Iflorist

What Iflorist does

Iflorist, doing business as Eflorist, is a UK-based online flower and gifting retailer that has operated continuously in the British market since 1947 (originally under the Teleflorist brand). The platform enables consumers to order hand-delivered bouquets, same-day flowers, next-day flowers, letterbox flowers, flowers by post, luxury arrangements, and themed gift hampers, with delivery available UK-wide and to over 20 international countries. Order fulfillment is executed through a hybrid model combining a network of trusted local florists for hand-delivery and handcrafted arrangements with third-party couriers for nationwide and international shipping, while the digital storefront, pricing, merchandising, and order management sit on the eflorist.co.uk e-commerce platform with payment processing integrated across Mastercard, Visa, Maestro, American Express, PayPal, and Apple Pay.

The company's core technology stack is a consumer-facing e-commerce site with category architecture organized by occasion, price band, flower type, color, and delivery method, supported by an AI-powered chatbot for customer support and order assistance. Revenue is generated on a one-time transactional basis with bouquet prices segmented under £30, £30-£40, and over £40, complemented by promotional discounts of 5-15%, a Price Match Promise offering £5 credit, and a 7-day freshness guarantee. Marketing is executed through email/newsletter capture (10% off first order), SEO-optimized category pages, content marketing via a Green Thumb blog, organic social, and an affiliate partnership with Student Beans targeting the student demographic.

The business is privately held, headquartered in Romsey (United Kingdom), reports a headcount of 1-10, and shows no disclosed funding rounds, M&A activity, named management team, or financial statements in the available data. Strategic posture emphasizes occasion-based product extension (gift hampers, luxury roses, farm-to-door sourcing, letterbox delivery) and international reach over capital-intensive expansion.

Name

Iflorist

Website

https://iflorist.co.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Iflorist (DBA Eflorist) is a UK-based online flower and gift retailer, established in 1947, that sells bouquets, luxury arrangements, and gift hampers directly to consumers via its e-commerce platform, fulfilling orders through a local florist network and couriers across the UK and 20+ international countries.

Ownership category

akta.pro rank

Product category

Online Floral Retail

NAICS

Florists (45931), Florists (459310), Florists (4593)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Floral arrangements
• Same day delivery
• Gift hampers
• International flower delivery

Headquarters

HQ city

Romsey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Flower Sales: Eflorist generates revenue through direct one-time sales of flower bouquets and gift boxes to consumers via its online platform. Customers purchase individual products at various price points, with delivery fees included. The company also offers promotional discounts (5-15% savings) and a Price Match Promise to drive conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Iflorist operates an online flower and gift retail platform selling flower bouquets, arrangements, and gift hampers directly to consumers through eflorist.co.uk. The company fulfills orders via a network of trusted local florists and courier delivery services, offering same-day, next-day, hand-delivered, postal/letterbox, and international (20+ countries) delivery options. The catalogue is organised by occasion (birthday, anniversary, sympathy, etc.), price tier (under £30, £30-£40, over £40), and flower type, with a luxury collection and complementary gift boxes available.

Product overview

Iflorist (formerly Teleflorist, est. 1947) operates as an online flower delivery platform connecting customers with a network of trusted local florists across the UK and internationally. The core offering comprises Same Day Flowers, Next Day Flowers, Hand Delivered Flowers, Flowers By Post, and Letterbox Flowers, complemented by occasion-specific arrangements (Birthday, Valentine's, Mother's Day, Anniversary, Sympathy, Funeral) and seasonal collections (Summer Flowers, Peonies). Premium offerings include Luxury Flowers and bulk rose arrangements (50 Red Roses, 100 Red Roses). Additional services encompass Gift Sets/Hampers, Sunday Delivery, Farm to Door sourcing, International delivery to 20+ countries, Order Tracking, Student Discount program via Student Beans, and AI-powered chat support. The platform integrates payment processing through Mastercard, Visa, Maestro, American Express, PayPal, and Apple Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Same Day Flower Delivery Flower delivery service available in selected UK areas for orders placed the same day, enabling last-minute gift purchases for urgent personal occasions.
• Next Day Flower Delivery UK-wide flower delivery service for orders placed before 9pm, with delivery on the following day across most of the UK.
• Hand Delivered Flowers Premium flower delivery service in which local florists personally hand-deliver handcrafted arrangements to ensure quality and care.
• Flowers By Post Postal flower delivery service designed for easy gifting without requiring the recipient to be present at home.
• Letterbox Flowers Flowers designed to fit through standard letterbox dimensions, arriving beautifully packaged for convenient no-fuss gifting.
• International Flower Delivery Flower delivery service to over 20 countries worldwide, enabling UK-based customers to send flowers internationally to friends and family abroad.
• Luxury Flowers Collection Premium flower arrangements featuring higher-quality blooms and elaborate designs for special occasions, including luxury rose bouquets such as 50 Red Roses and 100 Red Roses.
• Gift Sets and Hampers Curated gift packages combining flowers with complementary items such as alcoholic beverages, gardening supplies, chocolates, or other themed products (e.g., Gardening Gift Box, For Him Package, Golfer Gift Box).
• Sunday Flower Delivery UK flower delivery service available on Sundays for occasions requiring weekend delivery.

Quantifiable outcome

• 4.1 out of 5 stars rating based on 76,000+ Google reviews

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Student BeansminorGTM or Marketing PartnerStudent Beans is a student discount platform that provides Eflorist with access to the student demographic. Eflorist offers student discounts through this channel, driving conversions among budget-conscious student customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bloom & Wild: UK-founded online florist pioneering the letterbox flowers format. Competes directly with Eflorist's Letterbox Flowers and Flowers by Post lines, particularly targeting younger, design-conscious customers and the premium gifting segment.
• Euroflorist: Pan-European flower delivery network (note: Eflorist's product imagery is hosted on euroflorist.com infrastructure, suggesting a possible sister/parent relationship). Direct competitor in cross-border European flower delivery.
• Prestige Flowers: UK-based online florist offering same-day, next-day, and international flower delivery. Direct competitor with a similar product range, price tiers, and occasion-based merchandising approach.
• Appleyard Flowers: Premium UK online florist offering seasonal and luxury bouquets with next-day UK delivery. Competes most directly in the luxury and seasonal segments (peonies, summer blooms, gift sets).
• Arena Flowers: UK online florist delivering same-day and next-day flowers nationwide. Competes head-to-head on price-led bouquets, occasion ranges, and premium luxury tiers (e.g., 100 red roses).
• Interflora: UK's largest flower delivery network operating a virtually identical model: aggregator brand connecting customers to a network of local florists for same-day and next-day delivery. Direct head-to-head competitor for hand-delivered and occasion-based floral orders.
• Teleflora: US flower delivery network of independent florists. Direct structural analog to Eflorist's network model and historically linked to the same Teleflorist heritage naming convention Eflorist evolved from.
• 1-800-Flowers: Major US-headquartered online flower and gifting retailer with international delivery. Operates a comparable D2C e-commerce + local florist network model, serving as a global comparable for unit economics and customer LTV.

Broad incumbents

• Moonpig: Large UK online gifting platform primarily known for cards but with a growing flowers and gifting offering. Overlaps with Eflorist on occasion-based gifting (birthdays, anniversaries) and competes for the same UK consumer gifting wallet share.

Emerging players

• Flowers by Post (Floom/Appleyard's direct postal brand): UK-based online marketplace for local independent florists, similar in concept to Eflorist's network model but with a more curated, indie-florist positioning. Competes for the same modern, design-led online customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ifloristuk
• Facebookfacebook.com/ifloristuk
• LinkedInlinkedin.com/company/iflorist-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iflorist