truCX
truCX is a Microsoft Power Platform-based CX discovery platform that helps enterprise technology buyers and advisory firms align stakeholders, run structured discovery, and produce actionable business requirements via modular tools and consulting services.
- Company typePrivate
- Founded2023
- HeadquartersExton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What truCX does
truCX is a privately-held LLC founded in 2023 and headquartered in Exton, Pennsylvania. The company sells a purpose-built discovery platform, built natively on Microsoft Power Platform (PowerApps and Power BI), that helps enterprise technology buyers and CX consultants align stakeholders, surface cross-functional insights, and generate actionable business requirements across AI readiness, technology capability baselining, and future-state digital planning.
The product is modular, comprising truView (dashboard for subscription and journey management), truMoments (design-thinking-driven capability baselining and journey tracking), truInsights (BI scorecards, sentiment analysis, and phasing charts), and truWorkspace Hub (ROI calculators, deep-dive discovery templates, and CX business outlines). The platform is complemented by truConsulting professional services and CX Workshops for hands-on transformation support, with SSO via Microsoft, Google, or LinkedIn.
truCX generates revenue through a $10,000 one-time Engage license (30-day access, up to 10 concurrent users) and an Elite subscription at $249 per user per month (or $2,690 per user per year with a 10% pre-pay discount). Go-to-market is sales-led and partner-enabled: direct demos and inside sales are supplemented by a white-label and referral partner program that includes Elite CX, AdvisoryHub, and SenderoCloud. Microsoft is a core technology partner, with PowerApps and Power BI licenses bundled into subscription tiers.
truCX firmographics
Firmographics- Name
- truCX
- Legal name
- truCX, LLC
- Website
- https://trucx.net
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- truCX is a Microsoft Power Platform-based CX discovery platform that helps enterprise technology buyers and advisory firms align stakeholders, run structured discovery, and produce actionable business requirements via modular tools and consulting services.
- Ownership category
- akta.pro rank
truCX industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where truCX is headquartered
LocationHeadquarters
- HQ city
- Exton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
truCX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Elite Plan: Recurring per-user subscription at $249/month or $2,690/year (10% annual discount). Includes full platform access with truWorkspace Hub, ROI templates, deep dive discovery, advanced BI outcomes, account management, and 1 hour of CX consulting. Microsoft PowerApps and Power BI licenses included.
- One-Time License - Engage Plan: One-time fee of $10,000 for 30-day access with up to 10 concurrent users. Includes online onboarding, truInsights BI outcomes, CX frameworks, truMoments and journeys, and truView dashboard. Installation fee may apply.
- Professional Services - truConsulting: Consulting services including coaching, supplier alignment, brainstorming, workshops, deep dive discovery, and supplier selection. Billed separately from platform subscriptions.
- White Label / Referral Partner Revenue: Channel partners (white label and referral) leverage truCX platform to deliver CX services to their clients, generating revenue through reselling or embedding the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Engage - One-time 30-day access for teams |
| Per seat | Monthly | Elite - Full platform per user subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
truCX product offering
Product offeringCore offering
truCX is a purpose-built discovery platform built on Microsoft Power Platform that helps technology buyers align stakeholders, simplify planning, and turn insights into clear, actionable requirements. The offering combines a modular SaaS platform (with truView, truMoments, truInsights, and truWorkspace Hub capabilities) with advisory services (truConsulting) and structured CX workshops for technology buying organizations and the advisory firms that serve them.
Product overview
truCX is a unified discovery platform with a modular architecture comprising core platform and integrated modules. The core truCX Platform provides the foundational discovery engine for technology buyers. Surrounding it are four key modules: truView (dashboard for subscription and journey management), truMoments (design-thinking-driven capability baselining and journey management), truInsights (advanced BI analytics with scorecards and sentiment analysis), and truWorkspace Hub (centralized workspace with ROI templates and discovery resources). The platform is complemented by truConsulting professional services and CX Workshops for hands-on training and strategy execution.
Differentiator
Problem solved
Functional benefit
Brands
- truConsulting: Consulting services for enhancing technology transformation strategy
- truView
- truMoments
- truInsights
- truWorkspace Hub
Products and services
- truCX Platform Modular discovery and alignment software built natively on Microsoft Power Platform, helping enterprise technology buyers align stakeholders, capture journey moments, surface insights, and centralize workspace collaboration. Sold through two pricing tiers: a fixed-fee 30-day Engage engagement ($10,000) and a per-seat Elite subscription ($249/user/month or $2,690/user/year).
- truConsulting
Quantifiable outcome
- Discovery time reduced from months to days
- +1 more outcomes
Companies that use truCX
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
truCX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
truCX partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- MicrosoftcorePower platform partnership leveraging Microsoft PowerApps and Power BI. The platform is 'powered by Microsoft' and built on Microsoft's Power Platform which 'democratizes app development, automation, and data analytics.' Licenses for PowerApps and Power BI are included with Engage and Elite plans.
- Elite CXflagshipReferral partner using truCX for customer discovery and requirements gathering. President Todd Gorringe states truCX is 'a complete game changer' enabling real-time customer needs identification, streamlined discovery, and demonstrating CX investment value in days instead of months.
- AdvisoryHubflagshipManaging Partner John Maylath reports truCX 'completely elevated how we engage with clients' providing data-rich insights for client prioritization and investment decisions. AdvisoryHub introduces truCX to customers who gain clarity and confidence in decision-making.
- SenderoCloudminorManaging Partner Mike Kotze provided testimonial praising truCX's consulting practice and client-centric approach for CX optimization and technology decisioning.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
truCX competitors and assessment
Company assessmentDirect peers
- Smaply: Smaply is a customer journey mapping and stakeholder management tool with persona, journey map, and service blueprint functionality. It is the closest direct peer to truCX's truMoments and journey baselining capabilities, targeting a similar mid-market enterprise buyer.
- Touchpoint Dashboard: Touchpoint Dashboard is a customer journey mapping and CX management tool that helps organizations visualize and manage customer interactions. It is a direct competitor in the journey mapping and CX discovery niche.
Broad incumbents
- Qualtrics: Qualtrics is the leading enterprise experience management platform spanning CX, EX, and product analytics. It overlaps with truCX's CX discovery, journey baselining, and sentiment analysis capabilities, but operates at vastly larger scale with a much broader research-grade survey and analytics suite.
- InMoment: InMoment is a CX intelligence platform combining voice of customer, journey analytics, and AI-driven insights. Like truCX, it emphasizes turning customer data into actionable decisions, but it is a mature enterprise suite with significantly more implementation depth.
- Microsoft Dynamics 365 Customer Insights: Microsoft Dynamics 365 Customer Insights is a first-party Microsoft product that operates inside the same Power Platform ecosystem as truCX. As truCX's parent platform vendor, Microsoft is both a partner and a potential competitor for enterprise CX decisioning workloads.
- Clarabridge (now part of Qualtrics): Clarabridge provides customer feedback analytics and sentiment analysis, which parallels truCX's truInsights module. It is included as a comparable analytics-focused CX player whose functionality maps to truCX's BI outcomes.
- ServiceNow Customer Service Management: ServiceNow offers enterprise service management with customer journey and process discovery capabilities. It is a broader enterprise platform whose process and case management modules overlap with truCX's discovery and journey baselining functionality.
- Forsta: Forsta is a CX and enterprise experience research platform offering surveys, journey mapping, and advanced analytics. It targets the same enterprise CX transformation buyer and overlaps with truCX's journey management and sentiment analysis features.
- Medallia: Medallia is an enterprise CX platform providing experience intelligence, journey analytics, and sentiment analysis. It competes for the same enterprise CX transformation budget as truCX but delivers a global, multi-product SaaS suite versus truCX's Power Platform-based discovery specialization.
- Marigold Engage: Marigold Engage is a customer experience and marketing platform offering customer journey mapping and analytics. It competes for the same enterprise CX buyer and supports similar stakeholder alignment and journey visualization use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
truCX social profiles
Digital presencetruCX financial estimates
Financial estimateRevenue estimate
Valuation estimate
truCX leadership team
Management profileNumber of profiles
Profiles2 records
truCX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
truCX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about truCX
What does truCX do?
truCX is a purpose-built discovery platform built on Microsoft Power Platform that helps technology buyers align stakeholders, simplify planning, and turn insights into clear, actionable requirements. The offering combines a modular SaaS platform (with truView, truMoments, truInsights, and truWorkspace Hub capabilities) with advisory services (truConsulting) and structured CX workshops for technology buying organizations and the advisory firms that serve them.
Is truCX a public or private company?
truCX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was truCX founded?
truCX was founded in 2023. It employs 1 to 10 people.
Where is truCX based?
truCX is headquartered in Exton, United States, in the North America region.
How does truCX make money?
Four revenue lines are on record. Subscription - Elite Plan is the primary driver. The others are one-Time License - Engage Plan, professional Services - truConsulting and white Label / Referral Partner Revenue.
Who are truCX's main competitors?
Direct peers on record are Smaply and Touchpoint Dashboard. Broad incumbents are Qualtrics, InMoment, Microsoft Dynamics 365 Customer Insights, Clarabridge (now part of Qualtrics), ServiceNow Customer Service Management, Forsta, Medallia and Marigold Engage.
Does truCX have an API?
No public API is recorded for truCX.
What industry is truCX in?
truCX's product category is Customer Experience Management Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 513210 and its SIC code is 7372.