Fixio

What Fixio does

Fixio is an independent UK-based device repair and IT support provider operating four retail centres across Southeast England (Brighton, Crawley, Sevenoaks, and Tunbridge Wells). Founded in 2006 as MacMan and rebranded in 2015, the company employs 16+ staff and has repaired over 20,000 devices since inception. Its core offerings include walk-in repair services for Apple devices (iPhone, iPad, MacBook, iMac), Windows PCs, Android phones, and gaming consoles, complemented by data recovery and a 49-point computer MOT health check. As a member of Apple's Independent Repair Programme, Fixio uses genuine Apple components backed by a 6-month no-quibble warranty.

The business operates across three delivery channels: physical retail walk-in service, remote support via TeamViewer and Zoho Assist, and onsite visits for home and business customers. Revenue is generated through a mix of one-time repair fees, usage-based remote and onsite support (from £42.50/30 minutes or £85/hour), subscription IT support plans for SMBs (Pro at £37/user/month and Ultimate at £59/user/month with minimum 12-month terms), refurbished hardware sales via the sister e-commerce site SuperTechnology.co.uk, and ancillary services including Klarna consumer financing, Photolease business leasing, mobile contracts under Fixio Communications, and Yetipay payment systems.

Fixio serves two primary customer segments: individual consumers in the Kent/Sussex/Surrey/South London corridor seeking device repair, and small-to-medium businesses requiring outsourced IT support without an in-house department. Named SMB clients span diverse verticals (food delivery, yoga, creative agencies, retail, security, nonprofit), each individually small and collectively forming a diversified long tail. The company is privately held, founder/management-owned (Matt Traquair and Jon Traquair), bootstrapped with no institutional investment, and operates with no disclosed revenue, funding rounds, patents, or external M&A activity.

Name

Fixio

Legal name

Fixio Ltd

Website

https://fixio.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fixio is an independent UK-based device repair and managed IT support provider operating four retail centres in Southeast England, serving individual consumers and SMBs with Apple/PC repairs, data recovery, subscription IT support, and refurbished tech sales.

Ownership category

akta.pro rank

Product category

Consumer Electronics Repair and IT Support Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

akta.pro secondary industry

Data Recovery, Device Unlocking & Software Repair Services (CRACAJAJ)

Keywords

• Device repair services
• IT support subscriptions
• Data recovery services
• Refurbished tech sales
• Apple authorized repairs

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Device Repairs: One-time repair services for phones, tablets, laptops, desktops, Apple Mac, and gaming consoles. Repairs are quoted individually and charged per job.
2. IT Business Support Subscriptions: Monthly subscription plans (Pro at £37/person/month and Ultimate at £59/person/month) providing ongoing IT support, remote assistance, monitoring, and discounts on repairs. Minimum 12-month contract term.
3. Remote and Onsite Support (Ad-hoc): Pay-as-you-go remote support at £42.50 per 30 minutes or £85/hour. Onsite support at £95 for the first hour, £85/hour thereafter, with a minimum 60-minute charge.
4. Refurbished and New Tech Sales: Sales of refurbished Apple products (MacBooks, iMacs, iPads, iPhones) and accessories via sister site supertechnology.co.uk. Also sells trade-in devices.
5. Trade-in and Part Exchange: Buys back or accepts trade-ins of customer devices (Mac, iPhone, iPad) and applies value towards new or refurbished purchases.
6. Finance and Leasing: Klarna financing for retail customers on purchases over £300, spread over 1-3 years. Photolease leasing packages for business Apple hardware acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fixio is an independent retail repair and IT support provider operating four walk-in service centres across Kent and Sussex, UK. It repairs phones, tablets, laptops, desktops, Apple Mac products, and gaming consoles using genuine Apple parts, and offers data recovery services. It also sells refurbished and new tech through a sister e-commerce site, and provides subscription-based IT support plans for small and medium-sized businesses.

Product overview

Fixio is an independent Apple/PC repair and IT support service provider operating as a single unified service offering rather than a software platform. The core offering consists of device repair services for phones, tablets, laptops, desktops, and Apple Mac products, complemented by data recovery services. These are supported by delivery channels including in-store repairs at four locations (Brighton, Crawley, Sevenoaks, Tunbridge Wells), remote support via TeamViewer, and onsite visits throughout Kent and Sussex. Recurring IT support is offered through two subscription tiers (Pro Plan at £37/user/month and Ultimate Plan at £59/user/month), with the Ultimate plan including off-site backup and 24/7 monitoring. Additional services include Computer MOT checks, Mac business leasing via Photolease, consumer financing via Klarna, trade-in programs, mobile contracts, and retail payment systems. A separate sister site (Super Technology) handles refurbished tech sales. The company operates under Apple's Independent Repair Programme and offers a 6-month warranty on all repairs.

Differentiator

Problem solved

Functional benefit

Brands

• Super Technology: Sister site selling refurbished Apple technology including MacBooks, iMacs, iPads, and iPhones.

Products and services

• Phone & iPhone Repairs Screen replacements, battery replacements, charging port repairs, button repairs, liquid damage recovery, Apple ID/iCloud assistance, and software restoration for iPhone and Android phones.
• Tablet & iPad Repairs Screen repairs, battery replacements, charging port repairs, button repairs, liquid damage recovery, software troubleshooting, iCloud support, and email configuration for all tablet brands including iPad and Samsung.
• Apple Mac Repairs Comprehensive Mac repair services including startup failure recovery, no-power diagnostics, macOS upgrades, RAM/SSD upgrades, screen/display repairs, liquid damage restoration, and logic-board repairs. Technicians are Apple certified and use genuine Apple components with 6-month warranty.
• Laptop Repairs Hardware and software repairs for PC laptops including performance optimization, software troubleshooting, physical damage repairs (keyboards, screens, ports, drives), virus and malware removal, liquid damage recovery, and hardware upgrades (SSD, RAM).
• Desktop PC Repairs Desktop computer repair services including performance health checks, virus removal, hardware upgrades (GPU, SSD, RAM, case, cooling), custom PC builds, RGB modifications, water cooling installation, and no-power diagnostics.
• Data Recovery Specialized data recovery services for iPhone, iPad, SSD, and various storage devices. Includes iPhone data recovery, iPad data recovery, and SSD data recovery with professional assessment and recovery procedures.
• Pro Plan - IT Business Support Monthly IT support package at £37 per person (exc. VAT) offering rapid 4-hour response, 20% repair discounts, unlimited support via screen sharing/email/webchat/phone, quarterly remote checkups, monthly usage reports, and free device pickup/return. Minimum 12-month contract.
• Ultimate Plan - IT Business Support Premium monthly IT support package at £59 per person (exc. VAT) including all Pro Plan benefits plus 1-hour response guarantee, 24/7 proactive security monitoring, priority hardware assessments, and off-site backup included. Minimum 12-month contract.
• Remote Support Remote IT troubleshooting service using TeamViewer software where Fixio engineers remotely access and fix customer computers. Charged at £42.50 for 30 minutes (minimum) or £85.00 per hour.
• Onsite Support On-location IT support visits for homes and businesses throughout the South East and Kent. Home visits charged at £95 for first hour and £85 per hour thereafter, with 60-minute minimum. Office visits available for business tech support.
• Computer MOT 49-point comprehensive computer health check service priced at £30. Includes storage health checks, malware scans, software updates, and internal/external cleaning to ensure optimal performance and security.
• Trade-In / Part Exchange Service allowing customers to sell or trade-in unwanted tech devices including Mac computers, iPhones (XR and above), and iPads. Offers bank transfer or credit toward new/refurbished Apple devices.
• Mac Business Leasing Flexible Mac leasing packages for businesses including refurbished Apple hardware, support contracts, and onsite installation. Packages run for 1, 2, or 3 years with option to return and restart lease with newer equivalents.
• Finance Options Flexible financing on purchases over £300, available online and in stores. Spreads cost over 1, 2, or 3 years with interest-free credit option (0% APR). Minimum 10% deposit required, up to 50% available.
• Trade-In / Part Exchange Service allowing customers to sell or trade-in unwanted tech devices including Mac computers, iPhones (XR and above), and iPads. Offers bank transfer or credit toward new/refurbished Apple devices.
• Super Technology (Refurbished Tech Sales) Separate e-commerce platform selling refurbished Apple products including MacBook Pro, MacBook Air, iMac, iPad, and iPhone. Products include 6-month warranty, official Apple charging cables, and free delivery.

Quantifiable outcome

• Over 20,000 devices repaired since founding in 2006.
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Apple Independent Repair ProgrammecoreTechnology or IntegrationFixio is a proud member of Apple's Independent Repair Programme, giving them access to genuine Apple parts and official repair methodologies. This enables them to offer repairs across all Apple devices with authentic components and maintain quality standards recognised by Apple.
• SuperTechnology.co.ukcoreChannel Partner/ Reseller/ DistributorSuperTechnology.co.uk is Fixio's sister company and e-commerce platform for selling refurbished and new Apple products. Fixio directs customers to this site for tech purchases, and SuperTechnology sells Fixio's trade-in inventory. Both are part of the same ownership group (MacMan/Fixio).

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• uBreakiFix: US-headquartered franchised consumer device repair chain (now part of Asurion) offering smartphone, tablet, computer, and game console repairs; directly comparable multi-device repair offering, though operating across North America rather than UK.
• iSmash: UK-based chain of walk-in smartphone, tablet, and laptop repair stores with same-day service model and Apple-focused expertise; directly comparable to Fixio in-store repair proposition, customer base (consumer + SMB), and Apple Independent Repair Provider positioning, though iSmash operates a larger national footprint.
• CPR Cell Phone Repair: US-headquartered franchised consumer electronics repair chain offering repairs for phones, tablets, computers, and game consoles; directly comparable multi-device walk-in repair model, though operating primarily in North America.
• Timpson Mobile Repair: UK high-street retail chain offering phone and device repairs alongside shoe/key cutting; directly comparable in-store walk-in repair model and consumer focus, with broader geographic reach than Fixio and significantly larger scale.

Broad incumbents

• Geek Squad (Currys): Currys' in-store and in-home IT support and device repair arm; comparable in offering consumer device repair, remote support, and on-site business IT services, but as part of a much larger UK electronics retailer with national scale and broader service portfolio.
• Likewize (formerly Brightstar): Global device protection, repair, and trade-in services provider serving carriers, retailers, and insurers; overlaps with Fixio's device repair, data recovery, and trade-in capabilities, but at massive B2B scale rather than direct-to-consumer.
• SquareTrade (Allstate Protection): Allstate-owned extended warranty and device protection provider that operates its own repair service network; comparable in consumer device repair, warranty, and data recovery offerings, but distributed as a warranty product through retailers and carriers rather than as standalone retail stores.
• Apple Store (Apple Inc.): Apple's own retail and authorised service channel for iPhone, iPad, Mac, and other Apple device repairs; offers the same core Apple device repair service as Fixio plus full Apple retail experience, with greater scale and brand authority but at typically higher prices.

Regional players

• KRCS: UK-based Apple Premium Reseller offering new and refurbished Apple products plus device repairs and IT services; comparable Apple-focused retail + repair + refurbished proposition, with a more retail-weighted model and a few physical stores in the UK.
• MacFinder: UK-based specialist in refurbished Mac and Apple product sales and trade-ins; directly comparable to Fixio's SuperTechnology.co.uk sister site in the refurbished Apple hardware and trade-in segment, though more retail-focused with less emphasis on repair services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themacmanuk
• Xx.com/fixio_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixio