What Armstrong Plumbing and Electric does

Armstrong Plumbing, Air, and Electric is a family-owned service and installation company headquartered in Lubbock, Texas, operating continuously since 1934 across four generations of the founding family. The company delivers residential and commercial plumbing, HVAC, electrical, sheet metal fabrication, and commercial construction/design-build services across 20-plus cities in West Texas, anchored by Lubbock and extending to Amarillo, Abilene, Big Spring, and other regional markets. It holds Texas state licenses for plumbing (TPL M-17317), air conditioning (TACL A80819E), and electrical contracting (TECL 32611), is an EPA Lead-Safe Certified Firm, and maintains a Lennox Premier Dealer relationship for HVAC equipment.

The business is built on a multi-trade service model rather than a single-product offering. Field technicians are dispatched from fully stocked service trucks with 24/7 emergency availability, supported by an online Instant Quote tool for HVAC, a recurring ASAP membership maintenance program (The Works, HVAC Tune-Up, Plumbing Inspection, Electrical Inspection tiers), and third-party financing options including 0% APR offers. Technical capabilities include camera-based sewer inspection, hydro-jetting, electronic leak detection using acoustic and thermal methods, BIM/3D modeling and laser-guided layout for commercial construction, and in-house sheet metal prefabrication. The 90-plus-year brand, 125+ employees, and 914-day zero recordable safety accident streak position the company as the incumbent trade-services provider in its market.

Revenue is generated through professional services (plumbing, HVAC, electrical, commercial construction), hardware sales (custom sheet metal), and subscription recurring revenue (ASAP maintenance memberships). The customer base is horizontally segmented across residential homeowners and commercial businesses (including healthcare, education, industrial, and retail), with the Lubbock owner-occupied residential segment as the primary market. No public financial disclosures are available; the company is privately held with no institutional investors, no parent company, and no funding rounds.

Name

Armstrong Plumbing and Electric

Legal name

Armstrong Plumbing Air and Electric

Website

https://bettercallarmstrong.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Armstrong Plumbing, Air, and Electric is a family-owned provider of plumbing, HVAC, electrical, sheet metal fabrication, and commercial construction services serving residential and commercial customers across Lubbock and West Texas since 1934.

Ownership category

akta.pro rank

Product category

Plumbing, HVAC, and Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)

akta.pro secondary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Residential plumbing services
• Commercial HVAC services
• Electrical contractor services
• Sheet metal fabrication
• Design-build construction

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Plumbing Services: Revenue from residential and commercial plumbing services including drain cleaning, water heater repair/installation, leak detection, slab leak repair, sewer line repair, gas line services, and fixture installation. Services available 24/7 for emergencies.
2. HVAC Services: Revenue from heating and cooling services including AC repair, furnace maintenance, heat pump installation, central air installation, indoor air quality solutions, and commercial HVAC. Lennox Premier Dealer status enables sales of Lennox equipment.
3. Electrical Services: Revenue from electrical services including panel upgrades, wiring, lighting installation, generator services, surge protection, and commercial electrical work for businesses.
4. Commercial Construction & Design-Build: Full-service commercial MEP (Mechanical, Electrical, Plumbing) construction from pre-construction planning through post-construction evaluation. Uses BIM technology and prefabrication for complex commercial projects.
5. Sheet Metal Fabrication: Custom sheet metal fabrication for residential, commercial, and industrial applications including custom stove hoods, countertops, commercial kitchen equipment, HVAC ductwork, and automotive sheet metal.
6. ASAP Maintenance Plans: Armstrong Service Agreement Plan (ASAP) membership program providing regular maintenance and exclusive 10% discounts on repairs. Multiple tiers available including 'The Works', HVAC Tune-Up Plan, Plumbing Inspection Plan, and Electrical Inspection Plan. Provides recurring revenue stream.
7. Financing Services: Facilitates customer purchases through financing options including 0% APR options and low monthly payments on approved credit. Partner likely provides the financing; Armstrong benefits through increased conversion on larger jobs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Armstrong is a licensed service and installation company that sells and delivers plumbing, HVAC, and electrical services for residential and commercial customers in Lubbock and West Texas, available 24/7 for emergencies. The company also produces custom sheet metal fabrication and executes full design-build commercial MEP construction using BIM modeling and prefabrication. Ancillary paid offerings include the ASAP (Armstrong Service Agreement Plan) subscription maintenance program and 0% APR financing for larger HVAC and equipment projects.

Product overview

Armstrong Plumbing, Air, and Electric is a family-owned service company offering a comprehensive suite of home and business services spanning five core areas: Plumbing Services, Air & HVAC Services, Electrical Services, Sheet Metal Fabrication, and Commercial Construction & Design-Build. The company operates as a single unified service offering rather than a software platform, providing residential and commercial solutions through licensed technicians. Additional offerings include an ASAP (Armstrong Service Agreement Plan) maintenance program with tiered tiers (The Works, HVAC Tune-Up, Plumbing Inspection, Electrical Inspection), 24/7 emergency services, generator installation and service, an online Instant Quote tool for HVAC pricing, and the Feel the Love community outreach program in partnership with Lennox. Armstrong serves as a Lennox Premier Dealer and works with major brands including Trane, Carrier, Mitsubishi, Daikin, Generac, Kohler, Navien, Rinnai, and Rheem.

Differentiator

Problem solved

Functional benefit

Brands

• ASAP (Armstrong Service Agreement Plan): Armstrong Service Agreement Plan - a maintenance membership program offering priority service, repair discounts, and regular inspections for HVAC, plumbing, and electrical systems
• Feel the Love

Products and services

• Plumbing Services

Quantifiable outcome

• 0% APR financing available on approved credit
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lennox (Feel the Love Program)coreGTM or Marketing Partner · 1 October 2025Armstrong is a Lennox Premier Dealer and annual participant in the Lennox Feel the Love program. Each October, Armstrong partners with Lennox to gift a brand-new heating and cooling system completely free to one deserving Lubbock neighbor. Nominations run May 1 through August 31 with free installation during the second week of October. Since 2009, the program has supported 3,100+ families across 47 U.S. states and Canadian provinces.
• PayzerminorGTM or Marketing PartnerThird-party online payment processing partner enabling customers to pay bills online through a secure portal at payzer.com.
• Lennox (Premier Dealer)coreChannel Partner/ Reseller/ DistributorArmstrong is a Lennox Premier Dealer, authorized to sell, install, and service Lennox HVAC products including heat pumps, furnaces, and air conditioners. Featured Lennox products include the EL18KSLV Slim Fit Heat Pump and other Lennox systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoolToday: Regional residential and commercial HVAC, plumbing, and electrical service company serving the southeastern U.S. with a similar one-stop shop multi-trade model and significant technician base, comparable to Armstrong's regional full-service positioning.
• Lee Company: Family-owned multi-trade residential and commercial HVAC, plumbing, and electrical services company based in Tennessee. Directly comparable to Armstrong in multi-service offering, in-house sheet metal fabrication, and large regional service area; widely cited as a benchmark family-owned MEP services firm.
• ABC Plumbing, Heating & Cooling: Mid-sized multi-trade residential and light commercial plumbing, HVAC, and electrical services company in the central U.S. Comparable multi-trade service model and family/employee-owned structure.
• Callaway's Heating, Air & Electrical: Multi-trade residential and commercial HVAC, plumbing, and electrical services company in the southeastern U.S. Similar three-trade combination and family-owned positioning to Armstrong's Lubbock operation.
• Strada Services: Multi-trade residential and commercial HVAC, plumbing, and electrical services company in the U.S. with similar one-stop shop model, recurring maintenance plans, and family/private-equity backed growth trajectory.

Broad incumbents

• Roto-Rooter: Largest North American plumbing and drain cleaning franchise with added HVAC and water cleanup services. A broad incumbent that competes in the same residential plumbing/HVAC service category as Armstrong but at national scale with private-equity backing.
• Carrier Residential: Major HVAC OEM with a dealer network across the U.S. including West Texas. While not a direct competitor to Armstrong's service business, Carrier's dealer economics, product roadmap, and rebate programs directly affect Armstrong's HVAC service offering.
• Mr. Rooter Plumbing: National plumbing franchise owned by Neighborly that also offers HVAC and related services. Comparable in plumbing service focus and multi-trade expansion, but operates as a franchise network with much broader geographic reach than Armstrong.

Others

• Lennox (Lennox International): Major HVAC equipment manufacturer for which Armstrong is a Premier Dealer. While not a direct competitor, Lennox is a key ecosystem partner whose product portfolio, dealer program economics, and Feel the Love initiatives directly shape Armstrong's competitive offering.

Emerging players

• Plumbing Today (regional M&E contractors): Aggregator-style platform connecting homeowners to local plumbing, HVAC, and electrical contractors. An emerging digital marketplace that competes for the same residential customer intent as Armstrong's website and online scheduling tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ArmstrongServ

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armstrong Plumbing and Electric