Apogee Exhibits

What Apogee Exhibits does

Apogee Exhibits is a privately held, New York-based brand experience agency specializing in the design, fabrication, and installation of trade show exhibits, corporate branded environments, and museum installations. Founded approximately 30 years ago and headquartered in Macedon, NY, the company operates three physical locations across New York State (Macedon, Liverpool, and Buffalo) and serves enterprise clients across diverse industries including aviation, financial services, healthcare, semiconductors, aerospace, and pharmaceuticals. Its core technology stack combines physical fabrication with digital engagement solutions including LED video walls, interactive touch screens, and VR/AR experiences for immersive product demonstrations and virtual facility tours.

The company's revenue model is anchored on four streams: custom exhibit design and fabrication (one-time project fees), exhibit rentals (priced at 30-50% of ownership cost), trade show program management (professional services for logistics and on-site support), and branded environments/museum design. Pricing is quote-based and not publicly disclosed, with contracts typically structured as multi-year engagements for large enterprise clients and pay-as-you-go for rental customers. The go-to-market motion is sales-led and event-driven, targeting companies exhibiting at major trade shows (NPE, Pack Expo, IMTS, BIO International), supplemented by an extensive content marketing engine comprising a knowledge center blog and gated e-book planning guides.

Apogee has pursued growth through two acquisitions in 2024: FB Displays and Designs (Buffalo, January 2024) for geographic expansion and Exhibits and More (Syracuse, August 2024) for vertical expansion into museum design. The company has no external funding rounds, is independently owned, and plans to relocate its Macedon headquarters in 2026. Its customer base includes Delta Airlines, Capital One, Paychex, Infineon, Alcami, Omega Watches, and Carlisle, among others, indicating a moderately concentrated enterprise client portfolio spread across multiple sectors.

Name

Apogee Exhibits

Legal name

Apogee Exhibits

Website

https://apogeeexhibits.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Apogee Exhibits is a privately held New York-based brand experience agency that designs, fabricates, and installs custom trade show exhibits, rental displays, branded corporate environments, and museum installations for enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Trade Show Exhibit Design and Fabrication

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade show exhibits
• Custom exhibit design
• Rental displays
• Branded environments
• Exhibit program management

Headquarters

HQ city

Macedon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibit Design and Fabrication: Custom design and build of trade show exhibits to fit specific client needs. No cookie-cutter approach - creates 3D representations of brands for attendee engagement.
2. Trade Show Exhibit Rentals: Rental exhibits using standard products with custom and graphic elements. Cost typically runs 30-50% of ownership. Strategically located rental properties in major venues like Orlando and Las Vegas.
3. Trade Show Program Management: Complete logistic coordination, event management and on-site services including booth staffing, lead capture, and post-show follow-up.
4. Branded Environments and Interiors: Corporate interior design and branded environment solutions for corporate lobbies, training centers, and office spaces.
5. Museum Design and Fabrication: Museum exhibit design, fabrication, and installation services following the acquisition of Exhibits and More in August 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Apogee Exhibits is a brand experience agency that designs, fabricates, and installs custom trade show exhibits for enterprise clients, with no "cookie-cutter" approach. The company also offers rental exhibits using reusable modular frames, full trade show program management including logistics and on-site services, branded corporate interior environments, and museum exhibit design and fabrication (expanded through the 2024 Exhibits and More acquisition).

Product overview

Apogee Exhibits is a brand experience agency offering physical products and services for trade shows, events, museums, and corporate environments. The core offerings include custom trade show displays (design and fabrication), trade show exhibit rentals, program management services, branded environments and corporate interiors, and museum exhibits (expanded via the Exhibits and More acquisition). Digital and virtual engagement solutions including LED tiles, video walls, interactive displays, and VR/AR experiences are offered as add-on capabilities. The company also provides educational content through e-books and a knowledge center with industry articles and planning guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Displays

Quantifiable outcome

• Trade shows generate $325 billion in annual business sales
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Exhibits And MorecoreStrategic or Co-development Partner · 1 August 2024Acquired by Apogee Exhibits in August 2024. Exhibits And More was a Syracuse (Liverpool, NY) based museum design company. The acquisition enhances Apogee's capabilities in exhibit design, fabrication, and installation, expanding services across live events, museums, and corporate environments.
• FB Displays and DesignscoreStrategic or Co-development Partner · 10 January 2024Acquired by Apogee on January 10, 2024. FB Displays was a Buffalo-based exhibit design company. The joining of these two long-standing organizations signifies an expanded local offering for businesses in the Buffalo region and beyond.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hamilton Exhibits: Custom trade show exhibit design and fabrication company serving B2B clients across the US. Comparable to Apogee in scope of custom builds, modular/rental offerings, and mid-market positioning.
• Sparks: Experiential marketing agency designing custom exhibits, brand activations, and corporate environments. Comparable to Apogee in custom 3D booth design and digital engagement offerings.
• MC2 (MC2 Live Marketing): Experiential marketing firm specializing in custom exhibits, trade show programs, and corporate environments. Closely aligned with Apogee in business model, services mix, and target enterprise clients.
• Derse: Full-service exhibit and event marketing agency providing custom design, fabrication, and program management. Directly comparable to Apogee's trade show exhibit and branded environments offerings.
• 3D Exhibits: Custom trade show exhibit design and fabrication house serving enterprise clients across multiple industries. Similar scale and service mix to Apogee with comparable custom design focus.
• EWI Worldwide: Exhibit and event marketing provider offering custom design, fabrication, rentals, and branded environments. Directly comparable to Apogee in core service lines and mid-market enterprise client profile.

Broad incumbents

• Freeman: Largest North American brand experience company, providing exhibit design, fabrication, and event services globally. Directly competes with Apogee in custom trade show exhibits but operates at vastly larger scale across all major US venues.
• GES (Global Experience Specialists): Major exhibit and event services provider serving trade shows and conferences worldwide. Competes with Apogee on custom booth builds and program management for large enterprise exhibitors.
• Czarnowski: Experiential marketing agency offering custom exhibits, branded environments, and event services. Directly comparable to Apogee across the full exhibit/interiors stack and serves similar enterprise clients.

Others

• beMatrix: Manufacturer of modular aluminum exhibit framing systems used extensively in trade show booth construction. Adjacent/ecosystem player whose modular systems overlap with Apogee's rental frame offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ApogeeExhibits
• Facebookfacebook.com/apogeenow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apogee Exhibits