Eventio Group

What Eventio Group does

Eventio Group, operating as Eventio Oy (Finnish business ID 1925337-4), is a Finnish browser-based SaaS ticketing and event management platform headquartered in Turku. The company provides event organizers — spanning theaters, cinemas, exhibition organizers, clubs, sports clubs, restaurants, concert organizers, festivals, cultural institutions, and government bodies — with tools to sell tickets online and on-site, run point-of-sale operations (Lippukassa), validate tickets via QR scanning (Lipunlukija), stream virtual events through YouTube and Vimeo integrations, and generate accounting-ready settlement reports.

The platform is built around a core browser-based ticketing system with add-on modules including a branded online store (Eventio-verkkokauppa), a streaming module (Striimi), culture and exercise benefit payment support (Smartum, ePassi, Eazybreak, Edenred), reporting, and a WordPress integration plugin (Eventio Connect). Payment processing is consolidated through Paytrail, which provides bundled access to all major Finnish online banks, Visa, Mastercard, MobilePay, and Apple Pay. The product carries no AI/ML capabilities; it is a conventional event commerce SaaS with payment, POS, and reporting modules.

Eventio's revenue model is purely transaction-based at €0.95 per ticket plus 2% of the purchase total, with no fixed costs or starting fees and no service or delivery fees for event visitors. Custom contract pricing is available for organizers selling over 5,000 tickets per year. Distribution is direct and self-service via eventio.fi, with a free demo account enabling product-led onboarding. Following a 2025 merger with Liveto, Eventio is now part of the larger Liveto group and its customer base is being transitioned gradually to Liveto's platform. Notable customers include YLE, Kansallisgalleria, Amos Rex, THL, S-PKO, Ruka Spring Break, and Kalevan kisat.

Name

Eventio Group

Legal name

Eventio Oy

Website

https://eventio.fi

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventio Group (Eventio Oy) is a Finnish browser-based SaaS ticketing and event management platform serving over 1,000 Finnish event organizers across theaters, sports, cultural institutions, and SMB venues, operating on a transaction-based pricing model and now part of the Liveto group following a 2025 merger.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Event ticketing software
• Event management platform
• Online ticket sales
• Point of sale system
• Virtual event streaming

Headquarters

HQ city

Kaarina

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based Ticket Sales: Eventio charges €0.95 per ticket sold plus 2% of the purchase total. No fixed costs or starting fees. This transaction-based model means event organizers can start selling without upfront investment, with costs scaling proportionally to sales volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eventio Group operates a browser-based ticketing and event management SaaS platform that enables Finnish event organizers to sell tickets online and at the door. The platform includes a customizable online ticket shop, an integrated point-of-sale system (Lippukassa) for door sales, QR-code ticket validation, virtual event streaming, and settlement reports suitable for accounting. Pricing is transaction-based at €0.95 per ticket plus 2% of the purchase total, with no fixed costs or starting fees.

Product overview

Eventio Group offers a unified ticketing and event management platform built around its core browser-based ticketing system. The platform provides event organizers with tools for online and door ticket sales, point-of-sale operations via Lippukassa, ticket validation through Lipunlukija, and virtual event streaming capabilities. Additional modules include an online store builder, culture/benefit payment integration, reporting tools, and a WordPress plugin (Eventio Connect) for website integration. Eventio merged with Liveto to expand its offering with more modern systems and extended customer service hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventio Browser-Based Ticketing System Core SaaS ticketing platform that lets event organizers set up events in minutes, create unlimited ticket types, sell tickets online through a branded ticket shop, monitor real-time sales, and generate settlement reports suitable for bookkeeping. Sold to Finnish event organizers such as theaters, festivals, sports clubs, and concert venues.
• Lippukassa Point-of-Sale Cash Register

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

One partnership is on record.

• LivetoflagshipStrategic or Co-development PartnerEventio has merged/unified with Liveto to offer event organizers even better tools for event sales and management. Eventio customers continue using the service normally and transition to Liveto's system gradually. The merger brings a more modern system, extended customer service hours (7 days a week), and better tools for event organization.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: Ticketmaster (Live Nation) is the global incumbent in primary ticketing for concerts, sports, and live entertainment. It competes with Eventio primarily for high-volume Finnish organizers and major tours/festivals, and represents the upper end of the scale ceiling Eventio could face if it expanded upmarket.
• See Tickets: See Tickets is a UK-rooted European ticketing platform serving festivals, concerts, and live events with branding, POS, and scanning capabilities. It is a comparable European broad incumbent for the organizer segments that overlap with Eventio's Finnish festival and concert business.
• Eventim: CTS Eventim is the leading European ticketing group with strong Nordic and DACH presence. It competes with Eventio for Finnish and pan-Nordic concert/festival organizers and offers a comparable full-stack ticketing + POS + access-control product portfolio.
• Eventbrite: Eventbrite is a global, broad-based event ticketing and discovery platform with PLG onboarding and a free demo model similar to Eventio's. While not localized to Finnish payment rails, it competes for the same SMB and mid-market organizer segments and is the most visible international benchmark for Eventio's product motion.

Direct peers

• Tickster: Tickster is a Nordic ticketing SaaS serving sports clubs, festivals, and concert organizers across Sweden, Norway, Denmark, and Finland. It competes head-to-head with Eventio in cross-border Nordic events and shares the SMB/mid-market organizer target customer.
• Billetto: Billetto (formerly Billetto AB) is a Scandinavian ticketing marketplace with self-service onboarding. It targets very small event organizers with a free/low-cost tier, making it a direct comparator for Eventio's SMB and self-serve tier.
• Liveto: Liveto is the merger partner and now parent company of Eventio. Both operate Finnish-market ticketing and event management SaaS for the same organizer segments; Eventio is being migrated onto Liveto's platform. They share customers, payment integrations (Paytrail), and now ownership.

Regional players

• Piletilevi: Piletilevi is the dominant Estonian/Baltic ticketing platform with a browser-based SaaS offering comparable to Eventio. While it serves a different country, it represents the same Baltic-Sea regional peer set that Eventio/Liveto could target for Nordic expansion.

Emerging players

• Tixel: Tixel is an emerging secondary-ticketing and event-tech platform that emphasizes anti-fraud and verified resale. While focused on resale, it overlaps with Eventio's QR validation and ticket-scanning module and represents a fintech/anti-fraud angle of competition.
• Hubilo: Hubilo is an emerging virtual-events platform with registration, ticketing, and streaming capabilities. It competes with Eventio's Striimi virtual-event module for organizers running hybrid or fully online events, particularly conferences and B2B shows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/eventiogroup
• Facebookfacebook.com/eventiofi
• LinkedInlinkedin.com/company/eventio-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventio Group