Lumen Field

What Lumen Field does

Lumen Field is a multi-purpose sports and entertainment stadium in Seattle, Washington, operated by First & Goal Inc. (a private corporation under Football Northwest LLC) and serving as home to the NFL's Seattle Seahawks, MLS's Seattle Sounders FC, and NWSL's Seattle Reign FC. The connected venue complex totals over 600,000 square feet and accommodates between 12 and 70,000+ attendees across the main stadium, WAMU Theater (130,000 sq ft), Event Center (280,000 sq ft), Muckleshoot Heritage Plaza, Cityside Bars, and the Olympic Club.

The venue's underlying technology stack centers on a FIFA-approved hybrid natural grass field with irrigation and vacuum ventilation systems (installed in 2026 for $19.4M), an on-site MRFi waste-sorting system, GP PRO's KOLO Smart Monitoring IoT platform for waste reduction, and a fully cashless payment infrastructure supported by 10 cash-to-card kiosks. Lumen Field holds TRUE Gold Certification from Green Business Certification Inc. (GBCI) for diverting more than 6 million pounds (93%) of waste from landfill, and is featured in the USGBC Sustainable Stadiums Interactive Map.

Revenue is generated across five primary streams: ticket sales via Ticketmaster and FIFA's official platform, suite and premium seating rentals (deposits from $2,500 with tickets starting at $400-500), private event bookings (Field from $40,000, Event Center from $15,000, WAMU Theater from $17,000), food and beverage through Levy Premium Foodservice, and pre-purchase parking at $100 per event. Go-to-market is hybrid: direct-to-consumer via owned digital channels (website, SMS, email) for ticketing, enterprise field sales for suite and corporate event bookings, and event-driven demand generated through FIFA World Cup 2026 hosting, NFL/MLS/NWSL seasons, and Live Nation-promoted stadium concerts including Ed Sheeran's LOOP Tour and Karol G's Tropitour in 2026.

Name

Lumen Field

Legal name

First & Goal Inc.

Website

https://lumenfield.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumen Field is a 70,000-seat multi-purpose sports and entertainment stadium in Seattle operated by First & Goal Inc., home to the NFL Seahawks, MLS Sounders FC, and NWSL Reign FC. The venue hosts concerts, private events, and six 2026 FIFA World Cup matches across its 600,000+ sq ft connected complex.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Spectator Sports (7112), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports venue operations
• Stadium event hosting
• Premium hospitality services
• Live entertainment venues
• Private event spaces

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for sports events (Seahawks, Sounders FC, Reign FC), concerts (Ed Sheeran, Karol G), and FIFA World Cup matches. Sold through Ticketmaster and FIFA's ticketing platforms.
2. Suite and Premium Seating Rentals: Revenue from luxury suites, premium suites, club terrace suites, red zone suites, and touchdown suites. Suite deposits of $2,500 with ticket prices starting at $400-500 per suite ticket, sizes ranging from 12-36 seats.
3. Private Event Booking: Revenue from hosting private events in various venue spaces: Field (100,000+ sq ft, starting at $40,000), Event Center (280,000 sq ft, starting at $15,000), WAMU Theater (130,000 sq ft, starting at $17,000), Muckleshoot Heritage Plaza (97,000 sq ft, starting at $10,000), Cityside Bars (6,300 sq ft, starting at $5,000), and Olympic Club (7,700 sq ft, starting at $12,000).
4. Concessions and F&B: Revenue from food and beverage sales through concession stands, portable concessions (hawkers), and suite catering services. All provided by Levy Premium Foodservice. Fully cashless payments including tips.
5. Parking Services: Pre-purchase parking at $100 per event for concert parking, with parking passes included in suite deposits.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Lumen Field operates a multi-purpose stadium and connected event complex in downtown Seattle, hosting NFL, MLS, NWSL, FIFA World Cup, and major concert events. The venue provides ticketed admissions, premium hospitality through suites and club seating, and rental of multiple event spaces including WAMU Theater, the Event Center, and the Field for private and corporate functions. The venue is supported by in-house concessions, parking services, and cashless payment infrastructure, and is currently hosting six FIFA World Cup 2026 matches following a $19.4 million renovation.

Product overview

Lumen Field is a multi-venue entertainment complex operated by First & Goal Inc. in downtown Seattle featuring the main 67,000+ seat stadium (home to NFL's Seattle Seahawks, MLS's Seattle Sounders FC, and NWSL's Seattle Reign FC) along with the connected WAMU Theater (130,000 sq ft performance venue). The venue offers FIFA World Cup 2026 hosting, premium hospitality packages, suite rentals, and various event booking options. Operational features include a cashless payment system with cash-to-card kiosks, MRFi automated waste sorting, KOLO IoT sustainability monitoring, and TRUE Gold Certified zero-waste practices. Additional offerings include stadium tours, SMS alert services, and multiple event spaces for private bookings.

Differentiator

Problem solved

Functional benefit

Brands

• WAMU Theater: A 130,000 square foot flexible performance venue connected to Lumen Field, hosting concerts and events.

Products and services

• Lumen Field Stadium Multi-purpose stadium in Seattle hosting NFL, MLS, NWSL games, concerts, and special events including FIFA World Cup 2026. Accommodates up to 70,000 attendees.
• WAMU Theater Connected 130,000 sq ft flexible performance venue operating as a wholly-owned subsidiary of First & Goal Inc., hosting concerts and events with Amplified Access upgrade option for expedited entry and exclusive bar access.
• Suite Rentals Premium private suites available for single events or full season, including Luxury Suites, Premium Suites, Red Zone Suites, Touchdown Suites, Club Terrace Suites, and Press Box Suites located in the Delta Sky360° Club. Suite sizes range from 12 to 36 seats with ticket prices starting at $400-500 per ticket.
• Premium Seating Reserved club-level seating options with enhanced amenities and views, available for sports matches, concerts, and special events.
• Private Event Spaces Multiple rentable spaces for private events including Field (100,000+ sq ft starting at $40,000), Event Center (280,000 sq ft starting at $15,000), WAMU Theater (130,000 sq ft starting at $17,000), Muckleshoot Heritage Plaza (97,000 sq ft starting at $10,000), Cityside Bars (6,300 sq ft starting at $5,000), and Olympic Club (7,700 sq ft starting at $12,000).
• Stadium Tours Behind-the-scenes tours of Lumen Field for fans to explore the venue, including access to typically restricted areas like locker rooms and premium areas.
• FIFA World Cup 2026 Stadium Tours Exclusive behind-the-scenes stadium tours during the 2026 FIFA World Cup offering access to locker rooms, media zones, premium areas, and iconic pitch viewpoints. Sold through Eventbrite.
• FIFA World Cup 2026 Hospitality Packages Premium ticket-inclusive hospitality packages for FIFA World Cup 2026 matches at Lumen Field, including single match, match series, Pitchside Lounge, VIP, Trophy Lounge, Champions Club, and FIFA Pavilion options.

Quantifiable outcome

• Achieved 93% waste diversion rate, diverting over 6 million pounds of waste from landfill
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• GP PRO (Georgia-Pacific)coreTechnology or Integration · 30 April 2026GP PRO, a division of Georgia-Pacific, is a Gold sponsor at the 2026 Green Sports Alliance Summit. Their IoT-enabled KOLO Smart Monitoring System has helped Lumen Field achieve up to 60% reductions in source waste. Georgia-Pacific Recycling subsidiary promotes materials recovery and recycling services as part of a closed-loop sustainability ecosystem.
• Green Business Certification Inc. (GBCI)coreOthersGBCI is the world's leading sustainability and health certification and credentialing body that awarded Lumen Field TRUE Gold Certification for zero-waste sustainability practices. TRUE certification is a leadership standard recognizing zero waste performance through sustainable resource management.
• Green Sports AllianceflagshipStrategic or Co-development PartnerLumen Field helped found the Green Sports Alliance, a nonprofit that promotes healthy and sustainable communities through sports. The venue is a founding member and leader in this industry-wide sustainability initiative.
• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerUSGBC launched the Sustainable Stadiums Interactive Map featuring Lumen Field as a TRUE Gold Certified venue for zero waste, diverting more than 93% of waste from the landfill. The map showcases sports venues leading in sustainable operations.
• KOLO TechnologiescoreTechnology or IntegrationKOLO Technologies provides the smart monitoring system that helped Lumen Field achieve 53% waste reduction of paper compared to a 15% baseline. The IoT-enabled system tracks and manages waste reduction in real-time.
• Puget Sound Restoration FundminorStrategic or Co-development PartnerLumen Field supports the Puget Sound Restoration Fund as part of its off-site environmental and social impact initiatives through the 'Go the Extra Yard' sustainability program.
• Ocean Conservancy - Protect Where We PlayminorStrategic or Co-development PartnerLumen Field supports Protect Where We Play, a campaign by Ocean Conservancy to create lasting environmental and social impact through hands-on projects and meaningful partnerships.
• Levy Premium FoodservicecoreStrategic or Co-development PartnerLevy provides in-house food and beverage program for Lumen Field events. The caterer manages concession stands, portable concessions (hawkers), and suite catering services. Catering credits are provided with suite rentals.
• FIFAflagshipStrategic or Co-development PartnerFIFA selected Lumen Field as one of eight North American venues for the 2026 FIFA World Cup. The venue will host six matches and has undergone $19.4 million in renovations funded by Washington state budget. Stadium temporarily rebranded to 'Seattle Stadium' during tournament per FIFA regulations.
• Live NationcoreChannel Partner/ Reseller/ DistributorLive Nation is the promoter for Karol G's Viajando Por El Mundo Tropitour tour, including the August 26, 2026 show at Lumen Field. Live Nation promotes major concerts and events at the venue.
• Lumen TechnologiesflagshipOthersLumen Technologies is the naming sponsor of Lumen Field. The stadium operates under the First & Goal Inc. ownership with the naming rights held by Lumen Technologies.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SoFi Stadium: SoFi Stadium in Inglewood, CA is a 70,000+ seat multi-purpose stadium hosting NFL (Rams, Chargers), Super Bowl LVI, College Football Playoff, FIFA World Cup 2026 matches, and major concerts. Most directly comparable to Lumen Field as a similarly scaled NFL/MLS-eligible stadium with FIFA 2026 hosting status, premium hospitality focus, and connected entertainment district.
• Hard Rock Stadium: Hard Rock Stadium in Miami Gardens is home to the NFL Dolphins, hosting FIFA World Cup 2026 matches and the College Football Playoff. Comparable to Lumen Field as a multi-purpose NFL/FIFA 2026 venue with major concert programming and premium hospitality.
• Allegiant Stadium: Allegiant Stadium in Las Vegas is home to the NFL Raiders and is hosting FIFA World Cup 2026 matches plus the Super Bowl. Directly comparable to Lumen Field as a modern NFL/FIFA 2026 venue with substantial premium hospitality revenue and connected event-space programming.
• AT&T Stadium: AT&T Stadium in Arlington, TX is a 80,000+ seat NFL stadium (Cowboys) hosting FIFA World Cup 2026 matches, College Football Playoff finals, and major concerts. Comparable to Lumen Field as a flagship NFL venue with FIFA 2026 hosting and a high-end suite/premium-seating business.
• MetLife Stadium: MetLife Stadium in East Rutherford, NJ is an 82,500-seat NFL stadium shared by the Giants and Jets, hosting FIFA World Cup 2026 matches including the final. Directly comparable to Lumen Field as a major NFL stadium with FIFA 2026 hosting, large-scale premium suites, and concert programming.
• Levi's Stadium: Levi's Stadium in Santa Clara, CA is home to the NFL 49ers, hosting FIFA World Cup 2026 matches and major concerts. Comparable to Lumen Field as an NFL/FIFA 2026 stadium with significant corporate-suite business and sustainability initiatives in the same West Coast market.
• Lincoln Financial Field: Lincoln Financial Field in Philadelphia is home to the NFL Eagles and is hosting FIFA World Cup 2026 matches. Comparable to Lumen Field as an NFL stadium with FIFA 2026 hosting, premium hospitality, and soccer programming via local MLS-affiliated events.
• Mercedes-Benz Stadium: Mercedes-Benz Stadium in Atlanta is home to the NFL Falcons and MLS Atlanta United, hosting FIFA World Cup 2026 matches. Comparable to Lumen Field as a multi-purpose stadium anchoring multiple professional teams, hosting marquee events, and offering premium hospitality at scale.

Broad incumbents

• ASM Global: ASM Global is the world's largest venue management and services company, managing 350+ stadiums, arenas, and convention centers worldwide including many NFL and MLS venues. Comparable to Lumen Field as a stadium/arena operator providing event booking, F&B, and venue services to similar professional sports tenants.
• AEG (Anschutz Entertainment Group): AEG is one of the world's largest sports and live entertainment operators, owning/operating venues including Crypto.com Arena, Dignity Health Sports Park, and T-Mobile Arena. Comparable to Lumen Field as a venue operator/developer, concert promoter, and stakeholder in MLS teams (LA Galaxy, LAFC).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Xx.com/lumenfield
• LinkedInlinkedin.com/company/lumen-field

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumen Field