Body Renew Alaska
Body Renew Alaska is a privately held Anchorage-based fitness company operating two 24/7 gym locations offering tiered bi-weekly memberships, ISSA-certified personal training, InBody body composition tracking, and a coaching-led onboarding program for individual Anchorage residents.
- Company typePrivate
- Founded2007
- HeadquartersAnchorage, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Body Renew Alaska does
Body Renew Alaska, operating as Body Renew LLC (incorporated in Alaska, USA), is a privately held fitness company that opened its first Anchorage location in 2007 and has since grown to a two-location footprint with a third location announced. The company's flagship at 10325 Old Seward Highway was joined in 2024 by the BR Fitness East Anchorage location at 7731 E Northern Lights Blvd, both offering 24/7 member access with staffed reception during posted hours.
The company's core product is a three-tier bi-weekly subscription membership (Basic at $19.99, Essential at $39.99, BR Signature at $49.99), supplemented by personal training add-ons starting at $39 per week, day/week/month passes ($20-$100), and small-group SMART Workouts. Every new membership includes the Start Strong Package (valued at $297), which bundles an InBody body composition scan, a coach success meeting, two personal training sessions, and a four-week coach-guided plan delivered through the Body Renew app. The technology stack centers on the proprietary Body By Design Workout System accessed via the Body Renew mobile application, paired with InBody hardware for body composition tracking. All personal trainers are ISSA-certified, with several holding additional credentials (StrongFirst, NASM, Weightlifting Fundamentals Specialist).
Body Renew's go-to-market is direct-to-consumer fitness services sold through physical gym locations in Anchorage, supported by website forms and phone sales. The customer base is overwhelmingly individual Anchorage residents seeking structured fitness programs with coaching, with a secondary corporate wellness segment served through a dedicated Corporate Wellness Director. Revenue is generated primarily through recurring bi-weekly membership fees with no long-term contracts, plus personal training and pass-through purchases. The company has received regional recognition including Alaska Business Magazine's "Best of Alaska Business" (2019) and a Municipality of Anchorage Wellness Partnership designation, and operates with a team of 11-50 employees across both locations.
Body Renew Alaska firmographics
Firmographics- Name
- Body Renew Alaska
- Legal name
- Body Renew LLC
- Website
- https://bodyrenewalaska.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Body Renew Alaska is a privately held Anchorage-based fitness company operating two 24/7 gym locations offering tiered bi-weekly memberships, ISSA-certified personal training, InBody body composition tracking, and a coaching-led onboarding program for individual Anchorage residents.
- Ownership category
- akta.pro rank
Body Renew Alaska industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Weight Loss & Body Transformation Training (HSADAAAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Body Renew Alaska is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Body Renew Alaska business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gym Membership Subscriptions: Recurring bi-weekly membership fees across three tiers (Basic, Essential, BR Signature) providing gym access, amenities, and optional coaching. Primary revenue stream with no long-term contracts.
- Personal Training Services: Additional personal training sessions and coaching sold to members. ISSA-certified trainers provide private training, SMART small-group sessions, and 1-on-1 coaching. Starts at $39 per week.
- Day/Week/Month Passes: One-time purchase day passes ($20), week passes ($25), and month passes ($100) for non-members seeking temporary gym access without membership commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | BR Signature - Best value plan with $0 enrollment and full coaching support |
| Subscription | Pay-as-you-go | Essential - Mid-tier plan with flexibility and built-in direction |
| Subscription | Pay-as-you-go | Basic - Entry-level gym access plan |
| Subscription | Pay-as-you-go | Start Strong Package - Free coaching onboarding |
| Unit Pricing | Pay-as-you-go | Day Pass - Single-day gym access |
| Unit Pricing | Pay-as-you-go | Week Pass - Seven-day gym access |
| Unit Pricing | Pay-as-you-go | Month Pass - 30-day gym access |
| Subscription | Pay-as-you-go | Personal Training Add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Body Renew Alaska product offering
Product offeringCore offering
Body Renew Alaska is a locally owned fitness center operating two locations in Anchorage, Alaska. It sells tiered gym memberships (Basic, Essential, BR Signature), private and semi-private personal training, 1-on-1 coaching, day/week/month passes, group fitness classes such as Zumba, InBody body composition scans, and corporate wellness partnerships tailored to Anchorage-area employers and residents.
Product overview
Body Renew Alaska is a results-driven, community-focused fitness company offering a tiered membership platform with three plans (Basic, Essential, and BR Signature) plus add-on services. The core offering includes 24/7 gym access with equipment (free weights, cardio machines, strength training), supplemented by personal training (Private Training, SMART Workouts, 1-on-1 Coaching), group fitness (Zumba classes), and body composition tracking (InBody Scans). Every new membership includes the Start Strong Package - a bundled coaching onboarding valued at $297. The company also offers flexible day/week/month passes for non-members and operates a Corporate Wellness Program for business partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- BR Fitness: East Anchorage gym location operating under the BR Fitness brand, part of the Body Renew family of Anchorage gyms.
Products and services
- Basic Membership
Quantifiable outcome
- Members have lost 30-65 lbs with documented before/after results
- +3 more outcomes
Companies that use Body Renew Alaska
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Body Renew Alaska technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Body Renew Alaska partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting, core and minor.
- Alaska Meal PrepsupportingPartnership providing ready-to-eat healthy meals available for pickup at Body Renew locations. Complements nutrition guidance services by making healthy meal options convenient for members.
- ISSA (International Sports Sciences Association)coreCertification body for Body Renew's personal trainers. All trainers are ISSA-certified professionals. Body Renew has required certified trainers since opening in 2007.
- Arctic HarvestminorLocal Alaska farm providing fresh produce delivery. Referenced in nutrition content for Alaskans seeking local fruits and vegetables.
- Johnny's ProduceminorLocal produce supplier in Alaska. Recommended as resource for fresh local produce to support gut health and nutrition.
- Alaskans OwnminorSeafood delivery service providing fresh wild Alaskan seafood. Supports Omega-3 nutrition recommendations by offering fresh fish delivery to Anchorage.
- All About Herbs (Wasilla)minorSupplement retailer in Wasilla, Alaska. Recommended by trainer Cristian Mendoza for Vitamin D3 and K2 supplements, Omega-3 products, and holistic supplementation guidance.
- Alaska Health FairsupportingCommunity health partnership providing wellness resources to Alaskans through health fair events and programs.
- Municipality of Anchorage Wellness ProgramsupportingOfficial wellness partner with the Municipality of Anchorage, providing employee wellness services and community health programs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Body Renew Alaska competitors and assessment
Company assessmentDirect peers
- Anytime Fitness: National franchised 24/7 gym chain with comparable small-format, coach-supported memberships. Directly competes for Anchorage individual and corporate fitness members seeking flexible, no-contract access.
- Planet Fitness: Largest low-cost gym chain in the US with presence in Anchorage. Competes at the budget end of the same membership ladder, putting pressure on Body Renew's Basic tier pricing.
- Orange Theory Fitness: Coach-led group personal training franchise with heart-rate-based workout programming. Closest comparable to Body Renew's SMART Workouts and 1-on-1 coaching model in target customer and pricing structure.
- Gold's Gym: Established national gym brand with multiple Anchorage-area locations offering memberships, personal training, and group classes. Competes across Body Renew's tiered membership and personal training lines.
- Crunch Fitness: Mid-tier national gym chain with tiered membership pricing (similar to Body Renew's Basic/Essential/Signature), group classes, and personal training. Competes for the same value-conscious, coaching-curious member.
- Chuze Fitness: Regional chain operating a similarly structured tiered membership with low monthly entry pricing. Direct competitor in the value-plus-coaching gym category Body Renew targets.
- Workout Anytime: 24/7 franchised gym chain with a similar no-contract, low-commitment model. Directly comparable in member experience (24/7 access, basic equipment, tanning) and pricing tier.
Broad incumbents
- LA Fitness: Large, established full-service gym operator with broader amenities (basketball courts, pools, kids' clubs). Competes in Anchorage for family and amenity-oriented members who might otherwise consider Body Renew's higher tiers.
Emerging players
- The Exercise Coach: Boutique 1-on-1 personal training concept with technology-assisted workouts and accountability. Comparable to Body Renew's coaching-led, results-focused value proposition at a smaller scale.
Regional players
- EOS Fitness: Regional multi-tier gym operator in the western US with comparable membership ladder and personal training upsell. Adjacent competitor model; not currently operating in Anchorage but represents a regional expansion analog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Body Renew Alaska social profiles
Digital presenceBody Renew Alaska financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Renew Alaska leadership team
Management profileNumber of profiles
Profiles7 records
Body Renew Alaska subsidiaries and ownership
Company hierarchySubsidiaries1 record
Body Renew Alaska funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Renew Alaska M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Renew Alaska
What does Body Renew Alaska do?
Body Renew Alaska is a locally owned fitness center operating two locations in Anchorage, Alaska. It sells tiered gym memberships (Basic, Essential, BR Signature), private and semi-private personal training, 1-on-1 coaching, day/week/month passes, group fitness classes such as Zumba, InBody body composition scans, and corporate wellness partnerships tailored to Anchorage-area employers and residents.
Is Body Renew Alaska a public or private company?
Body Renew Alaska is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body Renew Alaska founded?
Body Renew Alaska was founded in 2007. It employs 11 to 50 people.
Where is Body Renew Alaska based?
Body Renew Alaska is headquartered in Anchorage, United States, in the North America region.
How does Body Renew Alaska make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training Services and day/Week/Month Passes.
Who are Body Renew Alaska's main competitors?
Direct peers on record are Anytime Fitness, Planet Fitness, Orange Theory Fitness, Gold's Gym, Crunch Fitness, Chuze Fitness and Workout Anytime. LA Fitness is listed as a broad incumbent. The Exercise Coach is listed as an emerging player. EOS Fitness is listed as a regional player.
Does Body Renew Alaska have an API?
No public API is recorded for Body Renew Alaska.
What industry is Body Renew Alaska in?
Body Renew Alaska's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its NAICS code is 713940 and its SIC code is 7997.