Liveto

What Liveto does

Liveto (legal entity Liveto Group Oy) is a Finnish software company that provides a cloud-based event ticketing and event management platform for event organizers. Founded in 2014 and headquartered in Jyväskylä, Finland, the company has built and self-maintains its platform domestically and reports 99.997% system uptime, over €56 million in lifetime ticket sales processed, 1,000+ organizer customers, and 30,000+ events organized.

The platform unifies ticket sales (Lipunmyynti), event management (Tapahtumahallinta), access control (Kulunvalvonta), point-of-sale (Kassajärjestelmä), a mobile event app (Tapahtumasovellus), a webinar and virtual event platform (Webinaarialusta), dynamic seating maps (Katsomokartta), and an embedded white-label checkout product called Dropshop. Notable technical features include color-coded dynamic seating, real-time inventory and analytics, white-label brand control, and an emerging layer of AI-powered decision-support tools for organizers. The platform serves Finnish event organizers across verticals including museums, trade shows and expos, festivals and concerts, performance venues, theaters, sports events, professional associations, corporate and educational events, and public-sector projects.

Liveto operates a sales-assisted go-to-market with dedicated account managers segmented by event type (sports/festivals/theaters vs. trade shows/professional events) and a content-led demand generation engine comprising the 'Tapahtuman Pelikirja' (Event Playbook), Virtual and Hybrid Event Academies, a podcast, YouTube content, and extensive customer case studies. Revenue is generated through a combination of transaction fees on ticket sales, recurring subscriptions to platform modules, and professional services including consulting, webinar production, and filming and streaming. The company acquired Eventio Oy in 2024 as part of an explicit strategy to consolidate the Finnish event technology market and has stated plans to expand from Finland into the broader European market. Current disclosed headcount is 1-10 employees, and pricing is not publicly listed; customers request remote demos for custom quotes.

Name

Liveto

Legal name

Liveto Group Oy

Website

https://liveto.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Liveto (Liveto Group Oy) is a Finnish cloud-based event ticketing and management SaaS platform that unifies ticket sales, access control, POS, virtual events, and analytics for event organizers across museums, festivals, theaters, sports, and trade shows in Finland, with stated European expansion plans.

Ownership category

akta.pro rank

Product category

Event Ticketing and Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Event ticketing software
• Event management platform
• Virtual event solutions
• Access control systems
• Point of sale systems

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Ticket Sales Fees: Platform facilitates ticket sales for events; revenue generated through transaction fees on tickets sold through the platform. Over €56 million in tickets have been sold on the platform.
2. Software Subscription: Event organizers pay for access to the event management platform tools including ticketing, access control, POS, and communication features.
3. Professional Services: Training services, event consulting, webinar production, filming and streaming services for events.
4. Webinar and Virtual Event Platform: Separate virtual event platform and webinar package services for online and hybrid events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Liveto is a cloud-based event ticketing and management platform developed in-house in Finland. It unifies ticket sales, event management, access control, point-of-sale, attendee communication, and real-time analytics in a single system, and additionally offers a virtual event/webinar platform plus professional services such as event consulting, webinar production, and filming/streaming for organizers.

Product overview

Liveto is a comprehensive Finnish event ticketing and management platform offering a unified system for ticket sales, event management, access control, point-of-sale, and virtual/hybrid event capabilities. The platform comprises core products including Lipunmyynti (ticket sales system) and Tapahtumahallinta (event management), complemented by add-on modules such as Kulunvalvonta (access control), Kassajärjestelmä (POS system), Tapahtumasovellus (event app), Webinaarialusta (webinar platform), Webinaaripaketti (webinar production package), Kuvaus- ja striimauspalvelut (filming and streaming), Koulutuspalvelut (training and consulting), Dropshop (embeddable commerce), and Katsomokartta (seating chart). The platform is developed and maintained in-house in Finland, with AI integration for decision-making support. Liveto serves diverse industries including festivals, concerts, sports events, theaters, museums, trade shows, venues, organizations, businesses, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lipunmyynti (Ticket Sales System) Ticket sales system enabling online and embedded ticket purchasing with real-time inventory management, dynamic pricing, and branded checkout experiences, sold to event organizers as part of the Liveto platform subscription.
• Tapahtumahallinta (Event Management) Event management console covering event creation, scheduling, participant management, and real-time operational control for event organizers using the Liveto platform.
• Webinaarialusta (Virtual Event / Webinar Platform) Virtual event and webinar platform supporting live streaming, interactive features, virtual booths, networking tools, and branded event environments for online and hybrid events.
• Webinaaripaketti (Webinar Production Package) Webinar production package offering professional filming, streaming, and production services for virtual and hybrid events, sold as a paid professional service.
• Kuvaus- ja striimauspalvelut (Filming and Streaming Services) Professional filming and live streaming services for event content capture and distribution, offered to organizers as a paid professional service.
• Koulutuspalvelut ja tapahtumakonsultaatio (Training Services and Event Consulting) Training services and event consulting sold to organizers to help them succeed with their events, including free 15-minute consultations and structured advisory engagements.

Quantifiable outcome

• System processes over €56 million in ticket sales
• +3 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Eventio OycoreStrategic or Co-development Partner · 1 January 2024Liveto Group Oy acquired Eventio Oy, a ticket sales service provider. This acquisition is part of Liveto's strategy to consolidate the event technology market in Finland and aims to make the event industry more profitable.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster: World's largest primary ticketing platform; competes with Liveto for major Finnish venues and tours, offering broader geographic reach and artist relationships as a structural incumbent advantage.
• Eventbrite: Global self-serve event ticketing and management platform; broad incumbent competing for Finnish SMB and mid-market event organizers on the same core ticketing + registration functionality.
• Cvent: Enterprise event management and registration platform serving trade-show and corporate organizers — exactly the customer segment Liveto targets with its 'Trade Shows/Expos' vertical offering.
• Bizzabo: Enterprise event experience platform with registration, ticketing, and onsite tools; competes for mid-market and enterprise event organizers that Liveto also courts with its all-in-one positioning.
• Eventim (CTS Eventim): European live entertainment ticketing and venue operator; indirectly competes via ownership of Finnish incumbent Tiketti and provides a benchmark for pan-European scale that Liveto is aiming toward.

Direct peers

• Eventio Oy: Former direct Finnish ticketing competitor; now a wholly-owned subsidiary of Liveto Group Oy after the recent acquisition, illustrating the consolidation Liveto is executing.
• Tiketti: Finnish ticketing platform owned by Lippupiste/CTS Eventim; direct competitor in concert, festival, and theater ticketing across the same Finnish customer base as Liveto.
• Lippupiste: Finland's incumbent primary ticketing provider; competes head-to-head with Liveto for the same Finnish event organizers (festivals, sports, venues) using a similar ticketing + access-control stack.

Emerging players

• Hopin: Virtual and hybrid event platform; competes specifically with Liveto's Webinaarialusta and Webinaaripaketti for hybrid event organizers seeking integrated online + in-person tooling.

Regional players

• Holvi: Finland-rooted SMB financial tool with light ticketing/event features; an adjacent regional competitor in the Finnish small-organizer market where Liveto also self-serves SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Livetoevents
• Facebookfacebook.com/livetoevents
• LinkedInlinkedin.com/company/9396743
• Instagraminstagram.com/livetoevents
• Xx.com/livetosuomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liveto