ProMedia
ProMedia is a Miami-based, privately held full-service Direct Response Advertising Agency serving healthcare, insurance, legal, financial services, and D2C verticals across TV, radio, and digital channels using its proprietary Insight™ analytics platform and cost-per-response pricing model.
- Company typePrivate
- Founded2010
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProMedia does
ProMedia is a privately held, Miami-based full-service Direct Response Advertising Agency founded in 2010 by Sharon Lior. The company provides turn-key advertising services across Television, Radio, and Digital channels, with primary verticals including Healthcare, Insurance, Legal Services, Financial Services, and Direct-to-Consumer brands. Disclosed enterprise clients include DirectTV and BET Network, and the company operates from a single Miami headquarters with a team of approximately 30 members following a sixfold headcount expansion under current CEO Jonathan Peress, who assumed leadership in 2013 after a stint at Viacom's DRTV sales team. The company is bootstrapped with no institutional funding rounds disclosed.
The agency's technical core is the proprietary Insight™ platform, an in-house data tracking and analytics system providing 24/7 real-time campaign monitoring and response attribution. In August 2022, ProMedia deployed a patent-pending Advanced Audience Ratings and Impressions Solution that integrates VideoAmp's commingled TV viewership dataset covering 60+ million devices, enabling cross-channel audience profiling and real-time optimization. The full stack is supported by integrations with Google Analytics, DRMetrix, Nielsen, AWS, and Adobe, and the company operates ProMedia Studios, a fully automated 12K-ready in-house production facility spanning script-to-screen creative services. ProMedia claims 35+ million historical responses driven through TV advertising and 2.6 million+ responses annually.
The commercial model is anchored on a Cost Per Response (CPR) pricing structure under multi-year contracts, where clients pay only for qualified leads generated. Revenue is supplemented by media buying commissions, production services, and analytics engagements. Distribution is direct enterprise and mid-market sales through industry relationships, conference participation (e.g., PDMI East 2022), and digital channels. Geographic coverage spans South Florida roots to Southeastern United States and National accounts, with streaming, satellite radio, and digital inventory enabling international reach in principle. The company has been recognized three consecutive years on the Inc 5000 list and ranked #11 on the 2022 SFBJ Fast 50.
ProMedia firmographics
Firmographics- Name
- ProMedia
- Legal name
- ProMedia, Inc.
- Website
- https://promedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProMedia is a Miami-based, privately held full-service Direct Response Advertising Agency serving healthcare, insurance, legal, financial services, and D2C verticals across TV, radio, and digital channels using its proprietary Insight™ analytics platform and cost-per-response pricing model.
- Ownership category
- akta.pro rank
ProMedia industry classification
Industry- Product category
- Direct Response Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where ProMedia is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Buying Services: ProMedia generates revenue through media buying services across Television, Radio, and Digital channels. The agency leverages industry relationships to purchase media inventory at competitive rates and marks up or earns commissions on media placements.
- Cost Per Response (CPR): Performance-based pricing model where clients pay only for qualified responses/leads generated. This aligns agency incentives with client outcomes and represents the primary revenue model.
- Production Services: Full production suite services including concept development, script-writing, production, post-production, and distribution. Turn-key creative services from concept to screen.
- Analytics and Reporting Services: Custom AdTech and Analytics services providing real-time monitoring, response attribution, and ROI reporting through proprietary technology platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Cost Per Response Model - Pay only for results |
| Hybrid | Pay-as-you-go | Creative Development - Media Budget Dependent |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ProMedia product offering
Product offeringCore offering
ProMedia is a full-service Direct Response Advertising Agency providing turn-key production, campaign management, and media buying across Television, Radio, and Digital channels. The company combines in-house creative production with a proprietary AdTech and analytics platform (Insight™) to deliver performance-based advertising campaigns billed on a cost-per-response model.
Product overview
ProMedia is a full-service, tech-enabled Direct Response Advertising Agency offering a comprehensive portfolio of advertising services. The core offering includes Television, Radio, and Digital advertising across multiple channels and languages (English/Spanish). The company operates a Full Production Suite with a state-of-the-art 12K-ready automated studio for in-house content creation. At the technology layer, ProMedia provides Custom AdTech & Analytics powered by proprietary technology including the Insight™ platform for real-time campaign monitoring and optimization. The agency leverages integrations with VideoAmp, Google Analytics, DRMetrix, and Nielsen for advanced audience measurement and attribution. Services span media planning, media buying, production, and analytics with a cost-per-response model.
Differentiator
Problem solved
Functional benefit
Brands
- ProMedia Studios: Full production suite and studio facilities for advertising content creation, including concepting, script-writing, location-scouting, procurement, planning, talent acquisition, shooting, post-production and distribution services. The studio is fully automated and 12K ready.
Products and services
- Television Advertising
Quantifiable outcome
- Over 35 million responses driven for customers historically
- +5 more outcomes
Companies that use ProMedia
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
ProMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
ProMedia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and supporting.
- JPMorgan Chase & Co.minorCEO Jonathan Peress participated in Chase for Business The Experience: Miami roundtable alongside other South Florida business leaders, sharing experiences and insights as small business owners.
- VideoAmpcoreVideoAmp provides advertising measurement and optimization platform with commingled TV viewership dataset covering over 60 million devices. ProMedia leverages this data to create advanced audience metrics, identify cross-channel opportunities, and provide clients with actionable insights for more efficient media spending. This partnership enables enhanced targeting and ROI efficiencies in the direct-to-consumer space.
- PDMI (Performance-Driven Marketing Institute)minorProMedia participated as a sponsor at PDMI EAST 2022 conference in Miami Beach. COO Chris Bishouty served as panelist discussing CTV ad marketplace opportunities.
- Google AnalyticssupportingGoogle Analytics integration for tracking and analyzing campaign performance across digital channels.
- DRMetrixsupportingIndustry-standard direct response television measurement integrated into ProMedia's 24/7 monitoring platform.
- NielsensupportingNielsen measurement and ratings data integrated into ProMedia's analytics platform for comprehensive campaign tracking.
- AWS (Amazon Web Services)supportingCloud infrastructure partner for hosting ProMedia's proprietary technology platform and data analytics.
- AdobesupportingCreative and marketing technology solutions utilized in ProMedia's production and analytics workflows.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ProMedia competitors and assessment
Company assessmentDirect peers
- Marketing Architects: Full-service direct response advertising agency specializing in TV, radio, digital and streaming for performance-driven advertisers. Comparable in scale, business model, and customer base to ProMedia, with overlapping verticals in healthcare, insurance, and D2C.
- Havas Edge: Direct response TV and digital media agency within the Havas network. Directly competes with ProMedia in DRTV media buying, response-driven campaigns, and performance analytics for regulated verticals.
- MNI Targeted Media: Direct response media buying and targeting firm focused on programmatic, TV and digital response advertising. Closely comparable to ProMedia in performance-based media execution and CPR-style pricing.
- PossibleNow (Possible Marketing): Direct response marketing agency delivering performance campaigns across TV, digital, and lead generation. Competitor in DRTV media buying and CPR-style pricing for similar regulated and D2C verticals.
- Empower MediaGroup: Independent media agency with deep direct response TV heritage and integrated planning across paid media. Closely comparable to ProMedia in DRTV execution, healthcare/insurance verticals, and outcome-based buying.
- Tinuiti: Performance marketing agency specializing in digital advertising, streaming/CTV, and commerce media. Overlaps with ProMedia on performance-based pricing and direct response execution across streaming/OTT and digital channels.
- Outcome Media Group: Direct response media agency focused on performance-based buying across TV, digital, and emerging channels. Closely comparable to ProMedia in DRTV, CPR pricing, and vertical specialization in regulated categories.
Broad incumbents
- Wavemaker: WPP-owned global media agency with explicit focus on positive bias toward outcomes and performance media. Competes with ProMedia on enterprise media buying and analytics, but operates at much larger scale and across broader categories.
- Publicis Health Media: Publicis Groupe's healthcare-focused media agency network. Direct competitor to ProMedia in healthcare and insurance vertical media planning/buying, with significantly broader scale and holding-company resources.
- Hearts & Science: Omnicom media agency built around data-driven, outcome-based buying. Comparable to ProMedia in outcome-oriented media execution and analytics emphasis, though serving broader enterprise clients at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ProMedia social profiles
Digital presenceProMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProMedia leadership team
Management profileNumber of profiles
Profiles12 records
ProMedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
ProMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProMedia
What does ProMedia do?
ProMedia is a full-service Direct Response Advertising Agency providing turn-key production, campaign management, and media buying across Television, Radio, and Digital channels. The company combines in-house creative production with a proprietary AdTech and analytics platform (Insight™) to deliver performance-based advertising campaigns billed on a cost-per-response model.
Is ProMedia a public or private company?
ProMedia is a private company. It is classified as family owned and is currently operating.
When was ProMedia founded?
ProMedia was founded in 2010. It employs 11 to 50 people.
Where is ProMedia based?
ProMedia is headquartered in Miami, United States, in the North America region.
How does ProMedia make money?
Four revenue lines are on record. Media Buying Services are the primary driver. The others are cost Per Response (CPR), production Services and analytics and Reporting Services.
Who are ProMedia's main competitors?
Direct peers on record are Marketing Architects, Havas Edge, MNI Targeted Media, PossibleNow (Possible Marketing), Empower MediaGroup, Tinuiti and Outcome Media Group. Broad incumbents are Wavemaker, Publicis Health Media and Hearts & Science.
Does ProMedia have an API?
No public API is recorded for ProMedia.
What industry is ProMedia in?
ProMedia's product category is Direct Response Advertising Services. Its primary akta.pro industry code is MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 54181 and its SIC code is 7311.