BZDesign

What BZDesign does

BZDesign, Inc. is a privately held, founder-owned multidisciplinary design consultancy headquartered in Rochester, New York. Founded in 2012 by Ben Zombek (President) and incorporated in 2014, the firm offers five integrated service lines: Product Design (industrial design, prototyping, CAD, design for manufacturing), Brand Development (logo, visual identity, brand strategy), Digital Experiences (websites, UI/UX, mobile apps, HMI), Graphic Design and Marketing Support, and Multimedia/Visual Storytelling (animation, photography, videography, 3D rendering). The firm operates as Designers in Residence at the NextCorps FabLab, providing in-house rapid prototyping through 3D printing, laser cutting, and CAD modeling.

The firm serves a roster of 195+ clients ranging from local startups to global enterprises, with notable long-tenured engagements including Kodak Alaris (approaching a decade across S3000, S5000, INfuse AX scanner platforms), Omega TMM (since 2016, spanning branding, product design, software UI, and trade show support), Kodak (digital printing presses), ibml (FUSiON 7400 scanner, 2020 Good Design Award), QED Technologies, Nalgene, DinamicOR, Health Care Originals, DipJar, Keystone Profiles, Gorbel, and NovoThor. Its work spans imaging, precision manufacturing, medical devices, healthcare technology, consumer products, construction, and assistive technology (collaboration with RIT LiveABILITY Lab). BZDesign has begun extending into owned IP with KHIO by Prolivio, a consumer migraine relief headband with companion app preparing for Kickstarter, and into AI-adjacent client work (GrowthFocus.ai).

Revenue is generated through custom project-based professional services engagements priced per client goals, vision, and scope, initiated via discovery calls. The go-to-market is sales-led and relationship-driven, leveraging Rochester's optics, photonics, and manufacturing ecosystem through co-hosted events (Beyond the Sketch with NextCorps), accelerator participation (Luminate), trade show presence (SPIE Optifab, IMTS), and portfolio-driven content marketing. The firm has no disclosed external institutional funding and operates with a small specialized team of approximately 6-8 designers.

Name

BZDesign

Legal name

BZDesign, Inc.

Website

https://bzdesign.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BZDesign is a Rochester, NY-based multidisciplinary design consultancy offering industrial design, branding, UI/UX, and marketing services to manufacturing, medical device, and consumer product clients including Kodak Alaris, Omega TMM, and Nalgene.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Design Services: Industrial design and engineering services for physical products, including concept development, prototyping, CAD modeling, and design for manufacturing support. Projects span consumer products, medical devices, industrial equipment, and assistive technology.
2. Brand Development Services: Brand identity creation and refinement including logo design, visual identity guidelines, brand strategy, voice and messaging development, and branded materials.
3. Digital Experience Services: Website design, UI/UX design, mobile app front-end design, eCommerce solutions, HMI design, and digital product interfaces.
4. Marketing Support Services: Graphic design, sales and marketing materials, print and digital advertising, social media campaigns, email marketing, trade show graphics and support, photography, videography, and multimedia production.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

BZDesign is a multidisciplinary design consultancy that provides industrial product design, brand development, digital experience design (websites, apps, UI/UX, HMI), and graphic design/marketing support to businesses. Services span concept development, CAD modeling, rapid prototyping, branding, visual identity, multimedia production, and trade show support, delivered through custom project engagements.

Product overview

BZDesign is a multidisciplinary design consultancy offering integrated creative services rather than a single unified product. The core service portfolio spans Product Design (industrial design, prototyping, engineering), Brand Development (logo, visual identity, strategy), Digital Experiences (websites, apps, UI/UX), Graphic Design & Marketing, and Multimedia (animation, photography, videography). Their notable client projects include KHIO (their own migraine relief headband with companion app), Kodak digital presses and scanners, ibml FUSiON scanners, Omega TMM precision tools with OPTIK software, SunDensity photonics branding, DinamicOR healthcare solutions, DipJar Pro fundraising devices, QED Technologies brand ecosystem, Health Care Originals' ADAMM asthma device, and various RIT LiveABILITY Lab assistive devices. They also operate FabLab prototyping services in partnership with NextCorps. The offering functions as a full-service design agency with deep expertise in translating complex technical products into compelling brand and user experiences.

Differentiator

Problem solved

Functional benefit

Brands

• KHIO: A digital cooling headband for migraine relief developed by BZDesign as their own product. KHIO represents the company's own branded product line for consumer health.

Products and services

• Product Design Industrial design and engineering services bringing physical products to life through user-focused design, including prototyping, model making, UX design, 3D modeling, rendering, and packaging design. Targeted at companies developing physical products across consumer, medical, industrial, and assistive technology categories.
• Brand Development Crafting brand identities that resonate with audiences, including logo design, brand strategy, visual identity guidelines, voice and messaging, and branding materials. Targeted at companies seeking brand creation or refresh work.
• Digital Experiences Creating engaging digital interfaces including website design, UI design, mobile app front-end design, eCommerce solutions, HMI design, and user experience strategy. Targeted at companies needing digital product interfaces and web presence.
• Graphic Design & Marketing Solutions Strategic marketing materials including sales and marketing materials, print and digital advertising, social media campaigns, email marketing, and tradeshow graphics and support. Targeted at companies needing ongoing marketing execution support.
• Multimedia & Visual Storytelling Supporting multimedia capabilities including illustration, animation, 3D rendering, photography, videography, environmental graphics, merchandise design, and in-person event support. Targeted at companies needing video, animation, and visual storytelling content.
• KHIO by Prolivio Digital cooling headband for migraine relief, BZDesign\'s own product offering non-invasive, drug-free migraine treatment with companion mobile app for device control and symptom tracking. Developed in-house by BZDesign as an end-to-end demonstration of their product design, branding, packaging, website, UI/UX, and multimedia capabilities.

Quantifiable outcome

• 195+ clients served since 2014
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• NextCorpscoreStrategic or Co-development Partner · 26 March 2025Designers in Residence at the NextCorps FabLab in Rochester, NY. Co-lead the 'Beyond the Sketch' event series focused on product development education for startups and manufacturers. Partnership provides access to prototyping facilities and integration into Rochester's innovation ecosystem.
• Apogee ExhibitsmajorImplementation/ SI/ Consulting Partner · 1 January 2025Exhibition design partnership for QED Technologies booth at Optifab 2025. BZDesign led art direction and layout strategy while Apogee handled booth architecture.
• QED TechnologiescoreStrategic or Co-development Partner · 1 January 2025Brand refresh project including logo evolution, color palette, brand architecture for unifying legacy brands after DUI Instruments acquisition, booth design for Optifab, and 3D diamond logo sculpture. Partnership celebrating 1-year anniversary with BZDesign.
• Luminate AcceleratormajorGTM or Marketing Partner · 1 January 2025Active participation in NextCorps-run Luminate optics-photonics accelerator program, supporting cohort startups with design services and attending Luminate Finals competition.
• Spoon EventsmajorImplementation/ SI/ Consulting Partner · 1 January 2024Event production partnership for Omega TMM IMTS 2024 booth design. Spoon Events handled booth architecture while BZDesign provided graphics and visual design.
• GrowthFocus.aiminorStrategic or Co-development Partner · 1 January 2024Branding, strategy, UX, interface design, and development support for AI technology platform. Project reunited BZDesign with early team member Marissa McDowell.
• REGO-FIXminorStrategic or Co-development Partner · 1 January 2024Product partnership with Omega TMM on Orion machine development, with BZDesign supporting product design language and branding.
• Big Slide CreativemajorStrategic or Co-development Partner · 1 January 2023Video production partnership on NEXFINITY Press product launch video, creating compelling video with detailed 3D renderings and animations. Also collaborated on ibml FUSiON 7400 launch video.
• Tipping Point CommunicationsminorGTM or Marketing Partner · 1 January 2023Marketing collaboration on SunDensity brand refresh project, working together on brand strategy and visual identity development.
• RIT LiveABILITY LabcoreStrategic or Co-development Partner · 14 August 2020Collaborative projects including Tappo (interactive therapy device), ROAM (mobility device for visually impaired), and Bi-Mee (pediatric stander). Partnership celebrating 10 years of LiveABILITY Lab achievements in assistive technology design.
• D3 EngineeringmajorStrategic or Co-development Partner · 14 August 2020Engineering partnership on assistive technology projects including ROAM (with RIT and Goodwill Finger Lakes) and Bi-Mee (with RIT and Mary Cariola Center). Combined industrial design and engineering capabilities.
• Mary Cariola CenterminorStrategic or Co-development Partner · 14 August 2020Healthcare partner on Bi-Mee pediatric stander project and Tappo interactive therapy device, providing clinical perspective and user testing access for children with disabilities.
• Goodwill Finger LakesminorStrategic or Co-development Partner · 14 August 2020Originating partner for ROAM project, working through Studio930 RIT Design Consultancy to develop mobility device for visually impaired individuals.
• Viggi KidsminorStrategic or Co-development Partner · 14 August 2020Product development partner on Tappo interactive therapy device project.
• Studio930 RITminorStrategic or Co-development Partner · 14 August 2020Design consultancy partnership through RIT Simone Center for innovation, originating assistive technology projects like ROAM for LiveABILITY Lab.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lunar Design: Mid-size multidisciplinary design consultancy offering industrial design, brand, and digital experience services. Comparable to BZDesign in service breadth, scale, and orientation toward enterprise product clients.
• Whipsaw: Industrial design and engineering consultancy with strong expertise in consumer electronics, medical devices, and complex hardware. Comparable in multidisciplinary depth and client mix (enterprise + startup).
• Ammunition Group: Multidisciplinary design studio spanning brand, product, and digital work for consumer and enterprise clients. Comparable in service mix, though larger in scale.
• Smart Design: Global design consultancy with industrial design, brand, and UX practices serving enterprise clients across multiple product generations. Closest peer in operating model to BZDesign's long-tenured client approach.
• Bresslergroup: Integrated design and engineering consultancy specializing in product development, UX, and brand strategy. Comparable in combining industrial design with digital and brand work.
• Delve: Product design and innovation consultancy with expertise in physical product, digital, and brand experiences for enterprise clients. Closely comparable in client caliber and multidisciplinary delivery.
• RKS Design: Industrial design and human factors consultancy serving consumer, medical, and technology clients. Comparable in emphasis on user-centered product design and long enterprise engagements.

Broad incumbents

• IDEO: Global design and innovation consultancy operating across product, brand, and digital. Overlaps with BZDesign in services but is much larger, with a global footprint and broader portfolio.
• frog (Capgemini Engineering): Global design and engineering firm with industrial design, brand, and digital capabilities. Significantly larger than BZDesign and competing for enterprise mandates at the top of the market.

Regional players

• Dixon Schwabl + Company: Rochester, NY-based marketing and design agency offering brand, digital, and creative services to regional and national clients. Geographic overlap with BZDesign in the Rochester market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bzdesign
• Instagraminstagram.com/bzdesignco
• Xx.com/bzdesignco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BZDesign