Dixon Schwabl + Company

What Dixon Schwabl + Company does

Dixon Schwabl + Company (DS+CO) is an independent, full-service marketing agency founded in 1987 by Lauren Dixon and Mike Schwabl as a small PR firm in Rochester, NY. Today the agency operates from its headquarters at 1595 Moseley Rd., Victor, NY, with a workforce in the 101-250 range, and is led by President and CEO Jessica Savage (with the firm since 2002) alongside a C-suite including Chief Creative Officer Mark Stone, Chief Transformation Officer Malorie Benjamin, Chief Growth Officer Rosi Statt, and CFO David Lyttle. The agency delivers integrated marketing services spanning branding and creative, paid media and direct mail, content marketing, public relations, social media, video and audio production, print production, advanced analytics, and web services. Its client base is concentrated in mid-market and enterprise organizations across telecom (Frontier Communications, Avangrid), banking (Community Bank N.A., ESL Federal Credit Union), healthcare (CooperVision, Centralus Health), higher education (St. John Fisher University, American University), manufacturing and chemicals (Rochester Midland Corporation), construction (Pike Construction Services), security technology (Bosch), consumer products (Master Lock), nonprofit (Goodwill of the Finger Lakes), and government (Greater ROC, NY State Grown & Certified, RBC Heritage).

The agency's underlying technology stack centers on AI-augmented creative and media operations. It has built proprietary Custom GPT Environments that function as centralized knowledge systems housing account background, campaign context, product details, legal language, and brand guardrails to support writing and design teams. The SOAR (Strategically Optimized Audience Reach) dynamic creative framework combines modular copy and visuals with dynamic creative software to generate 320+ ad variations across lines of business, with real-time optimization for message testing and audience segmentation. AI image manipulation is deployed in active banking campaigns, and the firm conducts A/B testing comparing functional and emotional advertising messaging.

DS+CO generates revenue through professional services engagements — project-based and retainer contracts — with enterprise and mid-market clients. Pricing is quote-based and not publicly disclosed; new business is initiated through a website form or direct contact with the Managing Director of Business Development. The agency operates without external investors, private equity, or venture capital backing, and is independently owned and women-led. Its go-to-market is relationship-driven and reputation-led, leveraging creative awards, thought leadership content, and case study results to drive inbound demand across its Northeast USA service area.

Name

Dixon Schwabl + Company

Legal name

Dixon Schwabl Inc.

Website

https://dixonschwabl.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Dixon Schwabl + Company (DS+CO) is an independent, women-owned full-service marketing agency founded in 1987, headquartered in Victor, NY, serving mid-market and enterprise clients with branding, creative, media, PR, social, video, analytics, and AI-augmented campaign services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (541860), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Integrated marketing services
• Brand strategy consulting
• Creative advertising services
• Paid media management
• Public relations communications

Headquarters

HQ city

Victor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Agency Services: DS+CO generates revenue by providing integrated marketing services including branding, creative, paid media, content marketing, public relations, social media, video production, and analytics. Revenue is derived from project-based and retainer engagements with enterprise and mid-market clients across diverse industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Dixon Schwabl + Company (DS+CO) is an independent, full-service marketing agency that delivers integrated marketing services including branding and creative development, paid media planning and buying, content marketing, public relations, social media management, video and audio production, print production, advanced analytics, and web services. The firm combines AI-augmented tools with human creative judgment to execute multi-channel campaigns, brand repositioning, dynamic creative optimization, and full-funnel marketing programs for mid-market and enterprise clients.

Product overview

Dixon Schwabl + Company (DS+CO) is an independent, full-service marketing agency offering a comprehensive suite of services including Branding + Creative, Paid Media + Direct Mail, Content Marketing, Public Relations, Social Media, Video + Audio Production, Print Production, Advanced Analytics, and Web Services. The agency uses AI and a human touch to craft purposeful, sharp work that moves brands forward. A key differentiator is their proprietary Custom GPT Environments—internal AI tools that act as centralized knowledge bases housing account background, campaign context, product details, legal language, and brand guardrails. These tools support both writing and design teams, shortening onboarding time and enabling faster, more consistent creative execution across all service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding + Creative Strategic brand development and creative execution including brand identity, messaging, visual design, and campaign creative assets. Designed for mid-market and enterprise clients needing repositioning, rebranding, or full creative platform development.
• Paid Media + Direct Mail Multi-channel media planning and buying services spanning digital paid advertising and traditional direct mail distribution, with real-time optimization and audience segmentation.
• Content Marketing Strategic content creation and distribution across digital and traditional channels to build brand awareness, engagement, and audience growth.
• Public Relations Media relations, press releases, crisis communications, and reputation management services led by a Managing Director of Communications with crisis communications expertise.
• Social Media Social media strategy, content creation, community management, and social advertising services across platforms such as Facebook, Instagram, and LinkedIn.
• Video + Audio Production Full-service video and audio production including concept development, filming, editing, and post-production for campaigns across TV, digital, and events.
• Print Production Print collateral design and production services including invitations, brochures, promotional materials, and special finishing methods.
• Advanced Analytics Data analytics, campaign measurement, and performance optimization services using AI-powered tools and real-time media optimization.
• Web Services Website design, development, and digital experience services for client brands and campaigns.

Quantifiable outcome

• RBC Heritage exceeded ticket sales goals by 24%
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• United WaycoreStrategic or Co-development Partner · 1 January 2024DS+CO partners with United Way as part of its community engagement program, offering pro-bono work to causes it cares about and partnering with United Way to multiply impact. The agency is committed to community involvement where it works, lives, and plays.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Partners + Napier: Rochester, NY-based independent full-service agency with similar size, multi-discipline offering (creative, media, digital, PR), and enterprise/mid-market client mix. Most direct geographic and capability competitor.
• Truth Collective: Rochester, NY-based independent branding and creative agency with comparable size and B2B/B2C client base. Competes for overlapping regional accounts and similar creative talent pool.
• 72andSunny: Independent creative-led agency with global presence and similar full-service capabilities. Comparable in independent positioning and brand-building craft.
• Anomaly: Independent creative agency with offices in major markets, known for non-traditional operating model and brand-building expertise. Similar independent positioning serving enterprise brands.
• Barkley: Kansas City-based independent full-service agency with similar size, multi-discipline offering, and employee-owned structure. Operates as peer-level independent agency archetype.
• The VIA Agency: Portland, ME-based independent full-service agency with comparable size and integrated creative/media model. Comparable mid-market independent peer.
• Butler/Till: Rochester, NY-based independent media and marketing agency with enterprise client focus and similar full-service positioning. Overlaps on paid media and integrated campaign work.
• The Martin Agency: Richmond, VA-based independent full-service agency with similar size (300+ employees), full-service creative/media model, and Fortune 500 client roster. Comparable independent full-service agency archetype.
• RPA: Santa Monica-based independent full-service agency known for Honda and other enterprise accounts. Comparable mid-size independent with strong creative reputation and integrated offerings.

Regional players

• Madwell: Brooklyn-based independent creative agency with comparable size and full-service offerings (creative, media, content). Competes for similar mid-market and challenger brand clients, though NYC-based with different geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dixonschwabl
• Facebookfacebook.com/dixonschwabl
• LinkedInlinkedin.com/company/dixon-schwabl-company
• Instagraminstagram.com/DixonSchwabl

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixon Schwabl + Company