MBTEK
MBTEK is a private DTC e-commerce retailer specializing in hydronic heating and cooling systems, selling the APOLLO brand of air-to-water heat pumps, solid-fuel boilers, and complementary hydronic components to residential and small commercial customers across North America.
- Company typePrivate
- Founded2008
- HeadquartersChester, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MBTEK does
MBTEK is a privately-held e-commerce distributor and retailer specializing in hydronic heating and cooling systems, operating primarily through direct-to-consumer online sales and a phone-based inside sales channel. The firm was founded in 2008 and is legally registered as 2424647 Alberta Inc. in Alberta, Canada, with operational warehouses in the United States and Canada. It serves individual homeowners, off-grid and sustainable-living customers, HVAC contractors, rental property owners, and small commercial operators, accumulating 382 verified customer reviews at 4.68 stars and documenting outcomes such as a 40% energy consumption reduction from heat pump retrofits.
MBTEK's product portfolio is centered on the APOLLO brand of air-to-water heat pumps using EVI (Enhanced Vapor Injection) compressors and DC inverter drives, capable of operating down to -31°F and achieving COPs up to 5.65 under favorable conditions. The company also resells solid-fuel boilers — UNI wood, PELLET DUO, BIO DUO woodchip, and EKO DUO hybrid coal — alongside an integrated hydronic ecosystem including Hydro Smart / Hydro One / Hydro Geo control stations, multiple fan coil configurations, central AHUs, energy recovery ventilators, and a family of Wi-Fi thermostats covering fan coil, radiant floor, boiler, pool, snow melt, and electric baseboard applications. Pricing spans roughly $200+ for thermostats, $4,000-$9,000 for residential heat pumps, and over $69,000 for industrial-scale boilers, with average order value above $5,000.
The business model is DTC hardware sales via a Shopify storefront, supplemented by phone sales for system sizing and complete-package quotes, an online System Builder Quiz that routes prospects to sales specialists, and a 2% affiliate program through UpPromote. Revenue is generated primarily from HVAC equipment, replacement parts, and accessories, with publicly disclosed pricing and a current summer sale promotion offering 20% off sitewide. The company is privately held with no disclosed institutional funding, no parent company, and no recorded M&A, leadership, or restructuring activity.
MBTEK firmographics
Firmographics- Name
- MBTEK
- Legal name
- MBtek (2424647 Alberta Inc.)
- Website
- https://mbtek.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MBTEK is a private DTC e-commerce retailer specializing in hydronic heating and cooling systems, selling the APOLLO brand of air-to-water heat pumps, solid-fuel boilers, and complementary hydronic components to residential and small commercial customers across North America.
- Ownership category
- akta.pro rank
MBTEK industry classification
Industry- Product category
- Residential and Commercial HVAC Equipment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industry
- Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where MBTEK is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United States
- HQ region
- North America
Markets served
MBTEK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- HVAC Equipment Sales: MBTEK generates revenue primarily through the sale of HVAC equipment including air-to-water heat pumps, geothermal systems, boilers (wood, pellet, woodchip, hybrid), fan coil units, thermostats, water tanks, and accessories. Products are sold as individual units or complete system packages. Pricing ranges from approximately $5,000 to over $69,000 depending on product type and capacity.
- Aftermarket Parts & Accessories: Sale of replacement parts for installed equipment including air handling units, fan coils, ERVs, boilers, and controllers. Also includes accessories such as pumps, valves, manifolds, stands, and glycol heat transfer fluid.
- Affiliate Program: MBTEK operates an affiliate program through UpPromote that pays 2% commission on eligible orders with a 30-day referral tracking window. Average order value exceeds $5,000, making it meaningful for affiliates promoting high-ticket comfort and energy products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air-to-Water Heat Pumps |
| Unit Pricing | Pay-as-you-go | Geothermal/Water-to-Water Heat Pumps |
| Unit Pricing | Pay-as-you-go | Industrial/Commercial Boiler Systems |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Commission |
| Unit Pricing | Pay-as-you-go | Smart Thermostats & Controls |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MBTEK product offering
Product offeringCore offering
MBTEK sells hydronic heating and cooling equipment directly to consumers and small commercial buyers through its e-commerce website. Core offerings are APOLLO-brand air-to-water and water-to-water (geothermal) heat pumps, solid-fuel boilers (wood, pellet, woodchip, hybrid coal), hydronic control stations, fan coil units, central air handling units, energy recovery ventilators, Wi-Fi smart thermostats, and stainless steel water/buffer/expansion tanks. The company packages complete hydronic systems rather than selling individual components and provides expert sizing and compatibility support via phone and an online System Builder Quiz.
Product overview
MBTEK is a provider of residential and commercial HVAC equipment specializing in hydronic heating and cooling systems. The product portfolio centers on the APOLLO brand of air-to-water heat pumps (standard and MAX variants), complemented by solid fuel boilers (UNI wood boilers, PELLET DUO pellet boilers, BIO DUO woodchip boilers), and EKO DUO hybrid coal boilers. The APOLLO heat pump ecosystem integrates with proprietary hydronic control stations (Hydro Smart Station, Hydro One Station, Hydro Geo Station), distribution equipment (wall-mounted, concealed, floor, ceiling, and commercial fan coil units; central air handling units), and smart Wi-Fi thermostats. Additional accessories include stainless steel water tanks (domestic hot water, buffer, expansion, custom commercial), manifold stations, pool heating components, and propylene glycol heat transfer fluid. The company also offers a System Builder online planning tool. MBTEK serves both residential and commercial markets with products ranging from 2-ton residential units to 3400K BTU industrial-scale boilers.
Differentiator
Problem solved
Functional benefit
Brands
- APOLLO: Product line for air-to-water heat pumps, fan coil units, thermostats, and hydronic system components.
Products and services
- APOLLO Heat Pump (Standard) Air-to-water heat pump providing heating, cooling, and domestic hot water through hydronic distribution. Available in 2, 3, 3.5, 4, 5, and 6 ton capacities with cold-climate operation down to -31°F. For residential and small commercial hydronic installations.
- APOLLO MAX Heat Pump Higher-efficiency air-to-water heat pump offering approximately 10% lower annual electricity consumption than comparable R32 systems. For homeowners prioritizing efficiency and lower climate impact.
- APOLLO Geothermal Heat Pump (Water-to-Water) Water-to-water geothermal heat pump for ground-source heating and cooling applications. Available in 4 ton (48K BTU) and 6 ton (72K BTU) capacities. For homes and buildings with geothermal loop infrastructure.
- APOLLO Commercial Heat Pump Commercial-grade air-to-water heat pump system for large homes and light commercial applications. Available in 6 ton single unit and larger custom configurations, including 3-phase commercial models.
- UNI Wood Boiler High-efficiency wood gasification boiler with up to 86% efficiency. Available in sizes from 65K to 3400K BTU supporting up to 85,000 sq ft, with up to 24-hour burn time and smart controller. For off-grid and rural residential heating.
- EKO DUO Hybrid Coal Boiler Automatic multi-fuel hybrid boiler burning coal, pellets, grains, and biomass with a manual firebox for wood. 90% guaranteed efficiency with self-cleaning rotary burner. Sizes from 65K to 3400K BTU.
- PELLET DUO Pellet Boiler Automated pellet boiler with hopper feed for compressed wood pellets. Available in residential and commercial sizes up to 3400K BTU. For properties with access to pellet fuel supply.
- BIO DUO Wood Chip Boiler Automated wood chip boiler for high-output heating. Designed for large and commercial properties from 10,000+ sq ft up to 110,000 sq ft. For industrial-scale biomass heating.
- APOLLO Wall-Mounted Fan Coil Unit Wall-mounted hydronic fan coil unit for heating and cooling individual rooms. Compatible with 2-pipe and 4-pipe hydronic configurations. For residential and light commercial room-level climate control.
- APOLLO Concealed Fan Coil Concealed ceiling or wall cavity fan coil unit with air distributed through short ducts. Invisible after installation. For residential and commercial spaces requiring hidden HVAC terminals.
- APOLLO Floor Fan Coil
Quantifiable outcome
- 40% reduction in energy consumption
- +4 more outcomes
Companies that use MBTEK
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
MBTEK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MBTEK partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
MBTEK competitors and assessment
Company assessmentDirect peers
- SupplyHouse.com: Leading online distributor of plumbing, heating, and HVAC supplies to contractors and homeowners in North America. Directly comparable to MBTEK's e-commerce model with hydronic/plumbing product breadth and inside-sales support, though SupplyHouse is far larger and serves a broader contractor base.
- Alpine Home Air Products: Specialty online retailer of heating, cooling, and indoor air quality equipment including heat pumps, boilers, and hydronic components. Closely comparable to MBTEK in product mix (heat pumps, hydronic accessories) and high-AOV direct-to-consumer e-commerce model.
- eComfort: Online retailer specializing in furnaces, heat pumps, boilers, and hydronic heating equipment with technical sizing support. Direct peer in high-ticket HVAC e-commerce and system-level selling.
- Heat Transfer Products (HTP): US manufacturer and brand of high-efficiency hydronic boilers, indirect-fired water heaters, and heat pump water heaters. Comparable to MBTEK's hydronic boiler and hot water storage product portfolio.
- MrCool: Direct-to-consumer brand of ductless mini-split heat pump systems with strong DIY and e-commerce positioning. Comparable to MBTEK's heat-pump-focused, customer-direct model with educational content and online sizing tools.
- Stiebel Eltron: German manufacturer of heat pump technology, heat pump water heaters, and hydronic heating systems with strong cold-climate performance credentials. Closely comparable to APOLLO air-to-water heat pump line on technology and target customer.
Broad incumbents
- Navien: Established manufacturer of high-efficiency condensing boilers and combi-boilers. Overlaps with MBTEK's hydronic boiler offering but with a broader contractor/wholesaler distribution model and wider product portfolio.
- Viessmann: Global incumbent manufacturer of hydronic heating systems including heat pumps, biomass boilers, and controls. Comparable to MBTEK's broad hydronic portfolio across heat pumps and biomass, though operates at much larger scale with full OEM manufacturing.
- Bosch Home Comfort: Major HVAC brand offering heat pumps, boilers, and hydronic solutions through dealer and wholesale channels. Overlaps with MBTEK's APOLLO heat pump and boiler categories but with broader product portfolio and national distribution.
Emerging players
- Nyle Heat Pumps: US-based manufacturer of water-source and air-source heat pumps for residential and light commercial hydronic applications. Comparable to APOLLO heat pump line in technology and customer base, but with a stronger focus on direct contractor sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MBTEK social profiles
Digital presenceMBTEK compliance and trust
Trust signalCompliance2 records
MBTEK financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBTEK leadership team
Management profileNumber of profiles
MBTEK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBTEK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBTEK
What does MBTEK do?
MBTEK sells hydronic heating and cooling equipment directly to consumers and small commercial buyers through its e-commerce website. Core offerings are APOLLO-brand air-to-water and water-to-water (geothermal) heat pumps, solid-fuel boilers (wood, pellet, woodchip, hybrid coal), hydronic control stations, fan coil units, central air handling units, energy recovery ventilators, Wi-Fi smart thermostats, and stainless steel water/buffer/expansion tanks. The company packages complete hydronic systems rather than selling individual components and provides expert sizing and compatibility support via phone and an online System Builder Quiz.
Is MBTEK a public or private company?
MBTEK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MBTEK founded?
MBTEK was founded in 2008. It employs 1 to 10 people.
Where is MBTEK based?
MBTEK is headquartered in Chester, United States, in the North America region.
How does MBTEK make money?
Three revenue lines are on record. HVAC Equipment Sales are the primary driver. The others are aftermarket Parts & Accessories and affiliate Program.
Who are MBTEK's main competitors?
Direct peers on record are SupplyHouse.com, Alpine Home Air Products, eComfort, Heat Transfer Products (HTP), MrCool and Stiebel Eltron. Broad incumbents are Navien, Viessmann and Bosch Home Comfort. Nyle Heat Pumps is listed as an emerging player.
Does MBTEK have an API?
No public API is recorded for MBTEK.
What industry is MBTEK in?
MBTEK's product category is Residential and Commercial HVAC Equipment. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of CRACACAF, Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems). Its NAICS code is 42372 and its SIC code is 5070.