Freepricecompare.com

What Freepricecompare.com does

Freepricecompare.com is a UK-based price comparison and switching platform operating as a trading name of RBH LONDON LTD, a private limited company incorporated in England in 2012. The platform enables UK consumers to compare and switch energy tariffs, broadband deals, insurance products (car, home, life, travel, pet, van, motorhome, bike), mobile contracts, mortgages, loans, and business utilities, all free of charge to the end user. Underlying technology centres on postcode-based search, live API connections to UK energy suppliers for real-time tariff pricing, and a 90-second quick-quote energy switching flow, supplemented by a multi-product comparison engine that ranks results by price without sponsored listings.

The company's revenue model is commission-based: it earns affiliate referral fees from providers (energy suppliers, insurers, ISPs, lenders) when a customer completes a switch or product purchase routed through the platform. Distribution is hybrid: a direct-to-consumer self-serve website augmented by a White Label Energy Switching Platform offered to financial services websites, energy brokers, property managers, and digital marketing agencies, plus an Energy Affiliate Programme enabling third-party referrers to earn commission via shared links.

Freepricecompare.com is authorised and regulated by the Financial Conduct Authority under FRN 658035 and holds Cyber Essentials and Cyber Essentials Plus certifications from IASME. The platform reports more than £8,141,371+ in cumulative customer savings, 4,000+ verified reviews across Trustpilot and Reviews.io, and operates from a London registered office with 11-50 employees. The company has not disclosed funding rounds or external investment and functions as an independent, privately held operator within the UK price comparison market.

Name

Freepricecompare.com

Legal name

RBH LONDON LTD

Website

https://freepricecompare.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Price Comparison Services

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Auto-Switching & Price Comparison Platforms (EUAGAEAD), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Price comparison services
• Energy switching platform
• Broadband comparison
• Insurance comparison
• Financial product aggregation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commission: The company earns a small remuneration fee when customers select a new deal for household expenses, such as switching energy tariffs. The new supplier pays the commission upon successful switch completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Freepricecompare.com is a UK price comparison platform that enables households to compare and switch energy, broadband, insurance, mobile, mortgage, and loan providers free of charge. The company aggregates deals from multiple UK suppliers, ranks results by price with no sponsored listings, and earns revenue through referral commissions paid by suppliers when customers complete a switch. The company also offers a white-label energy switching platform and an affiliate programme for business partners.

Product overview

Free Price Compare is a free, independent, and impartial UK price comparison platform for households. The core offering is the comparison platform itself, which aggregates deals across energy, broadband, insurance, mobile, mortgages, loans, car finance, and travel. The company also offers a White Label Energy Switching Platform for business partners who want branded energy comparison capabilities, an Energy Affiliate Programme for partners referring customers via affiliate links, and utility tools like an Energy Bill Calculator. The portfolio spans consumer financial services and utility comparisons, enabling users to compare and switch providers across multiple categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Price Compare Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Energy Affiliate Programme PartnerscoreChannel Partner/ Reseller/ DistributorAffiliate partners earn commission for each successful energy switch when customers use shared affiliate links to access FreePriceCompare. No technical setup required for affiliates - they simply share links and earn money on completed switches.
• White Label Energy Platform PartnerscoreOEM/ Whitelabel/ Licensing PartnerPartners receive a fully branded, customisable white-label energy switching platform with live API connections to UK energy suppliers. Target partners include financial services websites, energy brokers, property management firms, digital marketing agencies, and telecom companies. Partners earn commission per successful switch.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Confused.com: UK price comparison site owned by Admiral Group, primarily focused on insurance but also offering energy and broadband comparisons. Direct competitor in the insurance aggregator category.
• Moneyfacts: UK financial product comparison service covering savings, mortgages, loans, credit cards, and insurance. Overlaps with FreePriceCompare's financial services comparison offerings.
• Uswitch: UK comparison platform focused on energy, broadband, mobile, and insurance switching. Strong incumbent in the energy switching category where FreePriceCompare also competes.
• MoneySupermarket Group: UK's largest price comparison platform covering insurance, energy, broadband, and financial services. Direct competitor to FreePriceCompare across the same multi-vertical comparison categories.
• GoCompare: Welsh-based UK price comparison website (now part of Future plc) covering insurance, energy, broadband, and financial products. Direct multi-vertical competitor with established brand.
• Compare the Market: Major UK price comparison site owned by BGL Group, covering insurance, energy, broadband, and financial products. Operates with significantly larger marketing spend and brand awareness.
• Selectra: UK and pan-European energy and broadband comparison specialist with switching functionality. Closely comparable business model and category focus to FreePriceCompare's energy switching product.
• Energy Helpline: UK energy price comparison and switching service owned by Shell Energy. Direct overlap in energy switching — the most monetisable vertical for FreePriceCompare.

Emerging players

• Quotezone: UK insurance comparison aggregator covering home, car, life, and travel insurance. Smaller and more specialised competitor with overlap in FreePriceCompare's insurance category.
• Broadband Genie: UK broadband and mobile comparison site with switching functionality. Niche competitor overlapping with FreePriceCompare's broadband and mobile product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freepricecompa
• Facebookfacebook.com/freepricecompare
• LinkedInlinkedin.com/company/free-price-compare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freepricecompare.com