DRMetrix
DRMetrix provides direct-to-consumer television advertising verification and competitive intelligence. It uses patented automated content recognition across 165+ networks to track every commercial airing in real time, serving agencies, advertisers, and media companies through AdSphere and AVS subscription products.
- Company typePrivate
- Founded2014
- HeadquartersTemecula, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DRMetrix does
DRMetrix is a U.S.-based software company providing television advertising monitoring and competitive intelligence for the direct-to-consumer (DTC) and direct response television (DRTV) industry. Its platform monitors national cable networks across 165+ channels and local ABC/CBS/NBC/FOX affiliates in the top 40 markets, using patented pattern recognition and automated content recognition (ACR) technology to detect each time a commercial spot or infomercial airs. The company operates two core products: AdSphere, a competitive media research database containing over 204,000 creatives spanning spot, 5-minute, and 28.5-minute formats; and AVS (Airings Verification System), an airings verification service that delivers occurrence-level data within 30-45 minutes of broadcast and uses optical character recognition (OCR) to extract toll-free numbers, URLs, and promotion codes from detected airings. DRMetrix's distinctive technical claim is that it is the only ACR solution monitoring commercial-grade network feeds in a Digital Program Insertion (DPI)-compliant manner, enabling it to distinguish between national ad breaks and DPI-replaced local breaks — a distinction consumer-grade feed monitors cannot make.
DRMetrix monetizes through recurring annual subscriptions to AdSphere and AVS, with a complementary tier in which AdSphere subscribers receive AVS monitoring for up to 20 brands annually, and via scheduled API/email/FTP data delivery. Pricing is quote-based with two-week free trial evaluations. Its go-to-market is sales-led, targeting agencies, DTC advertisers, media companies, retailers, vendors, production companies, and international companies through trade shows (DRMA, ERA, PDMI), content marketing (AdSphere Awards, annual industry studies), and direct sales consultation. Since October 2021, DRMetrix has operated as a subsidiary of iSpot.tv, which acquired the company to combine DRMetrix's direct response expertise and DPI-compliant monitoring with iSpot.tv's broader television measurement and addressable advertising capabilities. The company is headquartered in Bellevue, Washington with a secondary office in Temecula, California, and operates as DRMetrix LLC.
DRMetrix firmographics
Firmographics- Name
- DRMetrix
- Legal name
- DRMetrix LLC
- Website
- https://drmetrix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DRMetrix provides direct-to-consumer television advertising verification and competitive intelligence. It uses patented automated content recognition across 165+ networks to track every commercial airing in real time, serving agencies, advertisers, and media companies through AdSphere and AVS subscription products.
- Ownership category
- akta.pro rank
DRMetrix industry classification
Industry- Product category
- Television Ad Verification & Analytics
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where DRMetrix is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DRMetrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AdSphere Subscription: AdSphere is a competitive media research database providing access to direct-to-consumer television campaign data. Subscribers gain access to real-time competitive intelligence across 165+ networks, creative streaming, ranking reports, and tracking alerts.
- AVS (Airings Verification System) Subscription: AVS provides airings verification services at a fixed price, allowing agencies to monitor unlimited creatives for any brand. Complimentary tier available for AdSphere subscribers including monitoring for up to 20 brands annually.
- API and Integration Services: AVS offers API integration capabilities for programmatic access to airings data, with scheduled daily delivery via email or FTP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AVS Fixed Price Monitoring |
| Subscription | Annual | AdSphere Subscriber Complimentary AVS Tier |
| Freemium | Pay-as-you-go | AdSphere Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DRMetrix product offering
Product offeringCore offering
DRMetrix provides two core software products—AdSphere and AVS (Airings Verification System)—that monitor direct-to-consumer television advertising. AdSphere is a competitive media research database covering 204,029+ creatives across 165+ networks, while AVS uses proprietary automated content recognition (ACR) technology to verify when spots and infomercials air, including in national versus DPI ad breaks, with reporting delivered within 30-45 minutes of real-time.
Product overview
DRMetrix offers a unified platform consisting of two core products: AdSphere (competitive media research database) and AVS (Airings Verification System). Both products leverage patented automated content recognition (ACR) technology to monitor national cable networks 24/7/365. AdSphere provides the primary research database for competitive intelligence and creative tracking, while AVS serves as the airings verification component with near real-time delivery and DPI-compliant break-type reporting. The products are offered both as standalone services and as a complimentary tier within each other's subscription models.
Differentiator
Problem solved
Functional benefit
Brands
- AdSphere: The direct-to-consumer television industry's most timely, accurate, and expansive research database providing competitive intelligence across 165+ networks.
- AVS (Airings Verification System)
Products and services
- AdSphere A subscription-based competitive media research database providing the direct-to-consumer television industry's most timely, accurate, and expansive research on creatives and brands. It tracks 204,029+ creatives (including spot, 5-minute, and 28.5-minute formats) across 165+ networks, with hundreds of new brands and creatives detected monthly, real-time competitive intelligence, creative streaming, ranking reports, and tracking alerts.
- AVS (Airings Verification System) An airings verification service that uses video and audio automated content recognition plus optical character recognition (OCR) to detect when spots and infomercials air across 165+ national networks and local ABC, CBS, NBC, and FOX affiliates in the top 40 markets. Reports airings within 30-45 minutes, distinguishes national versus DPI ad breaks, and provides phone numbers, URLs, and ROS daypart data; supports API/email/FTP delivery.
Quantifiable outcome
- 100% of cable network airings can be reported in both national and DPI ad breaks
- +3 more outcomes
Companies that use DRMetrix
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
DRMetrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
DRMetrix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iSpot.tvcoreiSpot.tv acquired DRMetrix in October 2021 to bolster DTC and direct response offerings and addressable advertising capabilities. The acquisition combined DRMetrix's direct response expertise and DPI-compliant monitoring technology with iSpot.tv's broader TV measurement solutions.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
DRMetrix competitors and assessment
Company assessmentBroad incumbents
- iSpot.tv: Parent company and broader cross-platform TV/streaming measurement platform. Directly comparable because iSpot acquired DRMetrix for its DRTV verification capabilities and offers overlapping measurement and attribution services to advertisers and agencies.
- Comscore: Established cross-platform measurement company covering TV, digital, and theatrical audiences. Comparable as a direct competitor in TV/streaming audience measurement and ad verification, with significantly broader scale and product portfolio.
- Nielsen (Nielsen Holdings): Dominant TV ratings and audience measurement provider for the U.S. broadcast and cable industry. Comparable as the legacy standard for TV ad verification and audience measurement that DRMetrix's verification services complement and compete with.
- Kantar Millward Brown: Global advertising research and effectiveness measurement firm. Comparable as a provider of ad performance tracking, brand tracking, and media measurement services to advertisers and agencies, with overlapping competitive intelligence offerings.
- DoubleVerify: Digital media verification and analytics platform expanding into CTV measurement. Comparable as an ad verification provider serving advertisers and agencies with measurement and authentication services across video channels, including emerging CTV verification use cases.
Direct peers
- Samba TV: ACR-based TV measurement and attribution platform operating across linear and streaming. Directly comparable because Samba TV uses automated content recognition technology to detect airings and provides cross-platform TV viewership and ad exposure data to advertisers and agencies.
- Innovid: TV ad delivery verification and analytics platform covering linear and CTV. Comparable because Innovid provides ad verification, creative analytics, and delivery confirmation across TV and digital video — directly overlapping with AVS's airings verification functionality.
- Extreme Reach: TV and video ad asset management, delivery, and verification platform. Comparable because Extreme Reach provides ad delivery confirmation and creative asset management across linear TV and digital video, overlapping with AVS's airings verification use case.
- TVSquared (iSpot.tv): TV attribution and outcome measurement platform, now part of iSpot.tv. Comparable because TVSquared provides cross-platform TV ad attribution and airings measurement, and its integration with iSpot.tv directly overlaps with DRMetrix's attribution capabilities.
- 605 (now part of iSpot.tv): TV audience measurement and attribution platform, acquired by iSpot.tv. Comparable because 605 provides linear TV attribution, audience insights, and ad performance analytics to advertisers and agencies — directly overlapping with DRMetrix's DRTV measurement scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DRMetrix social profiles
Digital presenceDRMetrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRMetrix leadership team
Management profileNumber of profiles
DRMetrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRMetrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRMetrix
What does DRMetrix do?
DRMetrix provides two core software products—AdSphere and AVS (Airings Verification System)—that monitor direct-to-consumer television advertising. AdSphere is a competitive media research database covering 204,029+ creatives across 165+ networks, while AVS uses proprietary automated content recognition (ACR) technology to verify when spots and infomercials air, including in national versus DPI ad breaks, with reporting delivered within 30-45 minutes of real-time.
Is DRMetrix a public or private company?
DRMetrix is a private company. It is classified as corporate owned and is currently operating.
When was DRMetrix founded?
DRMetrix was founded in 2014. It employs 11 to 50 people.
Where is DRMetrix based?
DRMetrix is headquartered in Temecula, United States, in the North America region.
How does DRMetrix make money?
Three revenue lines are on record. AdSphere Subscription is the primary driver. The others are AVS (Airings Verification System) Subscription and API and Integration Services.
Who are DRMetrix's main competitors?
Broad incumbents on record are iSpot.tv, Comscore, Nielsen (Nielsen Holdings), Kantar Millward Brown and DoubleVerify. Direct peers are Samba TV, Innovid, Extreme Reach, TVSquared (iSpot.tv) and 605 (now part of iSpot.tv).
Does DRMetrix have an API?
No public API is recorded for DRMetrix.
What industry is DRMetrix in?
DRMetrix's product category is Television Ad Verification & Analytics. Its primary akta.pro industry code is MPABAOAK, Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7310.