Urban Union

What Urban Union does

Urban Union Ltd is a Glasgow-headquartered residential property developer founded in 2011 and operating as a subsidiary of Robertson Group Holdings Limited. The company builds and sells new-build homes across mixed-tenure regeneration developments in Glasgow and Edinburgh, Scotland's two largest cities. Its portfolio comprises five named developments: Pennywell Living (Edinburgh, 585 mixed-tenure homes, sold out), Pollokshaws Living (Glasgow, 137 homes, sold out), Laurieston Living (Glasgow, 1- and 2-bedroom apartments from £170,000, actively selling), North Four (Edinburgh, 94 two-, three- and four-bedroom homes from £273,500, actively selling), and Hamiltonhill Living (Glasgow, 600 homes over a 10-year framework with Queens Cross Housing Association, launching from August 2022). Urban Union is part of long-running public-sector regeneration programmes including City of Edinburgh Council's North Edinburgh strategy and the Transforming Communities: Glasgow initiative. Homes are built to modern energy-efficiency standards, fitted with integrated kitchen appliances, and covered by a 10-year NHBC warranty alongside New Homes Quality Board and Consumer Code compliance.

Name

Urban Union

Legal name

Urban Union Ltd

Website

https://urbanunionltd.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Union Ltd is a Glasgow-based residential property developer and Robertson Group subsidiary that builds and sells new-build, mixed-tenure homes across regeneration developments in Glasgow and Edinburgh, Scotland.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industries

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Residential property development
• New build homes
• Housing regeneration
• Apartment sales
• Mixed tenure housing

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Build Residential Property Sales: Urban Union generates revenue through the sale of new build homes and apartments. Revenue is one-time at point of sale for each property. The company sells through direct sales with dedicated Sales Advisors and maintains fixed pricing across developments. Mixed tenure approach includes both private sale and social rent properties through housing association partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Urban Union is a residential property developer that designs, builds, and sells new build homes and apartments in urban regeneration areas of Glasgow and Edinburgh, Scotland. The company operates a mixed tenure model combining private sale properties with social rent units delivered through partnerships with housing associations and local councils. Customers purchase properties through a sales-led process with dedicated Sales Advisors, fixed pricing, NHBC 10-year warranty coverage, and personal choice options for kitchens, tiles, and bathrooms.

Product overview

Urban Union operates as a residential property developer offering new build homes across multiple developments in Glasgow and Edinburgh. Their portfolio consists of five distinct development projects: North Four (Edinburgh, currently available), Laurieston Living (Glasgow, currently available), Hamiltonhill Living (Glasgow, upcoming), Pennywell Living (Edinburgh, sold out), and Pollokshaws Living (Glasgow, sold out). Each development offers a range of house types and apartment configurations. At North Four Edinburgh, property types include The Espie (four bedroom townhouse), The Hastings (three bedroom villa), The Weir (four bedroom townhouse), and The Calder (two bedroom villa). At Laurieston Living Glasgow, apartment options include The Ingram (two bedroom corner), The Gillan (two bedroom), The Sheenin (two bedroom corner with penthouse), The Muirhead (two bedroom), The McCabe (one bedroom), and The Denham (two bedroom). All Urban Union homes come with NHBC warranty, energy-efficient specifications, and modern fitted kitchens with integrated appliances. The company is part of Robertson Group Holdings Limited.

Differentiator

Problem solved

Functional benefit

Brands

• North Four: Development in Edinburgh offering two, three and four bedroom homes on the Northern edge of Edinburgh. Fourth and final phase of Pennywell Living.
• Laurieston Living
• Hamiltonhill Living
• Pennywell Living
• Pollokshaws Living

Products and services

• North Four A collection of 94 brand new two, three, and four bedroom homes on the Northern edge of Edinburgh. The fourth and final phase of the Pennywell Living regeneration development, featuring energy-efficient, contemporary homes with modern specifications, NHBC warranty, and proximity to local amenities. Designed for first-time buyers, growing families, and professionals seeking city-edge living.
• Laurieston Living
• Hamiltonhill Living A collaborative regeneration project with Queens Cross Housing Association in North East Glasgow. Planned to deliver 600 new homes over a 10-year period across four phases, with mixed tenure housing including apartments and terraced housing for various lifestyles, budgets, first-time buyers, and growing families.

Quantifiable outcome

• Energy efficient homes with excellent insulation and efficient heating systems reducing ongoing utility costs
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Queens Cross Housing AssociationcoreStrategic or Co-development Partner · 1 August 2022Collaborative partnership for Hamiltonhill Living development in North East Glasgow. Urban Union and Queens Cross Housing Association are delivering 600 new homes over 10 years in four phases. 50% of homes available for social rent through the housing association, 50% for private sale. This partnership is central to Urban Union's mixed tenure regeneration strategy.
• City of Edinburgh CouncilcoreStrategic or Co-development PartnerUrban Union has been working in conjunction with the City of Edinburgh Council to create the Pennywell Living development - 585 mixed tenure homes forming a major part of the City of Edinburgh Council's long-term regeneration plan for North Edinburgh.
• Transforming Communities: GlasgowcoreStrategic or Co-development PartnerPollokshaws Living is part of the wider Transforming Communities: Glasgow programme which aims to provide sustainable mixed tenure communities through the provision of new housing, community facilities, green space and, where appropriate, commercial units.
• Glasgow City CouncilcoreStrategic or Co-development PartnerGlasgow City Council partnership referenced in Hamiltonhill Living development. The Council provides services including education, roads, housing, care for vulnerable people, parks, street cleansing, economic development and environment services that support Urban Union's regeneration projects.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keepmoat Homes: One of the UK's largest partnerships and affordable housing-focused housebuilders, directly comparable on customer segment (first-time buyers, affordable entry), and mixed-tenure regeneration business model.
• Avant Homes: Regional UK housebuilder focused on first-time buyer and family segments across the Midlands, North and Scotland. Comparable on customer persona, mid-market price points, and energy-efficiency spec positioning.
• Vistry Group: UK housebuilder with strong partnerships-led division (Vistry Partnerships) delivering mixed-tenure regeneration through local authorities and housing associations — structurally closest large-cap comparable to Urban Union's model.
• Robertson Homes: Sister company under Robertson Group Holdings, also building new-build homes in Scotland. Operates the same parent-backed mixed-tenure model with overlapping development geography and shared supply chain.

Regional players

• Springfield Properties: Scottish-focused housebuilder operating across central belt and Highlands. Direct geographic overlap with Urban Union in Glasgow and Edinburgh markets, with comparable mid-market customer profile.

Broad incumbents

• Persimmon Homes: Major UK housebuilder with significant entry-level housing exposure and a national network. Comparable in customer segment targeting but covers far more geography and product tier than Urban Union.
• Bellway Homes: Large UK national housebuilder with broad product range serving first-time buyers through to family movers. Overlaps with Urban Union on affordable segment and energy-efficient new build offerings, but operates at much greater scale.
• Barratt Homes (David Wilson Homes): UK's largest volume housebuilder with national geographic reach. Comparable on for-sale new-build model and first-time buyer focus, though materially larger and more diversified than Urban Union's Scottish concentration.

Emerging players

• Walker Group (Walker Homes): Scottish independent homebuilder focused on energy-efficient, family homes. Comparable product positioning on sustainability and modern specifications within the same Scottish regional footprint.

Others

• Queens Cross Housing Association: Strategic partner housing association co-developing the Hamiltonhill Living 600-home scheme. Comparable not as a competitor but as a core counterparty in Urban Union's mixed-tenure delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/urbanunionltd
• YouTubeyoutube.com/channel/UCf6nLOyJbWjdZpN5hV6Vv2g
• Facebookfacebook.com/UrbanUnionScotland
• LinkedInlinkedin.com/company/urban-union-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Union