Fietslease Holland
Fietslease Holland is a Dutch bicycle leasing platform founded in 2016 that aggregates bikes from multiple brands via 300+ partner dealers, serving 5,000+ individual subscribers and 100+ B2B clients with operational, financial, and white-label lease products.
- Company typePrivate
- Founded2016
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fietslease Holland does
Fietslease Holland (legal entity Leasejefiets B.V.) is a Dutch bicycle leasing platform founded in 2016 and headquartered in Moordrecht, Netherlands. The company aggregates bicycles from multiple brands and channels them to end customers through a nationwide network of 300+ partner dealer shops, removing the friction of point-of-sale financing and enabling tax-advantaged employer-provided mobility through the Dutch "fietsplan" regime. It serves both business customers (employers offering bikes as part of compensation packages, ZZP'ers/self-employed, and corporate fleets) and private individuals, with a base of 5,000+ individual subscribers and 100+ organizational clients.
The platform offers four primary product lines: Operational Lease Private (recurring subscription for individuals), Operational Lease Business (recurring subscription for employer-provided bikes), Financial Lease (managed services leading to ownership transfer), and White-label/Private Label (embedded leasing infrastructure for OEMs and resellers). Contracts run 24-48 months, creating multi-year recurring revenue visibility. Operational infrastructure is supported by partner integrations including EDR for credit checks and Elbuco for private lease contract administration, while lifecycle services are extended through a partnership with Yeply for at-home maintenance.
Monetization is driven by monthly lease payments with contract tenors of 24-48 months. Notable enterprise clients span multiple sectors and include Center Parcs, TomTom, Royal HaskoningDHV, Sodexo, Hogeschool Utrecht, NautaDutilh, VolkerRail, Crocs, Leger des Heils, and Jos Vrolijk. Strategic partnerships anchor the supply side (Trek Benelux from 2019, Veloretti from 2020) and the platform has expanded into e-bike and cargo bike categories, plus custom branded bicycle offerings via Adbike, Brandbikes, and Bazz.
Fietslease Holland firmographics
Firmographics- Name
- Fietslease Holland
- Legal name
- Leasejefiets B.V.
- Website
- https://fietsleaseholland.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fietslease Holland is a Dutch bicycle leasing platform founded in 2016 that aggregates bikes from multiple brands via 300+ partner dealers, serving 5,000+ individual subscribers and 100+ B2B clients with operational, financial, and white-label lease products.
- Ownership category
- akta.pro rank
Fietslease Holland industry classification
Industry- Product category
- Bicycle Leasing Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Rent-to-Own (RTO) Consumer Leasing (FSAKANAE)
Keywords
Where Fietslease Holland is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fietslease Holland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Operational Lease - Private: Monthly subscription-based leasing for private individuals. Customers pay a fixed monthly amount for use of the bicycle, including maintenance, insurance, and roadside assistance. Contract terms of 36 or 48 months. No BKR registration required.
- Operational Lease - Business: Monthly subscription-based leasing for businesses, employers, and ZZP'ers (self-employed). Includes full-service package with maintenance, insurance, and roadside assistance. The company handles all administrative processes including invoicing.
- Financial Lease: Purchase on installment basis for businesses wanting ownership. Customer becomes economic owner from day one; legal ownership transfers upon final payment. Used for company bike fleets and shared bikes.
- White-label / Private Label: Fietslease Holland offers white-label bike leasing solutions for other companies. They operate under their own name but also in execution for various companies in white-label variants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Operational lease for private individuals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Fietslease Holland product offering
Product offeringCore offering
Fietslease Holland is a Dutch bicycle leasing company that provides operational lease solutions for both private individuals and businesses, including full-service all-inclusive packages covering maintenance, insurance, and roadside assistance. It offers its products through a network of 300+ partner bicycle dealers across the Netherlands and supports employer customers via a proprietary online portal for lease and fleet management.
Product overview
Fietslease Holland operates as a bicycle leasing company offering both private and business lease solutions. The core offerings consist of Private Lease for individual consumers and Zakelijk Leasen for businesses, which includes the fietsplan (employee bike plan), ZZP lease for self-employed professionals, and company fleet bikes with custom branding. All lease contracts include a full-service package covering maintenance, full casco insurance, and 24/7 roadside assistance throughout Europe. The company provides access to over 20 bicycle brands including Gazelle, Batavus, Trek, VanMoof, Tenways, Cortina, Cube, Stromer, Cannondale, Scott, and others, across categories including electric bikes, cargo bikes, city bikes, mountain bikes, racing bikes, and speed pedelecs. Fietslease Holland partners with more than 300 affiliated bicycle dealers across the Netherlands for delivery and service, and offers white-label lease solutions for other companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Lease (Particuliere Lease) Operational lease of a bicycle (including e-bikes) for Dutch private individuals, with a fixed monthly fee that covers the bicycle plus maintenance, insurance, and roadside assistance; no BKR registration is applied for the individual lessee.
- Business Lease / Employer Bike Plan Operational lease of bicycles for employees, offered to Dutch employers as a company bike plan (often used under the WKR tax benefit); managed centrally through a proprietary employer portal covering configuration, lease administration, and service.
- Company Bikes (Bedrijfsfietsen) Leasing of company bicycles for Dutch businesses, providing fleet bicycles for employee use with the same all-inclusive service wrap (maintenance, insurance, roadside assistance) as the other lease products.
- ZZP Lease (Self-Employed Lease) Bicycle leasing product tailored for Dutch self-employed professionals (ZZP), allowing them to lease a (e-)bike for business use with a fixed monthly fee and the bundled all-inclusive service package.
Quantifiable outcome
- Contract processing within 48 hours from application to confirmation
- +1 more outcomes
Companies that use Fietslease Holland
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Fietslease Holland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fietslease Holland partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Trek BeneluxcoreTrek Benelux and Fietslease Holland developed a joint lease proposition for both the business market and consumer market. Trek dealers can be supported more broadly in market approach through this partnership, enabling them to participate in the growing bike leasing market in the Netherlands.
- VeloretticoreVeloretti and Fietslease Holland partnered to offer Veloretti bicycles through the leasing platform, targeting the growing B2B market and improving urban mobility. The partnership addresses the increased demand for bike leasing following new regulations from January 2020.
- BAAS CyclingminorBAAS Cycling is a specialist in custom race bicycles. Fietslease Holland partnered with BAAS to offer custom-configured race bikes through leasing. Customers can choose colors, specifications, and have bikes delivered to their home, with maintenance, insurance, and roadside assistance included.
- KleverminorKlever aims to create electric bikes with the best possible riding experience. Fietslease Holland and Klever partnered to provide support for dealers, private customers, and businesses. Fietslease Holland facilitates the complete lease trajectory while Klever provides the bikes.
- SenzupminorSenzup specializes in tricycle bikes. Fietslease Holland partnered with Senzup to offer private lease options for tricycles, expanding their product portfolio for customers with specific mobility needs.
- BrandbikesminorBrandbikes produces custom-branded bicycles for companies. Fietslease Holland offers Brandbikes through their corporate bike leasing service, allowing companies to get bikes with their own branding and logo.
- AdbikeminorAdbike produces custom-branded bicycles for commercial use. Fietslease Holland partnered with Adbike to offer custom company bikes as part of their corporate bike fleet solutions.
- Bazz e-bikesminorBazz e-bikes produces electric bikes for commercial applications. Fietslease Holland includes Bazz e-bikes in their custom corporate bike offerings for business customers.
- NijverveldminorNijverveld produces custom company bikes. Fietslease Holland offers Nijverveld bikes through their corporate bike leasing service, including custom branding and fleet management.
- 2AssistUminor2AssistU produces custom company bikes. Fietslease Holland partnered with 2AssistU to offer custom-branded bikes for corporate fleets.
- Economic Data Resources BV (EDR)coreEDR provides creditworthiness checks for lease applications. Fietslease Holland uses EDR to assess credit risk before entering into lease agreements, providing both credit information reports and risk profiles for decision-making.
- ElbucocoreElbuco is the private lease contract partner for Fietslease Holland's private leasing product. The lease contract is signed directly with Elbuco, and Fietslease Holland facilitates the connection between customers and this partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fietslease Holland competitors and assessment
Company assessmentBroad incumbents
- ALD Automotive: ALD Automotive is a large global fleet leasing company with a Dutch presence that has expanded its multi-modal mobility offering to include e-bikes. Competes with Fietslease Holland in the corporate mobility/employer benefit space as adjacent to its core car fleet business.
- LeasePlan: LeasePlan (now part of Ayvens) is one of Europe's largest fleet and mobility leasing providers with a Dutch home market. Increasingly bundling bicycle and micro-mobility into corporate mobility programs, putting it in competitive overlap with Fietslease Holland in the B2B employer segment.
- De Lage Landen (DLL): DLL is a Dutch-headquartered global vendor finance and leasing company with a significant asset finance business. Its commercial equipment finance capabilities and Dutch base make it a comparable broad incumbent for FinTech-style leasing products targeting corporate customers.
- Ayvens: Ayvens (formerly ALD Automotive + LeasePlan) is a global leader in sustainable mobility and fleet leasing. Its multi-modal mobility strategy positions bicycle leasing as an extension of corporate mobility offerings, competing with Fietslease Holland for enterprise customers.
Direct peers
- Vroombike: Vroombike is a Dutch bike leasing provider targeting both private and business customers with a multi-brand dealer model. Directly overlaps with Fietslease Holland on product, geography, and customer segments.
- Swapfiets: Swapfiets is a Dutch-origin bike subscription service offering monthly all-inclusive bike access to consumers and businesses. Comparable to Fietslease Holland's operational lease model, though weighted toward shorter-term subscriptions rather than multi-year leases.
- Shifter: Shifter is a Dutch bike leasing platform connecting employers, employees, and dealers for operational and financial bike leases. Operates in the same WKR-driven employer bike plan market as Fietslease Holland.
- Leasefiets.nl: Leasefiets.nl is a Dutch bike leasing specialist offering private and business leases through a dealer network. Directly comparable in target market, product structure, and Dutch-only geographic focus.
- Holland Lease: Holland Lease is a Dutch operational bicycle leasing provider offering private and business lease for e-bikes, city bikes, and cargo bikes through a partner dealer model. Directly comparable to Fietslease Holland across customer base, product catalog, and full-service leasing structure.
- Biklease: Biklease is a Dutch bicycle leasing platform offering operational and financial lease for private and business customers, with a multi-brand portfolio and dealer delivery network. Operates the same hybrid B2B/B2C employer bike plan model as Fietslease Holland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fietslease Holland social profiles
Digital presenceFietslease Holland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fietslease Holland leadership team
Management profileNumber of profiles
Profiles1 record
Fietslease Holland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fietslease Holland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fietslease Holland
What does Fietslease Holland do?
Fietslease Holland is a Dutch bicycle leasing company that provides operational lease solutions for both private individuals and businesses, including full-service all-inclusive packages covering maintenance, insurance, and roadside assistance. It offers its products through a network of 300+ partner bicycle dealers across the Netherlands and supports employer customers via a proprietary online portal for lease and fleet management.
Is Fietslease Holland a public or private company?
Fietslease Holland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fietslease Holland founded?
Fietslease Holland was founded in 2016. It employs 1 to 10 people.
Where is Fietslease Holland based?
Fietslease Holland is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Fietslease Holland make money?
Four revenue lines are on record. Operational Lease - Private is the primary driver. The others are operational Lease - Business, financial Lease and white-label / Private Label.
Who are Fietslease Holland's main competitors?
Broad incumbents on record are ALD Automotive, LeasePlan, De Lage Landen (DLL) and Ayvens. Direct peers are Vroombike, Swapfiets, Shifter, Leasefiets.nl, Holland Lease and Biklease.
Does Fietslease Holland have an API?
No public API is recorded for Fietslease Holland.
What industry is Fietslease Holland in?
Fietslease Holland's product category is Bicycle Leasing Services. Its primary akta.pro industry code is FSAKANAE, Rent-to-Own (RTO) Consumer Leasing. Its NAICS code is 5324 and its SIC code is 6172.