Payzer
Payzer, rebranded as WEX Field Service Management (WEX FSM), provides cloud-based field service management software for SMB residential contractors in HVAC, plumbing, electrical, and roofing. The platform unifies scheduling, dispatch, mobile payments, QuickBooks sync, and embedded Synchrony financing for 35,000+ contractors.
- Company typePrivate
- Founded2012
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Payzer does
Payzer, now operating as WEX Field Service Management (WEX FSM) following its acquisition by WEX Inc. and September 2025 rebrand from the prior Payzerware product name, is a cloud-based field service management (FSM) software platform purpose-built for small and mid-market residential contractors in the trades — primarily HVAC, plumbing, electrical, and roofing. The platform unifies back-office management, field operations, client experience, and financial reporting into a single workflow, with core features including scheduling and dispatch, real-time technician location tracking, mobile invoicing and payments, professional proposal generation, recurring payment plans, advanced reporting dashboards, and seamless QuickBooks synchronization. Since its founding in 2012, the platform has accumulated a base of more than 35,000 contractor customers and is marketed under the tagline "Powering the Trades Since 2012."
The product's strategic differentiator is a natively embedded Synchrony consumer financing integration (announced June 18, 2025), which offers 33 promotional financing plans, digital pre-qualification, and instant credit decisions directly within the contractor workflow — a capability few direct competitors match. The company monetizes through a quote-based SaaS subscription model billed monthly, supplemented by integrated payment processing and financing facilitation revenue. Go-to-market is primarily sales-led through a demo-driven conversion funnel ("Book a Demo," "Get a Demo," "Schedule Your Demo") targeting SMB and mid-market contractors, with a secondary self-serve trial sign-up path and channel leverage from the Synchrony home improvement dealer network and Ferguson Ventures' contractor relationships. Payzer is led by founder/CEO Joe Giordano, co-founder/President Doug Little, CTO Brad Pritchard, COO Chris Halligan, and CFO Andy Bach, operating from Charlotte, NC with 51–100 employees.
Payzer firmographics
Firmographics- Name
- Payzer
- Legal name
- Payzer LLC
- Website
- https://payzer.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Payzer, rebranded as WEX Field Service Management (WEX FSM), provides cloud-based field service management software for SMB residential contractors in HVAC, plumbing, electrical, and roofing. The platform unifies scheduling, dispatch, mobile payments, QuickBooks sync, and embedded Synchrony financing for 35,000+ contractors.
- Ownership category
- akta.pro rank
Payzer industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Contractor Payroll, Invoicing & Payment Services (BPACAGAD), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where Payzer is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Payzer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Field Service Management Platform: Payzer/WEX FSM operates as a subscription-based SaaS platform charging contractors a recurring fee for access to its field service management software. Pricing is quote-based and not publicly disclosed, with tiers likely differentiated by team size and feature access. The platform also generates revenue through integrated payment processing and financing facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise/mid-market tiers for contractors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Payzer product offering
Product offeringCore offering
Payzer (now WEX Field Service Management / WEX FSM) sells a cloud-based field service management SaaS platform that organizes the entire contractor workflow — from scheduling and dispatch to invoicing, mobile payments, recurring billing, and QuickBooks sync — for residential trade contractors in HVAC, plumbing, electrical, and roofing. The platform embeds Synchrony consumer financing (33 promotional plans) so contractors can offer digital pre-qualification and instant credit decisions at the point of sale.
Product overview
Payzer operates as WEX Field Service Management (WEX FSM), an all-in-one field service management platform for contractors in the trades (HVAC, plumbing, electrical, roofing). The platform is built around a core product that organizes the entire contractor workflow from scheduling and dispatch to invoicing and payments. The offering includes integrated modules for Back Office, Field Operations, Client Experience, and Insight Management, along with an integrated financing add-on powered by Synchrony. The company was acquired by WEX and rebranded its Payzerware product to WEX FSM in September 2025. The platform serves 35,000+ contractors and has been powering the trades since 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- WEX Field Service Management (WEX FSM) An all-in-one cloud-based field service management SaaS platform for residential trade contractors in HVAC, plumbing, electrical, and roofing. It organizes the entire contractor workflow from scheduling and dispatch through invoicing and payments, with real-time technician location tracking, easy scheduling, mobile payments, recurring billing, QuickBooks sync, advanced reporting, and embedded consumer financing.
- Synchrony Financing Integration Embedded Synchrony consumer financing capability within the FSM platform enabling residential trade contractors to offer customers digital pre-qualification, instant credit decisions, and 33 promotional financing options for home improvement projects at the point of sale.
Quantifiable outcome
- Contractors grew revenue by ~$500,000 in one year without adding new staff by switching to WEX FSM
- +1 more outcomes
Companies that use Payzer
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Payzer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Payzer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- WEX Inc. (Parent Company)flagshipPayzerware (the original Payzer product) was rebranded to WEX Field Service Management (WEX FSM) in September 2025. As a WEX Inc. company, WEX FSM leverages WEX's corporate infrastructure, expense management expertise, and brand. WEX Inc. (NYSE: WEX) is a fleet payments provider with significant scale, though the Payzer acquisition has faced activist investor criticism (Impactive Capital) citing poor stock performance and acquisition-related concerns.
- SynchronycoreSynchrony and Payzer announced a partnership on June 18, 2025 to integrate Synchrony's consumer financing options directly into Payzer's field service management platform for residential contractors. The integration enables contractors to offer customers seamless digital financing, pre-qualification, and instant credit decisions for home improvement projects within a single platform. Contractors can access Synchrony's suite of 33 promotional financing options. According to Synchrony's Major Purchase Study, 75% of surveyed dealers reported that offering Synchrony financing increased their average sales.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Payzer competitors and assessment
Company assessmentDirect peers
- Kickserv: Field service management software for small to mid-sized service businesses across HVAC, plumbing, electrical, and similar trades. Direct SMB-focused competitor with comparable scheduling, invoicing, and customer management capabilities.
- ServiceTitan: Largest vertical SaaS platform for the trades, with deep focus on HVAC, plumbing, electrical, and other residential service contractors. Closest direct competitor to WEX FSM, with significantly larger scale, capital, and brand presence in the same verticals.
- Housecall Pro: Field service management SaaS for residential and commercial home service businesses, covering HVAC, plumbing, electrical, cleaning, and similar trades. Direct competitor targeting the same SMB contractor customer base as WEX FSM.
- Jobber: Field service management software for home service businesses, with strong penetration among HVAC, plumbing, and similar trades. Direct competitor to WEX FSM in the SMB contractor segment, with broader geographic reach including Canada, the UK, and Australia.
- FieldEdge: HVAC, plumbing, and electrical field service management software targeting residential contractors. Closely comparable to WEX FSM in vertical focus, customer segment, and core FSM workflow coverage.
- Workiz: Field service management platform built for home service businesses including HVAC, plumbing, electrical, and appliance repair. Direct competitor in the SMB trades segment with overlapping scheduling, dispatch, and payments functionality.
Emerging players
- Buildertrend: Construction project management and field service software targeting residential builders, remodelers, and specialty contractors. Adjacent competitor with partial overlap in the roofing and trades verticals, but oriented more toward project-based than recurring service workflows.
Broad incumbents
- ServiceMax (PTC): Field service management platform for asset-intensive and industrial service operations, now part of PTC. Broader incumbent offering overlapping scheduling, dispatch, and work-order capabilities, but focused on complex enterprise service organizations rather than SMB trades contractors.
- Salesforce Field Service: Field service management module within the Salesforce platform, serving large enterprise service organizations across multiple industries. Broad incumbent with overlapping scheduling, dispatch, and mobile workforce capabilities, but not specialized for SMB trades contractors.
- Microsoft Dynamics 365 Field Service: Field service management solution within the Microsoft Dynamics 365 ERP/CRM suite, targeting mid-market and enterprise service operations. Broad incumbent with scheduling, dispatch, and resource optimization capabilities, but generally oriented to larger organizations than WEX FSM's SMB trades base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Payzer social profiles
Digital presencePayzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payzer leadership team
Management profileNumber of profiles
Profiles5 records
Payzer funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payzer
What does Payzer do?
Payzer (now WEX Field Service Management / WEX FSM) sells a cloud-based field service management SaaS platform that organizes the entire contractor workflow — from scheduling and dispatch to invoicing, mobile payments, recurring billing, and QuickBooks sync — for residential trade contractors in HVAC, plumbing, electrical, and roofing. The platform embeds Synchrony consumer financing (33 promotional plans) so contractors can offer digital pre-qualification and instant credit decisions at the point of sale.
Is Payzer a public or private company?
Payzer is a private company. It is classified as corporate owned and is currently operating.
When was Payzer founded?
Payzer was founded in 2012. It employs 51 to 100 people.
Where is Payzer based?
Payzer is headquartered in Charlotte, United States, in the North America region.
How does Payzer make money?
One revenue line is on record: saaS Subscription - Field Service Management Platform.
Who are Payzer's main competitors?
Direct peers on record are Kickserv, ServiceTitan, Housecall Pro, Jobber, FieldEdge and Workiz. Buildertrend is listed as an emerging player. Broad incumbents are ServiceMax (PTC), Salesforce Field Service and Microsoft Dynamics 365 Field Service.
Does Payzer have an API?
No public API is recorded for Payzer.
What industry is Payzer in?
Payzer's product category is Field Service Management Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of BPACAGAD, Contractor Payroll, Invoicing & Payment Services. Its NAICS code is 5614 and its SIC code is 7372.