Mobildev

What Mobildev does

Mobildev is a privately-held Turkish communication and data governance technology company founded in 2002 and headquartered in Istanbul (Kartal). The company operates a multi-channel marketing and compliance platform serving approximately 23,000 business customers across Turkey, processing approximately 900 million messages per month. Its product portfolio is organized into six categories: (1) Permission and Compliance Management (İVT, İVT Lite, Ret Bildirimi, Cookie Management, Access), (2) Data Management (Infomize, MDQ, Datamin), (3) Outbound Marketing (SMS, Email, Targeted Messaging, Short Links), (4) Inbound Marketing (Surveys, Feedback, Landing Pages, Two-way SMS, Targeted Advertising), (5) Corporate Services (Emergency Notifications, SMS Gateway, Short URLs), and (6) Worksy, an AI-powered employee experience platform acquired in May 2026.

The underlying platform is cloud-based with an open API architecture supporting SOAP, HTTP/S, and Java integrations, with APIs published via Postman. All products are built around KVKK (Turkish data protection law) and ETK (Electronic Commerce Law) compliance, and Mobildev is an authorized İYS Integrator under the Turkish Ministry of Trade (since Feb 2025) and holds ISO 27001 certification. The platform integrates with all three major Turkish GSM operators (Turkcell, Türk Telekom, Vodafone), major enterprise software (Oracle, Microsoft, Logo, Nebim), and CRM/e-commerce platforms (Ticimax, T-Soft, Infoset, Netmera).

Mobildev's business model combines usage-based revenue from high-volume SMS/MMS/IVR messaging with subscription/recurring revenue from permission management, data services, cookie management, and Worksy. Go-to-market is multi-channel: direct enterprise sales, a network of approximately 250 channel partners and resellers, self-service API access for technical buyers, and active event sponsorship (Perakende Günleri, WORLDEF, Ticimax E-Ticaret Sohbetleri, Mobildev POP regional events). The company remains founder-led: Ozan Özgür Erdoğan serves as Chairman and General Manager, with Vedat Aybar as Sales and Marketing Director. No institutional investors or external funding rounds are disclosed in the available data.

Name

Mobildev

Legal name

Mobildev İletişim Hizmetleri Sanayi ve Ticaret Anonim Şirketi

Website

https://mobildev.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Technology and Compliance Communication Platform

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Data governance platforms
• Multi-channel marketing software
• Consent management solutions
• KVKK compliance services
• Bulk SMS messaging

Headquarters

HQ city

Kartal

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SMS Marketing Services: Revenue from bulk SMS/MMS/IVR messaging services with tiered pricing based on message volume. Supports all Turkish GSM operators (Turkcell, Türk Telekom, Vodafone).
2. Email Marketing Suite: Email marketing campaign management and delivery services integrated with major email infrastructure providers.
3. Permission Management Solutions: İVT and İVT Lite services for KVKK/ETK compliant consent collection and database management, typically sold as subscription or per-record fees.
4. Data Services: Data enrichment (Infomize), validation (MDQ), and profiling services that help customers grow and cleanse their databases.
5. API and Integration Services: Developer API access and integration services for embedding communication capabilities into customer systems.
6. Cookie Management: Web cookie compliance management service with GTM integration and Google Consent Mode v2 support.
7. Worksy (Employee Experience): Employee experience and internal communication platform acquired in May 2026, expanding into employee communication vertical.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mobildev is a Turkish marketing technology company that sells a cloud-based 360° communication ecosystem for businesses requiring KVKK/ETK regulatory compliance. Its core offerings include İVT permission-based database management for collecting and proving customer consents, multi-channel marketing suites (SMS, MMS, IVR, Email, Push), cookie consent management, data validation (MDQ), data enrichment (Infomize), personal data discovery (Datamin), and the Worksy AI-powered employee experience platform. All products are delivered through an open API architecture integrating with all major Turkish GSM operators and enterprise software platforms.

Product overview

Mobildev is an intelligent marketing solutions company offering a comprehensive platform with multiple integrated products and modules organized into six main categories: (1) Permission and Compliance Management — İVT (Permission-Based Database Management) and İVT Lite for KVKK/ETK-compliant consent collection, Ret Bildirimi for opt-out management, Cookie Management for web cookie compliance, and Access for web accessibility; (2) Data Management — Infomize for data enrichment with link/QR/campaign tools, MDQ for data validation, and Datamin for personal data discovery; (3) Outbound Marketing — SMS Marketing Suite, E-mail Marketing Suite, Hedefli Mesaj for targeted messaging, Anında Cevap for rapid response, and SML for short personalized links; (4) Inbound Marketing — Anket for surveys, Geri Bildir.in for feedback, Landing Page for campaign pages, SMS Inbox for two-way SMS, Mobil Pazarlama for mobile marketing, and Hedefli Reklam for targeted advertising; (5) Corporate Services — Acil Care for emergency notifications, GİP as the SMS Gateway, and Kısa URL for short link management; and (6) Worksy — an acquired AI-powered employee experience platform combining intranet, employee app, recruitment/onboarding, emergency communication, and employee engagement. All products are backed by ISO 27001 certification and integrate with major Turkish GSM operators (Turkcell, Türk Telekom, Vodafone), Oracle, Microsoft, and multiple email/SMS/CRM platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Worksy: Next-generation employee experience platform with AI-supported features, combining modern intranet, mobile employee app, recruitment and onboarding processes, emergency communication, employee engagement, and operational communication.

Products and services

• İVT (İzinli Veri Tabanı Yönetimi) Permission-based database management service enabling KVKK and ETK (Electronic Trade Law) compliant consent collection from all customer touchpoints, with provable, easy-to-report permission management from a single location. Targeted at Turkish businesses needing regulatory-compliant customer communication.
• İVT Lite Commercial communication permission management service for businesses requiring simpler consent collection workflows than the full İVT platform, managing consent records with simplified functionality.
• Cookie Management Cookie management service with a wide cookie library and cookie scanning features, enabling identification and legal compliance management of all data processed and shared on websites, with GTM integration and Google Consent Mode v2 support.
• Access (Web Accessibility Platform) Web accessibility platform that measures, reports, and sustains compliance, making websites accessible to everyone and strengthening digital presence.
• SMS Marketing Suite SMS marketing tools featuring law-compliant structure, broad Turkish GSM operator coverage (Turkcell, Türk Telekom, Vodafone), rich campaign features, and detailed analytics for high-conversion campaigns.
• E-mail Marketing Suite Email marketing tools for reaching customers through email channels with campaign management and analytics capabilities, integrated with major email infrastructure providers such as Elastic Email, Emarsys, and Mailgun.
• Infomize Data enrichment services providing link shortening, custom alias creation, QR code generation, campaign page creation, and performance tracking in a single platform for digital marketing campaigns.
• MDQ (Veri Doğrulama) Data validation services enabling real-time verification of customer contact information (TCKN-MSISDN, GSM, Email) to keep databases current and accurate.
• Datamin Personal data discovery service for identifying and managing personal data within organizational databases.
• İYS (İleti Yönetim Sistemi) Integration Authorized Message Management System (İYS) integration solution by T.C. Ministry of Trade, for managing commercial electronic message consents in compliance with applicable laws.
• Acil Care (Emergency Notification) Emergency notification management service for rapidly communicating critical messages to employees and stakeholders during crisis situations.
• GİP (Mobildev SMS Gateway) Corporate SMS gateway service providing the underlying enterprise messaging infrastructure integrated with all Turkish GSM operators for Mobildev's portfolio.
• Worksy Next-generation AI-powered employee experience platform combining modern intranet, mobile employee app, recruitment/onboarding, emergency communication, employee engagement, and operational communication processes in a single center. Acquired by Mobildev to expand its 360° communication ecosystem to the employee vertical.

Quantifiable outcome

• Processes approximately 900 million messages per month across ~23,000 customers
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature10 records

Partnerships

15 partnerships are on record, tiered strategic, core and minor.

• InfosetstrategicChannel Partner/ Reseller/ Distributor · 16 October 2025Omnichannel CRM platform partnership providing integrated SMS solutions. Enables Infoset CRM users to access Mobildev messaging capabilities within their existing CRM system.
• TurkcellcoreTechnology or IntegrationMajor Turkish mobile operator and key connectivity partner. Mobildev integrates with Turkcell for SMS/MMS messaging services and data solutions. Official partnership logo displayed on partner page.
• Türk TelekomcoreTechnology or IntegrationMajor Turkish telecommunications company and mobile operator. Provides SMS gateway and messaging services integration with Mobildev platform.
• VodafonecoreTechnology or IntegrationMajor Turkish mobile operator integrated with Mobildev for messaging services. Official partnership logo displayed on partner page.
• OraclestrategicTechnology or IntegrationEnterprise software giant with selective service integrations with Mobildev. Enables large enterprise customers to connect Mobildev communication services with Oracle systems.
• MicrosoftstrategicTechnology or IntegrationMicrosoft infrastructure used for webinar delivery (Teams, Zoom) and cloud services. Customer data processed using Microsoft infrastructure per KVKK transfer requirements.
• TicimaxcoreChannel Partner/ Reseller/ DistributorLeading Turkish e-commerce platform with deep integration partnership. Mobildev solutions are marketed to Ticimax users, joint events organized (E-Ticaret Sohbetleri series in multiple cities), and special campaigns offered to Ticimax customers.
• T-SoftcoreChannel Partner/ Reseller/ DistributorMajor Turkish e-commerce software provider with integrated SMS and cookie management solutions. Special campaigns offered to T-Soft users for Mobildev Cookie Management.
• NebimstrategicChannel Partner/ Reseller/ DistributorLeading retail management software in Turkey. Nebim Planet 2026 event participation and solution partnership for integrated communication services.
• interMEDIA HBYSstrategicChannel Partner/ Reseller/ DistributorHealthcare management software provider (HBYS) serving hundreds of hospitals and medical centers since 1997. Integration includes İVT, İVT Lite, and SMS services for KVKK-compliant patient communication.
• WorksycoreStrategic or Co-development PartnerAcquired on May 15, 2026 as a strategic investment. Worksy is an AI-powered employee experience platform combining intranet, mobile employee app, recruitment, and internal communications. Extends Mobildev's 360-degree communication ecosystem to include employee communication.
• LogominorChannel Partner/ Reseller/ DistributorTurkish enterprise software company with integration partnership for Mobildev communication services.
• NEBIMstrategicChannel Partner/ Reseller/ DistributorRetail software solutions provider with partnership for integrated messaging services.
• RobosmeminorChannel Partner/ Reseller/ DistributorCRM and sales management software provider showcased at Perakende Günleri 2026 event. Partnership provides integrated customer relationship and communication solutions.
• PusulasoftminorChannel Partner/ Reseller/ DistributorHealthcare software provider (HBYS) with partnership for integrated Mobildev communication solutions. Special Access campaign offered to Pusulasoft customers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MobildevTV
• LinkedInlinkedin.com/company/mobildev
• Xx.com/mobildev_tweets
• Facebookfacebook.com/Mobildev

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobildev