Sulamo.fi

What Sulamo.fi does

Sulamo.fi is a Finnish-language web application for weight loss and nutrition tracking, operated by Northmaster Oy (business ID 2215557-2), a privately held Finnish limited company founded in 2004. The service combines a food diary, exercise log, body composition and measurement tracker (up to 20 body measurements including RMR), and a community layer (blogs, groups, transformation photos) into a single browser-based platform, with mobile-responsive design and integrations to heart rate monitors and activity bands. A proprietary Finnish food database — including manufacturer-specific nutritional information — and an adaptive food search that learns user habits underpin the core product.

Monetization is a fixed-duration, one-time-payment subscription model ranging from €1.90 for a one-week trial to €30 for twelve months, with no automatic renewal; users pay either through Finnish web bank payments (via Paytrail Oyj across ten domestic banks) or via SMS (via LINK Mobility Oy). The company is bootstrapped, employs no externally disclosed team, targets general Finnish dieters as well as fitness athletes, trainers, and a long-term "BMI 30+" segment, and operates exclusively on the Finnish market with servers located in Finland and no advertising or manufacturer bias in the product experience.

Name

Sulamo.fi

Legal name

Northmaster Oy

Website

https://sulamo.fi

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Sulamo.fi is a Finnish-language web service for weight loss and nutrition tracking, serving Finnish consumers with a food diary, exercise and body measurement logs, and a community platform, operated by Northmaster Oy on a one-time-payment, no-auto-renewal model.

Ownership category

akta.pro rank

Headquarters

HQ city

Finland

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Time Plans: One-time purchase model with tiered time periods. Users purchase access for a fixed duration (4 weeks, 12 weeks, 6 months, 12 months) with no automatic renewal. Payment via web bank or SMS.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sulamo.fi is a Finnish web-based weight loss and nutrition tracking service operated by Northmaster Oy. The platform provides personalized calorie and nutrition tracking, multiple diet program views (general, athletes, BMI 30+), food database search, body composition measurement, exercise and heart-rate monitor integration, and community support. Users access the service via the web browser and pay for fixed-duration access plans (4 weeks, 12 weeks, 6 months, or 12 months) with no auto-renewal.

Product overview

Sulamo is a single unified web-based weight loss and nutrition tracking service (nettipalvelu) designed for Finnish consumers. The core product combines food diary, exercise tracking, body measurement logging, and community features into one integrated platform. Users can track calories, macronutrients (protein, fats, carbohydrates), micronutrients, salt, and sugar intake. The service supports custom recipes, meal planning, and connects to heart rate monitors and activity bands. Pricing is available in tiers (weekly trial, 4-week, 12-week, 6-month, and 12-month subscriptions) ranging from €1.90 to €30.

Differentiator

Problem solved

Functional benefit

Products and services

• Sulamo Weight Loss Service

Quantifiable outcome

• 4-week weight loss for under 5 kg needs
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Paytrail OyjcoreTechnology or IntegrationPayment service provider for web bank and card payments. Paytrail Oyj (2122839-7) operates in cooperation with Finnish banks and credit institutions. Paytrail appears as the payment recipient on statements and forwards payments to the merchant. Holds payment institution license.
• LINK Mobility OycoreTechnology or IntegrationSMS payment gateway provider for text message-based purchases. LINK Mobility Oy (2680176-2) handles SMS payment processing. Customer data protection is a primary principle, verified through annual ISAE 3402 Type II audits.
• Finnish Banks (Nordea, Osuuspankki, S-Pankki, etc.)supportingChannel Partner/ Reseller/ DistributorPartnership with Finnish banks including Nordea, Osuuspankki, S-Pankki, Aktia, Danske Bank, Handelsbanken, OmaSp, POP Pankki, Säästöpankki, and Ålandsbanken for web bank payment processing via Paytrail.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• MyFitnessPal: The dominant global calorie and nutrition tracking app with a massive food database and barcode scanner. Directly comparable to Sulamo in core food/exercise tracking functionality, though Sulamo is web-only and Finland-focused while MyFitnessPal is mobile-first and global.
• Yazio: European-based calorie counter and intermittent fasting app with freemium subscription model. Comparable to Sulamo in calorie tracking and multi-diet support (keto, IF), and a relevant peer because of its European footprint and similar multi-persona targeting.
• Lifesum: Swedish-founded nutrition and health tracking app with strong Nordic user base, diet plans (keto, IF, calorie), and a subscription model. Direct Nordic-region peer with overlapping target market and similar diet-mode feature set.
• FatSecret: Free global calorie counter and diet tracker with community features and food diary. Comparable to Sulamo in combining nutrition tracking, exercise logging, and community, though with a global rather than Finland-only footprint.
• Cronometer: Nutrition tracking platform focused on micronutrient accuracy and food database quality. Comparable to Sulamo's emphasis on detailed nutrient (salt, sugar, protein, fats) tracking and manufacturer-specific product data.
• Lose It!: US-based calorie counting and weight loss program with barcode scanning, food database, and goal-based programs. Comparable to Sulamo's goal-tiered pricing structure (€5/€15/€20/€30 tied to kg targets) and self-serve direct-to-consumer model.

Broad incumbents

• Noom: Larger subscription-based weight loss program combining tracking with coaching and psychology-based curriculum. Comparable to Sulamo in the BMI 30+ and long-duration plan segments, but operates at far greater scale with paid coaching and content.
• Weight Watchers (WW): Global incumbent weight management brand combining tracking with coaching, food products, and clinical programs. Comparable to Sulamo's BMI 30+ long-term plans and brand-led weight-loss positioning, though at vastly larger scale.
• Fitbit (Google): Broader health platform integrating activity tracking, heart rate, sleep, and nutrition logging. Comparable to Sulamo via its heart-rate monitor and activity band integrations, but as a broad incumbent rather than a specialist nutrition tracker.

Emerging players

• Fooducate: Nutrition quality-focused tracker that grades foods and emphasizes healthy eating education. Comparable to Sulamo's 'food quality' tracking (vegetables, protein, healthy fats, salt, sugar) and learning-oriented value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sulamo.fi