Rocket News 24

What Rocket News 24 does

Rocket News 24 (ロケットニュース24) is a Japanese online news and lifestyle media platform operated by SOCIO CORPORATION, headquartered in Tokyo. The site publishes 300+ articles per month across categories including food/gourmet, gaming, manga, lifestyle, domestic and overseas content, produced by a team of named staff writers using a distinctive editorial approach in which reporters physically demonstrate and verify the products and experiences they cover. The platform is built on WordPress VIP infrastructure and reaches 13 million monthly unique users and 50-60 million monthly page views, with content additionally syndicated through major Japanese news aggregators (Yahoo! JAPAN, SmartNews, Gunosy, LINE NEWS, msn Japan, excite, BIGLOBE, dmarket) and distributed via five social media accounts combining to approximately 77.2万 followers.

The company's revenue is generated entirely through advertising. The core commercial product is sponsored articles (記事広告), offered in three tiers — Regular, Gold, and Premium — produced by the editorial team on behalf of enterprise advertisers, complemented by display advertising and a newly introduced short-video advertising plan launched in April 2026 that distributes across Instagram, TikTok, YouTube, Facebook, and X. Named advertisers span trading, consumer goods, retail, food service, fintech, payments, coffee, pharmaceuticals, consumer electronics, broadcasting, aviation, and automotive, with repeat engagement observed from clients such as Toridoll Holdings and GEO.

The portfolio extends beyond the Japanese flagship through two sister brands under SOCIO CORPORATION: SoraNews24, an English-language edition reaching 3M monthly UU predominantly in the United States and syndicated internationally to BUSINESS INSIDER, Japan Today, All About Japan, and LIVE JAPAN; and Pouch [ポーチ], a women's-focused media property. Together the three properties provide advertisers with cross-demographic and cross-language reach under a single parent, though Rocket News 24 itself remains the largest property by traffic and brand recognition.

Name

Rocket News 24

Legal name

SOCIO CORPORATION

Website

https://rocketnews24.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket News 24 is a Japanese online entertainment and lifestyle news platform operating under SOCIO CORPORATION in Tokyo, publishing 300+ articles monthly across food, gaming, manga, and lifestyle topics. It serves advertisers and consumers through sponsored articles, display, and video ads, reaching 13 million monthly unique users.

Ownership category

akta.pro rank

Product category

Online News & Lifestyle Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

News Streaming Platforms (MPACAAAF), Paid Social Media Buying (MPAAABAD), Game News & Reporting (Breaking News, Investigative) (MPAFAMAA)

Keywords

• Online news publishing
• Digital media advertising
• Sponsored content marketing
• Entertainment journalism
• Lifestyle content platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsored articles (リッシュ more specifically 記事広告): Rocket News 24 produces branded/sponsored editorial content for advertisers. The site offers three tiers of sponsored article plans: Regular Plan, Gold Plan, and Premium Plan. Advertisers can work with the editorial team to develop content that increases understanding of their products and reaches a broad audience.
2. Display advertising: Traditional banner and display ad placements on the Rocket News 24 website, sold as part of advertising packages.
3. Video advertising: Video ad placements, including a new short-video plan introduced in April 2026 for sponsored articles. Video content is distributed across five official social media accounts (Instagram, TikTok, YouTube, Facebook, X).
4. SoraNews24 (English version) advertising: Sponsored articles for the inbound/international audience English site SoraNews24, reaching 300万 monthly unique users and 550万 monthly PV, primarily American and English-speaking readers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Rocket News 24 is a Japanese online news and lifestyle media platform that publishes 300+ original articles per month across food, gaming, manga, lifestyle, travel, and entertainment categories. The company monetizes its audience of 13 million monthly unique users and 50–60 million monthly page views through advertising products including sponsored articles (Regular/Gold/Premium tiers), display ads, and video ads distributed across its own website and five social media platforms. It also operates the English-language sister site SoraNews24 for inbound tourism and international audiences, and the women's-focused Pouch sub-brand.

Product overview

Rocket News 24 operates as a Japanese entertainment and news publishing platform featuring content across food, gaming, manga, lifestyle, and knowledge categories. The core offering is the Rocket News 24 website itself, complemented by the English-language SoraNews24 for international audiences and Pouch for female readers. The company generates revenue through advertising services including sponsored articles (with Regular, Gold, and Premium tiers), display advertising, and video advertising, with short video distribution capabilities across major social platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SoraNews24: English-language version of Rocket News 24 targeting international audiences interested in Japanese content, operating as an inbound tourism media platform.

Products and services

• Rocket News 24 Japanese online news and lifestyle media platform reaching 13 million monthly unique users and 50–60 million monthly page views, publishing original editorial articles in food, gaming, manga, lifestyle, travel, and entertainment for urban-dwelling Japanese consumers.
• SoraNews24 English-language version of Rocket News 24 reaching 3 million monthly unique users and 5.5 million monthly page views, primarily American and English-speaking readers (44% aged 25–34, 62% male) including inbound tourists, with content covering Japanese food, culture, travel, gaming, electronics, and fashion.
• Pouch [ポーチ] Women's-focused media brand operated as a sister property to Rocket News 24, targeting female readers and offering advertising placement inventory.
• Sponsored Articles (記事広告) Branded editorial advertising service where advertisers collaborate with Rocket News 24's editorial team to develop promotional articles integrated into the site's editorial style, offered in three tiered plans (Regular, Gold, Premium) with enhanced distribution including short-video content on social channels.
• Display Advertising Banner and display advertising placements sold across the Rocket News 24 website as part of advertising packages targeting the site's audience of 13 million monthly unique users.
• Video Advertising Video advertising placements on Rocket News 24, including a short-video plan introduced in April 2026 distributed across the company's five official social media accounts.

Quantifiable outcome

• 13 million monthly unique users
• +5 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Yahoo! JAPANcoreGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles are distributed through the Yahoo! JAPAN news platform, reaching Yahoo! JAPAN's massive user base and driving additional traffic to the Rocket News 24 site.
• SmartNewscoreGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through SmartNews app. The partnership has been recognized by SmartNews through 3 consecutive Reader Vote Awards (2020-2022).
• グノシー (Gunosy)minorGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through the グノシー news aggregation platform.
• LINE NEWSminorGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through the LINE NEWS platform.
• msn JapanminorGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through the msn Japan news platform.
• exciteニュースminorGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through excite news platform.
• BIGLOBEニュースminorGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through BIGLOBE news platform.
• マーキースタイル (docomo)minorGTM or Marketing PartnerContent syndication partnership — Rocket News 24 articles distributed through the マーキースタイル series on docomo's platform.
• BUSINESS INSIDERcoreGTM or Marketing PartnerSoraNews24 (English version of Rocket News 24) provides content to BUSINESS INSIDER, reaching international business and lifestyle audiences with Japan-focused articles.
• Japan TodayminorGTM or Marketing PartnerSoraNews24 content syndicated to Japan Today search results and article pages.
• All About JapanminorGTM or Marketing PartnerSoraNews24 content provided to All About Japan, an English-language guide platform for visitors to Japan.
• LIVE JAPANminorGTM or Marketing PartnerSoraNews24 content featured on LIVE JAPAN, an English-language platform helping international visitors discover Japanese destinations and experiences.
• Pouch [ポーチ]minorOthersRocket News 24's parent company SOCIO CORPORATION also operates Pouch, a media brand targeting female audiences. Both properties are available for advertising placement.
• SoraNews24coreOthersEnglish-language sister site of Rocket News 24, operated by SOCIO CORPORATION. Targets inbound tourists and international audiences. Provides international advertising reach as a separate product offering from Rocket News 24.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Impress Watch: Established Japanese tech and digital-media news network (part of Impress Group). Competes for the same advertiser base in the Japan tech/lifestyle vertical but with deeper B2B tech coverage and a longer publishing history.
• ITmedia: Major Japanese tech/business news portal operated by ITmedia Inc. Overlaps with Rocket News 24 on tech and digital-lifestyle coverage but at significantly larger scale and with a broader B2B tech focus.

Direct peers

• GIGAZINE: Long-running independent Japanese tech, lifestyle, and entertainment news site with similar editorial style and advertising-supported business model. Closest direct comp in terms of scope (food/gaming/lifestyle mix) and audience (Japan tech-savvy consumers).
• KAI-YOU: Japanese digital media covering culture, entertainment, lifestyle, and trending topics with a similar light editorial voice. Closely comparable on content mix (entertainment, manga, lifestyle) and target audience (urban 20s-30s consumers).
• Daily Portal Z: Long-running Japanese webzine with a quirky, hands-on editorial style that produces lifestyle, food, and observation-driven articles. Comparable on editorial philosophy ('physically verify content') and loyal-niche audience, though smaller in scale.

Regional players

• All About Japan: English-language inbound-tourism media platform that syndicates SoraNews24 content. Comparable on target audience (English-speaking visitors to Japan) and inbound-tourism advertiser base, providing direct overlap on the SoraNews24 monetization side.
• LIVE JAPAN: English-language Japan tourism and travel media platform operated by JTB. Direct SoraNews24 syndication partner; comparable on inbound-tourism content and English-language audience reach.
• Japan Today: English-language Japan news and lifestyle site that syndicates SoraNews24 content. Overlaps on the inbound-tourism and English-speaking Japan-interest audience, with comparable advertiser offerings.

Emerging players

• BuzzFeed Japan (now Lukeward): Originally US-origin digital media brand operating in Japan with listicle-style entertainment and lifestyle content. Comparable on light, viral, share-driven editorial style and social-media-led distribution.
• Mogura VR: Japanese digital media focused on entertainment, games, and emerging consumer tech. Comparable on the gaming/entertainment vertical and the 'thoroughly tested' editorial approach, though much smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RocketNews24
• YouTubeyoutube.com/user/rocketnews24
• Facebookfacebook.com/RocketNews24
• Instagraminstagram.com/rocketnews24ja
• TikToktiktok.com/@rocketnews24
• LinkedInlinkedin.com/company/3547570

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket News 24