is an adjacent, partially overlapping player to Geblix, focused on patient communication rather than full clinic operations.

Regional players

• Booksy: Booksy is an appointment-booking platform for health and beauty services with strong presence in EMEA and Latin America. It overlaps with Geblix on WhatsApp/online booking and reminders but is not a full clinic-management suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/geblix
• LinkedInlinkedin.com/company/geblixsalud

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geblix